Think Fitness

What Think Fitness does

Think Fitness is a UK-based sports performance management company founded in 2005 that delivers a bundled set of professional services, grassroots education, and clinical treatments to elite and developing athletes, primarily in football. The professional pillar provides performance management, movement screening, performance nutrition, mental toughness training, and consultancy directly to clubs, athletes, and brands (including Red Bull and the Nike Academy). The grassroots pillar converts the same expertise into coach-education workshops, SPARQ performance ratings, and clinics such as Grassroots LIVE 2010.

The clinical pillar operates through the Regenerate Medical Centre at Champneys Health Resort Tring, offering physiotherapy, movement screening, whole-body kriotherapy at -120°C (exclusive in the UK to Regenerate), altitude/hypoxic training, and breath-by-breath metabolic fitness testing. Adjacent technology includes the SPARQ Speed/Power/Agility/Reactions/Quickness rating system and the TMG-UK muscular diagnostic tool, the latter credited with success at Barcelona FC and the Spanish National Team.

The company monetises almost entirely through professional services and event/workshop delivery rather than software or licensing. Go-to-market is relationship-driven, anchored by elite club connections and academic co-delivery via the World Science & Soccer Conference series (launched 2008 with Liverpool John Moores University, extended to South Africa in 2010). Operationally small at 13 employees with a single Tring clinic and regional (South of England) service coverage, Think Fitness has no disclosed revenue, no external funding, and no AI/ML capability on its product surface.

Name

Think Fitness

Legal name

Think Fitness

Website

https://thinkfitness.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Fitness is a UK sports performance management company serving professional football clubs, athletes, and grassroots practitioners with consultancy, education, and clinic services including exclusive whole-body kriotherapy, altitude training, and metabolic testing at Champneys Tring.

Ownership category

akta.pro rank

Product category

Sports Performance Services

NAICS

Sports and Recreation Instruction (611620), Other Scientific and Technical Consulting Services (54169), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Amusement & Recreation Services (7900), Services-Testing Laboratories (8734)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

Keywords

• Sports performance management
• Athlete performance consulting
• Sports injury rehabilitation
• Professional football services
• Grassroots coach education

Headquarters

HQ city

Tring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Performance Services: Performance management and consultancy services to professional football teams and athletes, including individualised conditioning programs, movement screening, and nutrition planning.
2. Grassroots Education & Workshops: Coach education workshops, SPARQ accreditation, and performance nutrition workshops delivered to sports colleges and grassroots practitioners.
3. Clinical Services: Sports injury and performance clinic services including physiotherapy, kriotherapy, altitude training, and metabolic testing at Champneys Health Resort.
4. Consultancy & Sponsorship Management: Managing professional relationships and sponsorships for brands like Red Bull within professional football environments.
5. Conference & Event Hosting: Organising and hosting performance conferences and scientific events for sports science professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Think Fitness is a sports performance management company that delivers performance management, sports injury rehabilitation, and educational services to professional athletes, sports teams, and grassroots practitioners. The company operates a Sports Injury & Performance Clinic at Champneys Health Resort Tring offering whole body kriotherapy, altitude training, metabolic fitness testing, and physiotherapy. Services also include consultancy, SPARQ performance rating assessments, movement screening, performance nutrition, and mental toughness training delivered directly at client sites.

Product overview

Think Fitness operates as a sports performance management company offering a unified suite of services across three tiers: professional services (Performance Management, Nike Academy, Consultancy, and Performance Conferences), grassroots programs (SPARQ Performance Rating and Workshops), and a Regenerate Medical Centre clinic. The professional services include performance nutrition, movement screening, and mental toughness training. The clinic facility at Champneys Tring provides medical treatments including altitude training, metabolic fitness testing, whole body kriotherapy, and physiotherapy. All services are delivered through a combination of on-site consultancy, clinic visits, and educational workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Management: Performance management services for professional sports teams and athletes
• Regenerate
• Altitude Training
• Whole Body Kriotherapy
• Metabolic Fitness Training

Products and services

• Performance Management

Quantifiable outcome

• 250+ international delegates attended inaugural World Science & Soccer Conference
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Liverpool John Moores UniversityflagshipStrategic or Co-development Partner · 1 January 2008Academic partnership for hosting the World's 1st Science and Soccer Conference in 2008. Jointly hosted at the Adelphi Hotel, Liverpool with the aim of integrating academics with practitioners working in professional football.
• Red BullcoreGTM or Marketing PartnerThink Fitness manages Red Bull's relationships within professional football, working with Premiership teams and players. Provides consultancy on energy drink usage and conducts research on performance benefits with professional footballers.
• NikecoreStrategic or Co-development PartnerThink Fitness provides performance support to the Nike Academy for the 2009-10 season, supporting young footballers aged 17-19 in their development towards professional contracts.
• TMG-UKcoreTechnology or IntegrationPartnership providing TMG-UK's unique muscular diagnostic tool, which has had remarkable success in Spain with teams such as Barcelona FC and the Spanish National Team. The tool identifies asymmetries, muscular fatigue and maximal involuntary contraction.
• Science in Sport (SiS)minorGTM or Marketing PartnerScience in Sport as a performance nutrition partner supporting Think Fitness's current work in the professional game.
• Champneys Health ResortcoreStrategic or Co-development PartnerChampneys Health Resort Tring hosts the Regenerate Medical Centre where Think Fitness delivers sports injury and performance clinic services including kriotherapy and altitude training.
• SPARQ TrainingcoreTechnology or IntegrationSPARQ performance rating system providing sport-specific and age-group databases for athletic performance comparison. Think Fitness provides SPARQ ratings to teams and athletes in South England.
• Regenerate Medical CentrecoreStrategic or Co-development PartnerIntegrated medical facility at Champneys providing comprehensive sports injury treatment, physiotherapy, and performance services under Think Fitness operation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• STATSports: UK/Ireland-based provider of GPS athlete tracking and performance analysis solutions used by Premier League clubs and elite sports teams. Direct competitor in delivering performance data services to professional football, with overlapping service philosophy.
• P3 Applied Sports Science: Sports science consultancy providing applied sports science, performance analysis, and athlete development services to elite teams. Comparable boutique consultancy delivering similar applied sports science services, with overlapping elite-team customer segments.
• Catapult Sports: Listed Australian sports technology company providing athlete performance monitoring (GPS, micro-sensors) and analytics to elite teams globally. Direct competitor in the sports performance technology space serving similar football and elite athlete customers with measurement and benchmarking tools.
• Orreco: Sports science and data analytics company providing biomarker analysis, recovery, and performance optimization to elite athletes. Comparable in providing individualized scientific performance services, with similar elite-customer focus and sports-science orientation.
• Mike Young Performance: UK-based sports performance consultancy founded by Mike Young, providing conditioning, speed, and athletic development services to elite athletes and teams. Comparable boutique sports performance consultancy serving similar elite customer base in the UK.

Regional players

• Isokinetic: FIFA Medical Centre of Excellence with clinics in Italy and the UK, providing sports rehabilitation and orthopaedic care to elite athletes. Comparable in providing sports injury and rehabilitation services to elite football, primarily in continental Europe with UK presence.

Broad incumbents

• English Institute of Sport: UK-based high-performance sports organization providing integrated sports science, medical, and performance services to elite athletes. Comparable in providing sports science support to elite UK athletes, though at a much larger institutional scale with public funding.
• Polar Electro: Global sports technology company producing heart rate monitors, fitness trackers, and training computers. Comparable in providing performance measurement tools (complementary to Think Fitness's metabolic testing), though at a much broader consumer scale rather than elite-only.
• Aspetar: Qatar-based orthopaedic and sports medicine hospital serving elite athletes worldwide. Comparable in providing specialized sports medicine, rehabilitation, and performance services, though at a larger institutional scale and with broader geographic reach.
• Science in Sport (SiS): UK-based sports nutrition company providing performance nutrition products to elite athletes. Comparable as an existing Think Fitness partner and adjacent sports performance provider serving overlapping elite customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/think-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Fitness