Thuya Escuela

What Thuya Escuela does

Thuya is a Barcelona-based Spanish professional beauty and cosmetics company operating through four wholly-owned divisions: Thuya Professional Line (a 1,500+ SKU catalog of gel nail polishes, nail treatments, nail construction systems, vegan brow/lash products, and hand/foot care lines sold in 65+ countries), Thuya Escuela (a professional training school offering 30 official-qualification programs in esthetics, hairdressing, image consulting, makeup, and characterization, training ~500 students per year), Bel-Cosmetic Laboratories (an in-house R&D+I and manufacturing facility controlling formulation and quality), and Encaja Contigo (a captive logistics and distribution center in Terrassa serving 50+ countries). The company sells directly to nail technicians, estheticians, and beauty salons via its distributor portal (shopthuyapro.com) and partner networks, and reaches international markets through participation in major trade fairs including Cosmoprof Asia, Cosmoprof North America Miami, Salon Look Madrid, and Cosmobeauty Barcelona.

Core products center on the Gel On-Off semi-permanent nail polish system (200+ colors in 7ml and 14ml formats) and proprietary nail construction techniques — Dual System (acrylic gel sculpting in Coffin and Square shapes) and Soft Gel/Gel X (flexible gel tips with soak-off gel in Medium Stiletto and Medium Coffin). Supporting lines include a Nail Treatment range (Vitamin Complex A+C+E+F, Gel Rescue with bamboo extract BIO, Nails Recover, Ridge Filler Base, Cuticle Softener Scrub), a 6-variant Beauty System for hand/foot care, a vegan-certified eyebrow/eyelash line, and a Fragrance sensory hand care range. Formulations use plant-based exfoliants (jojoba, seeds, brown sugar) with no microplastics, positioned ahead of EU REACH Regulation 2023/2055.

The business model combines B2B product sales to professional beauty channels with revenue from official professional training, supported by in-house manufacturing and own logistics. Specific pricing is not publicly disclosed; products are sold through a distributor portal and partner networks rather than via disclosed enterprise contracts. There is no public listing (entity is THUYA, S.L., a Spanish private limited company), no disclosed external investors or funding rounds, and no M&A activity in the available record. Recent strategic activity focuses on product line extensions (Men's Care Line, Nail Treatment Line, new construction techniques) and incremental geographic expansion via international trade show participation.

Name

Thuya Escuela

Legal name

THUYA, S.L.

Website

https://thuya.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Thuya is a Barcelona-based Spanish professional beauty company selling gel nail polishes, nail construction systems, vegan brow/lash products, and hand/foot care to nail technicians, estheticians, and beauty salons in 65+ countries through in-house manufacturing, a captive training school (Thuya Escuela), and its own logistics center.

Ownership category

akta.pro rank

Product category

Professional Beauty Products and Aesthetics Education

NAICS

Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

akta.pro secondary industries

Custodial, Sanitation & Facility Supplies (Cleaning Chemicals, Paper Goods, Waste/Recycling) (EDAEAIAK), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Professional beauty products
• Cosmetic manufacturing services
• Nail care products
• Beauty school training
• Professional aesthetics education

Headquarters

HQ city

Barcelona, Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Beauty Product Sales: Sale of professional beauty and cosmetics products including gel nail polishes, nail treatments, construction systems (Dual System, Soft Gel), eyebrow/eyelash products, and hand/foot care lines to beauty professionals and salons. Distributed through professional beauty channels across 65+ countries.
2. Professional Training and Education (Escuela): Official professional training courses in esthetics, hairdressing, image consulting, makeup, and characterization through Thuya Escuela. Offers official qualifications and trains approximately 500 students per year across 30 training programs.
3. Logistics and Distribution Services (Encaja Contigo): In-house logistics center (Encaja Contigo) handling national and international distribution, warehousing, picking, and shipping to over 50 countries. Also operates a Showroom for events, training, and product demonstrations.

Distribution channels4 records

Marketing channels5 records

Core offering

THUYA develops, manufactures, and distributes a professional cosmetics range covering semi-permanent nail polishes, nail treatments, hand and foot care, fragrances, and eye-area products. Alongside products, the company runs Thuya Escuela, a professional beauty school offering roughly 30 accredited programs (aesthetics, hairdressing, makeup, nails) and training around 500 students per year. Manufacturing and R&D are performed in-house at Bel-Cosmetic Laboratories, and logistics are handled by the Encaja Contigo distribution center.

Product overview

Thuya is a beauty company operating four interconnected divisions: Thuya Professional Line (professional nail, eyebrow, and eyelash products), Thuya Escuela (professional training school with official qualifications), Bel-Cosmetic Laboratories (in-house R&D and manufacturing), and Encaja Contigo (logistics and distribution). The core product offering centers on the Gel On-Off semi-permanent nail polish system with 200+ colors, complemented by nail treatment products (Vitamin Complex, Gel Rescue, Nails Recover), Beauty System hand/foot treatments (6 variants), Vegan Line for eyebrows/eyelashes (4 tints plus accessories), Fragrance hand care line (4 scents), and nail construction systems including Dual System (acrylic gel) and Soft Gel (flexible gel tips). All products are developed and manufactured in-house at Bel-Cosmetic Laboratories and distributed globally through Encaja Contigo to 65 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Thuya Professional Line: Professional cosmetics product line for nails, eyebrows, eyelashes, hands and feet
• Thuya Escuela
• Bel-Cosmetic Laboratorios
• Encaja Contigo

Products and services

• Gel On-Off Semi-permanent gel nail polish designed for professional nail technicians and salons offering long-lasting manicure services.
• Nail Treatment Line Treatment products for nail care used by professional manicurists and nail salons to maintain and condition clients' nails.
• Beauty System Hand and foot care treatment system intended for use by beauty professionals and aesthetic centers offering manicure and pedicure services.
• Vegan Line for Eyebrows and Eyelashes Vegan and plant-based eyebrow and eyelash products for beauty professionals serving clients seeking plant-based cosmetic options.
• Fragrance Line Fragranced hand care products for use by beauty professionals and their clients as part of hand treatment services.
• Dual System Proprietary nail construction system combining techniques and products to create durable nail enhancements, designed for trained professional nail technicians.
• Soft Gel (Gel X) Soft gel nail extension system (marketed as Gel X) that enables quick professional nail enhancements for nail technicians and salons.
• Soak Off Gel Soak-off gel polish product that allows professional removal without aggressive filing, used by nail technicians in salon settings.
• Treat Lashes Mascara Treating mascara product for eyelashes positioned within the THUYA lash and brow range for professional eyelash services.
• Brow Intensifier Medium Eyebrow intensifier product for use by beauty professionals in brow shaping and tinting services.
• Thuya Escuela Professional Training School Official professional training school offering accredited programs in aesthetics, hairdressing, makeup, and nails for individuals pursuing careers in the beauty industry.

Quantifiable outcome

• 1500+ professional beauty products manufactured and distributed
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cosmobeauty BarcelonaminorGTM or Marketing Partner · 8 February 2024Thuya participated in Cosmobeauty 2024, held February 8 at the CCIB Forum Diagonal Mar Barcelona. The company exhibited at stand B225 with its commercial team and advisors presenting the latest product season launches, particularly in brows, lashes, hands, and feet categories. Live demonstrations were offered along with exclusive fair promotions.
• Cosmoprof North AmericacoreGTM or Marketing Partner · 23 January 2024Thuya participated as an exhibitor at the inaugural Cosmoprof North America Miami event held January 23-25, 2024, at the Miami Beach Convention Center. The company showcased its vegan line for brows and lashes, Beauty System treatments, and gel on-off nail polishes at stand 2415 in the nail pavilion. Cosmoprof is a prestigious global beauty trade show network attracting over 500,000 professionals worldwide.
• Cosmoprof AsiacoreGTM or Marketing Partner · 15 November 2023Thuya participated at Cosmoprof Asia 2023 held November 15-17 at the Hong Kong Convention & Exhibition Center. The company exhibited at stand 3E-F1F promoting its vegan eye line and Fragrance hand care range. Cosmoprof Asia is a key international cosmetics industry event providing opportunities to explore new beauty products and markets in Asia.
• Salon Look (Madrid)coreGTM or Marketing Partner · 4 November 2023Thuya participated in Salon Look 2023, held November 4-6 at Madrid, Spain — the leading professional event for the image and holistic esthetics industry in Spain. The company exhibited at Pabellón 14, Stand 14D03, featuring Soft Gel, Gel X, and Dual System product launches with exclusive offers, promotions, live demonstrations, and personalized attention from advisors.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OPI (Wella Company): Global professional nail polish brand owned by Wella Company; comparable as a leading supplier of professional gel and lacquer nail systems sold through salons and distributors worldwide.
• L'Oréal Professionnel: Large multinational professional beauty division owning adjacent categories (hair, brows, lashes) where Thuya competes; relevant as a benchmark for scale and salon-distribution muscle.
• Essie (L'Oréal): Mass-tilted nail polish brand under L'Oréal with a substantial professional salon channel, comparable in core category and color-driven product cadence.

Direct peers

• Orly International: Long-established professional nail lacquer and treatment brand selling into salons globally; comparable product mix and professional-only positioning.
• Young Nails: Professional nail brand offering gel systems, acrylics, and nail art with education-led distribution to salons, comparable in scope and channel.
• Bio Sculpture: Professional nail systems brand combining gel products, proprietary nail construction techniques, and licensed training — closely analogous to Thuya's product-plus-education model.
• IBD (International Beauty Design): Professional gel polish, builder gel, and nail construction brand distributed through beauty wholesalers; competes directly in the same professional nail category.
• CND (Creative Nail Design): Professional nail brand specializing in gel systems (Shellac), nail treatments, and professional education; closest direct competitor in salon-channel gel polishes and nail construction.
• Gelish (Hand & Nail Harmony): Specialist in professional gel polish systems and soak-off products with a comparable salon-distribution model and training-driven approach.
• Cuccio Naturale: Professional nail, hand, and foot care brand with vegan and natural formulations, comparable to Thuya's vegan-certified brow and lash line and plant-based exfoliants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thuya-escuela

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thuya Escuela