Orpheum Theater

What Orpheum Theater does

The Orpheum Theater is a privately-held, independent, locally-owned entertainment venue operating since 1917 in downtown Flagstaff, Arizona. It functions as a multi-purpose live event space hosting concerts, comedy shows, film screenings, and community events, with a 900 general admission / 550 seated capacity and a 26' wide x 25' deep x 3'4" high stage flanked by two 10'x10' wings. Its technical infrastructure includes state-of-the-art sound and lighting systems and a 16'8" x 9'8" movie screen behind the upstage curtain, enabling it to operate across concert, film, and private event formats.

The business operates on an event-driven revenue model with two primary streams. Ticketed public events (concerts, comedy, film festivals including the Flagstaff International Film Festival, and touring acts such as Gregory Alan Isakov, The Infamous Stringdusters, and Atmosphere) are sold through the See Tickets marketplace at price points ranging from $11 to $74. Direct venue rentals constitute the second stream, structured in three tiers: full venue rental (up to 900 capacity for large public or corporate events), lounge rental for smaller private meetings, and wedding/special occasion hosting for celebrations of 100-500 attendees with custom pricing. A free family film series ('Feel the Beat') and limited-edition merchandise sold via Shopify serve as supplementary community engagement and brand monetization channels.

The venue's go-to-market leverages its historic downtown address at 15 West Aspen Avenue, an active website calendar, organic social presence on Instagram and Facebook, email newsletters, and beverage sponsorships with Nackard Pepsi and Hensley Beverage Co. A hotel partnership with High Country Motor Lodge provides a 25% patron discount, embedding the venue in a local hospitality ecosystem. There is no software product, no AI capability, no mobile app, and no disclosed management team beyond founder John Weatherford; the business is a single-asset physical venue with 11-50 employees serving the Northern Arizona consumer and private event market.

Name

Orpheum Theater

Legal name

Orpheum Theater

Website

https://orpheumflagstaff.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Orpheum Theater is an independent historic live entertainment venue in downtown Flagstaff, Arizona, hosting concerts, film screenings, comedy shows, and private events for Northern Arizona consumers and event organizers, with 900 GA / 550 seated capacity and See Tickets-based ticketing.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Live entertainment venue
• Concert hosting services
• Venue rental services
• Film screenings
• Event production

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from concert tickets, comedy shows, film screenings, and other public events sold through See Tickets platform
2. Venue Rentals: Full venue rentals for large public events, concerts, and movie screenings; lounge rentals for business meetings and private events; wedding receptions and special occasions for celebratory events of 100-500 attendees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Orpheum Theater operates a single historic live entertainment venue in downtown Flagstaff, Arizona, hosting concerts, comedy shows, film screenings, and community events for public audiences. It also offers tiered venue rental services — full venue rentals for large public events (up to 900 GA or 550 seated), lounge rentals for business and private events, and wedding reception packages for celebrations of 100–500 attendees. Complementary offerings include a free family film series and branded merchandise.

Product overview

Orpheum Theater is a single physical venue (not a software platform) offering live entertainment services. The core offering is concerts and live music events, supplemented by venue rental services in three tiers: Full Venue Rentals for large public events (up to 900 capacity), Lounge Rentals for business/private events, and Wedding Receptions for celebrations of 100-500 guests. Additional services include a free family film screening series ('Feel the Beat'), state-of-the-art production capabilities, and branded merchandise. There are no software products, modules, or add-ons—only physical event hosting services at one location.

Differentiator

Problem solved

Functional benefit

Products and services

• Concerts & Live Events Live music concerts and performances featuring local and national artists at the historic Flagstaff venue. Tickets are sold through See Tickets, with prices ranging from $10 to $74 depending on the artist and event. The venue has hosted notable acts such as Gregory Alan Isakov, The Infamous Stringdusters, Ryan Bingham, Hippie Sabotage, Atmosphere, and DROELOE.
• Full Venue Rentals Full venue rental for large public events, concerts, and movie screenings, accommodating up to 900 standing (general admission) or 550 seated guests. Includes access to the state-of-the-art sound and lighting systems. Booked through the venue rentals inquiry page.
• Lounge Rentals Lounge area rental suitable for business meetings and smaller private events. Booked directly through the venue's rentals inquiry page with custom pricing.
• Wedding Receptions & Special Occasions Wedding reception and special occasion hosting at the historic Orpheum Theater for celebrations of 100 to 500 attendees. Includes use of the full venue with state-of-the-art sound and lighting capabilities and custom pricing per event.
• Feel the Beat Family Film Series Free family-friendly film screenings offered as a community event series at the Orpheum Theater. Sponsored by Nackard Pepsi. Tickets are free of charge via See Tickets.
• Orpheum Merch Limited-edition branded merchandise collection commemorating 20 years of live music at the Orpheum Theater, featuring artwork and references to over 200 artists who have performed at the venue. Sold through a dedicated Shopify storefront.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered sponsor, hotel partner and core.

• Nackard PepsisponsorOthersNackard Pepsi is a proud sponsor of the Orpheum Theater. The company logo appears on the venue website as a supporting sponsor.
• Hensley Beverage CosponsorOthersHensley Beverage Co is a sponsor of the Orpheum Theater, featured on the venue website.
• High Country Motor Lodgehotel partnerOthersNewest hotel partner offering 25% discount to Orpheum patrons using code 'ORPHEUM' at reservation link. Hotel is located near the venue for attendee convenience.
• See TicketscoreChannel Partner/ Reseller/ DistributorSee Tickets is the ticketing platform used for selling event tickets. Events link to See Tickets for purchasing with various price points and ticket options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Mesa Arts Center: Arizona performing arts complex with overlapping live entertainment, theater, and event-rental offerings; comparable programming mix but operates in a different Arizona metro and at a different scale than the Flagstaff Orpheum.

Direct peers

• Belly Up Aspen: Intimate-capacity (~450-500) live music venue in a small tourist market hosting national touring acts on a ticketed concert model with similar scale, demographics, and programming mix to the Orpheum.
• 9:30 Club: Iconic Washington, D.C. mid-sized live music venue (~1,200 capacity) hosting diverse national touring acts on a ticketed concert model with comparable production specs and programming breadth.
• Blue Note: Intimate-capacity jazz and live music venue with strong historic brand equity and a ticketed concert-led model; closely comparable to the Orpheum’s intimate-theater format.
• First Avenue: Historic Minneapolis live music venue with comparable scale, decades-long brand longevity, ticketed concerts plus private event rentals, and an iconic regional brand status similar to the Orpheum.
• The Fillmore: Multi-city historic music venue chain branded around a single iconic theater; comparable in historic-theater positioning, ticketed national touring-act programming, and private-event rental offerings.
• The Truman: Mid-sized Kansas City live music and event venue with comparable ticketed concert programming and private-event rental offerings in a similarly-sized regional market.
• Orpheum Theatre (Phoenix): Same-named historic performing arts venue in Arizona with overlapping concert, film, and event programming — same brand heritage and broadly comparable business model in a larger metro market.
• State Theatre (Minneapolis): Restored historic theater hosting concerts, film screenings, and private events; comparable in venue profile, multipurpose programming mix, and historic-building operations model.

Broad incumbents

• House of Blues: National chain of larger live music and entertainment venues with broader geographic footprint; overlapping ticketed concert model and private-event hosting, but operates at meaningfully larger scale and as part of a wider Live Nation portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/OrpheumFlag
• Instagraminstagram.com/orpheumflag
• Xx.com/OrpheumFlag
• LinkedInlinkedin.com/company/the-orpheum-presents-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orpheum Theater