Thrill Partners

Name

Thrill Partners

Legal name

FunGame LLC

Website

https://thrillpartners.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Influencer & Social Affiliate Networks (Betting) (MPAEAMAH)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• IGaming affiliate program
• Casino affiliate marketing
• Sportsbook affiliate network
• Revenue share commissions
• Affiliate tracking platform

Headquarters

HQ city

Kingstown

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Affiliate Commission - Revenue Share: Thrill Partners earns revenue through Net Gaming Revenue (NGR) generated by referred players. Commission is calculated as a percentage of player losses minus bonus costs and administrative fees. The company operates on a tiered revenue share model where affiliates earn 25-45% commission based on the number of new depositing players referred.
2. CPA (Cost Per Acquisition) Model: In addition to revenue share, affiliates may be offered CPA structures where a fixed amount is paid per new customer meeting qualifying criteria. Hybrid deals combining revenue share and CPA components are also available for selected partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Thrill Partners runs an iGaming affiliate program (operated by FunGame LLC) that recruits webmasters, affiliate marketers, and casino review site operators to promote its owned casino and sportsbook brands Betbeast and Riviera Casino. Affiliates earn tiered commissions of 25% to 45% of Net Gaming Revenue based on the number of new depositing players referred, with reporting delivered through the MyAffiliates platform and supported by dedicated affiliate managers and 24/7 multilingual customer service.

Product overview

Thrill Partners operates as an affiliate marketing program (not a technology product per se) that connects casino and sportsbook brands with affiliate partners. The core offering is the affiliate program itself, which manages relationships with partners who promote the company's sub-brands—Betbeast and Riviera Casino—through a commission structure that awards up to 45% net revenue based on the number of new depositing players referred. The platform provides partners with access to MyAffiliates for tracking and reporting, multilingual support, and a no-negative-carryover policy. The company is incorporated as FunGame LLC, registered in St. Vincent and the Grenadines.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrill Partners Affiliate Program An iGaming affiliate marketing program that enables webmasters, affiliate marketers, and casino review site operators to earn tiered commissions (25%–45% of Net Gaming Revenue) by referring new depositing players to the company's casino and sportsbook brands, with tracking provided through MyAffiliates.
• Betbeast Casino and sportsbook brand owned by FunGame LLC and promoted through the Thrill Partners affiliate program, offering gaming and betting experiences to referred players.
• Riviera Casino Casino brand included in the Thrill Partners affiliate program portfolio, offering online gaming services to players referred by affiliate partners.
• MyAffiliates Affiliate tracking and reporting platform used by Thrill Partners to provide affiliate partners with detailed reporting on referred players, commissions, and performance metrics.

Quantifiable outcome

• Commission up to 45% of net gaming revenue for top-tier affiliates
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• BetbeastcoreOthersPrimary casino and sportsbook brand operated by FunGame LLC under the Thrill Partners affiliate program. Affiliates promote Betbeast to earn commission on referred players.
• RivieraCasinocoreOthersCasino brand operated under the Thrill Partners affiliate program, one of the Company Websites referenced in the affiliate agreement.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gambling.com Group: Listed performance marketing company for online gambling, operating a portfolio of comparison and affiliate sites. Comparable as an affiliate-driven acquisition channel for casino and sportsbook operators targeting regulated markets.
• Better Collective: Publicly listed global leader in iGaming and sports betting affiliate marketing. Directly comparable as a multi-brand affiliate network monetizing operator brands through tiered rev-share and CPA deals with global webmasters.
• Oddschecker: Sports odds comparison and affiliate platform widely used in the UK and Ireland. Comparable as an affiliate intermediary monetizing sportsbook sign-ups through revenue share and CPA deals.
• Catena Media: Publicly listed iGaming affiliate operator with extensive sportsbook and casino coverage. Directly comparable as a performance-marketing affiliate network serving gambling operators using commission-based payout structures.
• Chipy: Affiliate platform and community for iGaming bonuses and casino offers. Comparable as a small-to-mid scale affiliate intermediary connecting operators with webmaster traffic, also listed as a partner of Thrill Partners.
• Raketech: Affiliate marketing and content provider focused on iGaming and sports betting. Comparable as a multi-brand affiliate network operating in similar verticals and geographies with commission-based monetization.
• AskGamblers (Catena Media): Casino review and affiliate platform owned by Catena Media. Comparable as a casino-focused affiliate and review site monetizing player sign-ups through commission deals with operators.

Broad incumbents

• Kindred Group (Unibet Affiliate Program): Major operator behind Unibet and other brands, running an established affiliate program. Comparable as a competing affiliate channel for sportsbook and casino traffic, though from an operator rather than a pure-play affiliate perspective.
• Betsson Affiliate Program: Large, publicly listed gambling operator running an in-house affiliate program. Comparable as a competing affiliate program targeting webmasters with rev-share and CPA structures, though vertically integrated rather than a pure affiliate network.

Others

• AffiliateINSIDER: Industry media and consultancy focused on iGaming affiliate programs. Comparable as an adjacent ecosystem participant that helps operators and affiliates design and optimize affiliate programs in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thrill-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrill Partners