This Is Me.

What This Is Me. does

This Is Me. is a founder-led UK coaching and mentoring consultancy founded in 2020 and based in Salisbury. The company designs and delivers in-person and online training programmes that teach crisis communication, peer mentoring, and coaching-culture skills to three named segments: UK schools (students and staff), SMEs, and military organisations. Named engagements include Warminster School, Canford School, and the Mercian Regiment, with Canford's 2023 Hieda Wellbeing Award partly attributed to the training.

The product portfolio comprises six structured offerings across two verticals: for schools, a Student Peer Mentoring Training (5 hours core training plus consultation, analytics, and reporting) and a Staff Mentoring Skills Training (5 hours core training plus half-termly small group coaching); for businesses, a half-day Crisis Communication Skills Training, a half-day Coaching Culture Leadership Training, and an 8-week comprehensive Culture-First Leadership Training. A complementary content asset, The School Mentor Podcast, is distributed across Spotify, Apple Podcasts, and Buzzsprout. The company has no proprietary technology platform — delivery is human-led, combining in-person workshops with online coaching follow-up.

The business model is professional-services delivery: Mifflin personally conducts every engagement from discovery through delivery. All programme pages route prospects to a Calendly discovery call, pricing is not publicly disclosed, and there is no self-serve or marketplace channel. Marketing relies on owned channels — the podcast, LinkedIn, Instagram, and YouTube — feeding a consultative, sales-led motion targeting mid-market UK schools and SMEs. The company is privately held, bootstrapped, and operates exclusively within the United Kingdom.

Name

This Is Me.

Legal name

This Is Me.

Website

https://this-is-me.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

This Is Me. is a founder-led UK coaching and mentoring consultancy that designs and personally delivers in-person and online training programmes on crisis communication, peer mentoring, and coaching-culture skills for schools, SMEs, and military organisations.

Ownership category

akta.pro rank

Product category

Professional Coaching and Mentoring Training

NAICS

Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

akta.pro secondary industries

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• Coaching and mentoring
• Wellbeing training
• Leadership development
• Peer mentoring
• Communication skills

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programme Delivery: The company generates revenue by delivering bespoke coaching and mentoring training programmes to schools and businesses. Programmes are structured (e.g., 5-hour core training, half-day in-person with online follow-up, 8-week comprehensive packages) and likely sold as one-time engagements or periodic contracts per institution or organisation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

This Is Me. designs and delivers bespoke coaching and mentoring training programmes for UK schools, SMEs, and military organisations. School offerings include Student Peer Mentoring Training and Mentoring Skills Training (each centred on 5 hours of core training with ongoing coaching and well-being reporting). Business and military offerings include Crisis Communication Skills Training (half-day in-person plus 3 weeks online), Coaching Culture Leadership Training (half-day in-person plus 3 weeks online), and a comprehensive 8-week Culture-First Leadership Training programme that combines both.

Product overview

This Is Me is a coaching and mentoring training company offering programmes for schools and businesses/organisations. The school-focused offerings include Student Peer Mentoring Training (for students to become peer mentors) and Mentoring Skills Training (for staff). For businesses, they provide Crisis Communication Skills Training (handling difficult conversations and crises), Coaching Culture Leadership Training (team development), and a combined Culture-First Leadership Training (comprehensive 8-week programme). Additionally, they offer The School Mentor Podcast as a content resource for school wellbeing challenges. Programmes include consultation, core training hours, ongoing coaching sessions, and wellbeing reporting.

Differentiator

Problem solved

Functional benefit

Brands

• The School Mentor Podcast: A podcast that tackles the wellbeing challenges that schools face head on.

Products and services

• Student Peer Mentoring Training Training programme for school students to become peer mentors; includes consultation on setup, mentor selection and pairings, roll-out and communications, 5 hours of core training, recap training modules, and reporting and analytics on the well-being of mentors.
• Mentoring Skills Training
• Crisis Communication Skills Training
• Coaching Culture Leadership Training
• Culture-First Leadership Training
• The School Mentor Podcast

Quantifiable outcome

• Students develop skills to handle personal issues and support peers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Place2Be: UK-based charity providing mental health and counselling services inside schools. Directly comparable as a school-focused wellbeing and mentoring provider, though operating as a charity rather than a commercial training company.
• The Coaching Academy: UK-based coach training organisation offering accredited coaching qualifications and CPD. Comparable as a UK coaching training provider, though focused on certifying coaches rather than delivering mentoring programmes.
• Thrive Approach: UK provider of training and software to support children's social and emotional development in schools. Comparable as a school-based SEL/mental health training vendor targeting educational institutions.
• MindEd: UK e-learning platform offering free mental health training for adults working with children and young people. Comparable as an educational training resource for school-based wellbeing and SEL practitioners.

Broad incumbents

• BetterUp: Global enterprise coaching and mental health platform serving businesses. Comparable as a coaching-culture and leadership development provider, but operating at much greater scale and with a technology platform This Is Me lacks.
• EZRA: Enterprise coaching platform delivering one-to-one coaching across leadership, wellbeing, and performance. Comparable as a structured coaching programme vendor for SMEs and corporates, but at platform scale.

Emerging players

• Mentor UK: UK charity focused on youth mentoring programmes and policy. Comparable in the mentoring-for-young-people mission, though operating as a charity rather than commercial training vendor.

Others

• Action for Happiness: UK wellbeing movement offering events, courses, and resources for happier communities. Thematically comparable in the UK wellbeing/mental health ecosystem, but non-commercial and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCj8mJTe1CxEijV7z5T0mToQ
• LinkedInlinkedin.com/company/this-is-me-wellbeing
• Instagraminstagram.com/thisismementor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Is Me.