The White Lodge

What The White Lodge does

The White Lodge is an independent, owner-operated bed and breakfast located at 19 Marine Crescent on the north end of the Great Yarmouth seafront in Norfolk, United Kingdom. The property offers 10 en-suite bedrooms with television, tea and coffee facilities, and free WiFi; some rooms have sea views while others overlook gardens, and ground-floor accessible rooms are available. The business serves two primary customer segments: leisure tourists visiting the Great Yarmouth beach, Norfolk Broads, Racecourse, Britannia Theatre and nearby golf courses, and business travellers/contractors requiring multi-night stays of two nights or more.

The core offering is straightforward overnight accommodation with breakfast included — all prices are inclusive of breakfast, with a minimum 2-night booking policy. The business does not develop proprietary technology; it operates on a standard third-party booking engine (Eviivo) for its website reservations, supplemented by phone, email, and third-party OTA distribution (Booking.com). On-property amenities include free unrestricted parking, fast WiFi throughout, and a 5-star food hygiene certificate from Great Yarmouth Borough Council.

Commercially, The White Lodge is positioned as a differentiated coastal B&B rather than a budget option. Marketing is heavily dependent on earned media — TripAdvisor reviews, the TripAdvisor Travellers' Choice 2023 award, the Booking.com Award 2024, and multiple TravelMyth awards for Norfolk, Great Yarmouth and World Beachfront categories. Distribution is direct-to-consumer through the company's own website, phone, and email, with additional reach via OTA listings. The business is privately held with no disclosed investors, parent company, or external funding; ownership rests with Jean and her husband, who actively run day-to-day operations and oversee ongoing refurbishment.

Name

The White Lodge

Legal name

The White Lodge

Website

https://thewhitelodgenorfolk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The White Lodge is an owner-operated, 10-room bed and breakfast on the north end of the Great Yarmouth seafront in Norfolk, UK, serving leisure tourists visiting the beach and Norfolk attractions as well as business travellers and contractors on multi-night stays.

Ownership category

akta.pro rank

Product category

Bed and Breakfast Accommodation

NAICS

Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Bed & Breakfast–Style Rooms in Private Homes (THAMABAF)

Keywords

• Bed and breakfast
• Guesthouse accommodation
• Seaside lodging
• Short term stays
• Holiday accommodation

Headquarters

HQ city

Great Yarmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bed and Breakfast Accommodation: Multi-night accommodation stays with breakfast included. All prices are inclusive of breakfast. Minimum 2-night booking policy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

The White Lodge is a seafront bed and breakfast in Great Yarmouth, Norfolk, offering overnight and multi-night stays in 10 en-suite bedrooms, each with television, tea and coffee making facilities, and free WiFi. All rates include a full English or continental breakfast, with a minimum two-night booking policy. The property is owner-operated, with free parking, dietary accommodations, accessible ground floor rooms, and a 5-star food hygiene rating.

Product overview

The White Lodge is a single-property Bed and Breakfast offering accommodation services. The core product is overnight stays with breakfast included, featuring 10 en-suite bedrooms with various amenities including free WiFi, parking, and television. The business operates as a unified service offering without separate product tiers or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed and Breakfast Accommodation Overnight and multi-night accommodation in 10 en-suite bedrooms with television, tea and coffee making facilities, and free WiFi; some rooms have sea views while others overlook the gardens. Rates include a full English or continental breakfast with a minimum two-night booking policy. The offering is targeted at leisure tourists visiting Great Yarmouth's seafront, Norfolk Broads, Britannia Theatre, racecourse, and golf courses, as well as business travelers and contractors working in the area.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Global short-stay rental platform hosting large numbers of UK seaside listings, including around Norfolk and Great Yarmouth. Comparable as a competing accommodation channel for leisure visitors to the region, even though Airbnb operates as a marketplace rather than a hospitality operator itself.
• Haven Holidays: UK holiday park operator with parks along the Norfolk and East Anglian coast. Competes for the same UK family seaside leisure segment as The White Lodge, though offering self-catering caravan/lodge units rather than serviced B&B rooms.
• Travelodge: Major UK budget hotel operator with properties nationwide including along the Norfolk coast. Competes for price-sensitive leisure and contractor demand in Great Yarmouth and similar UK seaside towns, operating at much larger scale than The White Lodge.
• Premier Inn: UK's largest budget hotel chain with locations across the country, including in Great Yarmouth. Comparable as a broad incumbent lodging option competing for both leisure and business/contractor travelers in the same town, though lacking the boutique, owner-operated character of The White Lodge.
• Butlin's: UK seaside resort operator with a resort in nearby Skegness drawing family leisure visitors to the East Anglian coast. Comparable as a competing UK domestic family-beach-holiday destination in the same regional draw as Great Yarmouth, though at a much larger, all-inclusive resort scale.

Others

• Booking.com: Major OTA on which The White Lodge is listed and from which it has received a 2024 Booking.com Award. Not a direct competitor for the room product, but a critical distribution and demand-generation platform — and a key dependency for occupancy alongside the direct Eviivo channel.

Direct peers

• Warner Leisure Hotels: UK operator of coastal and countryside hotels aimed primarily at adults seeking short breaks. Comparable because it draws on the same UK domestic leisure travel pool that visits Norfolk seaside destinations, and overlaps on the 'short-break with food included' proposition.
• Cottages.com: UK holiday cottage platform with a broad portfolio of coastal and rural properties, including Norfolk. Competes for the same leisure traveler wallet in the same geography as The White Lodge, even though the unit type is self-catering rather than B&B.
• Sykes Cottages: Large UK holiday cottage agency with extensive Norfolk and coastal coverage. Comparable as a competing accommodation option for leisure visitors to the Great Yarmouth/Norfolk Broads region, though operating in self-catering cottages rather than serviced B&B rooms.
• Hoseasons: UK holiday accommodation specialist curating coastal and countryside stays, including B&Bs, cottages, and lodges across Norfolk and the broader British coast. Directly comparable because it competes for the same family/leisure UK seaside traveler segment that The White Lodge targets around Great Yarmouth and the Norfolk Broads.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-white-lodge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The White Lodge