VV_wewin

What VV_wewin does

VV (وی وی), branded as VV_wewin, is an Iranian two-sided marketplace founded in 2020 that connects sports and fitness coaches with athletes seeking training services. The company operates from a single office inside the Azadi Innovation Factory in Tehran and runs a small team of five employees, serving the domestic Iranian market exclusively.

The platform is web-based and is built around two primary interfaces: a Coach Map (نقشه مربیان) that supports location-based discovery of nearby coaches, and a Coach List (لیست مربیان) that provides a searchable, filterable directory. Filters cover more than 22 sport categories (including tennis, fitness, boxing, football, basketball, swimming, volleyball, wrestling, yoga, CrossFit, and nutrition consulting), three coaching modalities (online, private, group), and gender preference. A "Smart Coach Recommendation" feature is marketed to help athletes select trainers, though its underlying mechanism is not disclosed. Distribution is self-serve and product-led, relying on organic social channels (Facebook, Instagram, Twitter) for top-of-funnel awareness; no mobile app is available and several key routes (dashboard, maplogin, FAQ) currently return 404 errors.

The business model is not publicly disclosed — there is no documented pricing, take-rate, subscription, or advertising line. Funding history is also undisclosed, and no investors, management team, partnerships, awards, or patents appear in the source material. As a result, the company is best characterized as an early-stage, Tehran-focused coach-discovery marketplace whose monetization mechanics and scale signals remain unverified.

Name

VV_wewin

Legal name

وی وی (VV)

Website

https://the-vv.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VV (وی وی) is a Tehran-based, web-only two-sided marketplace that helps Iranian athletes discover and connect with sports and fitness coaches via map-based and list-based search, filtering across 22+ sport categories.

Ownership category

akta.pro rank

Product category

Sports Coaching Marketplace

NAICS

Sports and Recreation Instruction (61162), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Sports coaching marketplace
• Coach discovery platform
• Fitness marketplace
• Athlete coach matching
• Wellness professional network

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VV (وی وی) operates a web-based two-sided marketplace platform that connects athletes and fitness enthusiasts with sports and wellness coaches. Users discover coaches through two primary interfaces: a Coach Map for location-based search and a Coach List directory browsable by sport type, coaching modality (online, private, group), and gender preference. The platform supports over 20 sports categories including tennis, fitness, boxing, football, basketball, swimming, volleyball, yoga, CrossFit, and bodybuilding.

Product overview

VV (وی وی) is a sports and wellness coaching platform that connects athletes with sports coaches through two primary interfaces: a Coach Map (نقشه مربیان) for location-based discovery and a Coach List (لیست مربیان) for searchable directory browsing. The platform features smart coach recommendation tools and supports multiple sports categories (tennis, fitness, boxing, football, basketball, swimming, volleyball, wrestling, yoga, and more) with filtering by coaching type (online, private, group) and gender preference. The ecosystem is expanding as a network of sports and wellness professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach Map (نقشه مربیان)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Fittr: India-based online fitness coaching platform connecting users with certified trainers for personalized programs. Overlaps with VV as a coach-discovery and online-coaching marketplace, though stronger in online/digital coaching than local in-person matching.
• CoachSeek: Coaching business management software for personal trainers and sports coaches, with booking, payments, and client management features. Comparable to VV's coach-side functionality but more focused on business operations than discovery.

Broad incumbents

• Mindbody: Established SaaS platform for fitness studios, spas, and wellness professionals to manage bookings, payments, and client relationships. Comparable to VV in serving fitness/wellness coaches but operates at a much larger scale with a broader software suite.
• Gympass / Wellhub: Corporate-wellness platform providing employees multi-gym and digital fitness subscriptions through employer partnerships. A broader incumbent in the fitness-access space with enterprise distribution that contrasts with VV's consumer-SMB model.
• ClassPass: Global fitness marketplace offering subscription access to thousands of studios and gyms across many modalities. A broader incumbent that competes in the same consumer-facing fitness/coach discovery space, with a much wider geographic and category footprint than VV.

Regional players

• Urban Sports Club: European subscription platform offering flexible access to a network of sports and wellness partners. Operates in a different geography from VV but competes in the same broad category of consumer sports/fitness discovery and access.

Direct peers

• TrueCoach: Coach-client platform providing personal trainers with tools to deliver programming, track progress, and communicate with athletes. Overlaps with VV's coach-facing value proposition and athlete-coach connection model.
• Trainerize: Software platform that helps personal trainers and coaches manage clients, deliver programming, and grow their business. Comparable to VV as a coach-side enablement and athlete-engagement platform for fitness professionals.
• Playo: India-based sports community and booking app that helps users discover and book sports venues and coaches across multiple sports. Directly comparable to VV as a multi-sport coach/venue discovery marketplace with mobile-first engagement.
• CoachUp: US-based online marketplace that connects athletes with private sports coaches across dozens of sports. Closely comparable to VV's two-sided coach-athlete marketplace model, with similar filtering by sport and coaching modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-vv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VV_wewin