This
- Company typePrivate
- Founded2014
- HeadquartersHood River, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
This firmographics
Firmographics- Name
- This
- Legal name
- This Design
- Website
- https://this.design
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
This industry classification
Industry- Product category
- Brand Strategy and Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where This is headquartered
LocationHeadquarters
- HQ city
- Hood River
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
This business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design and Creative Services: Project-based design services including brand strategy, design systems, campaign production, and creative execution. The studio works with visionary brands on comprehensive engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
This product offering
Product offeringCore offering
This Design is an independent design studio that delivers brand strategy, design systems, and campaign production for visionary brands. Services span qual & quant research, brand strategy & positioning, communications & messaging, brand identity & guidelines, retail & environmental design, campaign & media development, art/photo/video direction, interface & experience design, website development, and packaging design. Engagements are project-based, quote-driven, and led by a multidisciplinary core team of six supported by 40+ international collaborators.
Product overview
This Design is an independent design studio offering a comprehensive suite of creative services rather than a software product company. Their portfolio includes brand strategy and identity development (Brand Strategy & Positioning, Brand Identity & Guidelines), digital design and development (Interface & Experience Design, Website Development), content creation (Art/Photo/Video Direction, Campaign & Media Development), and physical design (Packaging Design, Retail & Environmental Design). These services are delivered through a multidisciplinary team that sherpas brands through complex design and development processes, working across Outdoor, Hospitality, Fashion, Technology, Sustainability, and Automotive industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Positioning Strategic consultancy services that help brands define their market position, voice, and competitive differentiation through qual & quant research.
- Communications & Messaging Development of brand voice, messaging frameworks, and communication strategies to effectively convey brand values to target audiences.
- Brand Identity & Guidelines Creation of comprehensive brand identity systems including visual guidelines, logo specifications, and usage standards for consistent brand expression.
- Retail & Environmental Design Design of physical retail spaces and environmental graphics that translate brand identity into physical customer touchpoints.
- Campaign & Media Development End-to-end campaign creation including communications strategy, messaging frameworks, and multimedia content production for various media channels.
- Art, Photo, Video Direction & Creation Creative direction and production of visual content including photography, videography, and art direction across multiple formats.
- Interface & Experience Design UX/UI design services for digital products, focusing on user-centered design principles and seamless digital experiences.
- Website Development Full-stack web development services for implementing designed interfaces and creating functional, performant websites.
- Packaging Design Design services for product packaging that considers retail environments, sustainability, and brand consistency.
Companies that use This
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
This technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
This partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
This competitors and assessment
Company assessmentDirect peers
- COLLINS: Brand strategy and design studio serving visionary consumer and technology brands, with comparable scope across brand identity, campaigns, and digital experience.
- Mucca: Independent design and branding studio offering brand strategy, identity, packaging, and digital design, with a similar boutique, project-based engagement model.
- Red Antler: Brand-led creative agency known for launching and scaling challenger brands across consumer categories; comparable in full-service strategy-to-execution brand work.
- Lippincott: Brand strategy and design consultancy with a focus on brand identity, experience, and corporate positioning for enterprise clients.
- Pentagram: Iconic independent multi-partner design firm with a partner-led model and similar brand strategy, identity, and design systems practice across consumer and culture-driven clients.
- Hybrid Design: Boutique brand design studio focused on packaging, identity, and brand systems for lifestyle and consumer brands — directly comparable in scale and service mix.
- GIRVIN: Strategic branding and design firm with comparable practice areas in brand strategy, identity systems, retail and environmental design for aspirational consumer brands.
- Manual: Design and branding studio serving consumer and lifestyle brands with strategy, identity, and integrated creative — directly overlapping with This Design's verticals like outdoor, hospitality, and fashion.
- Character: Independent brand and design studio with a comparable mix of brand strategy, identity systems, and digital experience work for ambitious consumer-facing brands.
Broad incumbents
- Landor & Fitch: Global brand consulting and design network offering strategy, identity, and experience at scale; competes for the same enterprise brand mandates but with significantly larger resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
This social profiles
Digital presenceThis financial estimates
Financial estimateRevenue estimate
Valuation estimate
This leadership team
Management profileNumber of profiles
Profiles2 records
This funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This
What does This do?
This Design is an independent design studio that delivers brand strategy, design systems, and campaign production for visionary brands. Services span qual & quant research, brand strategy & positioning, communications & messaging, brand identity & guidelines, retail & environmental design, campaign & media development, art/photo/video direction, interface & experience design, website development, and packaging design. Engagements are project-based, quote-driven, and led by a multidisciplinary core team of six supported by 40+ international collaborators.
Is This a public or private company?
This is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This founded?
This was founded in 2014. It employs 101 to 250 people.
Where is This based?
This is headquartered in Hood River, United States, in the North America region.
How does This make money?
One revenue line is on record: design and Creative Services.
Who are This's main competitors?
Direct peers on record are COLLINS, Mucca, Red Antler, Lippincott, Pentagram, Hybrid Design, GIRVIN, Manual and Character. Landor & Fitch is listed as a broad incumbent.
Does This have an API?
No public API is recorded for This.
What industry is This in?
This's product category is Brand Strategy and Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541430 and its SIC code is 7330.