The Waterboy with Lugtons (Te Tamawai Trust)

What The Waterboy with Lugtons (Te Tamawai Trust) does

The Waterboy operates as Te Tamawai Trust, a New Zealand charitable trust founded in 2016 and headquartered in Hamilton. The organization delivers sports and personal development programs to New Zealand youth who face financial or environmental barriers to participation, operating under the philosophy that "everyone is a product of their environment" and that sport is integral to growing up in New Zealand. It runs four interconnected programs: the Sponsorship Program (which connects supporters with participants needing assistance), Dabble Days (introductory activity sessions designed to spark new interests), Everybody's Game (inclusive sports participation), and the Equine Program (horse-based personal development). Service delivery occurs directly through community initiatives, with no proprietary technology platform and no digital product surface beyond a Squarespace-hosted website and Instagram account used for community engagement and donation solicitation.

The organization is funded entirely through donations and sponsorships; it charges nothing to program participants. It operates under a trust-based governance structure (Te Tamawai Trust) with a small team of 7 employees. Its most prominent commercial relationship is a co-branding partnership with Lugtons (a New Zealand real estate company) — reflected in the operating name "The Waterboy with Lugtons" and in prominent logo placement on the website. Beyond Lugtons, the organization maintains a broad sponsor portfolio of more than 20 entities, including Wel Energy Trust, Grassroots Trust, Power Farming, Perry Metal Protection, Lottery Grants Board, Rule Foundation, Bryant Trust, Frances Skeet Charitable Trust, Thomas Cooney (Financial Advisor / NZX, pro-bono), and several Waikato-region businesses. Lottery Grants Board is the most significant institutional funder.

The business is geographically rooted in the Waikato region but positioned nationally. A recent Instagram post references donated gear reaching Nabila Village in Fiji, suggesting at least modest international cultural outreach, though the operating footprint remains New Zealand-centric. There is no app, no SaaS or technology product, and no disclosed revenue or financial statements; the entire operational model rests on donation conversion and sponsorship retention.

Name

The Waterboy with Lugtons (Te Tamawai Trust)

Legal name

Te Tamawai Trust

Website

https://thewaterboy.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Waterboy with Lugtons (Te Tamawai Trust) is a New Zealand charitable trust, founded in 2016 and based in Hamilton, that delivers free sports and personal development programs to New Zealand youth facing participation barriers, funded through donations and corporate sponsorships.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorship: The organization relies on donations from individuals and sponsorships from businesses and charitable trusts to fund its sports and personal development programs for Kiwi youth.

Distribution channels1 record

Marketing channels1 record

Core offering

The Waterboy with Lugtons (Te Tamawai Trust) is a New Zealand charitable trust that funds and delivers community programs giving young New Zealanders the opportunity to participate in personal development activities through sport. Its offering includes a youth sponsorship program, Dabble Days (multi-sport introduction), Everybody's Game (inclusive participation), and an Equine Program, all delivered at no cost to participants and supported by donations and corporate sponsorships.

Product overview

The Waterboy is a non-profit organization operated by Te Tamawai Trust that offers a unified suite of community programs focused on sports and personal development. The organization provides four interconnected programs: the Sponsorship Program (which connects supporters with participants needing assistance), Dabble Days (introductory activity sessions), Everybody's Game (inclusive sports participation), and the Equine Program (horse-based development activities). These programs work together to fulfill the organization's vision of making sport and personal development activities achievable for every New Zealander.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Program A program that provides sponsorship funding to remove financial barriers so that young New Zealanders can participate in sport and personal development activities. Targeted at Kiwi youth and their families.
• Dabble Days A program that introduces young people to a variety of sports so they can sample different activities and find ones they enjoy. Targeted at New Zealand youth participants.
• Everybody's Game An inclusivity-focused program that ensures young New Zealanders, regardless of background, can take part in sport and personal development activities. Targeted at youth who might otherwise be excluded.
• Equine Program A program offering equine-assisted personal development activities for young New Zealanders, using horses as a medium for building confidence and life skills. Targeted at youth participants.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• LugtonscoreGTM or Marketing PartnerLugtons is a prominent sponsor whose logo appears prominently on the website, indicating a significant sponsorship relationship. The organization's full name 'The WaterBoy with Lugtons' suggests a close co-branding partnership.
• Wel Energy TrustminorGTM or Marketing PartnerEnergy trust that sponsors The Waterboy programs, supporting youth access to sports and personal development activities.
• Grassroots TrustminorGTM or Marketing PartnerCharitable trust that supports The Waterboy's community initiatives.
• The Brand MakersminorGTM or Marketing PartnerMarketing agency sponsor supporting The Waterboy programs.
• Power FarmingminorGTM or Marketing PartnerAgricultural company sponsor supporting youth programs.
• Perry Metal ProtectionminorGTM or Marketing PartnerIndustrial company sponsor supporting community initiatives.
• Brander's on HomesminorGTM or Marketing PartnerBuilding company sponsor supporting The Waterboy.
• PS BrownminorGTM or Marketing PartnerSponsor of The Waterboy programs.
• Big PictureminorGTM or Marketing PartnerSponsor supporting youth community programs.
• RipplepodminorGTM or Marketing PartnerSponsor of The Waterboy.
• WTELminorGTM or Marketing PartnerSponsor of The Waterboy programs.
• CNS ProminorGTM or Marketing PartnerSponsor of The Waterboy.
• Blue WallaceminorGTM or Marketing PartnerSponsor supporting community programs.
• Hayward AccountingminorGTM or Marketing PartnerAccounting firm sponsor supporting The Waterboy.
• Keene ConsultingminorGTM or Marketing PartnerConsulting firm sponsor.
• Playground CreationsminorGTM or Marketing PartnerSponsor of The Waterboy programs.
• Jamie Barakat Real EstateminorGTM or Marketing PartnerReal estate professional supporting youth programs.
• Pragmas HomesminorGTM or Marketing PartnerHome building company sponsor.

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/p/DK76cEhzQdu
• LinkedInlinkedin.com/company/the-waterboy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Waterboy with Lugtons (Te Tamawai Trust)