Marquee Theatre
Marquee Theatre is a privately held live-music venue in Tempe, Arizona, hosting national touring artists across multiple genres. It operates through Ticketmaster ticketing, in-house event production, turnkey venue rentals, parking, food and beverage, and sponsorships.
- Company typePrivate
- Founded2003
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Marquee Theatre does
Marquee Theatre is a privately held live-music venue located at 730 North Mill Avenue in Tempe, Arizona, operating as a single-site mid-size concert hall serving the Phoenix metropolitan area. The venue originally opened in 1993 as the Red River Opry, a family-oriented country-music showcase, and was rebranded as Marquee Theatre in March 2003 with an inaugural performance by Ozomatli. Since the rebrand, the venue has hosted more than 1,500 national touring artists spanning rock, punk, hip-hop, electronic, and pop genres, including marquee acts such as Adele, Prince, Nine Inch Nails, Muse, Green Day, and Katy Perry. The venue is operated by Lucky Man Concerts Management, which produces approximately 90% of events in-house.
Marquee monetizes across five revenue streams: primary ticket sales (handled exclusively through Ticketmaster, with average service fees of 28% and a $3 venue facility fee per ticket), turnkey venue rentals ($15,000 for public ticketed events, $30,000 for private events, inclusive of production, technical, security, and box-office staff), on-site parking ($15 per vehicle), food and beverage (pizza, snacks, full bars), and corporate sponsorships (including Crescent Crown). General admission tickets for co-headlining events start at $19.95 with tiered pricing. The venue is ADA-compliant, all-ages with wristband-enforced age-restricted areas, and benefits from proximity to Arizona State University (one mile north) and a light rail station approximately 100 yards away.
The underlying technology stack is intentionally lightweight: Ticketmaster integration for ticketing, mobile barcode scanning for entry, an email newsletter system, and active social media accounts on Facebook, Twitter, and Instagram. Distribution is concentrated through a single channel - Ticketmaster - with the on-site box office limited to ticket reissuance and customer support rather than direct sales. Strategic partners include Ticketmaster (exclusive ticketing), Lucky Man Concerts and Sunven Entertainment Group (operations and promotion), Crescent Crown (sponsorship), and the National Independent Venue Association (industry membership). Headcount is reported at 11-50 employees, consistent with a single-venue operational footprint.
Marquee Theatre firmographics
Firmographics- Name
- Marquee Theatre
- Legal name
- Marquee Theatre
- Website
- https://marqueetheatreaz.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marquee Theatre is a privately held live-music venue in Tempe, Arizona, hosting national touring artists across multiple genres. It operates through Ticketmaster ticketing, in-house event production, turnkey venue rentals, parking, food and beverage, and sponsorships.
- Ownership category
- akta.pro rank
Marquee Theatre industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where Marquee Theatre is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marquee Theatre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Revenue from ticket sales through Ticketmaster platform with per-ticket service fees averaging 28% of gross ticket price, plus $3.00 venue facility fee charged to patrons.
- Venue Rental: Turnkey rental fees for qualified companies and organizations: $15,000 for public ticketed events, $30,000 for private events. Includes venue, house sound/lights/video, technical staff, security, and box office staff.
- Parking: On-site parking at $15.00 per vehicle, plus additional parking at nearby high-rise parking structure.
- Food and Beverage: Pizza sold at most events, snack machine, full bars at the venue.
- Sponsorships: Corporate sponsors including Crescent Crown and NIVA membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission tickets from $19.95 |
| One time/ perpetual license | Multi-year contract | Venue rental - Public ticketed events |
| One time/ perpetual license | Multi-year contract | Venue rental - Private events |
| Unit Pricing | Pay-as-you-go | Parking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Marquee Theatre product offering
Product offeringCore offering
Marquee Theatre operates a live music venue in Tempe, Arizona, hosting national touring artists across rock, punk, hip-hop, electronic, and pop genres. The venue produces approximately 90% of events in-house and offers turnkey venue rentals for corporate and private events. Ticketing is handled exclusively through Ticketmaster, with supplemental revenue from on-site parking, food and beverage concessions, and corporate sponsorships.
Product overview
Marquee Theatre is a music venue in Tempe, Arizona that operates as a single unified venue offering live concert events and private venue rentals. The venue's core offering is hosting national touring artists for concerts and events, supplemented by food and beverage service, parking facilities, and venue rental for private events. All ticket sales are handled through Ticketmaster. The venue debuted in March 2003 and has hosted over 1,500 national touring artists including major acts like Nine Inch Nails, Muse, Adele, Prince, and Green Day.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert and Event Venue Live music venue in Tempe, Arizona hosting national touring artists and concerts across multiple genres including rock, punk, hip-hop, electronic, and pop. The venue has hosted over 1,500 national touring artists since 2003 including Nine Inch Nails, Muse, Adele, Prince, Green Day, and Katy Perry. Most shows are All-Ages or 13+.
- Venue Rental Turnkey venue rental for qualified companies and organizations hosting corporate events, private parties, weddings, and product launches. Rates are $15,000 for public ticketed events and $30,000 for private events, including full use of venue, house sound, lights, video, side wall LED panels, technical staff, security/ushers, box office staff, off-duty police, and cleanup.
- Food and Beverage Service Concessions service available at most events including full bars and pizza offerings, plus snack machines. The venue is a non-smoking facility with an outdoor patio smoking area.
- Parking Services On-site parking at $15.00 per vehicle with ADA spaces available for vehicles with handicap plate/placard. Additional parking offered at a nearby high-rise parking structure. Light rail station located approximately 100 yards from the venue.
Companies that use Marquee Theatre
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Marquee Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marquee Theatre partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lucky Man Concerts / Sunven Entertainment GroupcoreLucky Man Concerts is the parent company and promoter managing Marquee Theatre operations. They produce 90% of events in-house. Sunven Entertainment Group is referenced as the entity that must be named as additional insured on promoter insurance policies for rentals.
- TicketmastercoreOfficial and exclusive ticketing partner for all Marquee Theatre events. Tickets exclusively sold through Ticketmaster.com with average service fees of 28% of gross ticket price. Box office cannot sell tickets for Ticketmaster events.
- Crescent CrownminorSponsor of Marquee Theatre as evidenced by sponsor logo on website.
- NIVA (National Independent Venue Association)minorNIVA logo displayed on website indicating membership in the National Independent Venue Association, supporting independent music venues.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
Marquee Theatre competitors and assessment
Company assessmentDirect peers
- The Van Buren: Mid-sized live music venue in downtown Phoenix, AZ. Comparable in capacity, genre mix (rock, indie, hip-hop), and touring-act focus, operating in the same Phoenix metro market and directly competing for mid-tier national touring dates.
- 9:30 Club: Premier mid-sized independent music venue in Washington, D.C. Comparable in capacity, genre mix, and significance on the mid-tier touring circuit, with a similar all-ages general-admission format.
- First Avenue: Iconic independent music venue in Minneapolis. Comparable in scale, general-admission layout, and national touring artist focus, with a similar independent-operator business model and decades-long brand history.
- The Observatory: Independent Southern California concert venue chain. Comparable in size, programming (rock, punk, hip-hop), and independent-operator structure — a peer in the same touring circuit as Marquee Theatre.
- Crescent Ballroom: Phoenix-area live music venue comparable to Marquee in size, programming style (rock, indie, hip-hop), and target audience. Operates in the same metro with overlapping touring bookings.
- The Novo: Mid-sized general-admission concert venue in Los Angeles at L.A. Live. Comparable in capacity, genre mix, and touring-artist focus, drawing from a similar touring circuit that routes through Tempe.
- Arizona Federal Theatre: Larger Phoenix concert venue that competes for national touring acts. Similar promoter-driven model and same metro market, but with greater capacity — relevant for understanding the competitive set Marquee is embedded in.
- Brooklyn Steel: Large-capacity independent music venue in Brooklyn operated by Bowery Presents. Comparable in operating model and touring-artist focus, although at the upper end of the mid-size venue category that Marquee competes with for headline acts.
Broad incumbents
- The Fillmore: Chain of established concert venues operated by Live Nation. Comparable mid-sized general-admission music venue experience with similar genre mix, although part of a much larger national portfolio with stronger brand and pricing power.
- House of Blues: Multi-location concert venue/dining brand owned by Live Nation. Shares the live-music-plus-F&B model with Marquee and operates similar-sized rooms, but at significantly larger scale and with built-in brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Marquee Theatre social profiles
Digital presenceMarquee Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marquee Theatre leadership team
Management profileNumber of profiles
Marquee Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marquee Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marquee Theatre
What does Marquee Theatre do?
Marquee Theatre operates a live music venue in Tempe, Arizona, hosting national touring artists across rock, punk, hip-hop, electronic, and pop genres. The venue produces approximately 90% of events in-house and offers turnkey venue rentals for corporate and private events. Ticketing is handled exclusively through Ticketmaster, with supplemental revenue from on-site parking, food and beverage concessions, and corporate sponsorships.
Is Marquee Theatre a public or private company?
Marquee Theatre is a private company. It is classified as unknown and is currently operating.
When was Marquee Theatre founded?
Marquee Theatre was founded in 2003. It employs 11 to 50 people.
Where is Marquee Theatre based?
Marquee Theatre is headquartered in Tempe, United States, in the North America region.
How does Marquee Theatre make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, parking, food and Beverage and sponsorships.
Who are Marquee Theatre's main competitors?
Direct peers on record are The Van Buren, 9:30 Club, First Avenue, The Observatory, Crescent Ballroom, The Novo, Arizona Federal Theatre and Brooklyn Steel. Broad incumbents are The Fillmore and House of Blues.
Does Marquee Theatre have an API?
No public API is recorded for Marquee Theatre.
What industry is Marquee Theatre in?
Marquee Theatre's product category is Live Music Venue. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.