The Zita Group

What The Zita Group does

The Zita Group is a privately held, woman-owned New Jersey lobbying and government affairs firm founded in 2007 (originally as Kaufman Zita Group) and headquartered in West Trenton, NJ. The firm operates three core service lines: Government Affairs & Lobbying (legislative intervention, bill tracking, monitoring, and analysis); Public Affairs & Coalition Building (grassroots organizing, strategic communications, and coalition management); and Business Development & Procurement (public sector contract acquisition, RFP navigation, and government relationship building). Underpinning these services is a state-of-the-art legislative monitoring system providing real-time bill tracking, calendar reports, and activity reports to clients.

The firm serves a diversified enterprise client base spanning healthcare systems, energy companies, beverage and craft brewery associations, Fortune 500 corporations, financial services firms, technology companies, retailers, telecommunications providers, nonprofits, and trade associations. Notable named clients include Hackensack Meridian Health, Google Cloud, JPMorgan Chase, Walmart, MGM Resorts, CVS Health, Ørsted, NextEra Energy Resources, Bayer HealthCare, Sanofi, and T-Mobile USA. Revenue is generated through professional services fees via quote-based retainer engagements tailored to client scope and complexity of government affairs matters.

The firm's competitive positioning rests on deep bipartisan relationships with NJ legislative and executive branch officials, a senior team composed of former legislative budget directors, governor's chiefs of staff, and department heads, and a consistent track record of legislative wins (CROWN Act 2019, craft brewery reform 2012/2024, auto insurance reform, A-4447 oncology pharmacy legislation). The firm is led by CEO Patrizia "Trish" Zita, with 19 total employees, and maintains active gubernatorial advisory committee appointments under both Governor Murphy and Governor Sherrill.

Name

The Zita Group

Legal name

The Zita Group

Website

https://thezitagroupnj.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Zita Group is a woman-owned New Jersey lobbying and government affairs firm serving Fortune 500 corporations, healthcare systems, energy companies, and nonprofits with legislative advocacy, coalition building, and procurement consulting services.

Ownership category

akta.pro rank

Product category

Government Affairs Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAFADAB

Public Affairs, Government Relations & Lobbying

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Government affairs consulting
• Legislative lobbying
• Coalition building
• Public procurement advisory
• Regulatory advocacy

Headquarters

HQ city

West Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Lobbying and Government Affairs Services: Professional consulting fees for government relations, lobbying, public affairs, coalition building, and business development services. Revenue is generated through client engagements for legislative advocacy, regulatory navigation, and policy influencing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Zita Group is a New Jersey-based lobbying and government affairs firm that advises corporate, nonprofit, and association clients on legislative advocacy, regulatory navigation, coalition building, and public sector procurement. Its practitioners provide direct lobbying, bill monitoring, grassroots organizing, and strategic business development to help clients influence state policy and secure government contracts.

Product overview

The Zita Group is a woman-owned New Jersey lobbying and strategic consulting firm offering three interconnected service lines: Government Affairs & Lobbying (legislative intervention, monitoring, and regulatory compliance), Public Affairs & Coalition Building (grassroots organizing, strategic communications, and coalition management), and Business Development & Procurement (public sector contract acquisition and government relationship building). These services are unified by their proprietary legislative monitoring system that provides real-time bill tracking and policy intelligence to clients. The firm serves diverse clients including Fortune 500 companies, healthcare systems, nonprofits, and trade associations seeking to navigate New Jersey state government.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Affairs & Lobbying

Quantifiable outcome

• Secured passage of legislation A-4447 (P.L. 2024 c. 87) for Regional Cancer Care Associates within six months of introduction
• +4 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CROWN Coalition (Creating a Respectful and Open World for Natural Hair)coreStrategic or Co-development Partner · 1 January 2018The Zita Group led legislative efforts for the CROWN Coalition, working with DOVE and other partners to ensure passage and enactment of legislation A5564/S3945 during the 2018/2019 legislative session. The CROWN Act banned discrimination based on hairstyles associated with race, making New Jersey the third state in the nation to enact such legislation.
• Property Casualty Insurers Association of America (PCI)coreStrategic or Co-development PartnerAs the leading advocacy group for New Jersey's largest auto insurers, PCI worked with The Zita Group on regulatory affairs and strategic communications to advance auto insurance reform regulations. The 15-month effort resulted in regulatory victories that stabilized insurance costs and maintained a healthy insurance marketplace.
• Garden State EqualitycoreStrategic or Co-development PartnerTZG was the lead firm on a team that developed and implemented legislative strategy for marriage equality in New Jersey on behalf of Garden State Equality, the state's leading LGBTQ rights advocacy organization.
• NewselaminorStrategic or Co-development PartnerAssisted Newsela in expanding use of their online curriculum platform to K-12 schools across New Jersey by making introductions to school leaders and educational organizations.
• EduCominorStrategic or Co-development PartnerAssisted EduCo in expanding their network in New Jersey by introducing the company to college and university officials, resulting in partnerships with New Jersey institutions of higher education.
• The Mercadien GroupcoreStrategic or Co-development PartnerProvides ongoing business development assistance to this NJ-based accounting and business consulting firm, facilitating networking opportunities with government officials and keeping them informed of political developments affecting business opportunities.
• Athletic Trainers' Society of New Jersey (ATSNJ)coreStrategic or Co-development PartnerTZG has worked alongside ATSNJ for more than 30 years advocating for athletic trainers' recognition, resources and protections. Successfully secured passage of Bill S317/A1446 to modernize athletic training standards.
• Brewers Guild of New JerseycoreStrategic or Co-development PartnerTZG has represented NJ's craft brewing industry since 2009 and led successful legislative reform efforts in 2012 and 2022-2024. Eric Orlando also serves as Director of Government Affairs for the Guild, representing over 150 craft breweries.
• NJ 211coreStrategic or Co-development PartnerTZG has worked alongside NJ 211 for years to ensure this essential service continues receiving funding. Helped secure funding in past state budgets and continues advocacy as demand for 211 services grows.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Holland & Knight: Large national law firm with a sizable federal and state government affairs practice. Represents a broader incumbent whose Public Policy & Regulation group overlaps with TZG's lobbying services for multi-state corporate clients.
• BGR Group: Washington, D.C.-based bipartisan lobbying and government affairs firm with expanded state and international practices. While federal-focused, it competes with TZG for NJ-headquartered Fortune 500 clients needing multi-jurisdictional representation.
• Mercury LLC: A leading national public affairs and lobbying firm with state-level practice capabilities. Represents a scaled, multi-state competitor that NJ corporates may use for federal or multi-state issues, but operates much larger and broader than TZG.
• Strategies 360: Multi-state public affairs, lobbying, and communications firm with offices across the U.S. Comparable service mix (government affairs, public affairs, coalition building) but operating at much greater scale and geographic breadth than TZG.

Regional players

• Park Strategies: New York-based government affairs and lobbying firm with adjacent Northeast state presence. Similar relationship-driven professional services model, but operating in a different state and competing for some of the same regional corporate clients.

Direct peers

• Princeton Public Affairs Group: One of New Jersey's largest and most established bi-partisan government affairs firms, offering lobbying, public affairs, and procurement services in Trenton. Competes directly with TZG for the same Fortune 500 and association clients across the NJ Statehouse.
• Capital Impact Group: Trenton-based government affairs and lobbying firm serving healthcare, technology, and corporate clients. Competes for the same NJ legislative engagements and shares a similar relationship-driven, partner-led model.
• Goldstein Policy Partners: New Jersey government affairs firm providing lobbying, public affairs, and procurement support. Highly comparable in client base (healthcare, education, nonprofits) and in operating exclusively in the NJ market.
• EFK Group: New Jersey government affairs and lobbying firm also serving healthcare, energy, and corporate clients. Closely comparable in scope of services and Trenton relationship base.
• Public Strategies Impact: A New Jersey-focused lobbying and public affairs firm with a similar client mix of corporates, healthcare systems, and associations. Directly comparable in scale, service lines, and Trenton-centric operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KaufmanZitaGroup
• LinkedInlinkedin.com/company/thezitagroupnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Zita Group