State Farm Arena
State Farm Arena is a private multi-purpose event venue in downtown Atlanta, operated by Arena Operations, LLC as the home of the NBA's Atlanta Hawks. It hosts NBA games, concerts, and live events, generating revenue through ticketing, premium seating and suites, concessions, sponsorship deals, and parking.
- Company typePrivate
- Founded1999
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What State Farm Arena does
State Farm Arena is a private, multi-purpose sports and entertainment venue in downtown Atlanta (1 State Farm Drive), operating as the home of the NBA's Atlanta Hawks. The venue is owned and operated by Arena Operations, LLC, an affiliate of ATL Hawks, LLC, and has been functionally active since opening as Phillips Arena in 1999, before a $192.5 million renovation and rebranding to State Farm Arena in 2018. It hosts NBA regular-season and playoff games, touring concerts, family shows, and corporate events, with 101–250 employees supporting operations.
Revenue is generated across five core streams: ticket sales (via Ticketmaster as official partner), premium seating and suites (multiple branded clubs including Delta Sky360°, Sharecare Social, Concert, Harrah's Cherokee Casinos, and Players Club plus Loft, Cabana, Veranda, and Topgolf Swing Suites), concessions and food and beverage (cashless environment, in-house), sponsorship and brand integration (multi-platform deals), and parking (via ParkMobile). Customer segments comprise consumer event attendees, corporate clients purchasing suites and club access, artists and tour promoters booking dates, and sponsor partners. Suite pricing is documented from approximately $861 to $17,010 per event, with premium club upgrades sold as add-ons.
The venue differentiates operationally through a TRUE Platinum zero-waste certification (first sports and live entertainment venue in the world to achieve this), a 90%+ landfill diversion rate sustained since May 2021, and over 13 million pounds of waste diverted in five years. Technology integrations include Honeywell Forge for building sustainability (since 2024), Kimberly-Clark Onvation smart restrooms, Stripe-backed suite e-commerce via SuitePro, and a mobile app plus email insider program for ticket access. Recent strategic positioning includes selection to host eight FIFA World Cup 2026 matches alongside the Summer Kickoff ATL 19-night concert series, a 2025 Billboard Top 5 US / Top 7 Global venue ranking (third consecutive Top 10), and a 2025 Atlanta Journal-Constitution Top Workplace designation for the third time since 2021.
State Farm Arena firmographics
Firmographics- Name
- State Farm Arena
- Legal name
- Arena Operations, LLC d/b/a State Farm Arena
- Website
- https://statefarmarena.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- State Farm Arena is a private multi-purpose event venue in downtown Atlanta, operated by Arena Operations, LLC as the home of the NBA's Atlanta Hawks. It hosts NBA games, concerts, and live events, generating revenue through ticketing, premium seating and suites, concessions, sponsorship deals, and parking.
- Ownership category
- akta.pro rank
State Farm Arena industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where State Farm Arena is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
State Farm Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from ticket sales for Atlanta Hawks games, concerts, and other events. Ticketmaster serves as the official ticketing partner.
- Premium Seating & Suites: Revenue from luxury suite rentals, club seating (Delta Sky360° Club, Sharecare Social Club, Concert Club, etc.), and premium hospitality experiences
- Concessions & Food & Beverage: Revenue from food, beverage, and merchandise sales within the arena. Cashless environment with card payments required at all locations.
- Sponsorship & Brand Integration: Multi-platform brand integration deals with sponsors including in-arena signage, digital platforms, broadcasts, and premium hospitality spaces
- Parking Services: Revenue from parking operations through ParkMobile, including premium parking options (State Farm Drive, Diamond Deck, Sapphire Deck, Ruby Lot)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Suite rentals - Loft Suite |
| One time/ perpetual license | Pay-as-you-go | Suite rentals - Cabana Suite |
| One time/ perpetual license | Pay-as-you-go | Concert Club Box |
| Unit Pricing | Pay-as-you-go | Delta Sky360° Club Red Carpet Experience |
| Unit Pricing | Pay-as-you-go | Delta Sky360° Club Access Only |
| Transaction based/ take rate | Pay-as-you-go | General Admission/Ticket Sales |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
State Farm Arena product offering
Product offeringCore offering
State Farm Arena operates as a multi-purpose live entertainment and sports venue in downtown Atlanta, serving as the home arena for the NBA's Atlanta Hawks and hosting concerts, family shows, and corporate events. The venue sells event tickets (general admission), premium seating experiences including branded clubs (Delta Sky360° Club, Sharecare Social Club, Concert Club, Harrah's Cherokee Casinos Club, Players Club), luxury suite rentals, concessions and food and beverage services, parking, and hosts curated concert series such as Summer Kickoff ATL.
Product overview
State Farm Arena is a multi-purpose event venue and home of the NBA Atlanta Hawks. The venue offers a comprehensive portfolio including core event hosting (concerts, sports, family shows), premium seating experiences across multiple branded clubs (Delta Sky360° Club, Sharecare Social Club, Concert Club, Harrah's Cherokee Casinos Club, Players Club), luxury suite rentals (including Loft Suites, Cabana Suites, Concert Club Boxes, Veranda Suites, Topgolf Swing Suites), and digital products (mobile app, newsletter). The venue differentiates through sustainability leadership (TRUE Platinum Zero Waste certification), digital ticketing partnerships, and premium hospitality offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Summer Kickoff ATL: Summer concert series celebrating music and culture in downtown Atlanta
- Delta Sky360° Club
- Sharecare Social Club
- Concert Club
- Harrah's Cherokee Casinos Club
- Players Club
- Golden Ticket Giveaway
Products and services
- Premium Seating Clubs
- Suite Rentals
- Premium Reserve
- Summer Kickoff ATL Concert Series
- Arena Parking Services
Quantifiable outcome
- 90%+ waste diversion rate maintained consistently since May 2021
- +3 more outcomes
Companies that use State Farm Arena
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
State Farm Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
State Farm Arena partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- PrizePicksflagshipPrizePicks named official partner of Atlanta Hawks and State Farm Arena - company's first NBA franchise partnership with its hometown team. Multi-platform deal includes brand integration across game broadcasts, in-arena signage, digital platforms, and dedicated PrizePicks Party Deck premium hospitality space. PrizePicks holds existing Official Daily Fantasy Sports Partner designation with the NBA.
- HoneywellcoreOfficial sustainable building technology partner since 2024. Honeywell has assisted in upgrading the arena with Forge software and sensors to improve energy efficiency, air quality, and sustainability.
- NoveliscoreOfficial aluminum recycling partner and sustainability partner. Novelis provides guidance and operational knowledge to organize, sort, and recycle aluminum and other materials. As a global leader in aluminum rolling and recycling, Novelis provides sustainable aluminum solutions and collaborated on Novelis aluminum cups used at the arena.
- Smurfit WestrockminorOfficial entitlement partner of the Resource Recovery Room (R3). Partnership aimed to reduce waste, preserve biodiversity, and support the well-being of local Atlanta communities.
- Georgia Natural GasminorPartnership with Georgia Natural Gas and their Greener Life for Business program. Through this partnership, the arena offsets 100% of carbon emissions from its natural gas usage.
- TicketmastercoreOfficial ticketing partner for State Farm Arena. Provides primary ticket sales platform for all events at the venue.
- ParkMobileminorOfficial parking partner for State Farm Arena. Provides mobile parking reservations and payment services at arena parking facilities.
- Delta Air LinescoreDelta Sky360° Club naming rights partner. Provides premium club experience branding and exclusive lounge access for select events.
- Harrah's Cherokee CasinosminorHarrah's Cherokee Casinos Club naming rights partner at State Farm Arena.
- SharecareminorSharecare Social Club naming rights partner at State Farm Arena.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
State Farm Arena competitors and assessment
Company assessmentDirect peers
- Barclays Center: Brooklyn-based arena home to the Nets (NBA) and Liberty (WNBA), with a similar urban-core positioning, premium club and suite portfolio, and concert-driven revenue model.
- Bridgestone Arena: Nashville-based arena home to the Predators (NHL) and a primary concert venue, comparable in capacity tier and operating model to State Farm Arena, especially in the country and pop touring market.
- Crypto.com Arena: Los Angeles-based arena home to the Lakers (NBA), Clippers, Kings (NHL), and Sparks, with a similarly diversified premium seating and concert model anchored by an NBA tenant and global touring acts.
- The Forum (Inglewood): Indoor arena in Inglewood, California operated as a dedicated live music and entertainment venue (not a sports tenant), directly comparable to State Farm Arena's concert-touring use case and premium hospitality programming.
- American Airlines Center: Dallas-based arena home to the Mavericks (NBA) and Stars (NHL), with a comparable scale of premium seating offerings, naming-rights sponsor structure, and concert-touring business model.
- United Center: Chicago's largest indoor arena, home to the Bulls (NBA) and Blackhawks (NHL), competing for top-tier concert routing and operating a comparable suite and club seating program.
- TD Garden: Boston-based multi-purpose arena home to the Celtics (NBA) and Bruins (NHL), with an analogous NBA-tenant-plus-concert programming model and similar premium hospitality revenue mix.
- Toyota Center: Houston-based arena home to the Rockets (NBA), with a comparable naming-rights sponsor structure, premium club tier system, and concert-touring business model.
- Madison Square Garden (The Arena): MSG in New York is a comparable large-capacity indoor arena hosting NBA games (Knicks), NHL games (Rangers), and major concerts, with a similar premium hospitality and suite model and a long-tenured brand legacy in live entertainment.
Broad incumbents
- AEG (Anschutz Entertainment Group): Global venue operator and live entertainment conglomerate that owns/operates a portfolio of large arenas (including Crypto.com Arena and The Forum); relevant as a broader incumbent competing for artist routing decisions affecting State Farm Arena's concert calendar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
State Farm Arena social profiles
Digital presenceState Farm Arena compliance and trust
Trust signalCompliance3 records
State Farm Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
State Farm Arena leadership team
Management profileNumber of profiles
Profiles3 records
State Farm Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
State Farm Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about State Farm Arena
What does State Farm Arena do?
State Farm Arena operates as a multi-purpose live entertainment and sports venue in downtown Atlanta, serving as the home arena for the NBA's Atlanta Hawks and hosting concerts, family shows, and corporate events. The venue sells event tickets (general admission), premium seating experiences including branded clubs (Delta Sky360° Club, Sharecare Social Club, Concert Club, Harrah's Cherokee Casinos Club, Players Club), luxury suite rentals, concessions and food and beverage services, parking, and hosts curated concert series such as Summer Kickoff ATL.
Is State Farm Arena a public or private company?
State Farm Arena is a private company. It is classified as corporate owned and is currently operating.
When was State Farm Arena founded?
State Farm Arena was founded in 1999. It employs 101 to 250 people.
Where is State Farm Arena based?
State Farm Arena is headquartered in Atlanta, United States, in the North America region.
How does State Farm Arena make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are premium Seating & Suites, concessions & Food & Beverage, sponsorship & Brand Integration and parking Services.
Who are State Farm Arena's main competitors?
Direct peers on record are Barclays Center, Bridgestone Arena, Crypto.com Arena, The Forum (Inglewood), American Airlines Center, United Center, TD Garden, Toyota Center and Madison Square Garden (The Arena). AEG (Anschutz Entertainment Group) is listed as a broad incumbent.
Does State Farm Arena have an API?
No public API is recorded for State Farm Arena.
What industry is State Farm Arena in?
State Farm Arena's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.