Virginia Theatre
- Company typePrivate
- Founded1921
- HeadquartersChampaign, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Virginia Theatre firmographics
Firmographics- Name
- Virginia Theatre
- Legal name
- Champaign Park District
- Website
- https://thevirginia.org
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Virginia Theatre industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Virginia Theatre is headquartered
LocationHeadquarters
- HQ city
- Champaign
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virginia Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Primary revenue from ticket sales for concerts, live performances, films, and special events. Tickets sold through Showare online platform.
- Venue Rentals: Rental of theatre spaces for private events including weddings, corporate meetings, fundraisers, and community events
- Season Subscriptions: VT Series subscription packages providing access to multiple shows with benefits and priority seating
- Concessions & Bar Service: Food and beverage service during events
- Donations: Charitable donations to Champaign Parks Foundation supporting theatre maintenance and restoration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual event tickets |
| Subscription | Annual | Season Subscriptions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Virginia Theatre product offering
Product offeringCore offering
The Virginia Theatre is a restored 1921 movie palace and live performance venue operating as a public arts facility. It sells tickets for concerts, musicals, films, and community events through the Showare online platform and box office, offers private venue rentals for weddings, corporate meetings, and fundraisers, and provides multi-show VT Series season subscriptions. Supporting offerings include historic one-hour guided tours, ADA accessibility services (wheelchair seating, assisted listening, sign language interpretation), on-site bar and concessions, and community programs such as the annual Ebertfest film festival.
Product overview
The Virginia Theatre is a historic 1921 movie palace and live performance venue offering a unified ticketing and event experience. The core product portfolio consists of event ticketing through a third-party platform (Showare), venue rentals for private events, and season subscriptions. Supporting offerings include historic tours of the restored theatre, accessibility services with ADA-compliant seating and assistive listening devices, on-site bar and concessions, and community engagement through the annual Ebertfest film festival and volunteer program. The theatre, owned and operated by the Champaign Park District, serves as a cultural hub for downtown Champaign and east central Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Ticketing Online ticket sales and reservation system for live performances, concerts, films, and community events at the Virginia Theatre. Tickets are sold through the Showare online platform with supporting box office service.
- Venue Rentals Rental of Virginia Theatre spaces for private events including weddings, corporate meetings, fundraisers, business events, and private parties. Includes access to on-site bar and concessions, area catering referrals, technical specifications, and rental insurance options.
- Season Subscriptions (VT Series) Multi-show subscription packages providing access to VT Series performances with benefits including priority seating and discounts on select performances, billed annually.
- Historic Theatre Tours Free one-hour guided tours of the historic 1920s movie palace featuring the original Wurlitzer Pipe Organ with over 750 pipes. Available to the public and managed by the Operations Manager.
- Accessibility Services ADA-compliant accommodations for patrons including wheelchair-accessible seating for up to 18 wheelchairs with companion seats, transfer seating, wheelchair lift to the stage, assisted listening devices, and sign language interpretation.
- Bar and Concessions On-site food and beverage service available during events, supporting the patron experience at concerts, films, and theatrical productions.
Companies that use Virginia Theatre
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Virginia Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Virginia Theatre partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Champaign Park DistrictcoreThe Virginia Theatre is owned and operated by the Champaign Park District. The Park District maintains ownership and provides administrative support, funding, and strategic direction for the venue. Donations are accepted through the Champaign Parks Foundation.
- Champaign Parks FoundationcoreNon-profit foundation that accepts donations specifically designated for Virginia Theatre maintenance and restoration, as well as broader park district facilities.
- Experience Champaign-UrbanaminorRegional tourism partner providing cross-promotion for area dining, hotels, and local attractions to theatre attendees.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Virginia Theatre competitors and assessment
Company assessmentDirect peers
- Krannert Center for the Performing Arts: University of Illinois at Urbana-Champaign's multi-venue performing arts complex serving the same Champaign-Urbana market. Directly competes for audiences, touring acts, and cultural programming in the same city.
- The Fabulous Fox Theatre (St. Louis): Restored 1929 movie palace in St. Louis now operating as a live performance and Broadway venue with similar historic architecture, comparable capacity, and subscription programming model.
- The Chicago Theatre: Iconic 1921 movie palace in Chicago now operating as a live entertainment venue with a landmark facade, Wurlitzer organ heritage, and similar event-driven business model in Illinois.
- Saenger Theatre (New Orleans): Historic 1927 theater in New Orleans hosting touring Broadway, concerts, and comedy on a similar event-driven model with comparable seating capacity and restoration history.
- Tivoli Theatre (Chattanooga): Restored 1921 movie palace in Chattanooga, TN operating as a live event and film venue. Closely comparable as a 1920s-era movie palace converted to mixed live performance and film programming.
- State Theatre (Kalamazoo): Restored 1927 movie palace in Kalamazoo, MI operating as a live event and film venue with similar historic restoration, comparable capacity, and mixed concert/film/community programming.
- Paramount Theatre (Aurora, IL): Restored 1931 Art Deco theater in Aurora, Illinois — the closest geographic and architectural peer in the same state, hosting Broadway tours, concerts, and community programming on a comparable model.
- Palace Theatre (Columbus): Restored 1928 movie palace in Columbus, OH operating as a live event and comedy venue with comparable historic architecture and event-driven revenue model.
- Orpheum Theatre (Minneapolis): 1921 historic theater in Minneapolis hosting touring concerts and Broadway productions. Similar vintage, similar size, and a directly comparable live-event programming model in the Upper Midwest.
Regional players
- Egyptian Theatre (DeKalb, IL): 1929 restored movie palace in DeKalb, Illinois operating as a nonprofit live event and film venue. Closely comparable small-city historic theater model in the same state and Midwest region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Virginia Theatre social profiles
Digital presenceVirginia Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Theatre leadership team
Management profileNumber of profiles
Profiles5 records
Virginia Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Theatre
What does Virginia Theatre do?
The Virginia Theatre is a restored 1921 movie palace and live performance venue operating as a public arts facility. It sells tickets for concerts, musicals, films, and community events through the Showare online platform and box office, offers private venue rentals for weddings, corporate meetings, and fundraisers, and provides multi-show VT Series season subscriptions. Supporting offerings include historic one-hour guided tours, ADA accessibility services (wheelchair seating, assisted listening, sign language interpretation), on-site bar and concessions, and community programs such as the annual Ebertfest film festival.
Is Virginia Theatre a public or private company?
Virginia Theatre is a private company. It is classified as state government owned and is currently operating.
When was Virginia Theatre founded?
Virginia Theatre was founded in 1921. It employs 1 to 10 people.
Where is Virginia Theatre based?
Virginia Theatre is headquartered in Champaign, United States, in the North America region.
How does Virginia Theatre make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, season Subscriptions, concessions & Bar Service and donations.
Who are Virginia Theatre's main competitors?
Direct peers on record are Krannert Center for the Performing Arts, The Fabulous Fox Theatre (St. Louis), The Chicago Theatre, Saenger Theatre (New Orleans), Tivoli Theatre (Chattanooga), State Theatre (Kalamazoo), Paramount Theatre (Aurora, IL), Palace Theatre (Columbus) and Orpheum Theatre (Minneapolis). Egyptian Theatre (DeKalb, IL) is listed as a regional player.
Does Virginia Theatre have an API?
No public API is recorded for Virginia Theatre.
What industry is Virginia Theatre in?
Virginia Theatre's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71111 and its SIC code is 7830.