What The Workspace Company does

The Workspace Company (TWC) is a Belgian private limited company (BV) headquartered in Tielt, West Flanders, founded in 2022, that operates a B2B multimedia and home office platform serving Belgian employers through their HR departments. TWC enables employees to exchange gross salary for smartphones, laptops, tablets, monitors, accessories, and office furniture via Belgian cafeteria plans (flex reward plans), with a claimed fiscal advantage of up to 40%, and additionally offers a Choose Your Own Device (CYOD) budget model plus a hybrid combination of the two. The platform consists of a personalized, branded online webshop per employer, built on Odoo and directly integrated with all five major Belgian social secretariats — SD Worx, Attentia, Acerta, Group S, and Partena — so that orders are processed automatically through payroll/cafeteria deductions with no manual HR intervention. Supporting modules include a Trade-In service (payment within 10 working days), a Cafeteria Plan Calculator that quantifies net savings in 30 seconds, a Product Calendar, and the TWC Inside HR resource hub.

TWC's commercial model is transactional and explicitly described as No Cure No Pay: there are no setup fees, platform fees, license fees, minimum order volumes, or contract duration commitments, and the company earns revenue solely from the margin between supplier pricing and end-user pricing on each device ordered. Distribution is entirely digital — each employer receives a dedicated shop URL (e.g., burointernational.theworkspacecompany.com) accessed by employees online, with products dispatched from a Tielt warehouse within 14 days of arrival and shipped via DPD and partner carriers to Belgium, the Netherlands, Germany, and France. Average delivery time is two working days from order, average helpdesk response is three hours on working days, and the company holds a 4.3/5 Trustpilot rating.

Go-to-market is sales-led and content-driven, targeting HR managers at Belgian companies with a free 30-minute live demo, supported by a blog, calculator, leasing guide, product calendar, FAQ, and referrals from the five social secretariat partners. TWC operates with a lean team of approximately seven employees, no disclosed external funding (bootstrapped), no parent company, and no public listing. As of the latest available data, the platform serves 150+ Belgian companies and 60,000+ employees, with named customers spanning SMBs (DeliBarn Belgium NV, Buro International) and enterprises (HB Antwerp, Advionics, What's Cooking? / DeliciouS) across food, jewelry, technology, furniture, and food innovation.

Name

The Workspace Company

Legal name

The Workspace Company BV

Website

https://theworkspacecompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Workspace Company is a Belgian B2B platform that enables employers to offer multimedia devices and home office furniture to employees through cafeteria plans and CYOD budgets, with direct integrations to all five major Belgian social secretariats, serving 150+ companies and 60,000+ employees.

Ownership category

akta.pro rank

Product category

Employee Device Benefits Administration

NAICS

Payroll Services (541214), Office Administrative Services (56111)

SIC

Computer & Office Equipment (3570), Office Furniture (2520)

akta.pro primary industry

Payroll, Time & Attendance (BPACAPAB)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Virtual Home Office Workflow & Productivity Setup (HSAFALAE)

Keywords

• Cafeteria plan platform
• Employee device benefits
• CYOD device procurement
• Social secretariat integration
• Multimedia hardware leasing

Headquarters

HQ city

Tielt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hardware Sales (Cafetariaplan & CYOD): The Workspace Company sells multimedia hardware (smartphones, laptops, tablets, monitors, accessories, office furniture) to employees through employer cafeteria plans and CYOD budgets. Employers pay only for what employees actually order — no upfront, platform, or license fees. The company's revenue derives from the margin between supplier pricing and end-user retail pricing on each device ordered. The No Cure No Pay model means zero revenue if no orders are placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

The Workspace Company operates a B2B platform that enables Belgian employers to offer employees multimedia devices (smartphones, laptops, tablets, monitors, accessories) and home office furniture through cafeteria plans (gross salary exchange with up to 40% fiscal advantage) and Choose Your Own Device (CYOD) budgets. Each employer receives a fully personalized webshop directly integrated with Belgian social secretariats (SD Worx, Attentia, Acerta, Group S, Partena), automating order processing, payroll deductions, and home delivery with zero manual HR administration.

Product overview

The Workspace Company operates as a B2B multimedia and home office solutions platform offering three integrated services: Cafetariaplan (salary exchange for devices with up to 40% fiscal advantage), Choose Your Own Device (CYOD, a budget-based device selection), and a hybrid combination of both. The platform provides a personalized webshop integrated with social secretariats (SD Worx, Attentia, Acerta, Group S, Partena) for automated cafeteria plan processing. Additional services include a Trade-In module for old device exchange, a Cafeteria Plan Calculator, and a Product Calendar. The product assortment spans smartphones, laptops, tablets, desktops, monitors, smartwatches, accessories, and office furniture from brands including Apple, Samsung, Lenovo, HP, and Microsoft.

Differentiator

Problem solved

Functional benefit

Products and services

• Cafetariaplan A cafeteria plan (gross salary exchange) service that allows employees of Belgian employers to exchange part of their gross salary for a smartphone, laptop, tablet, monitor, or home office equipment of their choice, with a fiscal advantage of up to 40%. Orders are processed automatically through the employer's social secretariat integration (SD Worx, Attentia, Acerta, Group S, Partena) with no manual HR intervention; products are delivered to the employee's home within an average of 2 working days.
• Choose Your Own Device (CYOD) A device budget program for Belgian employers where the employer gives employees a fixed budget to select their ideal device from an approved assortment via a personalized webshop. No gross salary exchange is required — the employer funds the device directly. Designed for HR and IT departments that want employees to choose devices that fit actual needs and preferences without managing individual procurement.
• Combination: Cafetariaplan + CYOD A hybrid solution unique to The Workspace Company that combines an employer-provided CYOD device budget with cafeteria plan upgrades on a single platform. Employees receive a CYOD device budget from the employer and can top up the difference via their cafeteria plan if they want a more expensive device. The offering supports diverse employee preferences (budget-tier vs. premium-tier devices) within one administrative system, also extending to office desks, chairs, and monitors for the home office.
• Trade-In Service An online trade-in module that allows employees to validate their old smartphone, laptop, or tablet, send it in, and receive compensation paid directly into their bank account within 10 working days. The module also supports employer ESG and sustainability reporting.
• Multimedia Product Assortment The curated assortment of multimedia and home office products available through the Cafetariaplan and CYOD programs, including smartphones (Apple iPhone, Samsung Galaxy, Google Pixel), laptops (MacBook, ThinkPad, EliteBook), tablets (iPad, Galaxy Tab, reMarkable), desktops, monitors, smartwatches, accessories, and home office furniture. Products are sourced from major brands including Apple, Samsung, Lenovo, HP, and Microsoft, with warehouse dispatch from Tielt, Belgium.

Quantifiable outcome

• Employees save up to 40% on IT devices through gross salary exchange vs. retail purchase
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SD WorxcoreTechnology or IntegrationSD Worx is a major Belgian social secretariat and payroll provider. The Workspace Company's platform integrates directly with SD Worx's cafeteria plan (flexible reward plan) system, enabling fully automated order processing without manual HR intervention. SD Worx actively recommends TWC to its HR/payroll clients as a trusted multimedia provider.
• AttentiacoreTechnology or IntegrationAttentia is a Belgian HR services provider and social secretariat. The platform integrates with Attentia's flexible reward plan, enabling employees to order multimedia devices with automatic payroll deduction processing. Attentia recommends TWC to its clients as a multimedia partner.
• AcertacoreTechnology or IntegrationAcerta is a Belgian social secretariat and HR services provider. The Workspace Company integrates with Acerta's cafeteria plan system, enabling automated order processing for employees of Acerta's client companies.
• Group ScoreTechnology or IntegrationGroup S is a Belgian social secretariat. TWC's platform integrates with Group S, allowing employees of Group S client companies to order multimedia devices through their cafeteria plan with automated processing.
• PartenacoreTechnology or IntegrationPartena is a Belgian social secretariat. TWC's platform integrates with Partena for automated cafeteria plan order processing.
• EYminorStrategic or Co-development PartnerEY (Ernst & Young) is listed as a partner. Nature of partnership appears to be advisory or co-development related to cafeteria plan strategy and implementation.
• KPMGminorStrategic or Co-development PartnerKPMG is listed as a partner, suggesting advisory or consulting relationship related to cafeteria plan implementation, ESG reporting, or corporate strategy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Becoso: Belgian IT lifecycle services and device leasing specialist serving SMB and mid-market employers. Becoso overlaps with TWC's hardware distribution and trade-in capabilities but lacks the cafeteria plan payroll integration layer.

Direct peers

• Monizze: Belgian electronic voucher and flexible benefits platform (meal vouchers, eco-vouchers, cafeteria plans). Monizze competes in the same Belgian cafeteria plan space and could extend its platform to device ordering, directly overlapping with TWC's value proposition.
• Edenred Belgium: Edenred is the global leader in employee benefits (meal vouchers, gift, mobility) and operates a major cafeteria plan platform in Belgium. It is the most likely incumbent to expand into device ordering via cafeteria plan, directly competing with TWC's offering for HR buyer wallet share.
• Up Belgium: Up (formerly Sodexo Pass Belgium and part of Up Group) operates a Belgian cafeteria plan and flexible benefits platform competing for the same HR budget as TWC, with potential to extend into device benefits.
• Multiline: Benelux-focused specialist in IT hardware leasing and lifecycle services for businesses. Multiline competes for corporate device procurement budget and offers a comparable delivery, configuration, and trade-in stack to TWC's hardware layer.
• Pluxee: Pluxee is the Sodexo-spun-off entity focused on employee benefits and engagement, including cafeteria plans in Belgium. It directly competes for HR benefit budget and could expand into device ordering as part of its flexible benefits suite.
• Sodexo Benefits & Rewards Belgium: Sodexo's benefits division (now largely spun off as Pluxee) is a global cafeteria plan and flexible benefits provider operating in Belgium. It serves the same HR buyer as TWC and competes for the same flexible benefits budget.

Broad incumbents

• Acerta: Acerta is a major Belgian HR services provider and social secretariat. As a TWC integration partner and referral source, it is well-positioned to extend its own offering to include multimedia ordering if TWC's value capture becomes attractive to capture in-house.
• Attentia: Attentia is a Belgian HR services and social secretariat provider that already integrates with TWC for cafeteria plan device ordering. It competes in the broader flexible benefits space and could expand its offering into multimedia ordering directly.
• SD Worx: SD Worx is one of the largest European HR and payroll providers and operates a major Belgian social secretariat. It is both a key TWC partner (referral channel and integration) and a potential competitor that could vertically integrate device ordering into its broader HCM suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theworkspacecompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Workspace Company