What Thong thuan seafood does

Thong Thuan CO., LTD, doing business as Thong Thuan Seafood and Thong Thuan Group, is a privately held Vietnamese seafood producer and exporter founded in 1990 by Mr. Truong Huu Thong in Binh Thuan Province. The company is vertically integrated across the aquaculture value chain, operating three interconnected business lines: (1) shrimp hatchery production with approximately 9.5 billion postlarvae per year capacity distributed across hatcheries in Ha Tinh (opened 2015), Binh Thuan, and Tra Vinh, using BIO technology to ensure disease-free output; (2) commercial shrimp farming across approximately 1,832 ponds in Binh Thuan, Cam Ranh, and Kien Giang, producing 10,000–12,000 tons of commercial shrimp annually for processing plants and the domestic market; and (3) seafood processing for export, anchored by the headquarters and primary shrimp processing factory in Ninh Thuan Province and supplemented by operations in Cam Ranh (Khanh Hoa), Tra Vinh, and a newly operational pangasius processing factory in Sa Dec, Dong Thap Province.

The product portfolio spans nine processed shrimp SKUs (including Cooked PPV, TOPEDO, shrimp ring, raw PD, raw butterfly, cooked head-on, cooked head meat, and breaded butterfly formats) and six pangasius/tra fish SKUs (cube fillet, butterfly fillet, well-trimmed and untrimmed fillets, rolled fillet, and skin-on fillet). Underlying technical capabilities include an in-house quality control laboratory with testing capacity for antibiotics and banned substances per EU, Japan, and US standards, BIO technology for disease-free postlarvae, and ASC-certified aquaculture protocols across multiple farming enterprises.

The business model is B2B export-led, monetized through direct sale of processed seafood to international distributors and importers across the EU, China, Middle East, and US, supplemented by domestic wholesale and B2C retail channels in Vietnam. Pricing is primarily unit-based with bespoke contact pricing for export contracts. The company holds BRCGS food safety certification for its Ninh Thuan processing factory and ASC certifications across its farming operations, with the new Sa Dec pangasius facility targeted for full EU, China, Middle East, and US certification by end of 2024. The 2023 entry into pangasius processing, backed by a stated 40–50 million USD/year investment scale, represents the most material recent strategic expansion beyond the founding shrimp business.

Name

Thong thuan seafood

Legal name

Thong Thuan CO., LTD

Website

https://thongthuanseafood.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Thong Thuan Seafood is a vertically integrated Vietnamese aquaculture company founded in 1990 that produces shrimp seed, farms commercial shrimp across 1,832 ponds, and exports processed shrimp and pangasius products to international distributors across the EU, China, the Middle East, and the US.

Ownership category

akta.pro rank

Product category

Seafood Processing and Aquaculture

NAICS

Seafood Product Preparation and Packaging (3117), Aquaculture (1125), Seafood Product Preparation and Packaging (31171), Aquaculture (11251)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)

akta.pro secondary industries

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

Keywords

• Shrimp seed production
• Seafood processing export
• Commercial shrimp farming
• Pangasius fillet processing
• Aquaculture products

Headquarters

HQ city

Phan Rang - Thap Cham City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Seafood Processing for Export: Export of processed shrimp and pangasius (tra) fish products to international markets including EU, China, Middle East, and US
2. Shrimp Seed Production: Production and sale of shrimp postlarvae to commercial shrimp farming operations and external customers
3. Commercial Shrimp Farming: Commercial shrimp farming operations supplying processing plants and national market

Pricing tiers

Distribution channels2 records

Core offering

Thong Thuan Seafood is a vertically integrated Vietnamese aquaculture company that operates three interconnected business lines: (1) shrimp hatchery production of postlarvae with aggregate capacity of approximately 9.5 billion per year, (2) commercial shrimp farming across 1,832 ponds producing 10,000-12,000 tons annually, and (3) seafood processing for export of processed shrimp and pangasius (tra) fish products to international markets including the EU, China, Middle East, and the US.

Product overview

Thong Thuan Seafood is a vertically integrated seafood processing and export company operating three interconnected business lines: (1) shrimp seed (postlarvae) production and commercial shrimp farming across hatcheries in Ha Tinh, Binh Thuan, and Tra Vinh with an aggregate capacity of ~9.5 billion postlarvae per year; (2) commercial shrimp farming across farms in Binh Thuan, Cam Ranh, and Kien Giang with ~1,832 ponds supplying 10,000–12,000 tons per year; and (3) seafood processing for export. The product portfolio comprises two main categories: (a) Shrimp products — including Cooked PPV shrimp, TOPEDO shrimp, Shrimp ring, Raw PD shrimp, Raw PD marinade shrimp, Raw butterfly shrimp, Cooked head-on shrimp, Cooked head meat shrimp, and Breaded butterfly shrimp; and (b) Pangasius (tra/catfish) products — including Cube/pangasius fillet, Butterfly fillet, Pangasius fillet well trimmed, Pangasius fillet untrimmed, Fillet rolled, and Filletskin-on. The company also operates a pangasius processing factory in Dong Thap Province with a planned capacity of 40–50 million USD/year, expected to serve EU, China, Middle East, and US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooked PPV shrimp Pre-cooked PPV (Peeled, Peeled and Deveined) shrimp product ready for foodservice or further processing, sold to international seafood distributors and importers.
• TOPEDO shrimp Whole shrimp processed in torpedo style, a specialty shrimp format for export markets.
• Shrimp ring PBT (Peeled, Blanched, Tail-On) shrimp product shaped into rings, commonly used in foodservice.
• Raw PD shrimp Raw peeled and deveined shrimp for further processing or foodservice use.
• Raw PD marinade shrimp Raw PD shrimp with marinade seasoning applied, ready for cooking.
• Raw butterfly shrimp Raw butterfly-cut shrimp (split and opened flat), typically blanched before freezing.
• Cooked head-on shrimp Pre-cooked shrimp with head intact, HLSO (Head-Less, Shell-On) format for export markets.
• Cooked head meat shrimp Cooked shrimp with head removed, head meat portion processed and ready for foodservice.
• Breaded butterfly shrimp Pre-breaded butterfly-cut Vannamei shrimp, ready-to-cook value-added product.
• Cube (Pangasius fillet) Cubed pangasius (basa/swai) fillet cuts for foodservice and further processing.
• Butterfly fillet Butterfly-cut pangasius fillet (cut through the backbone with both sides attached), a presentation format for fish dishes.
• Pangasius fillet well trimmed natural chemical free Premium well-trimmed pangasius fillet with no chemical additives, targeting premium export markets.
• Pangasius fillet untrimmed natural chemical free Untrimmed pangasius fillet with natural chemical-free processing for export.
• Fillet rolled Rolled pangasius fillet (HGT format), a value-added presentation format for foodservice.
• Filletskin-on Pangasius fillet with skin intact, targeting markets that prefer skin-on fish products.
• Shrimp postlarvae (shrimp seed) Disease-free shrimp postlarvae produced through BIO technology across three hatcheries with aggregate capacity of 9.5 billion per year, sold to commercial shrimp farming operations.

Quantifiable outcome

• Production capacity of 10,000-12,000 tons of commercial shrimp per year
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sao Ta Foods JSC: Vietnamese shrimp processor and exporter focused on value-added cooked/frozen shrimp for Japan, EU and US. Directly comparable in product mix, processing formats (HLSO, PD, butterfly), and export-oriented B2B model.
• Vinh Hoan Corporation: Vietnam's largest pangasius (tra) exporter and a major global supplier of pangasius fillets. Directly comparable to Thong Thuan's newly added pangasius processing business and a key competitor in EU/US pangasius channels.
• Thuan Phuoc Group: Vietnam-based seafood processor and exporter with a focus on shrimp and pangasius value-added products. Directly competes with Thong Thuan in EU/US foodservice channels.
• Minh Phu Seafood Corporation: Vietnam's largest shrimp exporter with vertically integrated farming and processing. Directly competes with Thong Thuan in value-added cooked shrimp for EU/US markets and is the dominant benchmark for Vietnamese shrimp export scale.
• Apex Frozen Foods: Indian integrated shrimp producer-exporter with farming and processing for global markets. Comparable in vertically integrated model and value-added cooked/frozen shrimp export focus, although based in a different Asian production geography.
• Hung Vuong Corporation: Vietnamese pangasius and seafood conglomerate with farming and processing operations. Direct peer on the pangasius side and a competitor for export distribution slots in EU and emerging markets.
• Quoc Viet Co., Ltd: Vietnamese vertically integrated shrimp processor with farming and value-added processing capacity. Comparable in scale, product formats, and target export markets.

Emerging players

• Blue Star Foods: US-based specialty seafood company focused on premium shrimp and value-added refrigerated/frozen formats. Comparable in product categories but operates at much smaller scale and serves primarily North American retail/foodservice.

Broad incumbents

• Thai Union Group: Global seafood conglomerate (owner of Chicken of the Sea, John West, Bumble Bee). Operates broadly across shrimp, tuna, and pangasius-adjacent categories and is the dominant incumbent benchmark for global seafood export scale.
• C.P. Foods (Charoen Pokphand Foods): Thai-based vertically integrated seafood and protein producer with global aquaculture operations. Competes broadly in shrimp exports and shares Thong Thuan's integrated hatchery-to-export model, but at much larger and more diversified scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thong-thuan-seafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Thong thuan seafood