This Thing of Ours

What This Thing of Ours does

This Thing of Ours is a London-based animation and design studio operating as a subsidiary within the Waste Creative agency group, headquartered at 110 High Holborn. The studio provides bespoke B2B animation production services to enterprise gaming and entertainment brands, with a portfolio heavily concentrated on Supercell (Clash of Clans, Clash Royale, Brawl Stars, Boom Beach) and additional engagements with Activision (Call of Duty: Warzone) and Peak Games (Toon Blast).

The studio's technical offering spans CGI, cell animation, frame-by-frame animation, stop motion, mixed media, and illustration, combining both analogue and digital craft methods. Notable proprietary techniques include sub-surface laser engraving animation for stop motion and a 3D-to-pixel breakdown process developed by Art Director Dolph Souza. Projects are delivered as custom creative engagements rather than standardized product lines, with capabilities demonstrated across frame rates and hybrid live-action/animated formats.

The business model is project-based professional services, with custom quotes tied to scope and complexity. The studio operates with a ~10-person team, acquires work through direct enterprise relationships, creative pitches, and referrals via the Waste Creative parent network, and is primarily marketed through its portfolio website and earned industry recognition (including a 2021 Ad of the Day from The Drum).

Name

This Thing of Ours

Legal name

ThisThingofOurs

Website

https://thisthing.studio

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

This Thing of Ours is a London-based animation and design studio, part of the Waste Creative group, producing bespoke CGI, stop-motion, and frame-by-frame animation for enterprise gaming and entertainment brands, principally Supercell, Activision, and Peak Games.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAAAMAD

Animation Production (2D/3D/Stop-Motion)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

SECONDARYMPADACAA

2D (Traditional & Digital) Animation Production

Media, Entertainment & Sports/Film & Video Production/Distribution/Animation & Animated Production

SECONDARYMPADACAE

Character & Creature Animation

Media, Entertainment & Sports/Film & Video Production/Distribution/Animation & Animated Production

SECONDARYBPAFAIAD

Motion Graphics & Animation

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Animation production
• CGI animation
• Frame by frame animation
• Stop motion animation
• Mixed media animation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animation Production Services: Project-based professional services revenue from creating custom animations for enterprise clients. Work includes CGI, cell animation, frame-by-frame, stop motion, and mixed media productions for gaming companies and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

This Thing of Ours is a London-based animation and design studio that produces custom animated content for enterprise gaming and entertainment brands. They offer bespoke animation production across multiple techniques including CGI, cell animation, frame-by-frame, stop motion, mixed media, and illustration, delivering marketing campaigns, game-launch content, and brand storytelling for clients such as Supercell, Activision, and Peak.

Product overview

This Thing of Ours is an animation and design studio that operates as a single unified creative service rather than a platform architecture. The studio specializes in combining analogue and digital animation techniques—primarily CGI, cell animation, frame-by-frame animation, stop motion, and mixed media—to produce animated content for clients in gaming, advertising, and consumer products sectors. The core offering is bespoke animation production services, with individual projects delivered as client-specific creative work rather than standardized product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Production Services Bespoke animation production studio offering for enterprise gaming and entertainment brands. Delivers custom animation projects combining CGI, cell animation, frame-by-frame, stop motion, mixed media, and illustration techniques. Serves clients such as Supercell, Activision, and Peak.
• CGI Animation 3D computer-generated imagery animation services used for projects such as Clash Combat, Mega Crab, TTOO TV, and Clash Royale Card Evolution.
• Cell Animation Traditional hand-drawn style animation technique, used for projects like Brawlimation and Supercell 10th Birthday.
• Frame by Frame Animation Hand-crafted frame-by-frame animation at various frame rates (12FPS) for projects like Dark Days, Goblin Heist, Anime Clash, Card Evolution, and IWD 2021 collaboration.
• Stop Motion Animation Stop motion animation technique using physical models and objects, exemplified by the Sub Surface project featuring etched glass cubes with sub surface laser engraving.
• Mixed Media Animation Combination of multiple animation and production techniques including live action, 2D animation, and 3D elements for projects like Toon Blast Toons on Tour.

Quantifiable outcome

• Card Evolution video reached #1 trending in multiple countries with 11 million YouTube views
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Waste CreativecoreOthersThis Thing of Ours is part of the Waste Creative family, a creative agency group. Waste Creative provides the parent company structure, data protection governance (privacy notice registered under Waste Creative), and likely referral/business development support. Located at 2nd Floor, Baird House, St. Cross Street, London EC1N 8UW.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Nexus Studios: Nexus Studios is a London-based animation and film studio working across advertising, gaming, and branded entertainment. Comparable in technique range and gaming/entertainment client roster, operating at larger scale than This Thing of Ours.
• Buck: Buck is a Los Angeles-based design and animation studio serving major gaming, entertainment, and tech brands with multi-technique animation and motion graphics work. Highly comparable to This Thing of Ours in technique versatility and enterprise entertainment client base, though operating at significantly larger scale.
• Not To Scale: Not To Scale is a London animation studio producing mixed-media, CG, and 2D animation for advertising, gaming, and entertainment clients. Direct peer in UK boutique animation serving similar enterprise brand briefs.
• Strange Beast: Strange Beast is a London animation studio known for character-driven, stylized work for entertainment and gaming brands. Direct peer in UK boutique animation space with comparable client mix and creative positioning.
• Studio AKA: Studio AKA is a multi-award-winning London animation studio producing commercials, broadcast, and branded entertainment. Direct peer in UK animation space serving entertainment clients with multi-technique capabilities.
• Golden Wolf: Golden Wolf is a London-based animation studio specializing in character-driven, stylized animation for gaming and entertainment brands. Direct competitor in the UK gaming animation market with similar technique range (CGI, 2D, mixed media) and comparable client mix.
• Wren Animation: Wren Animation is a London-based animation studio producing 2D, CGI, and mixed-media animation for advertising and entertainment brands. Closely comparable in technique range, scale, and London-based boutique positioning.

Others

• Waste Creative: Waste Creative is the parent creative agency group of which This Thing of Ours operates as the animation specialty arm. Provides strategic context as the parent entity and likely referral source for shared gaming/entertainment clients.

Emerging players

• Dazzle Ship: Dazzle Ship is a London and New York-based animation and creative studio producing CG, 2D, and mixed-media work for gaming and entertainment. Comparable in technique range though typically serves slightly different client segments.

Broad incumbents

• The Mill: The Mill is a global VFX and animation incumbent serving advertising, gaming, and entertainment with high-end CG and motion graphics. Overlaps with This Thing of Ours in gaming brand creative services but at much broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/thisthingofours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Thing of Ours