Threes Productions
Threes Productions is a Milan-based creative agency that produces and curates experimental music events, festivals, and music supervision for cultural institutions and luxury fashion brands in Italy and internationally.
- Company typePrivate
- Founded2012
- HeadquartersMilano, Lombardia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Threes Productions does
Threes Productions is a Milan-based creative agency and cultural production platform focused on experimental music and contemporary art. Founded in 2012, the organization operates through two linked entities: Threes Productions Srl, a private limited company acting as the commercial creative agency, and Threes Associazione, a non-profit organization structured to support broader cultural partnership activity. The company's portfolio is anchored by Terraforma, an international experimental and sustainable music festival held annually at Villa Arconati since 2014, and expanded across a series of sub-brands including Terraforma Simposio (research-focused events), Terraforma Exo (public-space curatorial interventions), Terraforma Journal (biannual editorial publication), Il Pianeta (itinerant soundscape projects), Suites (monthly listening series at Combo, Milan), Basement (experimental space at Fondazione Elpis), and AXES (music-architecture series at MAXXI Roma). It also co-produces Nextones festival with Fondazione Tones on The Stones.
Threes generates revenue through professional services — primarily event production, music curation, and music supervision — delivered to three customer segments: cultural institutions and foundations (Fondazione Prada, Pirelli HangarBicocca, MAXXI Roma, Fondazione Elpis, Triennale di Milano, Teatro Franco Parenti), fashion and luxury brands (Jil Sander, Maison Valentino), and music festivals (Terraforma, Nextones). Pricing is project-based and not publicly disclosed. Notable client engagements include ongoing sound design and music supervision for Jil Sander's Milan Fashion Week presentations, co-creation of Maison Valentino's L'Atelier Sonore listening experience, and an 8+ year concert series at Chiesa Rossa with Fondazione Prada featuring internationally renowned experimental artists.
The business is distributed primarily through direct engagement with cultural institutions and brand clients, co-production partnerships with festivals and venues, and event-based presentations at partner locations. Marketing relies on the company's website portfolio and organic social media (Instagram, Facebook, email newsletter). Geographic reach is concentrated in Italy but extends into Tokyo, New York, and several European cities (Oslo, Paris, Hamburg, Lisbon, Porto). The company had 13 employees and operates as a founder-led, independent entity with no disclosed external investment or parent company.
Threes Productions firmographics
Firmographics- Name
- Threes Productions
- Legal name
- Threes Productions Srl
- Website
- https://threesproductions.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Threes Productions is a Milan-based creative agency that produces and curates experimental music events, festivals, and music supervision for cultural institutions and luxury fashion brands in Italy and internationally.
- Ownership category
- akta.pro rank
Threes Productions industry classification
Industry- Product category
- Cultural Event Production Services
- NAICS
- Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
Keywords
Where Threes Productions is headquartered
LocationHeadquarters
- HQ city
- Milano, Lombardia
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Threes Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Production and Curation Services: Threes Productions generates revenue through producing and curating musical events, concerts, festivals, and art installations for cultural institutions and corporate clients. Projects include sound design for fashion shows, concert series at churches and museums, and festival programming.
Distribution channels3 records
Marketing channels4 records
Threes Productions product offering
Product offeringCore offering
Threes Productions is a Milan-based creative agency that produces experimental music festivals and cultural events, curates music programming, designs art installations, and provides music supervision services to fashion brands and cultural institutions. It operates through two entities: Threes Productions Srl (commercial creative agency) and Threes Associazione (non-profit cultural programming arm). Its flagship property is the Terraforma festival.
Product overview
Threes Productions is a multidisciplinary cultural sustainability platform that operates through two distinct entities: Threes Productions Srl (a creative agency) and Threes Associazione (a non-profit organization). The company's product portfolio centers on Terraforma, an international experimental and sustainable music festival held at Villa Arconati since 2014. Additional offerings include Terraforma Simposio (research-focused events on sustainability through artistic practices), Il Pianeta (itinerant sound landscape projects), Terraforma Exo (curatorial interventions expanding beyond enclosed venues), Terraforma Journal (biannual editorial publication), Suites (intimate monthly music review in Milan), Basement (experimental space for young artists at Fondazione Elpis), and AXES (sound experiments at MAXXI exploring music and architecture intersections). The company also provides music supervision, sound design, and curatorship services for fashion houses (Jil Sander), cultural institutions (Fondazione Prada, Pirelli HangarBicocca, MAXXI), and art events. Projects are research-oriented, experimental, and aim to challenge cultural paradigms while inspiring ecological vision.
Differentiator
Problem solved
Functional benefit
Brands
- Terraforma: International experimental and sustainable music festival held at Villa Arconati since 2014, reflecting the company's core values of sustainability, environmental regeneration, and cultural innovation.
- Terraforma Exo
- Terraforma Journal
- Terraforma Simposio
- Il Pianeta
- Suites
- Basement
- AXES
Products and services
- Terraforma Festival
Companies that use Threes Productions
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Threes Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Threes Productions partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Fondazione PradacoreOngoing collaboration since 2017 for the Chiesa Rossa concert series at the Church of Santa Maria Annunciata. The partnership has produced numerous performances including works by Laraaji, Kali Malone, Tashi Wada, Mohammad Reza Mortazavi, and FUJI|||||||||TA.
- MAXXI RomacoreThrees curates the AXES project at MAXXI, exploring the intersection of music and architecture. Each performance engages with the museum's architectural space for immersive sonic experiences.
- MINIERAminorCollaborative partner in the AXES project at MAXXI, working together on sound experiments exploring music and architecture.
- Fondazione Tones on The StonescoreCo-producer of Nextones festival, an international festival of electronic music and audiovisual arts held in the Ossola Valley at Tones Teatro Natura.
- Fondazione ElpiscoreOngoing partnership for the 'Basement' experimental space dedicated to installations and sound interventions, and 'Una Boccata d'Arte' sound installations across Italian villages.
- Galleria ContinuaminorPartner in 'Una Boccata d'Arte' contemporary art project spread across 20 Italian villages.
- Carhartt WIPminorCollaborated on VAIA Stage on Tour events and various club nights and performances, providing brand visibility in exchange for event support.
- Combo (Milan venue)coreOngoing collaboration on the Suites monthly music series, bringing experimental electroacoustic artists to Milan's Combo venue.
- Teatro Franco ParenticoreLong-standing partner for Tranceparenti project at Bagni Misteriosi, a multidisciplinary format mixing site-specific concerts, visual arts, publishing, and performance.
- Pirelli HangarBicoccacoreCollaborated on musical accompaniment for exhibitions including 'Fragile' with Maurizio Cattelan and Bendik Giske performance with Anselm Kiefer installation.
- Triennale di MilanominorCollaboration on Primitive Art's Shelter project and performances including Curtis Roads with Brian O'Reilly.
- FAI (Fondo per l'Ambiente Italiano)minorPresented Heith's 'X, Wheel' live premiere at Palazzina Appiani, an FAI heritage site.
- Maison ValentinocoreCo-created L'Atelier Sonore immersive listening space with bespoke sound system and 10-hour live program for New York event.
- Jil SandercoreMusic supervision for fashion runway shows including SS26 Milan Fashion Week and F/W 2026-2027 show, as well as 'JS' vinyl album by Bochum Welt.
- ManifestaminorCurated opening event program and afterparty for Manifesta 12 Palermo (European Nomadic Biennial).
- Latency (record label)minorCo-curated 10th anniversary showcase at Villa Medici for the French record label.
- SOUND ZINEminorCollaboration on CISCO Records project at Jil Sander's Tokyo Ginza flagship, reviving the editorial and sonic platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Threes Productions competitors and assessment
Company assessmentBroad incumbents
- Sónar Festival: Barcelona-based pioneering electronic music and creativity festival. Comparable in adjacent space (experimental electronic music, audiovisual art) but operates at significantly larger scale with broader commercial appeal, making it a broader incumbent rather than direct competitor.
Direct peers
- Unsound: Annual experimental music festival held in Krakow and other Polish cities, focused on adventurous electronic, contemporary, and experimental music. Directly comparable in curatorial niche, scale, and international artist programming.
- Dekmantel: Amsterdam-based electronic music platform running festivals, label, and events programming. Comparable in festival curation and broader ecosystem building around experimental electronic music.
- Berlin Atonal: Berlin-based experimental electronic music and audiovisual arts festival. Closely comparable to Terraforma in scope, audience, and curatorial positioning around avant-garde sound and visual art.
- Le Guess Who?: Utrecht-based annual music festival focused on experimental, contemporary, and avant-garde music with a strong international curator model. Comparable scale and curatorial positioning.
- CTM Festival: Berlin annual adventure in music and art exploring the intersections of electronic music, digital art, and critical discourse. Comparable in its interdisciplinary curatorial approach and experimental programming.
- TodaysArt: The Hague-based contemporary music, art, and technology festival. Comparable in interdisciplinary programming spanning experimental electronic music, audiovisual art, and site-specific installations.
- MUTEK: International festival of digital arts and electronic music with editions across Montreal, Barcelona, Mexico City, and elsewhere. Comparable for its curatorial focus on digital creativity, audiovisual performance, and experimental electronic music.
- Borealis Festival: Bergen, Norway biennial festival for experimental music. Comparable as a small-scale, curation-led European experimental music festival with strong institutional partnerships.
- Club ToClub: Italian experimental electronic music and arts festival, with multi-city programming. Closely comparable as a domestic Italian peer in the same niche and scale tier as Terraforma.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Threes Productions social profiles
Digital presenceThrees Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Threes Productions leadership team
Management profileNumber of profiles
Threes Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Threes Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Threes Productions
What does Threes Productions do?
Threes Productions is a Milan-based creative agency that produces experimental music festivals and cultural events, curates music programming, designs art installations, and provides music supervision services to fashion brands and cultural institutions. It operates through two entities: Threes Productions Srl (commercial creative agency) and Threes Associazione (non-profit cultural programming arm). Its flagship property is the Terraforma festival.
Is Threes Productions a public or private company?
Threes Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Threes Productions founded?
Threes Productions was founded in 2012. It employs 11 to 50 people.
Where is Threes Productions based?
Threes Productions is headquartered in Milano, Lombardia, Italy, in the Europe region.
How does Threes Productions make money?
One revenue line is on record: event Production and Curation Services.
Who are Threes Productions's main competitors?
Sónar Festival is listed as a broad incumbent. Direct peers are Unsound, Dekmantel, Berlin Atonal, Le Guess Who?, CTM Festival, TodaysArt, MUTEK, Borealis Festival and Club ToClub.
Does Threes Productions have an API?
No public API is recorded for Threes Productions.
What industry is Threes Productions in?
Threes Productions's product category is Cultural Event Production Services. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 71119 and its SIC code is 7900.