Thriftmart

What Thriftmart does

Thriftmart is a nonprofit thrift store operating as a doing-business-as of Joppa, a 501(c)(3) organization whose mission is to end homelessness in the Des Moines, Iowa community. Founded in 2022 and headquartered at 2324 Euclid Avenue in Des Moines, the business sells donated second-hand merchandise — clothing, home goods, collectibles, sporting goods, toys, kitchen items, and antiques — through a single physical retail storefront (Monday-Saturday, 10am-7pm), with a dedicated donation center at the adjacent 2326 Euclid Avenue. Higher-end donations are routed to an eBay storefront (thriftmartluxe) to maximize recovery value, and unsold items are redirected to people in need through Joppa.

The technology stack is intentionally lightweight: a Shopify-hosted e-commerce site provides informational, donation, volunteer, and FAQ content, while eBay serves as the transactional online channel for premium inventory. There is no proprietary software, no disclosed API, no mobile app, and no AI/ML components. Distribution is omnichannel in name but geographically concentrated in Des Moines, with social media presence on Instagram, Facebook, and TikTok for top-of-funnel community engagement and an SMS-based loyalty program (Thriftmart Rewards) for mid-funnel retention.

Commercially, Thriftmart operates a direct-to-consumer retail model with unit-level thrift pricing — daily specials, stacked discounts, 50% off tags, and a flat $2 rack — supported by a volunteer pipeline (Stocker, Merchandiser, Cashier, eBay Lister roles) that extends operating capacity beyond the 7 disclosed employees. Revenue is not publicly disclosed, and the entity has no funding rounds, no M&A activity, no patents, and no disclosed leadership team, consistent with its structure as a mission-driven nonprofit subsidiary of Joppa rather than a venture-backed commercial enterprise. The business has earned back-to-back Des Moines People's Choice Awards for Best Thrift Store in 2025 (Gold) and 2026, indicating durable local brand equity.

Name

Thriftmart

Legal name

Thriftmart

Website

https://thriftmart.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Thriftmart is a Des Moines, Iowa nonprofit thrift store operated by Joppa (501(c)(3)) that sells donated second-hand merchandise through one retail storefront and an eBay premium channel, funding homelessness programs.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail

NAICS

Used Merchandise Retailers (459510), Used Merchandise Retailers (4595)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYHSAFAAAK

Donation, Resale & Disposal Coordination

Home & Personal Services/Home Organization & Decluttering/General Home Decluttering & Sorting

SECONDARYHSAFAFAG

Donation, Consignment & Resale Coordination

Home & Personal Services/Home Organization & Decluttering/Moving, Downsizing & Estate Organization

Keywords

• Nonprofit thrift retail
• Second-hand merchandise
• Donated goods resale
• Community charity store
• Affordable thrift shopping

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail merchandise sales: Revenue from selling donated thrift merchandise including clothing, home goods, collectibles, and other second-hand items through the physical storefront.
2. eBay premium merchandise sales: Higher-end merchandise sold through eBay to maximize value of select donations, reaching a broader online audience beyond the local Des Moines market.
3. Donated inventory: Receives donated high-quality items from the community which form the basis of merchandise inventory for sale. All unsold items go to people in need through Joppa.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Thriftmart is a nonprofit thrift store that sells donated second-hand merchandise including clothing, home goods, collectibles, sporting goods, toys, and kitchen items through a physical retail storefront in Des Moines, Iowa. It also sells higher-end donated items through an eBay store and operates a donation center to source inventory. All proceeds support Joppa, a 501(c)(3) nonprofit organization with a mission to end homelessness.

Product overview

Thriftmart is a nonprofit thrift store platform consisting of a physical retail location and an online eBay sales channel, both operated by Joppa to support homeless individuals. The core offerings include: (1) a brick-and-mortar thrift store in Des Moines featuring daily specials, 50% off tags, and a $2 Rack; (2) an eBay store for selling higher-end merchandise online; (3) a donations program accepting quality items; and (4) a Thriftmart Rewards loyalty program. The platform is built on Shopify and maintains active social media presence across Instagram, Facebook, and TikTok. All proceeds support Joppa's mission to end homelessness in the Des Moines community.

Differentiator

Problem solved

Functional benefit

Products and services

• Thriftmart Physical Retail Store A brick-and-mortar nonprofit thrift store at 2324 Euclid Avenue in Des Moines, Iowa, open Monday-Saturday 10am-7pm, selling donated second-hand clothing, home goods, collectibles, sporting goods, toys, and kitchen items with daily specials, stacked discounts, 50% off tags, and a $2 Rack. All proceeds support Joppa's homelessness programs.
• Thriftmart eBay Store (thriftmartluxe) An online eBay storefront under the thriftmartluxe seller name that sells higher-end donated merchandise to a global online audience, maximizing the resale value of premium donations received at the physical store.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• JoppacoreOthersThriftmart is a nonprofit thrift store wholly owned and operated by Joppa, a 501(c)(3) nonprofit organization with a mission to end homelessness. Thriftmart is the primary retail arm of Joppa, with all revenue supporting Joppa's programs to help homeless individuals find housing and rebuild their lives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hope Thrift / Hope Channel Thrift: Network of nonprofit thrift stores (multiple regional operators) that fund charitable missions through donated merchandise sales. Same donation-driven nonprofit retail model as Thriftmart.
• Goodwill of Central Iowa: Regional Goodwill affiliate operating thrift retail stores in the Des Moines/Iowa area. Most direct comparison: same nonprofit thrift format, same donated-inventory model, overlapping donor and customer base in the same local market.

Emerging players

• Buffalo Exchange: For-profit resale/buy-sell-trade thrift chain focused on apparel and accessories. Comparable secondhand retail category but uses a buy-outright inventory model rather than donations; competes for value-conscious and treasure-hunt shoppers.
• Crossroads Trading: For-profit resale thrift chain buying and reselling secondhand clothing and accessories. Same secondhand apparel/shopping experience as Thriftmart but operates on a paid-purchase-to-sellers model in larger markets.

Others

• Shopify (Plus / retail platform peer): Underlying technology platform powering Thriftmart's online store. Not a competitive peer but a key enabling infrastructure vendor for the company's e-commerce and omnichannel retail operations.

Broad incumbents

• Habitat for Humanity ReStores: Nonprofit home-goods resale stores operated by Habitat for Humanity affiliates. Same donation/resale/funding-mission model as Thriftmart, though more concentrated on furniture and home goods; competes for household donors and shoppers.
• Savers / Value Village: For-profit thrift retailer operating large-format secondhand stores across North America (branded Savers in the U.S., Value Village in Canada). Comparable secondhand retail format, but for-profit with centralized buying and much larger footprint.
• Goodwill Industries International: National nonprofit operating thousands of thrift and donation centers across the U.S. Comparable business model (donation-driven retail supporting mission programs) at vastly greater scale; competes for the same donor pool and value-conscious shoppers.
• Salvation Army Family Stores: Major nonprofit thrift retail chain across the U.S. Accepts donations, sells secondhand goods, and funds social programs — a directly analogous operating model to Thriftmart, but at national scale and with deeper brand recognition.

Regional players

• Des Moines Area Habitat for Humanity ReStore: Local Habitat for Humanity ReStore serving the Des Moines market. Direct geographic overlap with Thriftmart, operating the same nonprofit-donation-funded retail concept with similar donor and customer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thriftmartdsm
• Instagraminstagram.com/thriftmartdsm
• TikToktiktok.com/@thriftmartdsm
• LinkedInlinkedin.com/company/thriftmart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thriftmart