What Thomas & Mack Center does

Thomas & Mack Center is a multi-purpose entertainment and sports arena located on the University of Nevada Las Vegas (UNLV) campus at 4505 South Maryland Parkway in Las Vegas, Nevada. Operated by the Board of Regents of the Nevada System of Higher Education since its founding in 1983, the venue serves event promoters, corporate clients, convention planners, and the general public through a turnkey event-hosting model that combines configurable seating, in-house production capabilities, and exclusive catering. The primary customers are event promoters booking concerts, sports events, rodeo, wrestling, and family shows, alongside corporate clients leasing VIP suites for client entertainment and event planners contracting catering and meeting space.

The facility operates a multi-venue complex anchored by the Thomas & Mack Center main arena — with seating configurations from 2,500 to 18,645 and a 25,000 square foot arena floor — and the adjacent Cox Pavilion secondary arena (2,154 to 3,372 seats). Supporting infrastructure includes 30 luxury suites accommodating 10-20 guests each, 35,000 square feet of concourse space, a permanent aluminum truss rigging grid supporting up to 225,000 lbs of ceiling hang capacity, Daktronics HD video display systems, a 30,000-watt Apogee/JBL sound system, and a comprehensive production equipment suite (Zenon Supertroopers, Lycian spotlights, Ross Carbonite switcher, HD Tricasters, Grass Valley cameras). The venue provides vertically integrated services including in-house catering, event production, multimedia/broadcast production, and a full-service advertising agency.

The venue's revenue model combines five streams: (1) ticketing with a $4 facility fee plus 11.5% of gross ticket receipts or flat venue use fees, (2) premium seating revenue from annual suite leases and per-event rentals, (3) in-house catering and private event services, (4) venue rental for private and ticketed events, and (5) merchandise sales where the venue retains 35% of net novelty receipts. Ticketing is distributed exclusively through UNLVtickets outlets and the venue box office, creating a captive distribution channel with facility-fee revenue on every transaction. The venue is owned by the Nevada System of Higher Education, operates as a state government entity, and does not report publicly disclosed financials or accept external venture or private equity capital.

Name

Thomas & Mack Center

Legal name

Thomas & Mack Center

Website

https://thomasandmack.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Thomas & Mack Center is a university-owned multi-purpose arena in Las Vegas operating since 1983 under UNLV. It serves event promoters, corporate clients, and the public with configurable seating up to 18,645, in-house catering, VIP suites, and integrated event production across its main arena and Cox Pavilion.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industry

Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Live event venue
• Arena event hosting
• Sports entertainment venue
• Convention catering services
• Premium suite leasing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales & Facility Fees: Tickets sold exclusively through UNLVtickets with $4.00 facility fee added to each ticket. Venue takes 11.5% of gross ticket receipts or flat venue use fee. For Cox Pavilion ticketed events: $2,500 minimum or 4% of gross ticket sales.
2. Premium Seating - VIP Suites: Private suites accommodating 10-20 people available for annual lease or individual events. Suites include VIP parking, private entrance, and in-suite catering options.
3. Catering & Private Events: In-house catering department provides banquet services for corporate events, social events, conventions, and weddings. Services include buffet, plated meal service, bar service, and multiple meeting/event spaces.
4. Venue Rental: Thomas & Mack Center charges flat venue use fee or 11.5% of gross receipts. Private/non-ticketed events: $2,500 equipment fee, $2,150 post-event clean-up, $3,500 conversion fee. Cox Pavilion: $3,500 per event day for university events.
5. Merchandise Sales: Venue vends all novelty merchandise. After deducting Nevada Sales Tax, venue retains 35% of net novelty sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Thomas & Mack Center is a multi-purpose arena venue at the University of Nevada Las Vegas (UNLV) that hosts concerts, sports events, rodeo, wrestling, family shows, conventions, and corporate events in configurable seating from 2,500 to 18,645. The venue provides turnkey event services including in-house catering, full event production (rigging, multimedia, sound, lighting), premium VIP/Private Suites for corporate entertainment, and exclusive ticketing through UNLVtickets. It also operates the adjacent Cox Pavilion as a secondary event venue and maintains an in-house advertising agency for event marketing.

Product overview

The Thomas & Mack Center operates as a multi-venue event complex managed by the University of Nevada Las Vegas. The core offering consists of two primary venues: the Thomas & Mack Center (main arena, seating configurations from 2,500 to 18,645) and the Cox Pavilion (secondary arena, 2,154 to 3,372 capacity). These are supported by premium seating options (VIP/Private Suites with capacities of 10-20 guests), an in-house catering and private events service, full event production capabilities (including rigging, multimedia/broadcast production, internet/communication services, and pyrotechnics), and a dedicated in-house marketing and advertising agency. The venues host a broad range of event types including UNLV Runnin Rebel basketball, National Finals Rodeo, wrestling championships, Disney on Ice, WWE events, concerts, NBA Summer League, and conventions.

Differentiator

Problem solved

Functional benefit

Brands

• Cox Pavilion: An additional arena venue operated by Thomas & Mack Center, offering flexible event configurations and smaller capacity seating for various events.
• In-House Advertising Agency
• Strip View Pavilion

Products and services

• Thomas & Mack Center (Main Arena) The primary multi-purpose arena venue operated by UNLV, located at 4505 South Maryland Parkway, Las Vegas. The venue hosts events in configurable setups ranging from 2,500 to 18,645 seats (with total capacity up to 40,000 in expanded configurations), supporting boxing, concerts, rodeo, basketball, wrestling, conventions, and theatrical productions.
• Cox Pavilion

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chase Center: ~18,000-seat San Francisco arena home to the Warriors (opened 2019). Direct peer at near-identical capacity representing the modern new-build benchmark for mid-size multi-purpose arenas with integrated premium hospitality.
• Crypto.com Arena: 20,000-seat multi-purpose arena in Los Angeles home to Lakers, Clippers, Kings, and Sparks. Direct peer in the multi-purpose arena category with comparable sports/concert/event mix and premium suite inventory.
• MGM Grand Garden Arena: Multi-purpose arena at MGM Grand Las Vegas hosting concerts, boxing, UFC, and award shows. Closest direct Las Vegas competitor at similar ~17,000-seat capacity with comparable sports/entertainment/event mix and premium suite offering.
• Footprint Center: ~18,000-seat Phoenix arena home to the Suns and Mercury. Direct peer at nearly identical capacity with comparable mid-market multi-purpose arena economics, premium seating, and event-type mix.
• Michelob Ultra Arena: ~12,000-seat arena at Mandalay Bay hosting boxing, UFC, concerts, and award shows. Direct Las Vegas competitor at slightly smaller capacity with overlapping sports/concert/event programming.
• State Farm Arena: ~17,000-seat Atlanta arena home to the Hawks and major concert tours. Comparable mid-tier multi-purpose arena with similar premium seating, catering, and event production business model.
• T-Mobile Arena: 20,000-seat Strip-adjacent arena (opened 2016) home to Vegas Golden Knights and major concerts. Direct Las Vegas competitor for touring acts and premium events, with newer infrastructure and similar multi-purpose booking profile.
• Madison Square Garden: 20,000-seat iconic New York arena hosting NBA/NHL, concerts, boxing, and family shows. Premier direct peer in the multi-purpose arena category with comparable event-type diversity and premium hospitality offerings.

Regional players

• Orleans Arena: 9,500-seat arena on the Las Vegas Strip corridor hosting concerts, boxing, family shows, and sporting events. Smaller-scale Las Vegas competitor serving similar regional market with overlapping booking categories.
• The Joint at Hard Rock Hotel: Former 4,000-seat concert venue at Hard Rock Hotel Las Vegas (now closed/rebranded). Comparable intimate-to-mid-scale concert programming during its operating years; relevant historical peer for Las Vegas entertainment venue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thomasandmack
• Facebookfacebook.com/ThomasAndMackCenter
• LinkedInlinkedin.com/company/thomas-&-mack-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas & Mack Center