Fortify Wellness

What Fortify Wellness does

Fortify Wellness is a Winnipeg-based integrated wellness company that operates across three co-located pillars: a multi-modality wellness clinic, the Fortify Foods eatery, and the Fortify Shop retail store. Founded around 2020 (one source cites 2018) and co-founded by Stephanie and Katrina Vanderveen, the company markets itself as a "wellness collective" offering approximately twelve distinct clinical services — including naturopathic medicine, registered massage therapy, chiropractic care, acupuncture, physiotherapy, and psychology — out of a single physical location. The company employs 12 people and serves primarily the Winnipeg consumer market.

The underlying technology stack is intentionally light and predominantly third-party: clinical appointments are scheduled through the Jane App booking platform, food delivery is operated via DoorDash integration, and e-commerce extends retail and MadeStrong apparel reach nationally across Canada. The company has launched MadeStrong, a branded apparel line, in 2024, marking its first move beyond clinical and food service into consumer goods. It has also added Traditional Chinese Medicine (TCM) Acupuncture to its clinical menu and announced forthcoming corporate health services, signaling an intent to enter the B2B wellness segment.

Fortify operates a direct-to-consumer, service-based business model with revenue derived from clinical service fees, on-site food and beverage sales, retail product sales, and a nascent apparel line. Go-to-market is local-first, anchored in physical foot traffic at the Winnipeg location, with e-commerce providing a national channel. No external funding rounds have been disclosed, suggesting growth to date has been organic and bootstrapped. No AI, machine learning, or proprietary technology platforms are evident in current operations.

Name

Fortify Wellness

Legal name

Fortify

Website

https://thisisfortify.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fortify Wellness is a Winnipeg-based integrated wellness collective operating a multi-modality clinic, eatery, and retail store from a single location, serving local consumers with e-commerce reach across Canada.

Ownership category

akta.pro rank

Product category

Integrative Wellness Services

NAICS

Ambulatory Health Care Services (621), Offices of Other Health Practitioners (6213), Other Ambulatory Health Care Services (6219), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYTHAGAMAC

Medical Wellness & Integrative Health Retreats

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

Keywords

• Integrative healthcare services
• Naturopathic medicine
• IV nutrient therapy
• Wellness clinic services
• Complementary alternative medicine

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Healthcare/Wellness Clinic Services: Revenue from providing complementary and alternative medical services including Naturopathic Medicine, IV Nutrient Therapy, Vitamin Injections, Acupuncture, Massage Therapy, Mental Health Therapy, Osteopathy, and more. Services are booked through the Jane App platform with appointment-based delivery.
2. Food and Beverage (Fortify Foods): Revenue from their healthy eatery offering smoothies, hot & cold drinks, soups, salads, toasts, sweet treats, and more. Available for dine-in or take-out, with DoorDash delivery option.
3. Retail E-commerce (Fortify Shop): Online shop selling curated wellness products including supplements, skincare, haircare, baby & kids products, and personal care items. Products shipped across Canada with free delivery in Winnipeg on orders over $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fortify Wellness operates an integrated wellness collective in Winnipeg offering complementary and alternative medical clinic services (Naturopathic Medicine, IV Nutrient Therapy, Acupuncture, Massage Therapy, Mental Health Therapy, Osteopathy, and integrative nurse practitioner care), a healthy eatery (Fortify Foods serving smoothies, soups, salads, and prepared foods), and a curated online wellness retail shop (Fortify Shop selling supplements, skincare, haircare, baby/kids products, and the MadeStrong apparel line).

Product overview

Fortify Wellness is a wellness collective operating three integrated divisions under one roof in Winnipeg, Manitoba. The core offering includes a complementary and alternative medical clinic providing 12 distinct wellness services (IV Nutrient Therapy, Medical Aesthetics, Naturopathic Medicine, Integrative Cancer Care, Nurse Practitioner Care, Mental Health Therapy, Massage Therapy, Osteopathy, Paediatric Care, TCM Acupuncture, Fertility Support, and Reproductive Health). This clinic is complemented by Fortify Foods, a health-focused eatery serving smoothies, drinks, soups, salads, and prepared foods. The third pillar is the Fortify Shop, an online and in-store retail operation offering curated wellness products including supplements, skincare, haircare, body care, baby/kids products, personal care, and the proprietary MadeStrong apparel brand. The company also offers corporate health services and event/workshop hosting. The three divisions work synergistically to provide a holistic one-stop wellness destination.

Differentiator

Problem solved

Functional benefit

Brands

• MadeStrong™: Apparel brand created as a physical reminder and affirmation that individuals have been created strong and resilient. The brand embodies the company's mission of empowerment and wellness.

Products and services

• IV Nutrient Therapy + Vitamin Injections Intravenous vitamin and nutrient therapy and vitamin injections delivered by practitioners for enhanced wellness, energy, and immune support. Available to individuals seeking integrative wellness treatments at the Winnipeg clinic.
• Medical Aesthetics
• Naturopathic Medicine
• Integrative Cancer Care
• Integrative Nurse Practitioner Care
• Mental Health Therapy
• Massage Therapy
• Osteopathy
• Paediatric Care and Family Wellness
• TCM Acupuncture
• Fertility Support
• Reproductive Health
• Fortify Foods Health-focused eatery offering smoothies, hot and cold drinks, soups, salads, toasts, and sweet treats. Provides dine-in and take-out options for individual customers, with DoorDash delivery available in Winnipeg.
• Fortify Shop Online and in-store retail shop selling curated wellness products including supplements, skincare, haircare, body care, baby and kids products, and personal care items. Products are shipped across Canada with free delivery in Winnipeg on orders over $100.
• MadeStrong Apparel Wellness-themed private-label apparel line featuring motivational messaging and affirmations. Products include clothing items designed as physical reminders of strength and resilience.
• Corporate Health Services Corporate health programs and workplace wellness services offered to businesses for employee wellness programming.
• Wellness Events and Workshops Event hosting services including workshops, team retreats, corporate education, product launches, meetings, yoga, meditation, and pop-up events at the St. Boniface location.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Massage Addict: Canadian membership-based massage, chiropractic, and wellness clinic chain — comparable to Fortify's registered massage therapy service line and brick-and-mortar wellness positioning.
• Restore Hyper Wellness: US-based franchise network offering IV therapy, cryotherapy, infrared saunas, and wellness retail — the closest multi-modality integrated wellness operator to Fortify's clinic + retail model.
• The IV Lounge: Canadian IV therapy and wellness clinic operator directly comparable to Fortify's clinical pillar, especially on IV drips, vitamin injections, and integrative health positioning.
• The Hydration Room: US chain of IV nutrient therapy and wellness clinics with a service menu closely overlapping Fortify's IV Nutrient Therapy, vitamin injections, and integrative care offerings.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Larger North American spa chain offering massage, facial, and wellness services with broader national footprint than Fortify, representing scale competition in the massage/clinical wellness segment.

Regional players

• The Ten Spot: Canadian wellness and beauty bar franchise — comparable in offering curated in-person wellness experiences and retail products, though focused more on beauty than clinical services.
• Greenhouse Juice Co. Canadian plant-based juice, food, and cleanse brand with retail locations and e-commerce — directly comparable to Fortify's healthy eatery and nutritional supplementation focus.
• Saje Natural Wellness: Canadian wellness retail brand with physical stores and e-commerce selling natural body care, essential oils, and supplements — comparable to Fortify's retail/e-commerce and MadeStrong apparel pillars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thisisfortify
• Instagraminstagram.com/thisisfortify
• LinkedInlinkedin.com/company/fortify-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortify Wellness