What Think Academy SG does

Think Academy SG is the Singapore operating entity of the global Think Academy brand, focused on K-12 (K2 through Primary 6) mathematics enrichment, with primary emphasis on Math Olympiad preparation across five grade tiers. The company runs a structured curriculum covering competition-level problem-solving (gifted-track, olympiad, and contest preparation) and has expanded into Gifted Education Programme (GEP) preparation coursework aimed at Singapore’s selective primary-school track. Instruction is delivered through a small, credentialed teaching team (~25 employees) based in Novena, supported by master teachers with degrees from Princeton, NTU, and Edinburgh, several of whom hold competitive math olympiad rankings.

The company operates an EdTech-enabled live online learning platform that augments its in-person classroom model with remote delivery. The platform has been integrated with ChatGPT to provide an AI-powered learning assistant alongside teacher-led instruction. Brand-level positioning draws on 19+ years of operating history and a cumulative 800,000+ students taught across the global Think Academy network.

The business model is direct-to-consumer: parents enroll children in term-based Math Olympiad and GEP preparation courses, generating recurring revenue per student. Pricing is not publicly disclosed and requires direct contact for enrollment. The go-to-market is consumer-led — no enterprise or institutional customers are named — and the addressable market is narrowed to Singaporean families with primary-school-aged children seeking enrichment, typically in the higher-income tuition-spending segment.

Name

Think Academy SG

Legal name

Think Academy Singapore

Website

https://thinkacademy.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Academy SG is a Singapore-based K-12 (K2-P6) math enrichment provider offering Math Olympiad and GEP preparation courses via in-person classes in Novena and a live online learning platform, serving Singapore parents seeking competitive mathematics track preparation for their children.

Ownership category

akta.pro rank

Product category

K-12 Math Enrichment Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Online Math Enrichment Platforms & Courses (EDAMAEAF)

akta.pro secondary industries

Olympiad-Style Proof & Advanced Topics Programs (Number Theory/Combinatorics/Geometry) (EDAMAEAD), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE)

Keywords

• Math enrichment programs
• Online math tutoring
• Math olympiad training
• K-12 math education
• Live online classes

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Math Enrichment Course Enrollment: Revenue generated from enrolling students in structured math programs across Kindergarten 2 through Primary 6, with courses covering school curriculum support and Math Olympiad competition preparation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Think Academy SG delivers world-class math Olympiad enrichment programs for students from Kindergarten 2 through Primary 6, organized by grade level with multiple difficulty tiers per grade. Programs combine school curriculum support, higher-order thinking development, and preparation for Singapore math competitions such as APMOPS and RIPMWC and the GEP screening. Courses are delivered through both in-person classes and a proprietary EdTech-Powered Live Online Learning Platform with ChatGPT integration and gamified engagement features.

Product overview

Think Academy Singapore offers a unified portfolio of world-class math enrichment programs spanning from Kindergarten 2 to Primary 6, organized into grade-specific Math Olympiad Enrichment Programs with multiple difficulty levels per grade. The programs are delivered through both in-person and the company's EdTech-Powered Live Online Learning Platform, enabling students from K-12 to excel in school mathematics and math competitions. The product suite includes Lower Primary programs (K2-P2) led by specialized Master Teachers, Upper Primary programs (P3-P6), and GEP preparation courses, all supported by the live online platform with parent monitoring features.

Differentiator

Problem solved

Functional benefit

Products and services

• Math Olympiad Enrichment Program (Kindergarten 2) World-class math enrichment program for Kindergarten 2 students with age-appropriate difficulty levels designed to develop early mathematical thinking and problem-solving skills.
• Math Olympiad Enrichment Program (Primary 1) World-class math enrichment program for Primary 1 students with multiple difficulty levels to help students excel in school classes and math competitions.
• Math Olympiad Enrichment Program (Primary 2) World-class math enrichment program for Primary 2 students with multiple difficulty levels to build foundational math Olympiad skills and competition readiness.
• Math Olympiad Enrichment Program (Primary 3) World-class math enrichment program for Primary 3 students with multiple difficulty levels, including preparation for the GEP (Gifted Education Programme) screening.
• Math Olympiad Enrichment Program (Primary 4) World-class math enrichment program for Primary 4 students with advanced difficulty levels to prepare for primary school graduation and secondary school streaming.
• EdTech-Powered Live Online Learning Platform Proprietary online learning platform that delivers live, interactive math instruction with student engagement mechanisms (coins, rewards), real-time teacher-student interaction, ChatGPT-powered learning assistance, and parent monitoring capabilities.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Mathnasium: Mathnasium is a global math-only supplemental education franchise with an assessment-driven personalized learning method. It targets the same primary-grade math market as Think Academy but competes on school-level remediation rather than Olympiad preparation.
• MindChamps: MindChamps is a Singapore-listed education group offering enrichment across multiple subjects and life skills. It addresses the same affluent Singapore parent segment as Think Academy but with a broader portfolio rather than a math-Olympiad specialization.
• Kumon: Kumon is the largest global math (and reading) supplemental education franchise, offering worksheet-based incremental learning across primary grades. It overlaps with Think Academy's K2–P6 math audience but competes on repetition and practice rather than Olympiad depth.
• BYJU'S: BYJU'S is a large global online K-12 tutoring platform with live classes, adaptive content, and significant Singapore/SEA presence. It overlaps with Think Academy on online math enrichment but competes across many subjects and grade levels with a different brand positioning.

Direct peers

• The Learning Lab: The Learning Lab is a Singapore-headquartered enrichment center chain covering math, science, English, and Chinese for K-12. It competes head-to-head with Think Academy for the same Singapore parents seeking premium primary-school enrichment.
• Brilliant: Brilliant is an online STEM problem-solving platform with guided courses in math, logic, and competition-style content. Like Think Academy, it targets students seeking higher-order thinking beyond school math through interactive online delivery.
• Art of Problem Solving (AoPS): AoPS is the dominant global online math Olympiad preparation community and course provider, with textbooks, forums, and live classes. Like Think Academy, its core value proposition is helping K-12 students move from school math to Olympiad-level problem solving through structured curricula and credentialed instructors.
• Russian School of Mathematics (RSM): RSM operates a network of math enrichment centers plus online classes focused on deep problem-solving and competition preparation, serving K-12 students with proprietary curricula and trained instructors — directly comparable to Think Academy's multi-level Olympiad ladder.

Regional players

• Heguru Education Centre: Heguru is a Japan-origin right-brain / early enrichment franchise with centers across Singapore and Southeast Asia. It targets the same young K-12 learner segment as Think Academy, though its emphasis is on early-childhood whole-brain stimulation rather than math Olympiad depth.

Others

• Marshall Cavendish Education: Marshall Cavendish Education is a Singapore-based curriculum publisher and education services provider closely tied to the local schooling system. It is adjacent to Think Academy because it both supplies math content into Singapore schools and operates enrichment programs serving the same parent demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/think-academy-sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Academy SG