This Great Adventure
This Great Adventure Ltd. is a UK-based narrative design studio and consultancy that develops interactive and immersive storytelling experiences for heritage, arts, culture, education, and creative brand clients. It operates proprietary OPUS and CI platforms from studios in Oxford, London, Manchester, and Dublin.
- Company typePrivate
- Founded-
- HeadquartersOxford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What This Great Adventure does
This Great Adventure Ltd. is a narrative design studio and consultancy founded in 2019 and headquartered in Oxford, United Kingdom, with additional studio locations in London, Manchester, and Dublin. The company specialises in narrative development, content development, and design integration for interactive and immersive experiences, serving heritage institutions, arts and culture organisations, the education sector, creative brands and businesses, as well as communities and individual artists across the UK and internationally. Its six-person intergenerational team is positioned around more than three decades of combined experience in cultural interpretation and engagement, and the firm operates a collaborative, co-creative engagement model.
The company's product surface centres on a portfolio of proprietary storytelling platforms. OPUS is a platform for performance-based storytelling, delivered through three sub-products: OPUS: The Next Stage (a platform for performance), OPUS Projects (a showcase of projects built on the platform), and OPUS x Studio (an upcoming studio platform still in development). CI is a separate location-based digital storytelling platform that enables narrative experiences tied to specific physical places. Together these platforms support the firm's broader service offering of narrative and design integration work for interactive and immersive experiences.
Revenue is generated through project-based professional services and consultancy engagements, with bespoke, quote-based pricing and no publicly disclosed rates. Go-to-market is sales-led and relationship-driven, relying on direct outreach via the company website, email, phone, and WhatsApp, as well as portfolio showcasing. Distribution is direct to enterprise and institutional clients (cultural organisations, heritage institutions, arts venues, education providers, and creative brands). The firm is an independent private limited company with Pete Gardom listed as Director; no external investors, funding rounds, or parent company relationships are disclosed in the source data.
This Great Adventure firmographics
Firmographics- Name
- This Great Adventure
- Legal name
- This Great Adventure Ltd.
- Website
- https://thisgreatadventure.world
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- This Great Adventure Ltd. is a UK-based narrative design studio and consultancy that develops interactive and immersive storytelling experiences for heritage, arts, culture, education, and creative brand clients. It operates proprietary OPUS and CI platforms from studios in Oxford, London, Manchester, and Dublin.
- Ownership category
- akta.pro rank
This Great Adventure industry classification
Industry- Product category
- Immersive Narrative Design Services
- NAICS
- Arts, Entertainment, and Recreation (71), Graphic Design Services (54143)
- SIC
- Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Theming, Mood Boards & Concept Design (HSACAOAH)
- akta.pro secondary industry
- Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)
Keywords
Where This Great Adventure is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
This Great Adventure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consultancy Services: Narrative design consulting services for cultural organisations, heritage institutions, arts organizations, and creative brands seeking to develop interactive and immersive storytelling experiences.
- Project-Based Work: Collaborative co-creation of narrative development, content development and design integration projects for interactive/immersive experiences across various sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
This Great Adventure product offering
Product offeringCore offering
This Great Adventure is a narrative design studio and consultancy that creates storytelling content, immersive experiences, and location-based digital experiences for cultural and creative organisations. The studio combines narrative development, content creation, and design integration to help heritage institutions, arts and culture bodies, creative brands, and communities make places, ideas, and organisations more relevant. Underpinning the consultancy work are proprietary platforms — OPUS (The Next Stage and OPUS Projects) and CI for location-based digital storytelling — that operationalise the studio's narrative methodology.
Product overview
This Great Adventure is a narrative design studio and consultancy offering a portfolio of creative technology platforms for storytelling. The core offerings include OPUS, a platform for performance and creative projects (encompassing OPUS: The Next Stage, OPUS x Studio, and OPUS Projects), and CI, a location-based digital storytelling platform. These products work together to enable interactive and immersive narrative experiences for heritage, arts and culture, education, and creative brands.
Differentiator
Problem solved
Functional benefit
Brands
- OPUS: The Next Stage: A platform for performance.
- OPUS x Studio
- OPUS Projects
- CI - Location-Based Digital Storytelling
Products and services
- Narrative Design Consultancy Project-based narrative development, content creation, and design integration services delivered to heritage institutions, arts and culture organisations, creative brands, and education sector clients.
- OPUS: The Next Stage
Companies that use This Great Adventure
Customer profileSegments5 records
Ideal customer profiles4 records
This Great Adventure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
This Great Adventure partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
This Great Adventure competitors and assessment
Company assessmentEmerging players
- Smith & Milton: Smith & Milton is a UK creative studio working on brand storytelling, content, and experience design for cultural and corporate clients. It is comparable to This Great Adventure as a small creative studio offering narrative design and experience development to cultural and brand clients.
- Dream Agility: Dream Agility is a UK creative technology and immersive content studio working on location-based and interactive experiences. It overlaps with This Great Adventure in combining narrative design with digital storytelling and immersive technology delivery.
- 1123 Studio: 1123 Studio is a UK studio designing interactive and immersive experiences for cultural and creative clients. It is comparable as a small emerging player in the same narrative-immersive niche serving museums, heritage, and cultural brands.
- Alchemy Immersive: Alchemy Immersive is an immersive experience studio building location-based and digital narrative experiences for cultural and entertainment clients. It is comparable in focus on narrative-driven immersive work for cultural and heritage audiences.
- Snook (Service Design): Snook is a UK service design and experience agency working with cultural, public-sector, and heritage clients on engagement and narrative interventions. It is comparable to This Great Adventure in applying co-creative design methods to heritage and cultural engagement projects.
Broad incumbents
- Isobar: Isobar is a global digital experience agency offering immersive storytelling, interactive content, and creative technology services. It is a broader incumbent competing for the same heritage, cultural, and creative-brand digital experience briefs that This Great Adventure targets.
Direct peers
- Meow Wolf: Meow Wolf is an arts and entertainment company producing large-scale, narrative-driven immersive installations. It is comparable to This Great Adventure in blending narrative design, location-based experiences, and cultural/heritage storytelling, though at significantly larger scale.
- Holden & Partners: Holden is a UK-based creative studio specializing in narrative-led brand, film, and immersive storytelling work. It is directly comparable to This Great Adventure in the small-studio, narrative-design niche serving cultural and creative-brand clients.
- Nexus Studios: Nexus Studios is a London-based independent studio producing immersive, narrative-driven experiences across film, installation, and interactive media. It directly overlaps with This Great Adventure in combining narrative design, immersive storytelling, and cultural-sector project work.
- Marshmallow Laser Feast: Marshmallow Laser Feast is an experiential art and technology collective creating immersive installations and location-based narrative experiences. It competes with This Great Adventure in the heritage, arts, and cultural immersive storytelling space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
This Great Adventure social profiles
Digital presenceThis Great Adventure financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Great Adventure leadership team
Management profileNumber of profiles
Profiles1 record
This Great Adventure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Great Adventure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Great Adventure
What does This Great Adventure do?
This Great Adventure is a narrative design studio and consultancy that creates storytelling content, immersive experiences, and location-based digital experiences for cultural and creative organisations. The studio combines narrative development, content creation, and design integration to help heritage institutions, arts and culture bodies, creative brands, and communities make places, ideas, and organisations more relevant. Underpinning the consultancy work are proprietary platforms — OPUS (The Next Stage and OPUS Projects) and CI for location-based digital storytelling — that operationalise the studio's narrative methodology.
Is This Great Adventure a public or private company?
This Great Adventure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Great Adventure founded?
This Great Adventure was founded in -1. It employs 1 to 10 people.
Where is This Great Adventure based?
This Great Adventure is headquartered in Oxford, United Kingdom, in the Europe region.
How does This Great Adventure make money?
Two revenue lines are on record. Consultancy Services are the primary driver. The others are project-Based Work.
Who are This Great Adventure's main competitors?
Emerging players on record are Smith & Milton, Dream Agility, 1123 Studio, Alchemy Immersive and Snook (Service Design). Isobar is listed as a broad incumbent. Direct peers are Meow Wolf, Holden & Partners, Nexus Studios and Marshmallow Laser Feast.
Does This Great Adventure have an API?
No public API is recorded for This Great Adventure.
What industry is This Great Adventure in?
This Great Adventure's product category is Immersive Narrative Design Services. Its primary akta.pro industry code is HSACAOAH, Event Theming, Mood Boards & Concept Design, with a secondary code of THAJALAJ, Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions). Its NAICS code is 71 and its SIC code is 8742.