BURO

Name

BURO

Legal name

Norman Orr Office Supply

Website

https://thinkburo.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

NAICS

Office Supplies and Stationery Retailers (459410), Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Furniture Stores (5712)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Office supplies
• Office furniture
• Copier sales
• Business products
• Office equipment

Headquarters

HQ city

West Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Office Supply Sales: Sales of office supplies including paper, ink, toner, technology products, furniture, janitorial supplies, breakroom products, and promotional items. The catalog contains over 30,000 products. Revenue is generated through product transactions with next-day delivery included.
2. Office Equipment Sales: Sales of copiers and printers as an authorized Xerox sales agent, bringing cutting edge office technology to clients. Includes ongoing equipment support and supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BURO (Norman Orr Office Supply) sells office supplies, furniture, janitorial and breakroom products, technology items, and Xerox copiers and printers to businesses through a catalog of more than 30,000 SKUs. Orders are delivered free of charge the next day, supported by field sales representatives who conduct complimentary business reviews to identify cost-saving opportunities. The company also offers department distribution services and space planning for office furniture.

Product overview

BURO (operating as Norman Orr Office Supply) is a family-owned office supply company serving Southern Missouri and Northern Arkansas since 1968. The company offers a single unified product portfolio centered around its core office supply catalog service featuring over 30,000 products including office supplies, technology, furniture, printers, janitorial, toner, and break room items. The company differentiates through its authorized Xerox sales agent relationship for copiers and printers, complementary services including free next-day delivery, department distribution, space planning, and a no-obligation Business Review service for cost analysis. The product ecosystem is anchored by the Norman Orr Office Supply Catalog as the primary offering, with physical products (copiers/printers, furniture, supplies) and support services (delivery, business reviews) forming the complete portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Norman Orr Office Supply Catalog A comprehensive catalog service offering over 30,000 office, school, technology, furniture, printer, janitorial, toner, and breakroom products with free next-day delivery to businesses.
• Office Supplies Full range of office supplies for businesses of all sizes, including copy paper, ink and toner, breakroom products, and related consumables.
• Xerox Copiers and Printers Sales of Xerox copiers and printers through an authorized sales agent relationship, including ongoing equipment support and supplies for clients.
• Office Furniture Office furniture and space planning services for businesses setting up or reconfiguring office environments.
• Business Review Service Free comprehensive business analysis that identifies cost-saving opportunities, purchasing patterns, and helps streamline purchasing processes for office product expenditures.
• Next-Day Delivery Service Free next-day delivery service provided with all catalog items across Southern Missouri and Northern Arkansas.
• Department Distribution Service Distribution service that delivers office supplies directly to individual departments within customer organizations.

Quantifiable outcome

• Free next-day delivery on all catalog items
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XeroxcoreChannel Partner/ Reseller/ DistributorNorman Orr Office Supply is an authorized Xerox sales agent, bringing cutting edge office technology to clients. The partnership includes a logo on the website and dedicated printer/copier page. This is a core partnership as it represents the company's technology offering alongside traditional office supplies.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• WB Mason: Family-owned office products distributor operating in the U.S. with direct sales, catalog, and next-day delivery; comparable in business model, customer profile, and delivery-led value proposition to BURO.
• Independent Office Supply Dealers (regional): Network of regional independent office products dealers serving local SMBs with catalog, delivery, and contract sales; directly comparable in size, customer base, and service model to BURO.

Emerging players

• FedEx Office: Retail print and document services chain with copier/printer sales and supplies; overlaps with BURO's Xerox-driven print services offering on the equipment and supplies side.

Broad incumbents

• Quill: Office products retailer (Staples subsidiary) selling via catalog and online to SMBs and larger accounts; mirrors BURO's core catalog-driven office supplies model with broader reach and pricing scale.
• Staples: National office supplies retailer and B2B provider with broad catalog, contract sales force, and next-day delivery; competes with BURO on price and assortment across the U.S., including BURO's Southern Missouri territory.
• Office Depot: Large office supplies retailer with retail stores, online catalog, and B2B contract sales; overlaps directly with BURO's product categories and target SMB customers in the same geography.

Others

• Xerox: Manufacturer of copiers and printers and BURO's core technology partner; comparable as the underlying vendor whose products BURO resells, supplies, and services in its territory.
• Amazon Business:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NormanOrr
• Facebookfacebook.com/normanorr
• LinkedInlinkedin.com/company/thinkburo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BURO