This Is The Coast
- Company typePrivate
- Founded2020
- HeadquartersYork, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
This Is The Coast firmographics
Firmographics- Name
- This Is The Coast
- Legal name
- This is the Coast Limited
- Website
- https://thisisthecoast.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
This Is The Coast industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), News Talk Radio & Current Affairs Stations (MPABAIAI), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where This Is The Coast is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
This Is The Coast business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Radio and Digital Advertising: Advertising packages including short-term targeted airtime, long-term brand awareness campaigns, show sponsorships, recruitment campaigns, competitions, voucher promotions, online advertising, and video production services for local businesses along the Yorkshire Coast.
- Voucher Sales: Half-price vouchers for local businesses and attractions sold through the Voucher Store section of the website, providing deals to consumers while generating revenue from local partners.
- Event Hosting and Promotion: Live event coverage, promotional appearances at events with live radio links, social media promotion, and full live radio shows from events on the Yorkshire Coast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom advertising packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
This Is The Coast product offering
Product offeringCore offering
This Is The Coast operates a DAB digital radio station and online media platform serving Yorkshire Coast communities including Scarborough, Filey, Whitby, and Bridlington. The company broadcasts news, weather, travel, and community content via DAB radio, smart speakers, mobile apps, and online streaming, complemented by original podcasts, a digital news portal, and a voucher store. Its primary commercial activity is selling multi-platform advertising packages to local businesses.
Product overview
This is the Coast operates as a unified local media platform combining radio broadcasting with digital services. The core offering is the DAB/Smart Speaker/online radio station providing news and entertainment for Yorkshire Coast communities (Scarborough, Filey, Whitby, Bridlington). This is complemented by a network of three podcasts (Yorkshire Coastcast for general local content, The Seadogs Podcast for Scarborough Athletic FC, and The Codcast for Whitby Town FC), a digital news portal, mobile apps for iOS and Android, smart speaker skills (Alexa), and a Roku channel. Additional services include a voucher store with local deals, local information services (weather, tide times, events), and advertising solutions for local businesses.
Differentiator
Problem solved
Functional benefit
Brands
- This is the Coast Extra: Secondary radio station providing additional content for Scarborough and Whitby areas with live football commentary.
Products and services
- This is the Coast Radio Local radio station broadcasting on DAB, smart speakers, and online, providing news, weather, travel, and entertainment for Yorkshire Coast communities.
- This is the Coast Extra Extended radio service providing live local football commentary for Scarborough Athletic and Whitby Town league games, with additional DAB coverage for specific areas.
- Yorkshire Coastcast Weekly podcast featuring local news, events, people, and stories from the Yorkshire Coast, with episodes typically running 20-40 minutes.
- The Seadogs Podcast Podcast dedicated to Scarborough Athletic FC coverage, featuring interviews, match previews, and club news hosted by Paddy.
- The Codcast Podcast dedicated to Whitby Town FC coverage, featuring interviews and match analysis, produced in partnership with the football club.
- Digital News Platform Online news portal providing local, national, world, entertainment, and sports news for Yorkshire Coast communities, with category-specific coverage for Scarborough, Filey, Whitby, Bridlington, Driffield, Hornsea, and Pickering.
- Mobile Apps Smartphone applications for iOS and Android devices enabling listeners to access live radio, podcasts, and news on the move.
- Roku Channel Streaming channel for Roku devices allowing users to access live radio and podcasts on Roku-powered TVs and streaming players.
- Voucher Store Digital marketplace offering half-price vouchers and deals for local businesses and attractions on the Yorkshire Coast.
- Local Info Services Information services including weather forecasts, Yorkshire Coast tide times, local event calendars, job listings, and school closures.
- Advertising Services Range of advertising opportunities including targeted airtime, brand awareness campaigns, show sponsorship, recruitment ads, competitions, voucher promotions, online advertising, video production, and event coverage for local businesses.
Companies that use This Is The Coast
Customer profileSegments3 records
Ideal customer profiles2 records
This Is The Coast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
This Is The Coast partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PRS & PPLcoreMusic licensing partnerships with PRS (Phonographic Performance Limited) and PPL (Phonographic Performance Limited) enabling legal streaming of music content online. Station is licensed to stream music online through these collective licensing organizations.
- AiircoreRadio website CMS and streaming platform provider powering the station's website and digital infrastructure. Aiir provides the content management system, radio player technology, and podcast hosting infrastructure.
- Apple PodcastscorePodcast distribution platform for The Seadogs Podcast, The Codcast, and Yorkshire Coastcast. Episodes distributed via Apple Podcasts subscription service for iOS users.
- SpotifycorePodcast distribution platform for The Seadogs Podcast (Scarborough Athletic FC coverage). Episodes available for streaming on Spotify's audio platform.
- Amazon AlexacoreSmart speaker platform enabling voice-activated radio listening. Users can ask Alexa to play This is the Coast radio station.
- RokuminorStreaming device platform with dedicated This is the Coast channel available in the Roku Channel Store.
- Local Charities and OrganizationscoreProvides platform for local charities and organizations to promote their activities and reach local audiences. Charity partnerships include Coast Appeal, The Rainbow Centre, Wilf Ward Family Trust, Futureworks, Fostering North Yorkshire, and various local sports clubs.
- Scarborough Athletic FCcoreExclusive podcast partnership producing The Seadogs Podcast covering all Scarborough Athletic FC news, interviews, and match coverage. Provides live commentary on league games via This is the Coast Extra.
- Whitby Town FCcoreJoint podcast venture producing The Codcast with Whitby Town FC covering interviews and information about all things Whitby Town FC.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
This Is The Coast competitors and assessment
Company assessmentBroad incumbents
- Hits Radio: Bauer's national commercial pop-music network with local Yorkshire opt-outs. Overlaps with This is the Coast on music-format audiences and on programmatic/digital ad competition for local SMBs.
- Greatest Hits Radio: Bauer-owned national commercial network with local Yorkshire presenters and DAB presence across the region. Competes for the same local ad budgets but as part of a much larger multi-station portfolio.
- Smooth Radio: Global-owned national commercial station with regional versions across northern England. Targets similar adult/melody audiences via DAB and digital, competing for regional ad budgets and listener time.
- Nation Broadcasting: UK operator of multiple small-scale local and digital radio stations. Comparable as a multi-station local broadcaster running lean teams on DAB and digital, providing context on portfolio-level scale This is the Coast could grow into.
Regional players
- Radio Exe: Independent local radio station serving Exeter and East Devon. Highly comparable business model — small team, DAB, local news, podcast, and SMB advertising — but in a different UK region, illustrating the template This is the Coast follows.
Emerging players
- Fix Radio: UK digital and DAB radio station targeting tradespeople. Comparable as a smaller, niche digital-era UK radio brand monetized via targeted advertising and apps, illustrating a digitally native growth path.
Direct peers
- Viking Radio: Local commercial radio station covering East Yorkshire and Hull, immediately adjacent to This is the Coast's DAB footprint. Closely comparable in scale, format mix (music, news, sport), and SMB-led advertising model.
- Minster FM: York-area local commercial radio station that overlaps the inland side of This is the Coast's broadcast region. Comparable in being a small-team, locally focused commercial radio outlet serving North Yorkshire communities.
- BBC Radio York: Public broadcaster serving York and North Yorkshire including the Yorkshire Coast. It is the most directly comparable local radio service in the same geographic footprint, competing for the same listeners and local advertisers.
Others
- Local Radio Hub (Aiir): Provider of the CMS, streaming and podcast infrastructure used by This is the Coast (Aiir). Useful as a supplier/ecosystem reference: peer local radio stations powered by Aiir compete for the same SMB advertisers and operate on similar technology stacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
This Is The Coast social profiles
Digital presenceThis Is The Coast compliance and trust
Trust signalCompliance1 record
This Is The Coast financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Is The Coast leadership team
Management profileNumber of profiles
Profiles3 records
This Is The Coast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Is The Coast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Is The Coast
What does This Is The Coast do?
This Is The Coast operates a DAB digital radio station and online media platform serving Yorkshire Coast communities including Scarborough, Filey, Whitby, and Bridlington. The company broadcasts news, weather, travel, and community content via DAB radio, smart speakers, mobile apps, and online streaming, complemented by original podcasts, a digital news portal, and a voucher store. Its primary commercial activity is selling multi-platform advertising packages to local businesses.
Is This Is The Coast a public or private company?
This Is The Coast is a private company. It is classified as unknown and is currently operating.
When was This Is The Coast founded?
This Is The Coast was founded in 2020. It employs 1 to 10 people.
Where is This Is The Coast based?
This Is The Coast is headquartered in York, United Kingdom, in the Europe region.
How does This Is The Coast make money?
Three revenue lines are on record. Radio and Digital Advertising is the primary driver. The others are voucher Sales and event Hosting and Promotion.
Who are This Is The Coast's main competitors?
Broad incumbents on record are Hits Radio, Greatest Hits Radio, Smooth Radio and Nation Broadcasting. Radio Exe is listed as a regional player. Fix Radio is listed as an emerging player. Direct peers are Viking Radio, Minster FM and BBC Radio York. Local Radio Hub (Aiir) is listed as an others.
Does This Is The Coast have an API?
No public API is recorded for This Is The Coast.
What industry is This Is The Coast in?
This Is The Coast's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.