What Moontower does

Moontower is an independent music artist or entertainment act operating under the brand "Moontower," with a mailing address in Calabasas, California (United States). The company runs a single web presence at thisismoontower.com that serves as the central hub for fan engagement, comprising four functional surfaces: a home page, a dedicated live shows page for ticketed performances, a merchandise storefront, and a Discord community integration. Day-to-day management and booking are outsourced to Mantis Music Group, with Lane Smith and Matthew Hinds listed as the business contacts; the official Discord server is operated under the legal entity Take Care Incorporated. The entity appears privately held with no public listing, no disclosed funding history, and no institutional investors identified in the available materials.

The product surface is intentionally lean: there are no separate SaaS modules, no mobile apps, no proprietary technology stack, no APIs or SDKs, and no patents or trademarks registered (per the source data). Distribution is direct-to-consumer across two channels — a global e-commerce merch store on the website and regional ticketed live performances — with Discord functioning as the persistent community layer for fan engagement. The customer base is exclusively consumer (music fans and community members), with no enterprise or B2B segments identified.

Revenue mechanics consist of two streams: one-time merchandise sales through the DTC web store and ticket revenue from live performances. Pricing for both streams is not publicly disclosed. No revenue figures, ARR, GMV, streaming counts, or ticket volume data are available in the source materials. The operating model is asset-light, with brand, catalog, and live performance as the primary value-generating assets, and external management representing the principal operating dependency.

Name

Moontower

Legal name

Moontower

Website

https://thisismoontower.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Entertainment

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live music performances
• Artist merchandise
• Concert tickets
• Fan community
• Independent music act

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Others

Revenue model

1. Merchandise Sales: Sale of branded merchandise through the Moontower Merch page on the website.
2. Live Show Revenue: Revenue generated from ticketed live performances and concerts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Moontower is a music artist/band that sells branded merchandise through its official website and earns revenue from ticketed live performances. A Discord community server operated under Take Care Incorporated serves as the fan engagement hub. Management is handled externally by Lane Smith and Matthew Hinds of Mantis Music Group.

Product overview

Moontower operates as a music artist/entertainment act with a website that serves as the central hub for fan engagement. The offering consists of a single unified web presence that includes live show information, merchandise sales, and a Discord community server. There are no distinct SaaS products, modules, or technology platforms offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Moontower Merchandise Branded merchandise sold directly to fans through the official Moontower website merch store. Targets music fans and community members seeking artist-branded products.
• Moontower Live Shows Ticketed live music performances and concerts presented directly to attendees. Targets fans seeking in-person live entertainment experiences from the act.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mantis Music GroupcoreChannel Partner/ Reseller/ DistributorMantis Music Group handles artist management for Moontower through representatives Lane Smith and Matthew Hinds. They serve as the management contact for business inquiries.
• Take Care IncorporatedcoreOthersTake Care Incorporated is the parent company or legal entity that operates the Moontower Discord community server. Discord branding references Take Care Incorporated.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Chance the Rapper: Independent hip-hop artist known for the streaming-era independent release model and direct fan community. Comparable DTC distribution and audience ownership.
• Phoebe Bridgers: Independent-leaning indie rock artist with a strong fan community, active touring circuit, and merchandise business. Comparable DTC-driven independent artist with engaged audience.
• Jacob Collier: Independent artist with a large, highly engaged online fan community built through YouTube and live shows. Comparable digital-native audience engagement and DTC merch model.
• Macklemore: Independent hip-hop artist who built a major audience without traditional label backing, anchored by live shows and direct fan engagement. Comparable independent touring artist model.
• Big Thief: Independent rock band with an active touring schedule and grassroots fan community. Comparable indie touring band with direct fan engagement.
• Pomplamoose: Independent American indie-pop duo built around direct-to-fan YouTube distribution and live performances. Closely comparable DTC/community-driven independent act model with merchandise and touring revenue.
• Japanese Breakfast: Independent-leaning indie rock act with an active touring circuit and merchandise-based revenue. Comparable independent artist with touring and DTC merch focus.
• Novo Amor: Independent folk/indie artist with direct-to-fan merchandise and live touring as core revenue. Comparable independent artist with DTC and live-show focus.
• Cory Wong: Independent funk artist with a strong touring circuit and direct-to-fan merchandise business. Comparable live-show-driven indie touring act.
• Amanda Palmer: Pioneering independent musician known for direct-to-fan community, crowdfunding, and tight audience engagement. Highly comparable community-led GTM motion and DTC merch/touring revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/moontower

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moontower