Marshmallow Laser Feast
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Marshmallow Laser Feast firmographics
Firmographics- Name
- Marshmallow Laser Feast
- Legal name
- Marshmallow Laser Feast
- Website
- https://marshmallowlaserfeast.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Marshmallow Laser Feast industry classification
Industry- Product category
- Immersive Art Installations
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Marshmallow Laser Feast is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Marshmallow Laser Feast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Institutional Art Commissions: MLF receives direct commissions from cultural institutions, museums, galleries, and festivals to create bespoke immersive artworks and installations. Commissioners include Royal Botanic Gardens Kew, Barbican Centre, Factory International, Museum of the Future, and major international museums.
- Limited Edition Art Sales: MLF sells limited edition prints and video artworks (editions) through gallery partners including bitforms gallery and Gazelli Art House. Editions include prints of LiDAR scan portraits and video installations in numbered, limited runs.
- Touring Exhibitions and Loan Fees: MLF's works tour to multiple international venues generating exhibition fees. Major solo shows at ACMI Melbourne, Barbican Centre, and international institutions create recurring revenue across multiple years.
- Permanent Installation Commissions: MLF creates permanent or semi-permanent immersive installations commissioned by institutions such as ARTIS Amsterdam Royal Zoo (Water Body), Badewelt Euskirchen (Forest Bathing: Lupuna), and Thermen & Badewelt Sinsheim (Breathing Planet).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Limited edition prints (Lucombe Oak LiDAR prints) |
| Unit Pricing | One time/ perpetual license | Limited edition print (Fly Agaric I) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Marshmallow Laser Feast product offering
Product offeringCore offering
Marshmallow Laser Feast is a London-based experiential artist collective that designs, produces and tours multisensory immersive artworks and XR installations for cultural institutions, museums, festivals and government heritage bodies. Their practice combines LiDAR scanning, photogrammetry, CT scanning, generative AI pipelines, real-time graphics (VVVV/UE), spatial audio, haptics, motion capture and scent to transform scientific and ecological data into large-scale video, VR, mixed-reality and kinetic installations. They also produce and sell limited-edition prints and video editions through gallery partners such as bitforms gallery and Gazelli Art House.
Product overview
Marshmallow Laser Feast (MLF) is an experiential artist collective that creates multisensory immersive experiences, XR installations, and video works exploring human connection to nature and the cosmos. Their portfolio includes major works such as 'Evolver' (VR journey through human body with Cate Blanchett narration), 'In the Eyes of the Animal' (multisensory XR exploring forest through animal perception), 'Dream' (mixed reality performance with Royal Shakespeare Company), 'Sweet Dreams' (XR experience on food culture), 'YOU:MATTER' (immersive exhibition on cosmic connection), and 'Of the Oak' (Kew Gardens immersive installation). MLF also creates permanent installations including 'Water Body' at Artis Aquarium Amsterdam and the 'HEAL Institute' at Dubai's Museum of the Future. The collective uses advanced technologies including LIDAR scanning, photogrammetry, generative AI, motion capture, spatial audio, and real-time computing to transform scientific data into awe-inspiring sensory experiences. They collaborate with scientists, musicians, and technologists to create works that bridge art, technology, and ecological awareness.
Differentiator
Problem solved
Functional benefit
Products and services
- In the Eyes of the Animal Multisensory XR installation for cultural institutions and festivals that immerses audiences in the perceptual worlds of four woodland species using LiDAR scans, drone footage, real-time graphics in vvvv, binaural audio (MaxMSP) and Subpac haptic feedback.
- Treehugger: Wawona Mixed-reality VR installation with tactile sculpture and haptic feedback enabling audiences to 'hug' a giant sequoia and drift into tree-time, revealing water and nutrient circulation through the tree.
- We Live in an Ocean of Air Multi-sensory immersive installation that connects plant and human biology through breath, blending the human cardiovascular system with forest networks.
- Distortions in Spacetime Interactive audiovisual installation where audience movement drives particle systems illustrating cosmic connections between black holes, dying stars and human existence.
- The Quest Permanent kinetic light installation for luxury brand commissions, featuring robotic arm choreography and crystalline craftsmanship exploring light caustics.
- NEST Large-scale kinetic light sculpture for civic and cultural commissioning bodies, using a 30-metre array of moving-head lights and spatial audio to evoke starling murmurations.
- Dream Mixed-reality live performance for festivals and theatrical institutions combining motion capture, real-time graphics (Epic Games), interactive symphonic score and audience digital participation.
- Evolver 360° audiovisual VR experience taking audiences on a journey following oxygen from the lungs into cells of the human body, with narration and an original score, co-produced with Atlas V and Pressman Film and scientific collaborators.
- Sanctuary of the Unseen Forest Large-scale video installation for museums and cultural institutions, presenting volumetric data of a giant Ceiba pentandra tree from the Colombian Amazon with multichannel audio.
- The HEAL Institute Permanent immersive exhibition comprising four interconnected environments at Museum of the Future, Dubai, exploring humanity's relationship with endangered ecosystems using spatial computing, projection, generative visuals and motion tracking.
- Works of Nature First monographic solo exhibition of MLF's immersive artworks, video editions and prints touring cultural institutions, tracing breath from Amazonian tree roots to human cells to galaxies.
- Breathing with the Forest Three-channel video installation with 20.2-channel spatial audio exploring the symbiotic ecosystem of an Amazonian capinuri tree, built from LiDAR scans and ecological surveys.
- Sweet Dreams Multi-sensory XR experience exploring food culture, consumerism and desire, combining real-time graphics, spatial audio, sculpture and animation with a custom VR puppeteering pipeline.
- Forest Bathing: Lupuna Multisensory wellness installation featuring waterfall entry, tropical downpour simulation, spatial audio, light and rain machines; second room presents 4.5m projection of a Lupuna tree canopy meditation.
- The Beauty of Blood Flow Documentary short film collaboration with Fraunhofer MEVIS exploring the human cardiovascular system through medical imaging and scientific visualisation.
- Of the Oak Immersive installation for Royal Botanic Gardens Kew featuring interactive video, multichannel audio and an online field guide that reveals the oak tree as an ecological network using LiDAR, photogrammetry, CT and ground-penetrating radar.
- YOU:MATTER Seven-room immersive exhibition for National Science and Media Museum / Bradford 2025 UK City of Culture, exploring human connection to the universe from the Big Bang to the present using breath sensors, real-time projection and NASA data visualisation.
- Poetics of Soil: Fly Agaric I Video installation for Somerset House exploring the hidden life of soil and fungi networks, narrated by mycologist Merlin Sheldrake as part of the ongoing Poetics of Soil series.
- Water Body Permanent immersive installation at Artis Aquarium Amsterdam visualising planetary water circulation (ocean currents, river networks and species migrations) using NASA, Copernicus and HydroSHEDS datasets as a centrepiece of the visitor journey.
- Breathing Planet: Wind Data Immersive audiovisual meditation revealing global atmospheric breath through NASA's GEOS atmospheric data, combining resonant breathing with planetary visualisation.
- The Ephesus Experience Museum Immersive heritage museum experience at the UNESCO Ephesus site for Turkey's Ministry of Culture and Tourism, comprising three rooms with 270–360° projections, hologauze and spatial audio narrating the city's 1,500-year history.
- The Tides Within Us Limited-edition print series exploring oxygen flow through the human body, featuring CG art with organic realism, sold through gallery representatives.
Quantifiable outcome
- 65,000 audience members reached in 8 days through Dream's online performances
- +2 more outcomes
Companies that use Marshmallow Laser Feast
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Marshmallow Laser Feast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Marshmallow Laser Feast partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Abandon Normal DevicescoreAbandon Normal Devices (AND) co-produced In the Eyes of the Animal with MLF. AND served as executive producer and co-producer for the project. The partnership was foundational to the work's creation and touring.
- Forestry Commission EnglandcoreForestry Commission England co-commissioned In the Eyes of the Animal as part of Forest Art Works, providing the Grizedale Forest site and funding support. The forest served as the primary scanning location for the artwork.
- Atlas VcoreAtlas V co-produced Evolver alongside Pressman Film and MLF. Atlas V is a French immersive production studio specialising in XR, contributing production expertise and resources to the Evolver project.
- Pressman FilmcorePressman Film (Edward R. Pressman) served as executive producer alongside Terrence Malick, contributing high-profile film production credibility and resources to Evolver's VR development.
- Fraunhofer MEVIScoreFraunhofer Institute for Digital Medicine MEVIS provided scientific collaboration for Evolver and The Beauty of Blood Flow, contributing medical imaging expertise (MRI data, airflow simulation) that underpinned the human body visualisations.
- The Allen Institute for Cell SciencecoreScientific collaborator on Evolver, providing cell science data used to model and visualise the breathing cell experience within the VR installation.
- Tom MustillcoreTom Mustill (filmmaker, author, naturalist) served as storyteller and collaborator on Seeing Echoes in the Mind of the Whale, providing narrative direction and scientific insight into cetacean communication.
- Laboratory of Applied Bioacoustics (LAB), UPCcoreThe Laboratory of Applied Bioacoustics at BarcelonaTech (UPC) provided scientific support and whale vocalisation recordings for Seeing Echoes in the Mind of the Whale. Led by Professor Michel André and Steffen De Vreese.
- Royal Shakespeare CompanycoreMLF collaborated with the Royal Shakespeare Company on Dream, a mixed reality live performance inspired by Shakespeare's A Midsummer Night's Dream, exploring future modes of live theatrical performance.
- Philharmonia OrchestracoreCollaborated with MLF on Dream, providing an interactive symphonic score that responded to actors' movement during live performances, creating a unique audiovisual theatrical experience.
- Epic GamescoreEpic Games collaborated on Dream, providing real-time gaming technology and Unreal Engine capabilities that enabled the live virtual production environment accessible on mobile, desktop, and tablet.
- Manchester International FestivalcoreCo-presented Dream with MLF and the Royal Shakespeare Company. Later commissioned Sweet Dreams at Factory International (Aviva Studios), MLF's second major collaboration with the festival organisation.
- Royal Botanic Gardens, KewcoreRoyal Botanic Gardens Kew commissioned Of the Oak, collaborating with MLF on a site-specific immersive artwork at Kew Gardens. Kew's Tree Gang, ecologists, biologists, and researchers contributed scientific data and expertise.
- National Science and Media Museum (Bradford)coreCommissioned YOU:MATTER for Bradford 2025 UK City of Culture. Hosted the exhibition featuring seven immersive rooms exploring cosmic and biological connections.
- Thermengruppe Josef WundcoreCommissioned Forest Bathing: Lupuna and Breathing Planet: Wind Data as part of the Immersive Horizon series at Badewelt Euskirchen and Thermen & Badewelt Sinsheim respectively. A wellness-focused commissioning relationship bridging art, nature, and wellbeing.
- The Love TriangleminorArchitecture and experience design collaborator on Forest Bathing: Lupuna, contributing spatial design and experiential expertise.
- ARTIS Amsterdam Royal ZoocoreCommissioned Water Body as a permanent immersive installation in the main hall of ARTIS Aquarium. The partnership forms a centrepiece of the visitor journey through one of Europe's oldest public natural history institutions.
- Dubai Future FoundationcoreCommissioned The HEAL Institute — a permanent immersive exhibition at Museum of the Future, Dubai — exploring humanity's evolving relationship with endangered ecosystems across four interconnected environments.
- SuperfluxcoreSuperflux conceived and co-created The Library environment within The HEAL Institute at Museum of the Future, producing an immersive living archive of biodiversity with MLF and Atelier Brückner.
- Atelier BrücknerminorExhibition design collaborator alongside MLF and Superflux for The HEAL Institute at Museum of the Future, contributing to the spatial design and visitor journey.
- DEM MuseumscoreDEM Museums developed the Ephesus Experience Museum in collaboration with MLF, creating an immersive heritage experience at the UNESCO-heritage site of Ephesus, Turkey, welcoming 2,000+ visitors daily.
- Turkey Ministry of Culture and TourismcoreOwner of the Ephesus Experience Museum, commissioning MLF to design and produce the immersive experience as part of Turkey's cultural heritage programme.
- bitforms gallerycorePrimary gallery representative for MLF. Handles global sales of limited edition prints and video artworks (Evolver, Sanctuary of the Unseen Forest, We Live in an Ocean of Air, In the Eyes of the Animal, Distortions in Spacetime, Forest Bathing: Lupuna, Poetics of Soil series).
- Gazelli Art HouseminorSecondary gallery partner for MLF's limited editions. MLF has had dedicated exhibitions at Gazelli Art House (Parallel Worlds, Baku; Entwined at bitforms New York).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Marshmallow Laser Feast competitors and assessment
Company assessmentEmerging players
- Meow Wolf: US-based immersive art and entertainment company operating permanent large-format installations (House of Eternal Return, Convergence Station). Comparable in permanent immersive-venue model, though more consumer-ticketed and commercial than MLF's institutional focus.
- Studio NAND: Munich-based experiential design studio creating data-driven, multisensory installations for museums and brands. Comparable in technology-meets-narrative approach and museum/gallery client base.
- Superblue: US immersive-experiences operator producing large-scale artist-led installations in dedicated venues. Comparable in artist-collaboration model and ticketed immersive-venue economics, though more retail-ticketed than MLF's institutional focus.
Direct peers
- Atlas V: Paris-based XR/immersive production studio that co-produced Evolver with MLF and Pressman Film. Direct XR peer with overlapping immersive narrative work and festival circuit presence.
- Refik Anadol Studio: LA-based new media art studio specialising in data-driven, AI-generated large-scale immersive installations (e.g., Machine Hallucinations, Unsupervised at MoMA). Comparable in technology depth (generative AI, custom data pipelines) and museum exhibition model.
- Moment Factory: Montreal-based multimedia studio creating immersive experiences, projections, and interactive environments for cultural institutions and brands globally. Directly comparable in offering, client base (museums/festivals), and signature multisensory style.
- teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital installations and museums (e.g., teamLab Borderless, Planets). Closest direct peer to MLF in artistic scope, technology stack, and museum-centric delivery model.
- Random International: London-based contemporary art studio known for Rain Room and other immersive sensor-driven installations. UK peer with shared art-tech identity, museum/gallery distribution, and high-profile institutional commissions.
- Universal Everything: UK-based digital art and design studio producing immersive audiovisual installations and motion-driven artworks for museums, festivals, and brands. Comparable in multisensory style and gallery/festival distribution.
Others
- Atelier Brückner: Stuttgart-based exhibition design studio that collaborated with MLF on the HEAL Institute at Museum of the Future. Adjacent peer in permanent immersive museum exhibitions; similar mix of spatial storytelling, science themes, and institutional clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marshmallow Laser Feast social profiles
Digital presenceMarshmallow Laser Feast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshmallow Laser Feast leadership team
Management profileNumber of profiles
Profiles12 records
Marshmallow Laser Feast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshmallow Laser Feast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshmallow Laser Feast
What does Marshmallow Laser Feast do?
Marshmallow Laser Feast is a London-based experiential artist collective that designs, produces and tours multisensory immersive artworks and XR installations for cultural institutions, museums, festivals and government heritage bodies. Their practice combines LiDAR scanning, photogrammetry, CT scanning, generative AI pipelines, real-time graphics (VVVV/UE), spatial audio, haptics, motion capture and scent to transform scientific and ecological data into large-scale video, VR, mixed-reality and kinetic installations. They also produce and sell limited-edition prints and video editions through gallery partners such as bitforms gallery and Gazelli Art House.
Is Marshmallow Laser Feast a public or private company?
Marshmallow Laser Feast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marshmallow Laser Feast founded?
Marshmallow Laser Feast was founded in 2015. It employs 11 to 50 people.
Where is Marshmallow Laser Feast based?
Marshmallow Laser Feast is headquartered in London, United Kingdom, in the Europe region.
How does Marshmallow Laser Feast make money?
Four revenue lines are on record. Institutional Art Commissions are the primary driver. The others are limited Edition Art Sales, touring Exhibitions and Loan Fees and permanent Installation Commissions.
Who are Marshmallow Laser Feast's main competitors?
Emerging players on record are Meow Wolf, Studio NAND and Superblue. Direct peers are Atlas V, Refik Anadol Studio, Moment Factory, teamLab, Random International and Universal Everything. Atelier Brückner is listed as an others.
Does Marshmallow Laser Feast have an API?
No public API is recorded for Marshmallow Laser Feast.
What industry is Marshmallow Laser Feast in?
Marshmallow Laser Feast's product category is Immersive Art Installations. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 712 and its SIC code is 7900.