Dazzle Ship
Dazzle Ship is a London-originated creative studio and US-headquartered metaverse IP lab that delivers motion graphics, animation, and Web3 services to enterprise brands, anchored by its Broadside NFT community of 7,290 avatars and ~15,000 web3 members.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Dazzle Ship does
Dazzle Ship is a creative studio founded around 2010 in London by Vector Meldrew that originally delivered motion graphics, animation, branding, and VFX for enterprise brands across gaming, sports, fashion, and entertainment. The company built a decade-long track record with clients including Activision/Eurocom (GoldenEye 2010), adidas (2012 Olympics), JD Sports, Drone Racing League, Microsoft/Ninja Theory (Bleeding Edge), Sony Music/Ministry of Sound, SAP, and WaterAid. Service offerings are organized into Creative Production, Branding + Strategy, Gaming + Interactive, and Research & Development, with project-based quoting for motion graphics, screen graphics, cinematics, design systems, and immersive experiences.
In late 2022 the company pivoted to become a US-headquartered metaverse IP and innovation lab, with 100% of resources now focused on Broadside. Broadside is a Solar Punk Rave Cult NFT storyworld launched in November 2022 with 7,290 unique 3D avatar NFTs (sold out within 24 hours) and an 11-episode narrative structure that has produced over 40,000 minted episode NFTs. The ecosystem includes The Deadmall community hub (built with Top Dog Studios), a $BONES off-chain loyalty currency, a Merge and Bind mechanic that lets holders bind episodes into 1/1 First Edition Book NFTs, weekly metaverse raves (1,000–3,000 weekly attendees), and a Book.io Collector Edition published at 90 MATIC (~$45) with 30% of royalties routed to community contributors.
The business operates two parallel revenue engines. The traditional engine is professional services for enterprise brands, scoped and quoted per project. The Web3 engine combines primary NFT sales, secondary marketplace royalties (OpenSea 2-year partnership), publishing royalties on Book.io, and CC0/commercial-rights licensing that lets community members monetize derivative merchandise while retaining 100% of margin. Co-founder Matt Mason became full-time CEO in March 2023 with Vector Meldrew as CCO; the company operates as DAZZLE SHIP LLC and Dazzle Ship Inc. in the US with no disclosed external funding.
Dazzle Ship firmographics
Firmographics- Name
- Dazzle Ship
- Legal name
- DAZZLE SHIP LLC
- Website
- https://dazzleship.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dazzle Ship is a London-originated creative studio and US-headquartered metaverse IP lab that delivers motion graphics, animation, and Web3 services to enterprise brands, anchored by its Broadside NFT community of 7,290 avatars and ~15,000 web3 members.
- Ownership category
- akta.pro rank
Dazzle Ship industry classification
Industry- Product category
- Motion Graphics and Animation Studio
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)
- akta.pro secondary industry
- Web3/Blockchain Game Studios (MPAFAAAO)
Keywords
Where Dazzle Ship is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dazzle Ship business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Creative Production Services: Client services for motion graphics, animation, branding, and creative campaigns. Projects are scoped and quoted individually for enterprise clients including JD Sports, adidas, Drone Racing League, Microsoft/Ninja Theory.
- NFT Sales - Genesis Collection: Primary sales of Broadside NFT avatar collection (7,290 Broadsiders) launched in November 2022. Each avatar grants either CC0 or full commercial rights to holders.
- Episode NFT Minting: Broadsiders receive Episode NFTs telling their character's story. Over 40,000 episodes have been minted to date. Free claim plus gas model for holders.
- Book Publishing - Collector Edition: Collector Edition book launching on Book.io at 90 MATIC (~$45). Community contributors earn 30% royalties from sales. First edition holders eligible for future royalties and licensing fees.
- Community-Driven Merchandise: Community members can create and monetize merchandise (clothing, sneakers, mugs) with 100% profit retention due to CC0 licensing on qualifying avatars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Broadside: Collector's Edition Book on Book.io |
| Other | Multi-year contract | Creative Production Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Dazzle Ship product offering
Product offeringCore offering
Dazzle Ship is a creative studio delivering high-end motion graphics, animation, design, VFX, branding, and creative production services to enterprise brands and entertainment clients. It has evolved into a metaverse IP and innovation lab, building the Broadside ecosystem — a Solar Punk Rave Cult storyworld anchored by 7,290 3D avatar NFTs, episodic NFT storytelling, the $BONES loyalty system, Merge and Bind book NFTs, and weekly metaverse raves streamed across web2 and web3 platforms.
Product overview
Dazzle Ship is a London-based creative studio offering motion graphics design and animation services, which has evolved into a metaverse IP and innovation lab. The core offering comprises motion graphics, animation, gaming + interactive, branding + strategy, and creative production services. The flagship product is Broadside, a Solar Punk Rave Cult IP featuring 7,290 unique 3D avatar NFTs launched in November 2022. The Broadside ecosystem includes The Deadmall community hub, the $BONES rewards system, Merge and Bind book NFT system, and weekly metaverse raves. The company positions itself at the intersection of music, storytelling, gaming, culture, and Web3 technology.
Differentiator
Problem solved
Functional benefit
Brands
- Broadside: A Solar Punk Rave Cult NFT project featuring 7,290 unique 3D avatars with decentralized storytelling, metaverse community building, and web3 integration.
Products and services
- Creative Production Services Full-service video and creative production including motion graphics, animation, screen graphics, design and VFX, music videos, and explainer videos for enterprise clients. Delivered via project-based scoping and quoting for global brands and agencies.
- Branding and Strategy Services Brand identity creation, design systems, creative campaigns, art direction, and strategic brand positioning for enterprise clients like JD Sports and adidas.
- Gaming and Interactive Services Interactive creative services including UI/UX design, cinematics, trailers, title sequences, and gaming-specific motion graphics for clients such as Microsoft/Ninja Theory and Activision/Eurocom.
- Broadside NFT Storyworld A Solar Punk Rave Cult IP comprising 7,290 unique 3D avatar NFTs with episodic storytelling, $BONES community rewards, and metaverse integration. Set in a 2037 San Francisco where AR gaming, anti-surveillance fashion, and 3D bass music fight oppressive robot armies. Holders can mint episodes, merge them into 1/1 book NFTs, and monetize derivative merchandise.
- The Deadmall Community Hub Web platform for Broadside community members to mint episodes, view collections, track $BONES rewards, and engage with the Broadside storyworld.
- $BONES Loyalty Rewards System Off-chain loyalty currency system for Broadside holders that rewards holding, soft-staking, social engagement, and event attendance, redeemable for merchandise, NFTs, and raffle entries.
- Broadside Merge and Bind Book NFT System NFT mechanism that lets Broadside holders merge Episodes 1–11 into 1/1 unique First Edition Book NFTs featuring their character's portrait on the cover, tied to epub files for physical printing and resale.
- Broadside Collector's Edition Book on Book.io A collector's edition e-book / audiobook sold via Book.io that consolidates the Broadside storyworld for ~90 MATIC (~$45), with 30% of Dazzle Ship's royalty share going to community contributors and allowlist access to future mints for first-edition holders.
- Broadside Metaverse Rave Bunker Recurring live metaverse experience (weekly pirate radio sessions and raves) hosted in the Broadside Rave Bunker on Monaverse, distributed to Twitch, YouTube, and Twitter for community engagement.
- Tinie Tempah NFT Collection (Curated Drop) Curated NFT collection co-created with artist Tinie Tempah, Vector Meldrew, and Sassan Behnam-Bakhtiar, auctioned via Nifty Gateway and Bonhams.
Quantifiable outcome
- 7,290 Broadsiders sold out in under 24 hours
- +4 more outcomes
Companies that use Dazzle Ship
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Dazzle Ship technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Dazzle Ship partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Book.iocoreWeb3 marketplace partnership to launch Broadside Collector's Edition book at 90 MATIC. Community contributors earn 30% royalties from sales. First edition holders eligible for future royalties and licensing fees.
- Top Dog StudioscoreDevelopment partner for $BONES rewards system and Deadmall community hub. Built the off-chain loyalty currency system powering Broadside story, world and utility.
- OpenSeacoreMulti-year partnership with OpenSea for future Broadside collection launches. The genesis collection of 7,290 Broadsiders was launched through OpenSea and secured a 2-year partnership for future NFT drops.
- Nifty GatewaymajorDigital art auction platform for Tinie Tempah NFT drop. Has sold NFTs by Beeple, Grimes and other widely followed artists. Partnership with Sotheby's since March 2021.
- GeminimajorCryptocurrency exchange and custodian for Tinie Tempah NFT project. Gemini Europe is regulated by FCA as cryptoasset firm and Electronic Money Institution.
- BonhamsmajorAuction house founded in 1793, one of world's largest and most renowned. Partnered for Vector Meldrew NFT art auctions and Broadside Collector Edition book.
- Grass RootsminorCommissioned SAP experience centre project at UK head office. Strategic aim was to shorten sales pipeline by giving decision makers reason to visit office.
- Switch CreativeminorCreative direction partner for SAP Future of Big Data experience centre project.
Scale indicators9 records
Expansion highlights5 records
Dazzle Ship competitors and assessment
Company assessmentDirect peers
- RTFKT: Creative studio that pivoted into NFT and Web3 brand IP, ultimately acquired by Nike. Closely mirrors Dazzle Ship's trajectory of using motion graphics/3D artistry to build a community-owned digital IP and consumer brand.
- Buck: Globally recognized motion graphics, design, and animation studio serving major brands, games, and entertainment. Direct production peer for Dazzle Ship's core creative services offering.
- Giant Ant: Award-winning animation and creative studio serving major brands and entertainment IP, with similar scope of work spanning animation, motion graphics, branding, and gaming-adjacent content.
- Imaginary Forces: Motion graphics, design, and film-title studio with deep brand and entertainment portfolio. Comparable to Dazzle Ship in serving premium brand briefs with high-end CGI and animation.
- Nexus Studios: London-based creative animation and short-film studio working across brands, games, and immersive content. Geographic and category peer for Dazzle Ship's original London-rooted creative production work.
- Passion Pictures: Long-established creative animation and production studio with a strong brand and entertainment client roster. Comparable in creative ambition and brand-tier client base to Dazzle Ship.
Broad incumbents
- The Mill: One of the largest global VFX and motion graphics studios, with advertising, film, and games capabilities across an integrated production pipeline. Operates at much larger scale than Dazzle Ship but in adjacent creative categories.
Emerging players
- Yuga Labs: Web3-native IP studio behind Bored Ape Yacht Club that operationalizes a community-driven NFT brand with licensing and extensions. Closest analog to Dazzle Ship's Broadside community-ownership model in the NFT/Web3 space.
- Doodles: NFT collection and storyworld brand that has invested heavily in community building, music, and character IP. Similar horizontal Web3 community-IP approach to Broadside.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dazzle Ship social profiles
Digital presenceDazzle Ship financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dazzle Ship leadership team
Management profileNumber of profiles
Profiles3 records
Dazzle Ship funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dazzle Ship M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dazzle Ship
What does Dazzle Ship do?
Dazzle Ship is a creative studio delivering high-end motion graphics, animation, design, VFX, branding, and creative production services to enterprise brands and entertainment clients. It has evolved into a metaverse IP and innovation lab, building the Broadside ecosystem — a Solar Punk Rave Cult storyworld anchored by 7,290 3D avatar NFTs, episodic NFT storytelling, the $BONES loyalty system, Merge and Bind book NFTs, and weekly metaverse raves streamed across web2 and web3 platforms.
Is Dazzle Ship a public or private company?
Dazzle Ship is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dazzle Ship founded?
Dazzle Ship was founded in 2010. It employs 1 to 10 people.
Where is Dazzle Ship based?
Dazzle Ship is headquartered in London, United Kingdom, in the Europe region.
How does Dazzle Ship make money?
Five revenue lines are on record. Creative Production Services are the primary driver. The others are NFT Sales - Genesis Collection, episode NFT Minting, book Publishing - Collector Edition and community-Driven Merchandise.
Who are Dazzle Ship's main competitors?
Direct peers on record are RTFKT, Buck, Giant Ant, Imaginary Forces, Nexus Studios and Passion Pictures. The Mill is listed as a broad incumbent. Emerging players are Yuga Labs and Doodles.
Does Dazzle Ship have an API?
No public API is recorded for Dazzle Ship.
What industry is Dazzle Ship in?
Dazzle Ship's product category is Motion Graphics and Animation Studio. Its primary akta.pro industry code is MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site), with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios. Its NAICS code is 541430.