Think Global Qualitative
Think Global Qualitative is a private, 16-person alliance of senior qualitative researchers coordinating multi-country market research projects for enterprise clients through a network of independent local associates across 10+ countries. It serves Fortune 500 brands with cross-cultural consumer insights via project-based professional services.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Think Global Qualitative does
Think Global Qualitative is a privately-held alliance of senior independent qualitative market research consultants, founded in 2013 and operating across at least 10 countries including the United States, Canada, Mexico, Colombia, Brazil, Peru, Chile, Argentina, Germany, and India. The firm coordinates multi-country qualitative research projects for multinational clients through a single local-representative contact point that manages client engagement from proposal through final presentation. Headquartered in the United States with 16 core employees, the alliance is founder-operated with no external venture or private equity investment disclosed.
The company's service offering spans core qualitative methodologies including ethnography, in-depth interviews, focus groups, online communities, bulletin boards, mobile research, and hybrid qualitative-quantitative approaches. It specializes in cross-cultural consumer research, brand strategy, innovation research, and consumer behavior analysis. The firm generates revenue exclusively through professional services engagements, with project-based pricing that is not publicly disclosed. Named enterprise clients span consumer products (PetSafe, DenTek Oral Care), professional services (Deloitte & Touche), health and wellness (Weight Watchers International), and other market research firms (ORC International, High View Consulting Group).
Think Global Qualitative markets through content-led channels, publishing regular thought leadership articles on research methods, cross-cultural consumer behavior, and industry trends, while maintaining active presence at industry conferences such as the QRCA Worldwide Qualitative Research Conference and in publications including Quirk's Magazine. The firm holds an ESOMAR Excellence Award for Paper of the Year (2011-2012) recognizing work on cross-cultural research practices, and is co-founded by Susan G Abbott (now Co-Founder Emeritus), a former TD Bank Financial Group vice-president with an MBA from Ivey at the University of Western Ontario.
Think Global Qualitative firmographics
Firmographics- Name
- Think Global Qualitative
- Legal name
- Think Global Qualitative
- Website
- https://thinkglobalqualitative.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Global Qualitative is a private, 16-person alliance of senior qualitative researchers coordinating multi-country market research projects for enterprise clients through a network of independent local associates across 10+ countries. It serves Fortune 500 brands with cross-cultural consumer insights via project-based professional services.
- Ownership category
- akta.pro rank
Think Global Qualitative industry classification
Industry- Product category
- Qualitative Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
- akta.pro secondary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Think Global Qualitative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Qualitative Research Services: The company provides qualitative market research services to enterprise clients conducting multi-country studies. Services include focus groups, ethnography, in-depth interviews, and online research conducted by a global network of expert associates.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Think Global Qualitative product offering
Product offeringCore offering
Think Global Qualitative is an international alliance of senior qualitative researchers that delivers multi-country qualitative market research for enterprise clients. The firm coordinates global research projects through a network of local expert researchers in each market, providing methodology combinations including ethnography, in-depth interviews, focus groups, online communities, bulletin boards, and mobile research. A single local coordination point manages each project from proposal to presentation.
Product overview
Think Global Qualitative is an international alliance of senior qualitative researchers offering market research and consumer insights services to multinational clients. The company coordinates global research projects through a network of local market experts across multiple countries and regions, providing boutique-style qualitative research with a single coordination point from proposal to presentation. Services include various qualitative methodologies such as ethnography, in-depth interviews, focus groups, online communities, bulletin boards, mobile research, and hybrid approaches combining qualitative and quantitative methods. The company specializes in cross-cultural research, brand strategy, innovation research, and consumer behavior analysis, serving clients ranging from Fortune 500 companies to smaller enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Qualitative Research Services
- Cross-Cultural Consumer Insights
Companies that use Think Global Qualitative
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Think Global Qualitative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Think Global Qualitative partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Think Global Qualitative competitors and assessment
Company assessmentEmerging players
- Qualtrics: Experience management and market research platform increasingly offering qualitative research capabilities through software-driven tools. Represents the technology-enabled emerging competitive threat to traditional qualitative research firms.
- Suzy: Tech-enabled consumer insights platform offering on-demand qualitative and quantitative research. Targets similar enterprise brand clients with a faster, more scalable approach that competes for the same research budgets.
- Prolific: Online participant recruitment platform for academic and market research. While not a direct qualitative research firm, it represents the technology-enabled ecosystem reshaping how qualitative research participants are sourced and managed.
Direct peers
- Savanta: Market research firm offering qualitative and quantitative research with international reach. Competes in the same enterprise market research space with similar methodology mix including focus groups and in-depth interviews.
- Fieldwork Network: US-based qualitative research field services network providing focus group facilities, recruitment, and project coordination. Direct competitor for qualitative fieldwork and project management services across multiple markets.
- Toluna: Global market research firm combining online panels with qualitative and quantitative research capabilities. Competes for the same multinational enterprise research budgets and offers integrated research services that overlap with Think Global Qualitative's offering.
- Schlesinger Group: One of the largest qualitative research services firms in the US, operating focus group facilities, recruitment, and project management. Direct competitor to Think Global Qualitative in the qualitative research services category, with similar enterprise clients and methodologies.
Broad incumbents
- Ipsos: Global market research leader with extensive qualitative practices across countries. Serves the same enterprise clients with broader service portfolios including quantitative, qualitative, and advisory work, and competes for multi-country research mandates.
- Nielsen: Global measurement and data analytics company with qualitative research capabilities through NielsenIQ and BASES. Competes for enterprise consumer insights work and serves many of the same Fortune 500 brand clients.
- Kantar: Major global research firm with qualitative insight practices and country-specific teams. Overlaps with Think Global Qualitative's multinational qualitative capabilities but at much larger scale with proprietary data assets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Think Global Qualitative social profiles
Digital presenceThink Global Qualitative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Global Qualitative leadership team
Management profileNumber of profiles
Profiles1 record
Think Global Qualitative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Global Qualitative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Global Qualitative
What does Think Global Qualitative do?
Think Global Qualitative is an international alliance of senior qualitative researchers that delivers multi-country qualitative market research for enterprise clients. The firm coordinates global research projects through a network of local expert researchers in each market, providing methodology combinations including ethnography, in-depth interviews, focus groups, online communities, bulletin boards, and mobile research. A single local coordination point manages each project from proposal to presentation.
Is Think Global Qualitative a public or private company?
Think Global Qualitative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Global Qualitative founded?
Think Global Qualitative was founded in -1. It employs 11 to 50 people.
How does Think Global Qualitative make money?
One revenue line is on record: qualitative Research Services.
Who are Think Global Qualitative's main competitors?
Emerging players on record are Qualtrics, Suzy and Prolific. Direct peers are Savanta, Fieldwork Network, Toluna and Schlesinger Group. Broad incumbents are Ipsos, Nielsen and Kantar.
Does Think Global Qualitative have an API?
No public API is recorded for Think Global Qualitative.
What industry is Think Global Qualitative in?
Think Global Qualitative's product category is Qualitative Market Research Services. Its primary akta.pro industry code is MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography), with a secondary code of MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 54191.