The Hip And Happening Group

What The Hip And Happening Group does

The Hip And Happening Group (THHG) is a Singapore-headquartered, privately-held hospitality management and consultancy company that operates a multi-brand portfolio of experiential accommodation properties across Southeast Asia. Its brands include Rucksack Inn and Rucksack Inn Premium (backpacker hostel concepts offering dormitory and ensuite rooms respectively), ANMON (a teepee-style glamping resort at Treasure Bay Bintan, Indonesia, operated under a management contract with Landmarks Berhad), The Rucksack Caratel (curated artisanal properties with caravan-style accommodation), and Barkode (a planned business-traveler hotel concept). The company serves four primary guest personas (backpackers and social travelers, premium budget travelers, business travelers/digital nomads, and Generation Now experience seekers) and a B2B segment of property developers and investors seeking turnkey hospitality management, with Landmarks Berhad as the named anchor partner.

The underlying technology stack consists of digital reservation systems, property-level websites, mobile applications for guest bookings, and standard cookie-based website analytics for marketing and market research. No proprietary AI/ML models, data flywheels, or patents are disclosed. THHG monetizes through four streams: (1) revenue from owned and operated properties via room bookings, food and beverage, and event space rentals; (2) franchise and licensing fees from Rucksack Inn branded properties across Southeast Asia; (3) consultancy and management fees from turnkey engagements with property developers and investors; and (4) third-party OTA and booking platform commissions. Distribution is multi-channel: direct bookings via brand websites, OTA partnerships, a regional franchise network, and enterprise B2B consultancy sales, supported by an organic community-led growth motion anchored on Instagram, Facebook, and LinkedIn.

Name

The Hip And Happening Group

Legal name

The Hip And Happening Group Holdings Pte Ltd

Website

https://thhg.sg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

THHG is a Singapore-based hospitality management and consultancy group that operates and franchises a multi-brand portfolio of experiential hostels, glamping resorts, and curated properties across Southeast Asia, serving backpackers, premium budget travelers, and property developers seeking turnkey hospitality solutions.

Ownership category

akta.pro rank

Product category

Hospitality Management and Consultancy

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Owner Services, Reporting & Portfolio Administration (THAMAKAI), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Hospitality management services
• Boutique hostel operations
• Glamping resort management
• Hospitality consultancy services
• Experiential tourism

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Owned and Operated Properties: THHG owns and operates hospitality properties including hostels (Rucksack Inn, Rucksack Inn Premium) and glamping resorts (ANMON), generating revenue through guest room bookings, food and beverage sales, and event space rentals.
2. Franchise Revenue: THHG licenses its Rucksack Inn and related brands to franchisees across Southeast Asia, generating franchise fees and royalties in exchange for brand usage and operational standards compliance.
3. Hospitality Consultancy Services: THHG provides turnkey hospitality management consultancy services including concept and branding, project management, launch support, and hotel management for third-party property owners and developers. Revenue is generated through consultancy fees and management contracts.
4. Third-Party Booking Commissions: Properties accept bookings through online travel agencies and hotel booking platforms, with commissions paid to intermediary platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Hip and Happening Group (THHG) operates, manages, and consults for hospitality properties across Southeast Asia through brands such as Rucksack Inn, Rucksack Inn Premium, The Rucksack Caratel, and ANMON. The company owns and operates hostels, a glamping resort, and curated boutique accommodations, and separately provides turnkey hospitality consultancy services (concept, branding, project management, launch support, and ongoing hotel management) to property developers and investors. Revenue is generated through room bookings, food and beverage, event spaces, franchise licensing, and consultancy fees.

Product overview

The Hip And Happening Group (THHG) is an avant-garde hospitality management and consultancy company operating a portfolio of hospitality brands across Southeast Asia. The core product portfolio includes: Rucksack Inn and Rucksack Inn Premium (backpacker hostel brands offering communal and premium accommodation experiences); ANMON Resort Bintan (a teepee-style glamping resort, the first of its kind in Southeast Asia); and The Rucksack Caratel (a curated Gen-Z focused property with caravan-style accommodations). THHG also offers the Barkode hotel concept for business travelers, branded experiences like Rainforest Kayaking, and comprehensive consultancy services encompassing concept development, project management, launch support, and hotel management operations.

Differentiator

Problem solved

Functional benefit

Brands

• Rucksack Inn: Backpacker hostel brand offering dormitory-style accommodations with shared facilities, designed for social travelers who thrive on connection and communal living.
• Rucksack Inn Premium
• ANMON
• Barkode
• The Rucksack Caratel

Products and services

• Rucksack Inn Backpacker hostel brand offering dormitory-style accommodations with shared facilities and a communal social atmosphere, targeted at budget-conscious solo travellers and groups seeking affordable yet social lodging.
• Rucksack Inn Premium Elevated hostel product offering fully ensuite private rooms with premium bedding and thoughtfully designed interiors, combining the social hostel experience with hotel-like privacy and comfort.
• ANMON Resort Bintan Teepee-style desert-themed glamping resort located within Treasure Bay Bintan, Indonesia, offering accommodation, full-service food and beverage, and event spaces near the 6.3-hectare Crystal Lagoon.
• The Rucksack Caratel Curated line of properties for Generation Now travellers seeking authentic local experiences, featuring artisanal, eclectic environments with modern suites and caravan-style accommodations.
• Hospitality Consultancy Services Turnkey hospitality management services including concept and branding, project management, launch support, and ongoing hotel management, targeted at experiential tourism properties for property developers and investors.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Rommel (Siargao Partner)minorOthers · 1 January 2022A former guest of THHG's properties, Rommel became a business partner for the upcoming Rucksack Inn property in Siargao, Philippines. This exemplifies THHG's community-first philosophy where guest connections evolve into business partnerships.
• Landmarks BerhadcoreStrategic or Co-development Partner · 1 January 2019THHG partnered with Landmarks Berhad to operate and manage ANMON, a desert-themed teepee glamping resort within Treasure Bay Bintan, Indonesia. THHG was appointed as turnkey consultant to develop a 360-degree hospitality concept and brand, oversee construction and setup, and manage the resort. The partnership combined THHG's hospitality management expertise and creative flair with Landmarks' strategic vision to develop Treasure Bay into a water resort city and premier tourism destination.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Lyf by Ascott: lyf by Ascott is a co-living/experiential hotel concept targeting Gen-Z and digital nomad travelers with community-driven design across Asian cities — closely comparable to THHG's Barkode and Rucksack Caratel sub-brands in targeting experience-seeking modern travelers.
• Bobobox: Bobobox is an Indonesia-based tech-enabled capsule hotel and pod accommodation brand targeting millennial and Gen-Z travelers — an emerging player with thematic overlap to THHG's Rucksack Inn (social/budget) and Caratel (Gen-Z experience) segments.

Broad incumbents

• OYO Rooms: OYO is a large-scale, capital-backed budget accommodation operator with a massive franchise/managed network across Asia including SE Asia. While much broader and more tech-heavy than THHG, it competes for the same budget traveler and franchise-partner demand pool.
• The Ascott Limited (Ascott / Citadines / lyf): The Ascott Limited is a Singapore-headquartered serviced residence and hotel operator with brands including lyf (co-living for Gen-Z travelers) and Citadines across SE Asia — comparable in regional base, hospitality expertise, and experience-driven sub-brands to THHG's portfolio.
• Frasers Hospitality: Frasers Hospitality operates serviced residences and boutique hotels across Asia including Singapore, Malaysia, Indonesia, and Thailand — a broader incumbent in SE Asia hospitality with property management capabilities comparable to THHG's consultancy arm.
• CapitaLand (Ascott Trust / Lodging): CapitaLand is a major Singapore-listed real estate and hospitality group with extensive lodging assets across Asia. While far larger and more upscale, it provides a scaled incumbent comparable for SE Asia hospitality operations and developer-partnered property management.

Direct peers

• Hostelworld Group: Hostelworld operates a global hostel-focused booking platform serving backpackers and budget travelers across Southeast Asia — directly comparable to THHG's hostel customer base and channel strategy, though it is a marketplace rather than an operator.
• Tribe Theory: Tribe Theory is a hostel/hotel brand operating across Southeast Asia (Singapore, Malaysia, Indonesia, Thailand) targeting backpackers, digital nomads, and experience-seeking travelers with community-centric accommodations — a near-direct comparable to Rucksack Inn's positioning and SE Asia footprint.
• Tune Hotels: Tune Hotels is a Malaysia-based limited-service budget hotel brand operating across Southeast Asia with standardized, value-oriented accommodations — comparable to THHG's Rucksack Inn budget segment and SE Asia regional footprint.
• RedDoorz: RedDoorz is a Southeast Asia-based budget hotel chain operating in Indonesia, Singapore, Malaysia, the Philippines, Thailand, and Vietnam with a tech-enabled franchise/managed model — directly comparable to THHG's budget hospitality positioning and multi-country SE Asia expansion strategy.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Hip-and-Happening-Group-Holdings-Pte-Ltd-1298810426883299
• LinkedInlinkedin.com/company/the-hip-&-happening-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hip And Happening Group