The Windmill Farm & Craft Market

What The Windmill Farm & Craft Market does

The Windmill Farm & Craft Market is a privately held, seasonal physical marketplace located on 44 tree-lined acres in Penn Yan, New York, situated on State Route 14A between Keuka and Seneca Lakes in the Finger Lakes region. Established in 1987 and operating for over 35 years, the market hosts more than 175 indoor and outdoor vendor shops offering handcrafted items, custom cabinetry, furniture, fashion, fresh produce, flowers, gifts, and food, complemented by six wineries, a brewery, and a distillery on-site for tastings. The business is run by approximately 5 employees and operates every Saturday from the third Saturday in April through the last Saturday in November, plus Memorial Day, July 4th, Labor Day, Columbus Day, and Black Friday, with daily hours of 8:00 AM to 4:30 PM and free admission and parking.

The market operates a marketplace/commission business model, generating revenue principally through vendor booth and space rentals rather than direct retail or ticket sales. Distribution is purely physical retail with a single 44-acre location, augmented by a "Shop Online" service, a Facebook page, an Instagram location profile, an email newsletter, and a blog featuring merchant spotlights and event recaps. The customer base is primarily regional tourists, families, and locals visiting the Finger Lakes wine region, with structured programs for group tours arriving via limos, small buses, and large motor coaches. The technology stack is minimal — a WordPress site on MyBlueHost with no app, no API, no proprietary platform, and no disclosed AI/ML capabilities — positioning the business as a traditional destination marketplace rather than a technology-enabled venture.

Name

The Windmill Farm & Craft Market

Legal name

The Windmill Farm & Craft Market

Website

https://thewindmill.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Windmill Farm & Craft Market is a privately held seasonal marketplace on 44 acres in Penn Yan, New York, hosting over 175 independent vendor shops, six wineries, a brewery, and a distillery serving regional tourists, families, and Finger Lakes visitors.

Ownership category

akta.pro rank

Product category

Flea Markets & Open-Air Markets

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Outdoor craft market
• Vendor marketplace
• Farm market
• Local artisans
• Finger Lakes tourism

Headquarters

HQ city

Penn Yan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Vendor Booth/Space Rental: The market operates as a vendor marketplace, renting space to over 175 independent merchants selling crafts, food, produce, and local products. Vendors operate indoor and outdoor shops on the 44-acre property.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Windmill Farm & Craft Market operates a 44-acre seasonal outdoor marketplace in Penn Yan, New York, hosting over 175 independent indoor and outdoor vendor shops selling crafts, food, produce, flowers, furniture, fashion, and gifts. The destination also integrates six on-site wineries, one brewery, and one distillery, plus dining, live music, and special events, and draws more than 500,000 visitors annually during its May–December operating season.

Product overview

The Windmill Farm & Craft Market is a single, unified seasonal marketplace offering over 175 indoor and outdoor vendor shops across 44 acres. The core offering centers on local food, fresh produce, handcrafted items, custom cabinetry, furniture, fashion, and gifts. The market also features an experiential component including six wineries, one brewery, one distillery, and onsite dining options ranging from full restaurants to snack vendors. Supporting services include group tour accommodations and an online shop. The product portfolio is not modular or platform-based; it functions as a traditional physical market with ancillary digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Windmill Farm & Craft Market Marketplace Access Seasonal on-site access (May–December) to a 44-acre open-air marketplace featuring more than 175 indoor and outdoor vendor shops selling crafts, food, produce, flowers, furniture, fashion, and gifts, plus six on-site wineries, a brewery, a distillery, dining options, and live events. Targeted at leisure visitors and tourists in the Finger Lakes region.
• Vendor Booth and Space Rental Short-term rental of indoor and outdoor vendor booth space at the 44-acre market for independent artisans, craft producers, food vendors, and beverage producers. Targeted at small studios, farms, and Finger Lakes wineries, breweries, and distilleries seeking seasonal retail distribution.
• Group Tours and Motor Coach Hosting Hosted group tour service for bus and motor coach parties, including step-on guide support, allowing tour operators to bring leisure travelers to the market for shopping, tasting, and dining. Targeted at tour operators arranging Finger Lakes group excursions.
• Shop Online Online retail channel enabling customers to purchase goods produced by participating Windmill vendors without visiting the physical market. Targeted at remote customers and previous on-site visitors who want to buy from specific vendors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Peddler's Village: Pennsylvania shopping and craft destination featuring independent shops, dining, and seasonal events on a multi-acre property. Comparable as a curated artisan/shopping destination with on-site food and events.
• Round Top Antiques Fair: Iconic semi-annual antiques and vintage market in Texas that draws thousands of vendors and visitors. Comparable as a destination-scale seasonal vendor marketplace reliant on regional tourism.
• Shipshewana Flea Market: Massive seasonal flea market in Indiana hosting hundreds of vendors selling crafts, food, and goods. Closest direct comparable in scale, vendor marketplace model, and tourism-driven foot traffic.
• Brimfield Antique Show: Legendary tri-annual outdoor antiques and collectibles market in Massachusetts. Directly comparable as a large-scale, seasonal, multi-vendor destination with booth rental economics.
• Renninger's Farmers Market: Long-running Pennsylvania-based outdoor market featuring antiques, produce, and craft vendors on a multi-acre footprint. Highly comparable as a seasonal multi-vendor destination marketplace with booth rental economics.

Regional players

• Waterloo Premium Outlets: Large outlet shopping center located in the Finger Lakes region near Seneca Lake. Comparable as a regional retail destination drawing bus tours and tourist traffic in the same Upstate NY corridor.
• Keuka Spring Vineyards & Other Finger Lakes Wineries: Wineries and tasting rooms along the Finger Lakes wine trail that share the regional tourism audience. Comparable as part of the same experiential wine-tourism ecosystem driving visitor traffic to the area.
• Watermark Country Store & Farm: Farm stand and craft vendor destination in the Finger Lakes region. Comparable as a regional produce/market operator in the same Upstate NY tourism corridor, but smaller in scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thewindmillfarmandcraftmarket
• Instagraminstagram.com/explore/locations/109524976362055/the-windmill-farm-and-craft-market
• LinkedInlinkedin.com/company/the-windmill-farm-&-craft-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Windmill Farm & Craft Market