THV
- Company typePrivate
- Founded-
- HeadquartersSalzburg, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What THV does
THV REISEN GmbH (THV Reisen) is a privately held Austrian tour operator headquartered in Salzburg, founded in 2012 and operating with approximately 54 employees. The company packages and resells organized leisure travel for the Austrian market, distributing bus tours, flight holidays, cruises, self-drive packages, day trips, and customized group travel through its website thv-reisen.at and a Monday–Friday phone booking center. It serves individual Austrian travelers, clubs, and associations, with departures operated from seven airports across Austria and southern Germany (Vienna, Salzburg, Graz, Innsbruck, Linz, Munich, Memmingen, Zurich) and outbound coverage spanning 60+ countries.
The underlying platform is a transactional travel-booking and tour-packaging e-commerce site, with content infrastructure and image services provided by partner Easy-BUS. Supply is aggregated from six cruise lines (MSC, Costa, Norwegian Cruise Line, TUI Cruises, AIDA, Windstar) and four airlines (Turkish Airlines, Eurowings, Flydubai, Austrian Airlines), with ancillary services such as travel insurance and airport parking sourced via HolidayExtras. Pricing is unit-based and ranges from approximately €59.90 for day trips to €18,999 for the 139-day MSC world cruise, with promotional "2.Person Gratis" (second person free) offers used to drive conversion.
THV generates revenue on a transaction-fee basis through package sales, with no enterprise contracts, no app presence, no public listing, no disclosed funding, and no institutional ownership disclosed in available material. Marketing is concentrated on its own website, an email newsletter, and physical travel catalogs distributed by post, while distribution is exclusively direct-to-consumer with no third-party reseller channel identified. The ownership structure and revenue figures are not publicly disclosed, representing material information gaps for any external diligence.
THV firmographics
Firmographics- Name
- THV
- Legal name
- THV REISEN GmbH
- Website
- https://thv-reisen.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
THV industry classification
Industry- Product category
- Tour Operator / Package Holiday Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152), Deep Sea Passenger Transportation (483112)
- akta.pro primary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
- akta.pro secondary industries
- Escorted Coach & Bus Package Tour Operators (THAKADAA), Concierge & Luxury Personal Itinerary Design (THAKAOAB), Luxury Travel Agencies (THAKAFAA)
Keywords
Where THV is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
THV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Package Holiday Sales: Revenue from selling packaged travel products including bus tours, flight holidays, cruises, and ship journeys with inclusive services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day trips and short excursions |
| Unit Pricing | Pay-as-you-go | Multi-day bus tours |
| Unit Pricing | Pay-as-you-go | Flight holidays |
| Unit Pricing | Pay-as-you-go | Cruise packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
THV product offering
Product offeringCore offering
THV Reisen is an Austrian tour operator that sells packaged travel products including bus tours, flight holidays, cruises, and self-drive trips. The company offers pre-packaged tours and customized group travel for clubs and associations, with departures from Austrian and German airports to destinations across Europe and worldwide. All packages bundle transportation, accommodation, meals, excursions, and guided tours into inclusive itineraries.
Product overview
THV Reisen is an Austrian travel operator offering a diversified portfolio of travel services including bus trips, flights, cruises, and self-drive packages. The core offering consists of organized group travel departing from multiple Austrian and German airports (Vienna, Salzburg, Munich, Graz, Innsbruck, Linz, Memmingen, Zurich) to destinations across Europe and worldwide. The company specializes in both pre-packaged tours and customized group travel for clubs and associations. Additional services include last-minute deals (Restplätze), day trips (Tagesfahrten), and supplementary travel services through the HolidayExtras partnership. The product portfolio features multiple cruise line partners (MSC, Costa, AIDA, Norwegian, TUI Cruises, Windstar) and airline partners (Turkish Airlines, Eurowings, Flydubai) representing a multi-supplier distribution model.
Differentiator
Problem solved
Functional benefit
Products and services
- Flugreisen (Flight Holidays) Flight-based travel packages departing from Austrian and German airports (Vienna, Salzburg, Munich, Graz, Innsbruck, Linz, Memmingen, Zurich) to destinations worldwide, including city trips, beach holidays, and nature exploration tours. Pricing ranges from €238 to €3,398 per person depending on destination and duration.
- Busreisen (Bus Tours)
- Schiffsreisen/Kreuzfahrten (Cruises)
- PKW-Reisen (Self-Drive Trips)
- Gruppenreisen (Group Travel)
- Tagesfahrten (Day Trips)
- Restplätze (Last-Minute Deals)
- THV Zusatzleistungen (Additional Travel Services)
Companies that use THV
Customer profileSegments1 record
Ideal customer profiles1 record
THV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THV partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MSC CruisescoreMajor cruise partner offering MSC World Europa, MSC Fantasia, MSC Preziosa, MSC Magnifica, MSC Opera, and MSC Musica cruises through THV Reisen packages including Caribbean, Mediterranean, Northern Europe, and Brazil itineraries
- Costa CruisescorePartner cruise line offering Costa Deliziosa world cruise and Costa Smeralda Mediterranean itineraries
- Norwegian Cruise LinecorePartner offering Norwegian Joy, Norwegian Star, and Norwegian Gem cruises for Caribbean, Panama Canal, and Mediterranean voyages
- TUI CruisescorePartner cruise line featured under 'Mein Schiff' brand with inclusive Leistungen (services) highlighted
- AIDA CruisesminorGerman cruise line brand (AIDAprima) offered through THV booking platform
- Turkish AirlinesminorAirline partner for international flights, particularly featured on Silk Road itineraries via Istanbul
- EurowingsminorPartner airline featured as carrier option
- Fly DubaiminorPartner airline for Dubai and Middle East routes
- Austrian AirlinesminorNational carrier partner for Austrian departures
- Holiday ExtrasminorAdditional travel services provider for THV Zusatzleistungen (additional services) such as travel insurance, airport parking, and hotel extensions
- Easy-BUScoreImage database and booking technology provider powering THV Reisen website with travel images and service infrastructure
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
THV competitors and assessment
Company assessmentBroad incumbents
- TUI Austria (TUI Österreich): Largest tour operator in Austria offering package holidays, cruises and flights across all DACH markets. Directly competes with THV Reisen on the same Austrian leisure customer base with much broader scale and brand recognition.
- DER Touristik: Major German tour operator with strong Austrian distribution selling package tours, cruises and group travel. Comparable product mix (flight, bus, cruise) targeting overlapping DACH leisure demographics.
Direct peers
- Alltours: German tour operator specializing in package holidays and last-minute offers. Similar focus on affordable package holidays with flexible departure options across European destinations.
- Schauinsland-Reisen: German package tour operator with similar multi-airport departure model, cruise offerings and mid-market leisure positioning. Competes head-to-head with THV Reisen for Austrian/German leisure travelers.
- ITS Coop Travel: Cooperatively owned German tour operator with package holidays and group offerings. Comparable mid-market positioning and emphasis on club/association travel in DACH markets.
- Vetter Touristik: Austrian/German tour operator with multi-modal package tours, cruises and group travel. Direct overlap with THV Reisen in target customer, product mix and Austrian/German departure airport strategy.
- FTI Group: German mid-market tour operator with package holidays, cruises and last-minute deals. Closely aligned with THV Reisen on multi-modal package offerings and competitive pricing positioning in the DACH region.
- Verkehrsbüro Group: Austrian travel conglomerate (Ruefa, Eurotours) offering package holidays, group travel and cruises from Austria. Directly comparable business model and customer base to THV Reisen, headquartered in Vienna.
Emerging players
- HolidayCheck: DACH-focused travel review and booking platform with package and cruise offerings. Targets the same Austrian/German leisure travel market with a digital-first model that pressures traditional tour operators like THV Reisen.
- CHECK24 Reisen: Leading German travel comparison/booking platform offering package holidays with strong digital presence. Competes for the same Austrian/German leisure traveler but operates at much larger digital scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
THV social profiles
Digital presenceTHV financial estimates
Financial estimateRevenue estimate
Valuation estimate
THV leadership team
Management profileNumber of profiles
THV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THV
What does THV do?
THV Reisen is an Austrian tour operator that sells packaged travel products including bus tours, flight holidays, cruises, and self-drive trips. The company offers pre-packaged tours and customized group travel for clubs and associations, with departures from Austrian and German airports to destinations across Europe and worldwide. All packages bundle transportation, accommodation, meals, excursions, and guided tours into inclusive itineraries.
Is THV a public or private company?
THV is a private company. It is classified as unknown and is currently operating.
When was THV founded?
THV was founded in -1. It employs 51 to 100 people.
Where is THV based?
THV is headquartered in Salzburg, Austria, in the Europe region.
How does THV make money?
One revenue line is on record: package Holiday Sales.
Who are THV's main competitors?
Broad incumbents on record are TUI Austria (TUI Österreich) and DER Touristik. Direct peers are Alltours, Schauinsland-Reisen, ITS Coop Travel, Vetter Touristik, FTI Group and Verkehrsbüro Group. Emerging players are HolidayCheck and CHECK24 Reisen.
Does THV have an API?
No public API is recorded for THV.
What industry is THV in?
THV's product category is Tour Operator / Package Holiday Services. Its primary akta.pro industry code is THAKADAE, Luxury Multi-Day Tour Operators, with a secondary code of THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 561520.