The Van Buren
The Van Buren is a Live Nation-operated live music and entertainment venue in downtown Phoenix with 200–1,500 guest capacity, hosting ticketed concerts, private events, and a VIP membership program distributed primarily through Ticketmaster.
- Company typePrivate
- Founded1939
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Van Buren does
The Van Buren is a live music and entertainment venue located at 401 W Van Buren St in downtown Phoenix, Arizona, wholly operated by Live Nation Worldwide, Inc. (NYSE: LYV). The building was originally constructed in 1939 as an automotive showroom for the Phoenix Motor Company and was redeveloped and reopened as The Van Buren in 2017. The venue has a flexible capacity of 200 to 1,500 guests and is positioned less than a mile from the Phoenix Convention Center, serving both ticketed concert audiences and private-event clients.
The core product is ticketed live concerts and music events, distributed exclusively through Ticketmaster and the venue's on-site box office, with a calendar spanning rock, pop, hip-hop, electronic, country, Latin, and reggae genres, plus themed 18+ and 21+ club nights. Supplementary offerings include a Private Events vertical (corporate events, weddings, receptions, business meetings) and a VIP Membership program featuring Premium Mezzanine Seats with VIP entrance and in-seat wait service. The venue's technology footprint is primarily operational: Listen Everywhere Technology-powered assistive listening devices, Cisco networking infrastructure, mobile ticketing via Ticketmaster, ParkWhiz parking integration, and Google reCAPTCHA on web forms. No proprietary AI/ML or software product is evidenced.
The business model is event-driven and multi-stream. Revenue is generated through concert ticket sales (transaction-based via Ticketmaster), private event rental fees (quote-based, one-time license), on-site food and beverage sales (partnerships with Owen's Craft Mixers, Athletic Brewing, Cutwater Spirits, and Pepsi), VIP memberships and premium seating (subscription/recurring), and online merchandise. Customer segments are horizontally split: general concert-goers (primary), private event clients (business segment), and VIP/premium members. Go-to-market relies on the venue's website, email newsletter signups, Instagram presence, Ticketmaster marketplace integration, and Live Nation's broader network.
The Van Buren firmographics
Firmographics- Name
- The Van Buren
- Legal name
- The Van Buren (operated by Live Nation Worldwide, Inc.)
- Website
- https://thevanburenphx.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Van Buren is a Live Nation-operated live music and entertainment venue in downtown Phoenix with 200–1,500 guest capacity, hosting ticketed concerts, private events, and a VIP membership program distributed primarily through Ticketmaster.
- Ownership category
- akta.pro rank
The Van Buren industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where The Van Buren is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Van Buren business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Concert Ticket Sales: Primary revenue stream from selling tickets to concerts and live music events through Ticketmaster and the venue's box office. Ticket prices vary by event and seating level.
- Private Event Rentals: The venue accommodates 200 to 1,500 guests for corporate events, weddings, receptions, business meetings, and other private gatherings. Revenue generated through facility rental fees.
- Food & Beverage Sales: On-site food and beverage sales during events including alcoholic drinks, with partnerships with Owen's Craft Mixers, Athletic Brewing, Cutwater Spirits, and Pepsi.
- VIP Membership & Premium Seating: Premium Mezzanine Seats with in-seat wait service and VIP Entrance. Offers include Season Seats, Partial Season memberships, and group experiences. Contact at [email protected].
- Merchandise: Online merchandise store selling branded merchandise through a third-party platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission and Reserved Seating tickets |
| Subscription | Annual | Premium Mezzanine Seats with VIP Entrance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Van Buren product offering
Product offeringCore offering
The Van Buren is a 1,500-capacity historic live music concert venue in downtown Phoenix, Arizona, operated by Live Nation Worldwide, Inc. The venue hosts ticketed concerts and live music events across genres (rock, pop, hip-hop, electronic, country), rents its space for private corporate events and weddings, and sells Premium Mezzanine VIP membership seats. On-site food and beverage sales, branded merchandise, and a venue box office supplement primary ticketed event revenue.
Product overview
The Van Buren is a Live Nation-owned concert venue in downtown Phoenix offering live music events as its core product, supplemented by private event rental services and VIP membership programs. The venue operates primarily as a ticketed event space with Ticketmaster as the primary ticketing platform, while offering premium experiences through its VIP Membership (Premium Mezzanine Seats) program. Additional services include comprehensive Accessibility Services with assistive listening technology, visitor information resources, and box office services. Private Events serve as a separate revenue stream accommodating 200 to 1,500 guests for corporate events, weddings, and other gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Events and Concerts The primary offering: ticketed live music concerts and events featuring various artists and genres (rock, pop, hip-hop, electronic, country). Tickets sold through Ticketmaster and the venue box office. Events range from All Ages to 21+ club nights, with upcoming shows scheduled through at least August 2026.
- Private Events Venue Rental Full-service private venue rental for corporate events, weddings, receptions, business meetings, conventions, fundraisers, school events, military/government gatherings, and religious events. Accommodates 200 to 1,500 guests across the main venue floor and patio. Dedicated Special Events sales team handles bookings, planning, and execution.
- VIP Membership (Premium Mezzanine Seats) Subscription-based premium seating membership offering the best views in the venue from exclusive Mezzanine seats. Includes VIP entrance, in-seat wait service, and premium amenities. Options include Premium Season Seats (annual), Partial Season Memberships, and Group Experiences. Sold by a dedicated Premium Seating team on an annual billing cadence.
- Branded Merchandise Online merchandise store selling branded The Van Buren merchandise through a third-party e-commerce platform (Itemorder).
Companies that use The Van Buren
Customer profileSegments3 records
Ideal customer profiles3 records
The Van Buren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
The Van Buren partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- ParkWhiz (by Flash)minorParking partner providing easy and reliable parking options near the venue. Some locations offer handicap-accessible spaces. The Van Buren does not own or operate any parking facilities.
- Citi EntertainmentminorLogo displayed in 'In Collab With' section indicating partnership for entertainment and ticket-related services.
- T-Mobile TicketsminorMobile ticketing partner providing T-Mobile customers access to tickets and special offers.
- Owen's Craft MixersminorBeverage partner providing craft mixers for on-site food and beverage operations.
- Athletic BrewingminorNon-alcoholic beer partner providing beverage options at the venue.
- Cutwater SpiritsminorSpirits partner providing alcoholic beverage options for on-site bars.
- PepsiminorBeverage partner providing soft drinks and related products for the venue.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Van Buren competitors and assessment
Company assessmentDirect peers
- Belly Up Tavern: A 600-1,000 capacity independent live music venue in Solana Beach, CA. Comparable as an independently-positioned mid-sized concert venue with similar genre mix and VIP/private event offerings, though not part of Live Nation's portfolio.
- Music Hall of Williamsburg: A 600-2,400 capacity venue in Brooklyn operated by Bowery Presents (now part of AEG). Comparable as a mid-sized, character-driven concert venue serving a major urban market with multi-genre programming.
- Marquee Theatre: A mid-sized concert venue in Tempe, AZ, similarly serving the Phoenix metropolitan market with comparable capacity and a competing concert-focused programming model. Direct competitor for artist routing decisions and concert-goer spending in the same metro.
- Brooklyn Bowl: A Live Nation-affiliated music venue combining live concerts with bowling and F&B. Operates at a similar capacity tier with comparable concert programming, though adds a bowling entertainment element.
- Stone Pony: A historic 1,000-2,000 capacity music venue in Asbury Park, NJ. Comparable as a historic, character-driven mid-sized concert venue with a strong local identity and similar capacity tier to The Van Buren.
- Arizona Financial Theatre: A 5,000-capacity theater venue in downtown Phoenix operated by Live Nation, sitting at a slightly larger tier but in the same market and same parent company portfolio. The most directly comparable venue for both artist bookings and the Phoenix entertainment market.
- First Avenue: A historic 1,550-capacity concert venue in Minneapolis, MN. Comparable as an iconic historic mid-sized music venue with strong brand identity, multiple event spaces, and similar genre-mix programming.
- The Novo by Microsoft: A 2,300-capacity Live Nation-owned venue in downtown Los Angeles. Comparable as a similarly-sized, urban, historic-feel concert venue within the same Live Nation portfolio, targeting comparable touring acts.
Broad incumbents
- The Fillmore: A Live Nation-operated brand of historic concert venues. Shares the historic-building positioning and mid-sized concert venue model with The Van Buren, making it directly comparable in venue identity and programming approach.
- House of Blues: A Live Nation-owned chain of music venues across multiple US cities. Operates under the same parent company with comparable live music programming and VIP/premium experiences, providing a peer template for venue operations and brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Van Buren social profiles
Digital presenceThe Van Buren financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Van Buren leadership team
Management profileNumber of profiles
The Van Buren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Van Buren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Van Buren
What does The Van Buren do?
The Van Buren is a 1,500-capacity historic live music concert venue in downtown Phoenix, Arizona, operated by Live Nation Worldwide, Inc. The venue hosts ticketed concerts and live music events across genres (rock, pop, hip-hop, electronic, country), rents its space for private corporate events and weddings, and sells Premium Mezzanine VIP membership seats. On-site food and beverage sales, branded merchandise, and a venue box office supplement primary ticketed event revenue.
Is The Van Buren a public or private company?
The Van Buren is a private company. It is classified as corporate owned and is currently operating.
When was The Van Buren founded?
The Van Buren was founded in 1939. It employs 11 to 50 people.
Where is The Van Buren based?
The Van Buren is headquartered in Phoenix, United States, in the North America region.
How does The Van Buren make money?
Five revenue lines are on record. Concert Ticket Sales are the primary driver. The others are private Event Rentals, food & Beverage Sales, VIP Membership & Premium Seating and merchandise.
Who are The Van Buren's main competitors?
Direct peers on record are Belly Up Tavern, Music Hall of Williamsburg, Marquee Theatre, Brooklyn Bowl, Stone Pony, Arizona Financial Theatre, First Avenue and The Novo by Microsoft. Broad incumbents are The Fillmore and House of Blues.
Does The Van Buren have an API?
No public API is recorded for The Van Buren.
What industry is The Van Buren in?
The Van Buren's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.