Greenhouse Juice Co.
Greenhouse Juice Co. is a Toronto-based organic beverage company producing cold-pressed juices, wellness shots, kombuchas, plantmilks, and other plant-based drinks, sold via DTC e-commerce, 10 GTA retail stores, and national Canadian wholesale.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Greenhouse Juice Co. does
Greenhouse Juice Co. is a Toronto-based organic beverage company founded on January 8, 2014, that produces and sells a broad portfolio of cold-pressed juices, wellness shots, protein shakes, smoothies, plantmilks, kombuchas, lemonades, organic sparkling waters, cleanses, and shelf-stable pantry items. Its underlying production technology is hydraulic cold-press extraction combined with a light filtration process, yielding raw, unpasteurized products bottled in reusable glass without HPP treatment; production runs out of a 35,000 square-foot SQF-, HACCP-, organic-, and kosher-certified facility in Mississauga, Ontario.
The company operates a three-channel commercial model: (1) direct-to-consumer e-commerce at greenhouse.ca with next-day doorstep delivery across Toronto, Hamilton, Kitchener-Waterloo, Cambridge, Guelph, Vancouver, and surrounding areas, supported by a Subscribe & Save subscription program offering 10% off recurring orders and carbon-offset deliveries; (2) 10 company-owned retail stores in the Greater Toronto Area, including the flagship at 5 Macpherson Avenue; and (3) wholesale distribution through grocery partners across all ten Canadian provinces since fall 2019. Product pricing is unit-based with single SKUs at $2.95–$7.95 CAD, cleanses at $64.95–$184.95, a $29 delivery minimum, and free delivery on orders over $74.99.
Greenhouse serves three primary consumer segments — health-conscious consumers, plant-based/vegan shoppers, and wellness/detox seekers — across Canada, with a brand positioning built around organic certification, cold-pressed nutrient preservation, glass packaging, and sustainability. The company is privately held, founder-owned, and bootstrapped, with no disclosed external institutional funding and certifications spanning B Corporation, Canada Organic (Pro-Cert), USDA Organic, Non-GMO Project, SQF, HACCP, and Kosher.
Greenhouse Juice Co. firmographics
Firmographics- Name
- Greenhouse Juice Co.
- Legal name
- Greenhouse Juice Co.
- Website
- https://greenhouse.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenhouse Juice Co. is a Toronto-based organic beverage company producing cold-pressed juices, wellness shots, kombuchas, plantmilks, and other plant-based drinks, sold via DTC e-commerce, 10 GTA retail stores, and national Canadian wholesale.
- Ownership category
- akta.pro rank
Greenhouse Juice Co. industry classification
Industry- Product category
- Cold-Pressed Organic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Juice Bars & Cold-Pressed Juice Shops (THAFAKAA), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
Keywords
Where Greenhouse Juice Co. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Greenhouse Juice Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Product Sales (E-commerce): Online sales through greenhouse.ca with home delivery. Subscription model offering 10% discount for recurring orders.
- Retail Store Sales: Sales through 10 company-owned retail stores in the Greater Toronto Area
- Wholesale/Distribution: Distribution of products through grocery stores and retail partners across all ten Canadian provinces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single item purchases at regular retail price |
| Subscription | Monthly | Subscription model with 10% discount |
| Unit Pricing | Pay-as-you-go | Bulk/multipack pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Greenhouse Juice Co. product offering
Product offeringCore offering
Greenhouse Juice Co. manufactures and sells certified-organic, plant-based cold-pressed beverages — including cold-pressed juices, wellness shots, protein shakes, smoothies, plantmilks, kombuchas, lemonades, and organic sparkling waters — bottled in reusable glass using cold-pressed hydraulic extraction. Products are sold direct-to-consumer through greenhouse.ca and 10 GTA retail stores, via a Subscribe & Save subscription, and wholesale through grocery and retail partners across all ten Canadian provinces.
Product overview
Greenhouse Juice Co. is an organic beverage company offering a diverse portfolio of cold-pressed juices, wellness shots, protein shakes, smoothies, plantmilks, kombuchas, lemonades, and organic sparkling waters. The company operates on a direct-to-consumer subscription model (Subscribe & Save for 10% off), direct-to-consumer doorstep delivery service covering major Canadian cities, and wholesale distribution across Canadian grocery stores. The product line includes core beverage categories (Wellness Shots, Cold-Pressed Juices, Protein Shakes, Smoothies, Plantmilks, Kombuchas, Lemonades, Organic Sparkling Waters), curated Cleanses + Kits, single-ingredient Carrot Juice, and complementary merchandise (cookbooks, gift cards, plant protein powder). Founded in Toronto in 2014, the company produces in a SQF- and HACCP-certified facility and bottles all products in reusable glass containers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Shots
Quantifiable outcome
- Minimum 10-day shelf life guarantee for cold-pressed juices upon delivery
- +2 more outcomes
Companies that use Greenhouse Juice Co.
Customer profileSegments3 records
Ideal customer profiles3 records
Greenhouse Juice Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenhouse Juice Co. partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights7 records
Greenhouse Juice Co. competitors and assessment
Company assessmentBroad incumbents
- Bolthouse Farms: Large US-based juice, smoothie, and plant-based beverage brand (carrot juice, protein shakes, cold-pressed) owned by Butterfly Equity. Direct competitor in the grocery channel for cold-pressed juice and plant-based beverages.
- Jamba Juice: National US smoothie, juice, and plant-based bowl chain owned by Focus Brands. Overlaps with Greenhouse on juice and smoothie categories at a much larger scale and broader menu, but lacks cold-pressed/organic specialty positioning.
- Naked Juice (PepsiCo): PepsiCo-owned mass-market smoothie and juice brand distributed across US/Canada grocery. Comparable product overlap (juices, smoothies, plant-based beverages) at vastly greater scale, but commodity positioning differs from Greenhouse's cold-pressed premium niche.
Direct peers
- Suja Juice: Organic, cold-pressed juice and functional beverage company sold across US grocery and DTC. Closely comparable to Greenhouse on cold-pressed production, organic and Non-GMO positioning, and category breadth (juices, shots, vinegars, protein).
- Evolution Fresh: Starbucks-owned cold-pressed juice and smoothie brand with US grocery distribution. Highly comparable to Greenhouse on cold-pressed technology, premium organic positioning, and grocery-led distribution model.
- Pressed Juicery: California-founded cold-pressed juice and plant-based beverage company with national US retail and DTC. Directly comparable to Greenhouse in production method (cold-pressed), product mix (juices, shots, plantmilks), glass bottle heritage, and premium organic positioning.
Emerging players
- Daily Harvest: US-based DTC subscription company offering smoothies, soups, and plant-based bowls with a focus on organic, frozen, plant-forward nutrition. Comparable to Greenhouse's subscription engine and plant-based health positioning, though anchored in frozen rather than cold-pressed.
- Remedy Organics: US organic plant-based functional beverage brand offering protein shakes, lemonades, and wellness shots. Overlaps with Greenhouse's plant-based protein and wellness shot SKUs and similar organic, sustainability-forward positioning.
- Boisson: US-based non-alcoholic beverage retailer and DTC platform offering curated wellness drinks including kombucha, sparkling waters, and functional beverages. Comparable to Greenhouse on premium plant-based assortment and DTC-plus-retail model.
Regional players
- Juice Generation: New York City-based cold-pressed juice bar and delivery brand with a multi-store retail footprint and DTC subscription. Directly comparable to Greenhouse on cold-pressed production, urban store model, and DTC-plus-cleanse positioning, though US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenhouse Juice Co. social profiles
Digital presenceGreenhouse Juice Co. compliance and trust
Trust signalCompliance6 records
Greenhouse Juice Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenhouse Juice Co. leadership team
Management profileNumber of profiles
Greenhouse Juice Co. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenhouse Juice Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenhouse Juice Co.
What does Greenhouse Juice Co. do?
Greenhouse Juice Co. manufactures and sells certified-organic, plant-based cold-pressed beverages — including cold-pressed juices, wellness shots, protein shakes, smoothies, plantmilks, kombuchas, lemonades, and organic sparkling waters — bottled in reusable glass using cold-pressed hydraulic extraction. Products are sold direct-to-consumer through greenhouse.ca and 10 GTA retail stores, via a Subscribe & Save subscription, and wholesale through grocery and retail partners across all ten Canadian provinces.
Is Greenhouse Juice Co. a public or private company?
Greenhouse Juice Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenhouse Juice Co. founded?
Greenhouse Juice Co. was founded in 2014. It employs 101 to 250 people.
Where is Greenhouse Juice Co. based?
Greenhouse Juice Co. is headquartered in Toronto, Canada, in the North America region.
How does Greenhouse Juice Co. make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail Store Sales and wholesale/Distribution.
Who are Greenhouse Juice Co.'s main competitors?
Broad incumbents on record are Bolthouse Farms, Jamba Juice and Naked Juice (PepsiCo). Direct peers are Suja Juice, Evolution Fresh and Pressed Juicery. Emerging players are Daily Harvest, Remedy Organics and Boisson. Juice Generation is listed as a regional player.
Does Greenhouse Juice Co. have an API?
No public API is recorded for Greenhouse Juice Co..
What industry is Greenhouse Juice Co. in?
Greenhouse Juice Co.'s product category is Cold-Pressed Organic Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 3121 and its SIC code is 2080.