The Kingston Whig-Standard

What The Kingston Whig-Standard does

The Kingston Whig-Standard is a daily newspaper serving Kingston, Ontario and surrounding communities (including Cornwall, Brockville, and Belleville areas). It is operated as a division of Postmedia Network Inc., a Canadian newspaper conglomerate, and has been publishing for nearly 190 years, producing local and regional news, sports, entertainment, lifestyle, and opinion content. Distribution spans a print edition (home delivery and newsstand), a digital website (thewhig.com), an ePaper digital replica edition, multiple email newsletters (including the weekday 'Noon News Roundup' and the archive-driven 'History: As We Saw It'), and social media channels on Facebook, X, LinkedIn, Pinterest, and Reddit.

The underlying technology is a web-based digital publishing platform shared across Postmedia's network, paired with Postmedia Ad Manager for advertising operations. Content distribution is augmented by wire partnerships with PR Newswire, GlobeNewswire, and Newsfile, which allow third-party corporate press releases to be republished through the newspaper's site. The company has 27 employees and is headquartered in Kingston, Ontario.

Revenue is generated through three streams: recurring print and digital subscriptions (home delivery plus online access), advertising (display, sponsored content, classifieds, and programmatic via Postmedia Ad Manager), and classifieds (obituaries, jobs, business ads). Subscription pricing is not publicly disclosed and is quote-based on a monthly billing cadence. The customer base is geographically segmented — primarily local Kingston-area residents for subscription revenue and local small and mid-sized businesses for advertising and classifieds — with no disclosed enterprise concentration.

Name

The Kingston Whig-Standard

Legal name

The Kingston Whig Standard (a division of Postmedia Network Inc.)

Website

https://thewhig.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kingston Whig-Standard is a daily local newspaper serving Kingston, Ontario and surrounding communities via print, web (thewhig.com), ePaper, and email newsletters. It operates as a division of Postmedia Network Inc., monetizing through subscriptions, advertising, and classifieds.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Online Article & Blog Publishing Platforms (MPAJAMAF), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local newspaper
• Community journalism
• News subscription
• Digital news publishing
• Regional media

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Home delivery print subscriptions and online access subscriptions providing unlimited access to articles and subscriber-only content
2. Advertising: Display advertising, sponsored content sections, and advertising solutions through Postmedia Ad Manager
3. Classifieds: Obituaries, jobs, business ads, and other classified advertising sections

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

The Kingston Whig-Standard publishes a daily local newspaper serving Kingston, Ontario and surrounding communities, distributed in both print and digital form. Its offering is supplemented by a digital ePaper edition and two email newsletters (the weekday Noon News Roundup and the weekly History: As We Saw It archival newsletter), and is supported by online classifieds (obituaries, jobs, business ads) and display advertising sold via Postmedia Ad Manager.

Product overview

The Kingston Whig-Standard is a single-market daily newspaper owned by Postmedia Network Inc., offering local and regional news coverage through multiple channels. The publication operates primarily as a traditional newspaper product available in both print and digital formats, supplemented by a digital ePaper edition and email newsletters including the Noon News Roundup and the historical archive-based History: As We Saw It newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• The Kingston Whig-Standard Newspaper Daily regional newspaper (print and digital) for Kingston, Ontario and surrounding communities, covering local news, sports, entertainment, opinion, and lifestyle content.
• ePaper Edition Digital replica of the print newspaper delivered electronically, allowing subscribers to read each day's edition online.
• Noon News Roundup Newsletter Weekday lunchtime email newsletter offering curated links, news highlights, analysis, and features to subscribers.
• History: As We Saw It Newsletter Weekly email newsletter featuring historical editorial content drawn from the newspaper's archives, which span nearly 190 years.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Postmedia Network Inc.coreOthersParent company that owns The Kingston Whig-Standard. Postmedia is a Canadian newspaper chain providing centralized advertising solutions, technology platforms, and content syndication across its network of regional publications.
• PR NewswireminorChannel Partner/ Reseller/ DistributorPress release distribution partnership allowing PR Newswire clients to distribute press releases through The Kingston Whig-Standard's news sections
• GlobeNewswireminorChannel Partner/ Reseller/ DistributorPress release distribution partnership enabling GlobeNewswire clients to publish news releases on the newspaper's website
• NewsfileminorChannel Partner/ Reseller/ DistributorPress release distribution partnership providing corporate clients access to publish announcements through the newspaper's news platform
• Postmedia Ad ManagercoreTechnology or IntegrationAdvertising technology platform provided by parent company Postmedia for managing digital advertising campaigns and inventory

Scale indicators1 record

Expansion highlights3 records

Direct peers

• Brockville Recorder and Times: Postmedia-owned regional daily serving Brockville, Ontario — adjacent to the Kingston market and operated under the same shared advertising and content infrastructure as the Whig-Standard.
• Ottawa Citizen: Postmedia's larger Ontario regional daily serving the Ottawa market — comparable product offering (print + digital + newsletters + classifieds) but at a meaningfully larger geographic scale within the same network.
• Belleville Intelligencer: Postmedia-owned regional daily covering Belleville and the Bay of Quinte region — directly comparable Ontario community paper with the same print, digital subscription, and classified revenue mix.
• Cornwall Standard Freeholder: Another Ontario regional daily owned by Postmedia Network, serving Cornwall, Ontario — directly comparable as a community daily within the same Postmedia portfolio with similar print and digital subscription model.

Broad incumbents

• Toronto Star: Canada's largest daily newspaper (Torstar) — comparable print/digital subscription and classified business model but operating as a major metropolitan incumbent rather than a community publication.
• Torstar Corporation: Canadian newspaper chain owning the Toronto Star and other community dailies (e.g., Hamilton Spectator, Waterloo Region Record) — comparable regional Canadian newspaper portfolio with similar subscription and advertising model.
• The Globe and Mail: Canada's national newspaper — overlapping subscription and display advertising business model, with similar digital transition strategy, but serving a national rather than local readership.
• Lee Enterprises: Major U.S. community newspaper operator — directly comparable as a portfolio of small-to-mid-market regional dailies with subscription and advertising revenue mix, though U.S.-focused.
• National Post: Postmedia's flagship national newspaper — shares the parent's advertising and technology stack with the Whig-Standard but operates as a national brand rather than a community daily.
• Gannett (USA TODAY Network): Largest U.S. newspaper chain operating hundreds of community dailies — comparable business model (local print + digital subscriptions + advertising) but at massive scale and across U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whigstandard
• Facebookfacebook.com/KingstonWhigStandard
• LinkedInlinkedin.com/company/the-kingston-whig-standard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kingston Whig-Standard