ADAB

What ADAB does

ADAB Events is an exhibition design and corporate event management firm headquartered in Deira, Dubai, with offices in Abu Dhabi, Riyadh, Jeddah, and Dammam. It delivers custom exhibition stand design and booth construction, corporate event management (conferences, product launches, gala dinners), and an Experience Design & Technology practice spanning AR/VR, interactive displays, LED walls, and AV/lighting integration. Its customer base spans GCC enterprises (Aramco, Emirates Motors, NADEC, Al Rajhi Takaful) and Saudi government and giga-project entities (NEOM, Saudi Electricity Company, the Makkah Route Initiative, the Imam Abdulaziz Royal Reserve), with a dedicated "KSA Advantage" module aligned to Saudi Vision 2030.

The firm operates as a professional services business with project-based, quote-based pricing tied to event size, complexity, and materials, and a go-to-market built around consultative enterprise and public-sector field sales rather than self-serve or transactional channels. Delivery is described as in-house and multidisciplinary across design, fabrication, AV, and immersive production, enabling single-vendor execution of complex events. The company references 500+ events delivered and 200+ clients since inception, though it was formally incorporated in 2022 and markets a "15+ years" experience narrative that is not directly reconcilable with the incorporation date.

Strategic positioning is a regional GCC buildout rather than a global play: the firm is concentrated in UAE and Saudi Arabia, has chosen Saudi public-sector and giga-project demand as its growth wedge, and is using an AR/VR-enabled experience line to migrate up the value chain from booth fabrication into higher-margin immersive event work. Financials, headcount history, funding, and ownership are not disclosed, limiting visibility into unit economics and revenue durability despite a visible expansion footprint.

Name

ADAB

Website

https://thisisadab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ADAB Events is a UAE-headquartered exhibition design and corporate event management firm operating across UAE and Saudi Arabia, serving enterprise and government clients with booth construction, corporate events, and AR/VR-enabled experience design.

Ownership category

akta.pro rank

Product category

Event Management & Exhibition Design

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Exhibition design services
• Booth construction services
• Corporate event management
• Experience design technology
• Brand activation services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Design & Booth Building: Custom exhibition stand design and construction services for trade shows and events. Project-based revenue with pricing based on stand size, complexity, and materials. Services include design, fabrication, installation, and dismantling.
2. Corporate Event Management: End-to-end corporate event planning and execution including conferences, product launches, team building, gala dinners, and shareholder meetings. Project-based pricing based on event scope and requirements.
3. Experience Design Services: Immersive experience creation using interactive technology and storytelling. Includes VR experiences, interactive installations, and technology-driven brand activations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ADAB Events provides end-to-end exhibition design, booth building, and corporate event management services for enterprise and government clients across the UAE and Saudi Arabia. Its offerings include custom and modular exhibition stands (up to 2000 sqm), AV and lighting integration, corporate conferences and product launches, trade show management, brand activations, and AR/VR-driven experience design. The company operates local teams in Dubai, Abu Dhabi, Riyadh, Jeddah, and Dammam to deliver projects from concept through fabrication, installation, on-site management, and dismantling.

Product overview

ADAB Events operates as a unified event solutions platform offering Exhibition Design & Booth Building, Corporate Events, Experience Design & Technology, Trade Shows, and Brand Activations. The core offerings are Exhibition Design & Booth Building (custom stands, modular systems, AV/lighting) and Corporate Events (conferences, product launches, gala dinners), complemented by Experience Design & Technology (AR/VR, interactive installations, storytelling) and the KSA Advantage module for specialized Saudi market execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design & Booth Building Custom exhibition stands and booth designs that showcase brands with precision and impact, including modular displays and bespoke installations for major exhibitions in Dubai, Abu Dhabi, Riyadh, and Jeddah, for enterprise and government clients.
• Corporate Events Comprehensive corporate event planning and execution including conferences, product launches, team building activities, gala dinners, and award ceremonies, for enterprise clients across the UAE and KSA.
• Experience Design & Technology Cutting-edge technology and innovative design service combining AR/VR experiences, touchscreen displays, interactive installations, creative storytelling, and smart digital-physical integration, for enterprise and government clients seeking immersive brand activations.
• Trade Shows End-to-end trade show management including lead generation and market dominance strategies for exhibitions across UAE and KSA, for enterprise and government exhibitors.
• Brand Activations Creative and memorable brand activation experiences designed to generate buzz and engagement across the UAE and KSA region, for brand marketing teams and consumer engagement campaigns.
• KSA Advantage Specialized services for Saudi Arabian market execution including local expertise, Vision 2030 alignment, strategic partnerships, and KSA-specific resources for navigating the Kingdom, for enterprise and government clients running projects in Saudi Arabia.

Quantifiable outcome

• 500+ Events Delivered
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Index Holding: Dubai-based conglomerate organizing major exhibitions and conferences across the Middle East and North Africa. Comparable as a regional events organizer with similar Gulf enterprise and government client base.
• Informa Markets: Global exhibitions and events business with a major UAE and KSA presence, organizing large trade shows and operating vendor services. Comparable as a major Gulf-region events player with broader scale and balance sheet.
• Jack Morton Worldwide: Global brand experience agency producing live events, exhibitions, and immersive brand experiences for major enterprise clients. Comparable as an experience design competitor, particularly for multinational clients running Gulf programs.
• Sparks: Global experience design and event marketing agency producing trade show exhibits, brand activations, and corporate events. Comparable on the experience design and corporate event services overlap.
• Pico Group: Global brand activation and exhibition services company with extensive Middle East operations, offering custom exhibits, event management, and experience design. Comparable as a full-service experiential agency with deeper balance sheet and longer track record.
• Messe Frankfurt Middle East: Middle East arm of global trade fair organizer Messe Frankfurt, running major exhibitions such as Automechanika Dubai and Beautyworld Middle East. Comparable as a regional exhibitions incumbent with similar Gulf-focused B2B event audience.
• dmg events: Dubai-headquartered global events organizer operating large-scale trade shows, exhibitions, and conferences across the Middle East, including flagship shows such as The Big 5 and INDEX. Comparable as a regional events incumbent, though it operates primarily as an organizer rather than a design-build agency.

Direct peers

• Strokes Exhibits: UAE-based custom exhibition stand design and build company serving trade shows across the Gulf, including Abu Dhabi. Closely comparable on booth design/construction services, regional customer base, and project-based pricing model.
• DEC Expo: UAE-based exhibition stand contractor specializing in custom booth design, fabrication, and on-site installation for trade shows including GITEX. Direct competitor on custom booth building and Gulf-region exhibition execution.

Emerging players

• Centric Events: MENA-based event management and experiential marketing agency serving enterprise clients across the Gulf. Comparable on corporate event management and brand activation offerings, though typically smaller-scale than ADAB's marquee projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thisisadab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAB