CELLER TIANNA NEGRE

What CELLER TIANNA NEGRE does

Celler Tianna Negre is a family-owned organic winery based in Binissalem, in the Balearic island of Mallorca, Spain, operating as part of the Túnel Group (legal entity Antonio Nadal Destil·leries SLU, historically traceable to 1898 Companyia de Begudes). The estate comprises 55+ hectares of vineyards distributed across 10 estates and is focused on indigenous Mallorcan grape varieties including Manto negro, Callet, Escursac, Gorgollassa, Giró ros, and Prensal blanc, with active varietal recovery work conducted in partnership with the University of the Balearic Islands.

The winery produces an extensive portfolio of branded wines — including Ses Nines, TN5, the Sommelier Collection, Tianna, Bocchoris, Velo, Km.1, El Columpio, Quattuor Insulae, and Boet — spanning multiple price tiers and consumer occasions, and has extended into branded olive oil produced from estate agriculture. Revenue is generated through three channels: wholesale and retail distribution (domestically and in export markets such as Germany and the United Kingdom via a partnership with VINSPIRIT), direct-to-consumer wine tourism on the Mallorca estates, and complementary olive oil sales. The operation is supported by a parent group providing bottling, distribution, and back-office infrastructure, while the winery itself operates with a lean team of approximately five employees focused on production, viticulture, and brand.

The business model combines premium-positioned artisanal production with the distribution leverage of an established beverage group. Brand and tourism strategy is reinforced through cultural sponsorships such as the Deià Music Festival, embedding the winery in Mallorca's high-end cultural and visitor economy. The competitive position rests on terroir, organic certification, indigenous grape recovery, and multi-channel reach, rather than on scale, technology differentiation, or price competition.

Name

CELLER TIANNA NEGRE

Legal name

Antonio Nadal Destil·leries SLU

Website

https://tiannanegre.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Celler Tianna Negre is a family-owned organic winery in Binissalem, Mallorca, producing premium wines from indigenous Mallorcan grape varieties across 55+ hectares, complemented by olive oil and wine tourism, distributed across Spain, Germany, and the UK.

Ownership category

akta.pro rank

Product category

Organic Winery and Olive Oil Production

NAICS

Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Organic wine production
• Indigenous grape varieties
• Wine tourism experiences
• Extra virgin olive oil
• Mallorcan winery

Headquarters

HQ city

Binissalem

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of wines through the winery shop and online at 1898drinksboutique.com, as well as professional distribution to restaurants and retailers through distribucionstunel.com. Products include multiple wine ranges from entry-level (Km.1, El Columpio) to premium (Sommelier Collection, Quattuor Insulae).
2. Wine Tourism Experiences: Revenue from guided winery tours, wine tasting sessions (€15 per person), and the Music & Wine concert series. Includes harvest festival experiences and special tasting events.
3. Extra Virgin Olive Oil: Production and sale of organic extra virgin olive oil from Arbequina olives grown on the estate's 2.5 hectares of olive trees. Production yields 3,000 liters in favorable years.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Family-owned organic winery in Binissalem, Mallorca, producing wines from indigenous Mallorcan grape varieties (Manto negro, Callet, Prensal blanc, Giró ros, Gorgollassa, Escursac) across 55+ hectares of own vineyards. The winery also produces organic extra virgin olive oil from Arbequina olives and offers wine tourism experiences including guided tastings, vineyard tours, and the Music & Wine concert series.

Differentiator

Problem solved

Functional benefit

Brands

• Ses Nines: Flagship wine brand celebrating the origin of the project with wines made primarily from Manto negro variety. Features commemorative labels and limited edition releases.
• TN5 (Tianna 5)
• Sommelier Collection
• Tianna
• Tianna Bocchoris
• Velo (Vélonegre/Veloblanc/Velorose)
• Km.1
• El Columpio
• Quattuor Insulae
• Boet
• Tianna Oil Negre

Products and services

• Wine Portfolio (Ses Nines, Tianna Bocchoris, Velonegre, Quattuor Insulae, Km.1, El Columpio, Sommelier Collection, TN5, Boet) Organic wines produced from indigenous Mallorcan grape varieties, ranging from entry-level (Km.1, El Columpio) to premium (Sommelier Collection, Quattuor Insulae). Includes flagship Ses Nines Red Wine (20th anniversary edition), Tianna Bocchoris white/rosé/red, Velonegre white/rosé/red, Quattuor Insulae, TN5 experimental range, Boet, and Sommelier Collection expressions of Callet, Manto negro, and Escursac.
• Tianna Oil Negre Organic Extra Virgin Olive Oil Organic extra virgin olive oil produced from Arbequina olives grown on the winery's estate. Available for direct purchase.
• Wine Tasting Experience

Quantifiable outcome

• 139 Google reviews with excellent rating
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of Balearic Islands (UIB)coreStrategic or Co-development Partner · 1 January 2026The University of Balearic Islands worked for more than a decade to find and multiply virus-free Escursac plant material, enabling the variety's official recognition by wine authorities. This partnership was essential for the recovery and replanting of this historic Mallorcan grape.
• VINSPIRITcoreStrategic or Co-development Partner · 1 September 2025VINSPIRIT hosted the 2025 event where restaurateurs and sommeliers from Mallorca and Menorca collaborated to create the VEUS 2024 wine blend. This partnership initiated the collaborative winemaking project.
• Deià International Music FestivalminorStrategic or Co-development Partner · 1 July 2025Collaboration with artistic direction of Music & Wine concert series. Multiple concerts held in collaboration with the festival, featuring musicians from the Deià International Music Festival ensemble.
• IdISBa Research GroupminorOthers · 1 July 2025Wine charity events raise funds for breast cancer research at Son Espases University Hospital. Concert proceeds totaling €18,750+ donated over 2024-2025 season.
• IE BalearicsminorStrategic or Co-development Partner · 1 January 2025Collaboration with IE Balearics for Music & Wine concert series support and cultural event programming.
• Consell de MallorcaminorStrategic or Co-development Partner · 1 January 2025Collaboration with Mallorca island council for cultural event support and tourism promotion through Music & Wine program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Familia Torres: One of Spain's largest and most established wine producers with broad portfolio including indigenous variety projects and international presence. Comparable as a Spanish incumbent exploring indigenous varietal recovery and sustainable viticulture at much larger scale.
• Freixenet: Major Spanish sparkling and still wine producer with global distribution. Comparable as a broad incumbent in the Spanish wine industry, though operating at substantially larger scale and focused on cava rather than still wines.
• Bodegas Muga: Established Rioja winery with broad portfolio, traditional winemaking techniques including concrete egg fermentation, and on-site tourism. Comparable as a Spanish family-owned estate with concrete vessel use and tourism integration, though at larger scale and in a different region.

Direct peers

• Bodega Ribas: Mallorca's oldest family-run winery (founded 1711), located in Consell near Binissalem. Directly comparable as a multi-generational Mallorcan estate winery producing wines with local character from indigenous and Mediterranean varieties, with on-site retail and tourism.
• Raventós i Blanc: Historic Catalan family estate focused on indigenous varieties and terroir-driven wines with estate tourism. Comparable as a heritage-driven, indigenous-variety estate with DTC and hospitality integration.
• Bodega José L. Ferrer: Historic winery also based in Binissalem, Mallorca, producing DO Binissalem wines with local varieties including Manto negro. Closest geographic and varietal peer, operating a comparable estate winery model with tourism offerings.
• Albet i Noya: Pioneering Spanish organic winery in Penedès focused on indigenous varieties and sustainable viticulture. Comparable as a similarly positioned organic, indigenous-variety-focused boutique winery with strong export presence.
• Castell Miquel: Mallorca-based estate winery with substantial own vineyards, premium positioning, and on-site tourism. Comparable as a vertically integrated Mallorcan producer with hospitality and direct-to-consumer sales.
• Macià Batle: Mallorcan winery producing premium wines with indigenous varieties and operating wine tourism experiences. Comparable as a regional Mallorcan producer combining estate production, restaurant channel partnerships, and tourism-based DTC.
• Pere Seda: Mallorcan winery producing wines from local grape varieties with wine tourism experiences. Comparable as another Mallorcan estate producer targeting on-premise and tourism channels with regional varietal identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tiannanegre5067
• Facebookfacebook.com/CellerTiannaNegre
• Instagraminstagram.com/cellertiannanegre
• LinkedInlinkedin.com/company/celler-tianna-negre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELLER TIANNA NEGRE