Þór Akureyri
Þór Akureyri is a member-based multi-sport club founded in 1922 in Akureyri, Iceland, operating eight sports departments — handball, basketball, football, darts, taekwondo, boxing, bowling, and esports — for athletes in the North Iceland region. It runs Þór TV streaming, a merchandise web store, and is funded through membership fees and local sponsors.
- Company typePrivate
- Founded1922
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Þór Akureyri does
Þór Akureyri (legal name Íþróttafélagið Þór) is a member-based multi-sport club founded in 1922 and headquartered in Akureyri, Iceland. It operates eight sports departments under a single organizational umbrella — handball, basketball, football/soccer, darts, taekwondo, boxing, bowling, and esports — competing in Icelandic leagues including the top-flight Besta deild karla (men) and Besta deild kvenna (women), and fielding a women's football joint venture called Þór/KA with KA. The club serves athletes from youth to masters level in the North Iceland region, drawing on facilities including Íþróttahöllin, Bogarnir, and the Hamar community center. It maintains a supporter sub-brand (Sjötti maðurinn) and youth councils within each sport.
The underlying technology stack is intentionally lightweight and consumer-facing: a Moya-based club website (thorsport.is) for fixtures and news, a Livey-hosted Þór TV streaming channel that broadcasts home basketball and football games (migrated from Vimeo in 2023), and a login-protected e-commerce web store (Vefverslun) for branded merchandise such as apparel, collectible Christmas ornaments, and accessories. There is no API, SDK, or developer-facing integration layer; the technology exists purely to support member engagement, content distribution, and retail.
Revenue mechanics are those of a non-profit sports association: membership fees, sponsorship from a small set of institutional partners (Íslandsbanki, Landsbankinn, Arion banki, KPMG, Macron), modest match-day income (basketball tickets priced at 2,000 ISK, free for under-16s), and unit-priced merchandise (500–5,000 ISK). Go-to-market is entirely local/community-driven via sport-specific Facebook pages, Þór TV, the website, and community events. The organization has no parent company, no external venture or private equity investment, and no publicly disclosed financial figures.
Þór Akureyri firmographics
Firmographics- Name
- Þór Akureyri
- Legal name
- Íþróttafélagið Þór
- Website
- https://thorsport.is
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Þór Akureyri is a member-based multi-sport club founded in 1922 in Akureyri, Iceland, operating eight sports departments — handball, basketball, football, darts, taekwondo, boxing, bowling, and esports — for athletes in the North Iceland region. It runs Þór TV streaming, a merchandise web store, and is funded through membership fees and local sponsors.
- Ownership category
- akta.pro rank
Þór Akureyri industry classification
Industry- Product category
- Multi-Sport Club Services
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Association Football (Soccer) Leagues (MPAKAAAA), Handball Leagues (MPAKAAAM), Esports Teams & Player Organizations (MPAFADAB), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
Keywords
Þór Akureyri business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Christmas ornaments (Jólakúlur) |
| Unit Pricing | Pay-as-you-go | Clothing items - various apparel |
| Unit Pricing | Pay-as-you-go | Miscellaneous merchandise |
| Unit Pricing | Pay-as-you-go | Game tickets |
Distribution channels1 record
Marketing channels3 records
Þór Akureyri product offering
Product offeringCore offering
Þór Akureyri (Íþróttafélagið Þór) is a member-based multi-sport club founded in 1922 in Akureyri, Iceland, offering organized sports participation in handball, basketball, football/soccer, darts, taekwondo, boxing, bowling, and esports. The organization runs youth and adult sports programs, a club-branded merchandise web store, and an in-house Þór TV streaming service covering matches and club content.
Product overview
Þór Akureyri is a multi-sport club based in Akureyri, Iceland, offering a diverse portfolio of sports departments including handball, basketball, football/soccer, darts, taekwondo, boxing, bowling, and esports. The club operates a streaming platform called Þór TV for live game broadcasts and maintains an e-commerce web store for branded merchandise including clothing, collectibles, and accessories. The sports departments compete in various Icelandic leagues and tournaments, with youth development programs across multiple disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- Þór TV: Live streaming service for home games in basketball and football
- Sjötta maðurinn
Products and services
- Handball program
Companies that use Þór Akureyri
Customer profileSegments1 record
Ideal customer profiles2 records
Þór Akureyri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Þór Akureyri partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Þór Akureyri competitors and assessment
Company assessmentDirect peers
- Stjarnan: Multi-sport Icelandic club with strong football and basketball programs. Comparable structure, both competing in Icelandic basketball 1. deild and football leagues.
- FH Hafnarfjörður: Multi-sport club from Hafnarfjörður with football as flagship; competes in Icelandic top-flight football. Comparable multi-sport structure with strong youth development and a sponsorship-driven business model.
- Knattspyrnufélagið Valur: One of Iceland's oldest multi-sport clubs, operating football, handball, basketball, and other sports. Highly comparable structure (centennial member-owned multi-sport organization) competing in the same Icelandic league pyramid.
- Knattspyrnufélag Reykjavíkur (KR): Iceland's largest multi-sport club, founded 1899, operating football, handball, basketball, and other disciplines. Closest structural analog as a member-owned multi-sport organization competing across leagues.
- Íþróttafélag Reykjanesbæjar (Grindavík): Multi-sport Icelandic club with football as the primary department. Comparable small-town Icelandic multi-sport structure with similar reliance on sponsorships and local member base.
- Tindastóll: Multi-sport club from Sauðárkrókur in northern Iceland — comparable small-town multi-sport operation facing similar geographic and scale constraints as Þór.
- KA Akureyri: Fellow multi-sport club based in Akureyri and Þór's joint-venture partner in Þór/KA women's football. Operates football, handball, and other departments in the same regional market with directly overlapping youth programs and facilities.
- Ungmennafélagið Fjölnir: Reykjavík-area multi-sport club with football as primary sport. Comparable member-owned multi-sport structure competing in Icelandic lower divisions.
- ÍA Akranes: Icelandic multi-sport club from Akranes competing in football and other sports. Comparable regional-town multi-sport operation with similar scale challenges and reliance on local sponsorship.
- Breiðablik: Top-flight Icelandic football club from Kópavogur with strong youth academy. Direct competitor Þór faces in matches (visible on homepage fixture list) and comparable multi-sport structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Þór Akureyri social profiles
Digital presenceÞór Akureyri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Þór Akureyri leadership team
Management profileNumber of profiles
Þór Akureyri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Þór Akureyri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Þór Akureyri
What does Þór Akureyri do?
Þór Akureyri (Íþróttafélagið Þór) is a member-based multi-sport club founded in 1922 in Akureyri, Iceland, offering organized sports participation in handball, basketball, football/soccer, darts, taekwondo, boxing, bowling, and esports. The organization runs youth and adult sports programs, a club-branded merchandise web store, and an in-house Þór TV streaming service covering matches and club content.
Is Þór Akureyri a public or private company?
Þór Akureyri is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Þór Akureyri founded?
Þór Akureyri was founded in 1922. It employs 1 to 10 people.
Who are Þór Akureyri's main competitors?
Direct peers on record are Stjarnan, FH Hafnarfjörður, Knattspyrnufélagið Valur, Knattspyrnufélag Reykjavíkur (KR), Íþróttafélag Reykjanesbæjar (Grindavík), Tindastóll, KA Akureyri, Ungmennafélagið Fjölnir, ÍA Akranes and Breiðablik.
Does Þór Akureyri have an API?
No public API is recorded for Þór Akureyri.
What industry is Þór Akureyri in?
Þór Akureyri's product category is Multi-Sport Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.