This Little Piggy

What This Little Piggy does

This Little Piggy is a privately held, full-service creative marketing agency headquartered in North Adelaide, South Australia, with a team of 11–50 employees led by CEO and Art Director Anja Petrova. The company organises its offering into four practice areas: Branding, Video & Photography (including animation, graphic design, drone content, photography and video production); Websites & Digital (websites, online advertising, social media content, online brand placement); Media (campaign development, social media marketing, media buying, public relations); and Path to Market, a turnkey service bundling digital, traditional, content, packaging, branding, media and physical-location execution. The agency also operates the Piggy Pep Talk Generator, an interactive website tool.

Underlying delivery combines in-house creative production with a data and analytics layer supplied through a core partnership with Pernix, described on the company's own materials as substantiating creative work. The business model is professional-services revenue on a project and retainer basis with custom, non-public pricing; the go-to-market is sales-led and primarily B2B, targeting enterprise and government clients (named work includes the VALO ADL500 2022 event app, the 2023 Adelaide Fringe Pyramid App, the Keystone Project launch, and South Australian Government engagements). Geographic reach is anchored in South Australia with digital delivery capability extending nationally and, by the company's own claim, globally. No funding rounds, no parent company, no AI or proprietary-software disclosures, and no revenue figures are publicly available.

Name

This Little Piggy

Legal name

This Little Piggy

Website

https://thislittlepiggy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

This Little Piggy is a privately held, full-service creative marketing agency in Adelaide, Australia, combining branding, video, photography, digital, media and turnkey Path-to-Market services for B2B, enterprise and government clients, with data and analytics support via its Pernix partnership.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Public Relations Agencies (54182), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Creative marketing services
• Branding and design
• Video production
• Digital advertising
• Media buying

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: Revenue generated from providing comprehensive marketing services including branding, digital marketing, media buying, and campaign development. Services are delivered through custom campaigns and turnkey solutions tailored to client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

This Little Piggy is a full-service creative marketing agency that combines creative, data, and digital services to take businesses to market. It delivers branding, video production, photography, web design, digital advertising, social media marketing, media buying, public relations, and turnkey Path to Market (P2M) solutions to clients primarily in Australia, with global reach through digital delivery. The agency is differentiated by its partnership with Pernix, a data and analytics firm that substantiates creative work with data-driven evidence.

Product overview

This Little Piggy is a creative marketing agency based in Adelaide, Australia, combining creative, data and digital services to take brands to market. The company operates as a unified service portfolio organized into four main practice areas: Branding, Video & Photography (offering animation, graphic design, drone content, photography and video production); Websites & Digital (covering websites, online advertising, social media content and brand placement); Media (including campaign development, social media marketing, media buying and public relations); and Path to Market (a turnkey service with customisable plans including custom campaigns, Straw to Bricks office design, Pig Starter acceleration, and complete turnkey solutions). The agency also offers a digital Piggy Pep Talk Generator tool. The company emphasizes combining creative output with data-driven evidence, powered by their partnership with data analytics firm Pernix.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding, Video & Photography

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PernixcoreTechnology or IntegrationPernix is described as a vital partner in forming This Little Piggy's marketing credibility. Pernix is identified as one of the fastest growing data and analytics companies in the world, enabling This Little Piggy to substantiate their creative work in a data-driven world. The partnership enables the agency to combine creative excellence with data-driven insights.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TBWA Australia: Omnicom-owned creative network offering advertising, branding, and digital media services in Australia. Comparable service mix to This Little Piggy but with vastly greater scale.
• M&C Saatchi Australia: Network-affiliated Australian creative agency with full-service advertising, branding, and digital capabilities. Overlaps in creative and media services but with significantly greater scale.
• Saatchi & Saatchi Australia: Publicis-owned global creative agency with Australian operations covering full-service creative, digital, and media planning. Competes for the same enterprise and government briefs.
• BWM Dentsu: Australian creative agency within the Dentsu network offering integrated creative, media, and digital services. Broader portfolio competitor but with overlapping service lines.
• Ogilvy Australia: WPP-owned full-service agency offering creative, PR, media, and digital services. Competes for the same enterprise clients with a broader portfolio and global infrastructure.

Regional players

• Frank Media (Adelaide): Adelaide-based integrated media and marketing agency offering advertising, digital, and media buying services. Comparable size and regional focus to This Little Piggy.
• The Brand Agency: Australian creative and brand agency with full-service creative and digital capabilities. Comparable mid-sized full-service agency competing for Australian national accounts.
• Showpony Advertising: Adelaide-based creative agency offering branding, advertising, and digital marketing services. Direct regional peer competing for the same South Australian client base as This Little Piggy.
• KWP! (Klein Wagner White): Adelaide-headquartered full-service advertising agency with branding, digital, and media buying capabilities. Closest local competitor in size and service mix.

Direct peers

• Clemenger BBDO Adelaide: Adelaide office of the BBDO network providing full-service creative, digital, and media services. Competes for the same enterprise and government clients in South Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzYiBfwA26MrrQSDJyG-duQ
• Instagraminstagram.com/thislittlepiggyagency
• LinkedInlinkedin.com/company/thislittle-piggy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Little Piggy