The Works Partnership
The Works Partnership is a Singapore-headquartered B2B professional services firm that delivers transformational leadership development, executive coaching, and health and wellness coaching to enterprise clients worldwide using the Newfield ontological methodology.
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Works Partnership does
The Works Partnership (TWP) is a Singapore-headquartered B2B professional services firm founded in 2004 that delivers transformational leadership development, executive coaching, team facilitation, and health and wellness coaching to enterprise clients worldwide. The company operates a global delivery model with its headquarters in Singapore, partner offices in Hong Kong, Taipei, Kuala Lumpur, Mumbai, and Jakarta, plus a virtual delivery channel that was formalized during the COVID-19 pandemic. Its core technology is the Newfield ontological coaching methodology, which intervenes across three domains of being, language, emotions, and body/physicality, to drive sustainable behaviour change rather than competency-based training. TWP serves enterprises across insurance (Prudential, AXA), energy (Shell, Petronas, Petronas Chemicals, Afton Chemical), aviation (Singapore Airlines), consumer goods (Nike, Unilever, Danone), banking and financial services (Mastercard, Standard Chartered, Eastspring Investments), pharmaceuticals (Merck), hospitality (Marina Bay Sands), and data/technology (LiveRamp), with named engagements spanning leadership development, executive coaching, and team facilitation.
TWP monetizes through professional services fees: multi-day leadership development workshops, one-on-one executive coaching engagements, and corporate wellness programs, all priced on a quote basis rather than fixed tiers. The company also owns The Coach Partnership, a wholly-owned subsidiary that runs ICF Level 2 certified coach training (9-month program) and ICF Advanced Team Coaching Certification (6-month program) using the same ontological methodology, creating an adjacent revenue stream and a feeder pipeline of certified practitioners. Health and wellness has become a strategic vertical, with the Healthy High Performance Leadership flagship program and an ICF-recognized Health Coach Certification anchored by Director of Health Coaching Dr Katrina Gisbert-Tay. Go-to-market is consultative enterprise field sales targeting HR leaders, L&D professionals, and C-suite executives, supported by content marketing, social media, and credential-based credibility marketing (ICF, NBHWC). The company is privately held, founder-owned by Mark Hemstedt, with 28 employees as of the latest data.
The Works Partnership firmographics
Firmographics- Name
- The Works Partnership
- Legal name
- The Works Partnership
- Website
- https://theworkspartnership.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Works Partnership is a Singapore-headquartered B2B professional services firm that delivers transformational leadership development, executive coaching, and health and wellness coaching to enterprise clients worldwide using the Newfield ontological methodology.
- Ownership category
- akta.pro rank
The Works Partnership industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB)
Keywords
Where The Works Partnership is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
The Works Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Leadership Development Programs: Experiential leadership development programs delivered to corporate clients, typically as multi-day workshops or cohort-based interventions. Revenue generated through program fees per participant or per engagement.
- Executive Coaching Services: One-on-one coaching engagements for senior leaders and executives, delivered in-person or virtually. Billed per engagement or through retainer arrangements.
- Coach Training Certification Programs: ICF-recognized coach training programs including the 9-month ICF Level 2 certified program and 6-month ICF Advanced Team Coaching Certification. Offered through The Coach Partnership subsidiary.
- Wellness Coaching Services: Health and wellbeing coaching programs for individuals and corporate clients, addressing topics including burnout prevention, stress management, and sustainable lifestyle changes.
- Virtual Delivery Services: Online delivery of all coaching and training programs, expanded during COVID-19 pandemic to maintain global reach.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Works Partnership product offering
Product offeringCore offering
The Works Partnership is a B2B professional services firm that delivers high-impact experiential interventions for leadership development, executive coaching, leadership team facilitation, line manager coach training, influencing and engagement, and health and wellness coaching. Services are built on the Newfield ontological coaching methodology and delivered in-person or virtually to enterprises worldwide. The company also owns The Coach Partnership, which sells ICF Level 2 and Advanced Team Coaching certification programs.
Product overview
The Works Partnership is a leading provider of high-impact experiential interventions to businesses and institutions worldwide. The company offers a portfolio of professional development services centered around transformational leadership development, including Leadership Team Facilitation and Coaching, Coach Training for Line Managers, Executive Coaching, Influencing and Engagement, Health and Wellness, and Wellness Coaching. Services are delivered both in-person and via Virtual Delivery. The company also owns The Coach Partnership, which offers ICF-certified coach training programs (Level 2 and Advanced Team Coaching). Key flagship programs include the Healthy High Performance Leadership program and ICF-recognized Health Coach Certification Program.
Differentiator
Problem solved
Functional benefit
Brands
- The Coach Partnership: World-class coach training company using Newfield ontological methodology offering ICF Level 2 certified program (9-month) and ICF Advanced Team Coaching Certification (6-month)
Products and services
- Transformational Leadership Development High-impact experiential interventions for individual and team development focused on evoking new levels of possibility, commitment, and sustainable behaviour change, delivered to enterprise clients.
- Leadership Team Facilitation and Coaching Facilitation and coaching services for leadership teams to improve team effectiveness and collaboration, delivered to intact leadership teams and executive groups.
- Coach Training for Line Managers Training program equipping line managers with coaching skills to develop their teams through coaching conversations, feedback, and performance management.
- Executive Coaching One-on-one coaching engagements for senior leaders and executives, delivered in-person or virtually, billed per engagement or through retainer arrangements.
- Influencing and Engagement Programs focused on developing skills to influence and engage stakeholders effectively, addressing leadership communication and stakeholder alignment.
- Health and Wellness Health-focused initiatives including standalone programs and integrated wellbeing components in leadership coaching, addressing burnout prevention, stress management, and sustainable lifestyle changes.
- Wellness Coaching Coaching services focused on physical, mental, and emotional health, supporting clients in achieving personal wellness goals through behavior change techniques.
- Virtual Delivery Online delivery of coaching and training programs, expanded during COVID-19 to match the impact of in-person workshops and maintain global reach.
- The Coach Partnership (Coach Training Programs) World-class coach training company using Newfield ontological methodology, offering a 9-month ICF Level 2 certified program and a 6-month ICF Advanced Team Coaching Certification, recognized as gold-standard in coaching certification.
- ICF-Recognized Health Coach Certification Program ICF-recognized certification program for health coaches that integrates ontological coaching principles with health and wellbeing knowledge, certified by the National Board for Health and Wellness Coaching (NBHWC).
- Healthy High Performance Leadership Program Flagship course combining principles of high performance with wellbeing cultivation, helping leaders achieve sustainable success while prioritizing the wellbeing of those around them.
Quantifiable outcome
- Sustainable transformational change and step changes in performance for individuals and teams
- +2 more outcomes
Companies that use The Works Partnership
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles3 records
The Works Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Works Partnership partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Coach PartnershipcoreTWP owns The Coach Partnership, one of the world's most respected coach training companies. Uses the Newfield ontological methodology to create world-class coaches. Offers the ICF Level 2 certified program and ICF Advanced Team Coaching Certification. The Coach Partnership uses this relationship to deliver gold-standard coaching certification globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Works Partnership competitors and assessment
Company assessmentEmerging players
- BetterUp: Digital coaching platform offering on-demand executive, leadership and wellbeing coaching to enterprises; emerging disruptor competing for the same L&D wallet with a tech-enabled, lower-cost delivery model.
- CoachHub: Digital coaching platform with strong APAC and EMEA presence providing scalable executive and team coaching to enterprises; emerging competitor especially relevant given TWP's Asia-centric footprint.
- iPEC Coaching: ICF-accredited coach training and certification organization with both individual and corporate programs; closely parallels The Coach Partnership subsidiary in offering methodology-based coach certification globally.
Broad incumbents
- Egon Zehnder: Global executive search and leadership advisory firm with a substantial executive coaching practice serving senior leaders; overlaps TWP's executive coaching and C-suite audience but offers it alongside search and board advisory.
- Korn Ferry: Large global organizational consulting firm with significant executive coaching and leadership development practices; competes for the same enterprise L&D budgets as TWP but as part of a much broader talent and rewards portfolio.
- Heidrick & Struggles: Global leadership advisory and executive search firm with coaching and leadership development services; comparable buyer (C-suite and senior leadership) but operates at significantly greater scale and breadth.
Direct peers
- FranklinCovey: Global leadership development firm offering methodology-based programs (e.g., The 7 Habits) to enterprises, very directly comparable to TWP's ontological, content-anchored leadership offerings, but at much larger scale.
- Center for Creative Leadership (CCL): Non-profit specializing in leadership development research, assessment, and experiential programs for executives and teams; highly comparable in methodology depth and target buyer (senior leaders and intact teams).
- DDI (Development Dimensions International): Leadership and talent development firm offering diagnostics, training, and coaching to global enterprises; closely aligned with TWP's enterprise leadership development and manager coaching offerings.
Others
- Right Management: Global talent and career development firm within ManpowerGroup offering leadership development and coaching solutions to enterprises; adjacent competitor in the broader corporate L&D ecosystem serving similar enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Works Partnership social profiles
Digital presenceThe Works Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Works Partnership leadership team
Management profileNumber of profiles
Profiles5 records
The Works Partnership subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Works Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Works Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Works Partnership
What does The Works Partnership do?
The Works Partnership is a B2B professional services firm that delivers high-impact experiential interventions for leadership development, executive coaching, leadership team facilitation, line manager coach training, influencing and engagement, and health and wellness coaching. Services are built on the Newfield ontological coaching methodology and delivered in-person or virtually to enterprises worldwide. The company also owns The Coach Partnership, which sells ICF Level 2 and Advanced Team Coaching certification programs.
Is The Works Partnership a public or private company?
The Works Partnership is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Works Partnership founded?
The Works Partnership was founded in 2004. It employs 11 to 50 people.
Where is The Works Partnership based?
The Works Partnership is headquartered in Singapore, Singapore, in the Asia region.
How does The Works Partnership make money?
Five revenue lines are on record. Leadership Development Programs are the primary driver. The others are executive Coaching Services, coach Training Certification Programs, wellness Coaching Services and virtual Delivery Services.
Who are The Works Partnership's main competitors?
Emerging players on record are BetterUp, CoachHub and iPEC Coaching. Broad incumbents are Egon Zehnder, Korn Ferry and Heidrick & Struggles. Direct peers are FranklinCovey, Center for Creative Leadership (CCL) and DDI (Development Dimensions International). Right Management is listed as an others.
Does The Works Partnership have an API?
No public API is recorded for The Works Partnership.
What industry is The Works Partnership in?
The Works Partnership's product category is Leadership Development Services. Its primary akta.pro industry code is EDAAAOAB, Employer-Led Workforce Partnerships & Sector Strategies. Its NAICS code is 54161 and its SIC code is 8742.