The Union Fit Hub

What The Union Fit Hub does

The Union Fit Hub, legally The Union Fitness, LLC, operates one fitness facility at 828 Ralph McGill Blvd on the Atlanta BeltLine. It serves individual fitness enthusiasts, corporate teams, and fitness professionals through cycling, group fitness, yoga, Union Performance Academy HYROX programming, and PULSE heart-rate-guided cardio and strength workouts. Recovery options include cold plunge, sauna, and localized cryotherapy, while gym and flex spaces are rented for classes, media production, corporate events, and product launches; fitness professionals can also use a dedicated content creation studio.

The business model combines recurring individual memberships and customizable corporate wellness packages with $30 day passes, monthly guest passes, recovery access, event-space rentals, and partner nutrition and chiropractic services. Individual enrollment is self-service through ABC Fitness, corporate packages are sold through direct consultation booking, and day passes and guest arrangements are handled at the front desk. Operational technology includes a UNION App with barcode-based facility access, Wodify for UPA and PULSE sales and scheduling, Multipass for event registration, and Google Forms for rental and instructor inquiries; standard membership pricing is not publicly disclosed.

Name

The Union Fit Hub

Legal name

The Union Fitness, LLC

Website

https://theunionfithub.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Union Fit Hub is a single-location Atlanta fitness facility serving individual enthusiasts, corporate teams, and fitness professionals through memberships, classes, recovery services, and gym and event-space rentals, supported by app-based access and online scheduling.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Boutique fitness studio
• Group fitness classes
• Corporate wellness programs
• HYROX training club
• Recovery amenities

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Memberships: Monthly recurring memberships providing access to gym facilities, group fitness classes, and recovery amenities. Members can sign up through the ABC Fitness online platform.
2. Day Passes: Single-day access passes priced at $30 per person, allowing non-members to experience the full facility for one day.
3. Corporate Membership Packages: Customizable corporate wellness packages for organizations providing employee access to fitness facilities. Flexible packages can be tailored for small teams to large workforces.
4. Space Rental: Rental of gym area and flex space for fitness classes, photoshoots, video shoots, corporate events, product launches, and other occasions. The gym area offers fitness equipment and open space; the flex space features state-of-the-art audiovisual equipment.
5. Guest Passes: UNION members receive monthly guest passes to bring friends or family to share the fitness experience.
6. Recovery and Wellness Services: On-site recovery services including Cold Life Cold Plunge, Wooden Sauna Therapy, and Atl Chill Cryotherapy, along with featured services from STORM Nutrition and Life's Joy Chiropractic.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Union Fit Hub operates a single boutique fitness facility in Atlanta offering recurring memberships that grant access to group fitness classes (cycling, yoga, group training), the Union Performance Academy (HYROX training) and PULSE cardio programs, plus recovery amenities (cold plunge, sauna, cryotherapy). It also sells corporate wellness packages to organizations, rents on-site gym and flex space for events and content creation, and recruits independent fitness professionals to host classes and use its content studio.

Product overview

The Union Fit Hub is a fitness center offering a unified platform of group fitness services and space rentals. The core offerings include cycling, group fitness, yoga, Union Performance Academy (UPA) with HYROX training, and PULSE cardio programs. Additional services include space rentals (gym and flex space for events/photoshoots), recovery amenities (cold plunge, sauna, cryotherapy), and partner services (nutrition, chiropractic). The center also offers day passes, corporate membership packages, and a fitness professional program for independent trainers to host classes and grow their business.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Memberships Monthly recurring memberships providing access to the Atlanta facility, group fitness classes, recovery amenities, and 24/7 entry via the UNION APP barcode system. Targeted at individual fitness enthusiasts.
• Group Fitness Classes Total-body group exercise classes combining strength training and cardio conditioning in a community-oriented setting. Available to members and included with membership.
• Cycling Classes Indoor cycling sessions combining beat-based music riding with athletic metrics including RPMs, speed training, and climbs for cardio conditioning. Targeted at members of the Atlanta facility.
• Yoga Classes Yoga sessions including Flow, Yin, Vinyasa, and Power Yoga emphasizing mobility, endurance, balance, flexibility, and breath-connected movement. Targeted at members.
• Union Performance Academy (UPA) Atlanta's only HYROX Training Club offering aerobic capacity and skill acquisition programming for all fitness levels. Registrations managed via Wodify. Targeted at fitness enthusiasts seeking HYROX-specific training.
• PULSE Hybrid cardio and strength workout tracked with real-time heart rate data, focused on moderate to intense pace for fat burning and cardio improvement. Targeted at members seeking hybrid training.
• Day Pass Single-day access pass priced at $30 per person, allowing non-members to experience the full facility including classes, equipment, and recovery amenities. Targeted at prospective members and visitors.
• Corporate Membership Packages Customizable corporate wellness packages providing teams access to facilities and expert fitness professionals, scalable from small teams to large workforces. Targeted at organizations seeking employee wellness benefits.
• Gym Space Rental Spacious gym area available for rent to host fitness classes, photoshoots, video shoots, and events, with a range of equipment and open space. Targeted at photographers, videographers, and event organizers.
• Flex Space Rental Versatile venue with open layout and state-of-the-art audiovisual equipment suitable for fitness classes, yoga, dance, product launches, and corporate events. Targeted at event organizers and corporate clients.
• Fitness Professional Experience Program for independent fitness professionals offering a state-of-the-art training environment, ability to host classes for gym members, access to the content creation studio for social media and online presence, and business development programs. Targeted at independent trainers and instructors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• STORM NutritionminorOthersSTORM Nutrition is featured as an on-site service at The Union, offering straightforward, plug-and-play nutrition solutions. They provide nutritional products to gym members seeking fitness-related nutrition support.
• Life's Joy ChiropracticminorOthersLife's Joy Chiropractic provides chiropractic treatment services at The Union, offering reconnection, empowerment, and growth through professional chiropractic care. The service is available to members seeking physical therapy and wellness support.
• ABC FitnesscoreTechnology or IntegrationABC Fitness provides the online membership platform (onlinejoin.abcfitness.com) used by The Union for member signups and plan management. The platform handles the membership registration process with club code 30572.
• ParkEazminorOthersParkEaz provides parking payment solutions near The Union location. Two parking options are available: $3 for 3 hours near New Realm Brewery and $2 for 1 hour directly in front of the entrance. Members use QR codes at the front desk to register vehicles.
• O4W PassminorGTM or Marketing PartnerO4W (Old Fourth Ward) Pass is a collaborative program with Do Not Disturb ATL, offering special access and promotions for fitness enthusiasts in the O4W neighborhood. The program provides cross-promotional benefits and community engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Equinox: Premium full-service fitness club with group classes, recovery amenities, and corporate wellness packages. Overlaps with The Union's premium positioning and multi-stream model but at vastly larger scale and footprint.
• Life Time Fitness: National premium multi-service fitness operator offering group classes, recovery (sauna, cold plunge), and corporate wellness. Comparable breadth of services but operates at resort-scale rather than boutique single-location.

Direct peers

• SoulCycle: Iconic boutique indoor cycling brand built on community and instructor-led classes. The Union's cycling product (RPMs, climbs, beat-based music) is a direct small-format comparison and shares the premium experiential positioning.
• F45 Training: Global functional training and HYROX-adjacent group fitness franchise with a similar HIIT/cross-training class model. Most directly comparable peer given The Union's HYROX Training Club positioning under Union Performance Academy.
• CorePower Yoga: Large-scale boutique yoga chain offering multiple yoga styles (Vinyasa, Power, Yin, Hot) on a membership model. Directly comparable to The Union's multi-format yoga offering (Flow, Yin, Vinyasa, Power).
• Title Boxing Club: Boutique group fitness franchise with a membership model built around signature group classes in a single discipline. Comparable in scale, single-discipline focus, and community-driven positioning, though in boxing rather than HYROX.
• Orangetheory Fitness: National boutique group-fitness franchise built around coached, metrics-driven group classes with a membership model. The Union's group fitness format, PULSE heart-rate-tracked class, and corporate wellness focus are directly comparable.
• Barry's: Premium boutique fitness studio combining treadmill cardio with strength training in small group formats. Comparable in pricing tier, group class structure, and premium real estate location strategy.

Emerging players

• Restore Hyper Wellness: Multi-location recovery and wellness franchise offering cryotherapy, infrared sauna, and compression therapy. Directly comparable to The Union's Cold Plunge, Wooden Sauna, and Cryotherapy add-ons.

Regional players

• Yelp-or-local boutique gym in Atlanta (e.g., City Boxing): Atlanta-based boutique fitness operator offering group classes and personal training on a membership model. Comparable as a same-market, similar-scale boutique operator competing for the same Atlanta discretionary fitness dollar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-union-fit-hub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Union Fit Hub