What This is Purpose does

This Is Purpose is a UK-based advisory and membership firm operating as a trading name of Crowne Associates Ltd (Company Number 11329370), headquartered at Nova North, 11 Bressenden Place, London. It serves large enterprises across energy, food and beverage, logistics, automotive, media, retail, hospitality and food services — including BP, Nestlé, DHL, BBC, Jaguar Land Rover, E.ON, Sodexo, Co-operative Group, Travelodge, UK Power Networks and Channel 4 — through two interconnected offerings: the Purpose Coalition, a membership-based programme that helps organisations shape conversation, build external credibility and take visible leadership positions around growth and opportunity, and Purpose Labs, an insight and research programme that tracks changing stakeholder attitudes, expectations and behaviours to generate live decision-supporting evidence.

The firm's underlying technology position is described as "AI and automation embedded into operational workflows" intended to strengthen human advisory work, though no proprietary AI products, models or technical stack components are disclosed in available materials. The business is led by two Managing Directors — Callum Crozier (overall strategy and Purpose Coalition, with a parliamentary and public affairs background) and Karen Quinn (Purpose Labs and the events division, with experience across private and voluntary sectors) — supported by a total headcount of approximately 12 employees.

Commercially, This Is Purpose operates a quote-based, non-publicly-disclosed pricing model delivered through direct enterprise engagement; it maintains regulatory compliance through the Chartered Institute of Public Relations and reports lobbying activity under the UK Transparency of Lobbying Act 2014. Revenue figures, funding history, customer counts and pricing benchmarks are not disclosed in available sources, and the firm's market footprint is domestic UK with no claimed global operations.

Name

This is Purpose

Legal name

Crowne Associates Ltd

Website

https://thisispurpose.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

This Is Purpose is a London-based advisory firm operating as a trading name of Crowne Associates Ltd, serving large UK enterprises through two integrated offerings: the Purpose Coalition membership programme and the Purpose Labs insight and research service, helping clients shape leadership positions and respond to economic and stakeholder change.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

This Is Purpose provides strategic advisory services to large organisations through two interconnected programmes. Purpose Coalition is a membership-based programme that helps organisations shape the conversation, build external credibility and take visible leadership positions around growth and opportunity. Purpose Labs is a research and insight programme that generates live insight by staying close to changing attitudes, expectations and behaviours of stakeholders, supporting better business decisions.

Product overview

This is Purpose offers two interconnected advisory services: The Purpose Coalition is a membership-based coalition for shaping organisational conversations and building external credibility around growth and opportunity; Purpose Labs provides live research and insight programmes that track changing attitudes, expectations, and behaviours to support decision-making. The company positions these as a joined-up model that integrates leadership, engagement, and insight functions that traditional advisory models typically separate.

Differentiator

Problem solved

Functional benefit

Brands

• Purpose Coalition: Programme helping organisations shape the conversation, build external credibility and take visible leadership positions around growth and opportunity.
• Purpose Labs

Products and services

• Purpose Coalition

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lexington Communications: London-headquartered public affairs and corporate communications consultancy with a similar mid-market, UK-centric profile and integrated research-plus-engagement model.
• Cicero Group: UK public affairs and strategic communications firm combining policy advisory, research and engagement for corporate clients — directly comparable on integrated offering and enterprise client mix.
• Kekst CNC: International strategic communications consultancy advising corporates on public affairs, investor and stakeholder issues. Directly comparable on integrated advisory model and enterprise client base, though with broader geographic reach.
• Portland Communications: UK-headquartered strategic communications and public affairs consultancy serving corporates, governments and NGOs. Highly comparable in size, UK focus and integrated public-affairs plus research offering.
• PLMR (Political Lobbying and Media Relations): UK public affairs, communications and research agency serving enterprise and membership organisations. Directly comparable on service mix, UK-only footprint and mid-market positioning.
• Brunswick Group: Global strategic advisory firm focused on critical issues, public affairs and stakeholder engagement for large corporates. Directly comparable on integrated advisory services to enterprise clients, though at much larger scale.
• Finsbury Glover Hering (FGS Global): Global strategic communications and public affairs advisor serving large corporates on reputation, policy and engagement. Comparable on integrated advisory model, though materially larger and more international.
• Hanbury Strategy: London-based strategic communications and public affairs advisory with a similarly small, senior-led model serving UK enterprise and policy stakeholders. Closely comparable on positioning and client profile.

Broad incumbents

• Edelman UK: UK arm of the world's largest PR firm with deep public affairs and purpose/ESG advisory practices. Overlaps on integrated public-affairs and stakeholder engagement for FTSE/enterprise clients, but operates as part of a global network.
• Teneo: Global advisory firm spanning strategic communications, public affairs and management consulting. Comparable on integrated advisory to enterprise clients and on purpose/stakeholder strategy work, though far larger and more diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/this-is-purpose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This is Purpose