TIA Wellness Resort

What TIA Wellness Resort does

TIA Wellness Resort is a privately-held luxury wellness resort operating from a beachfront site on Vo Nguyen Giap Street in Da Nang, Vietnam. The resort originated in 2008 as Fusion Maia, credited with introducing Vietnam's first spa-inclusive concept, and rebranded to TIA Wellness Resort in 2024 to broaden its positioning from spa-inclusive to fully integrated wellness-and-retreat-inclusive. The property offers 1-, 2-, and 3-bedroom private pool villas set in tropical gardens, supported by a Wellness Centre with 22 treatment rooms, two Technogym-equipped fitness spaces, hydrotherapy, steam/sauna, indoor yoga studios, and a lifestyle boutique.

The core product architecture is a three-tier all-inclusive wellness stay: Wellness Inclusive (entry tier — 80 minutes of nightly treatments per person plus daily breathwork, yoga, HIIT, and creative workshops), Retreat Inclusive (mid tier — adds an exclusive 60-minute retreat therapy, full-board plant-based meals, and a dedicated personal Wellness Guide), and Private Retreats (top tier — 4- or 7-night prescribed programs with 140 nightly treatment minutes and daily one-to-one coaching). Supporting revenue streams include multiple F&B venues (The Dining Room, Ocean Bistro, TIA Art Lounge), signature bath rituals, social wellness activities, Kids Wellness Club, signature wellness tours, and corporate/group event facilities.

TIA sells direct-to-consumer through its own website (Synxis booking engine), email, and phone, accepting USD, VND, JPY, and KRW across an English/Vietnamese/Korean/Japanese site. Marketing relies on organic social (Instagram, Facebook, YouTube, LinkedIn), earned media in Condé Nast Traveller, National Geographic Traveller, Oprah Daily, and Travel + Leisure, and an Organic Spa 2026 Wellness Travel Award. The stated target customers are affluent wellness travelers, retreat seekers, corporate groups, and families; no enterprise customers, partnerships, or funding rounds are disclosed, and ownership remains private and undisclosed.

Name

TIA Wellness Resort

Legal name

TIA Wellness Resort

Website

https://tiawellnessresort.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TIA Wellness Resort is a privately-held luxury beachfront wellness resort in Da Nang, Vietnam, offering tiered all-inclusive private-pool-villa stays (Wellness Inclusive, Retreat Inclusive, Private Retreats) with integrated spa, fitness, and plant-based dining for affluent international wellness travelers, families, and corporate retreat groups.

Ownership category

akta.pro rank

Product category

Luxury Wellness Resort / Wellness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAGACAL

Luxury Private Island Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Luxury wellness resort
• Wellness retreat packages
• Private pool villas
• Spa and wellness services
• Holistic wellness programs

Headquarters

HQ city

Da Nang

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation (Private Pool Villas): Luxury private pool villas with various configurations (1-bedroom, 2-bedroom, 3-bedroom) as the primary accommodation offering. Revenue generated from nightly villa rentals.
2. Wellness Inclusive Package: Comprehensive wellness-inclusive package including private pool villa, all-day breakfast, 2 wellness treatments (80 min) per night per person, daily wellness minibar, breathwork master class, creative workshop, and activities including Yoga and HIIT.
3. Retreat Inclusive Package: Enhanced retreat experience with 1 retreat therapy (60 min) and 2 wellness treatments (80 min) per night per person, full board plant-based meal plan, daily wellness minibar, private consultation and personal TIA wellness guide.
4. Private Retreats: Customized 4-night and 7-night prescribed programs for recovery, healing, and personal growth with daily one-to-one coaching, prescribed wellness treatments (140 min per night per person), full board plant-based meal plan, private workshops, personal TIA wellness master, and signature tours.
5. Dining Services: Multiple dining venues including The Dining Room, Ocean Bistro, Art Lounge, and in-villa dining. Wellness-focused cuisine emphasizing plant-based options, organic wines, and nutrition-focused menus.
6. Specialty Experiences: Additional revenue from destination dining experiences, wellness beverages, cooking classes, signature wellness tours, bath rituals, and special event celebrations (Lunar New Year, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TIA Wellness Resort is a luxury beachfront wellness resort in Da Nang, Vietnam that sells private pool villa accommodation bundled with wellness-inclusive packages. The core offering consists of three tiered packages — Wellness Inclusive (2 wellness treatments/80 min per night plus daily guided breathwork, yoga, HIIT, and creative workshops), Retreat Inclusive (1 exclusive retreat therapy/60 min plus 2 wellness treatments/80 min per night, full-board plant-based meals, and a dedicated personal TIA Wellness Guide), and Private Retreats (4- or 7-night fully guided, customized programmes with 140 min of prescribed therapies per night, daily one-to-one coaching, and private signature tours).

Product overview

TIA Wellness Resort operates as a luxury beachfront wellness destination in Da Nang, Vietnam, offering an integrated portfolio of wellness-focused products and services. The core offering consists of three tiered wellness accommodation packages: Wellness Inclusive (entry-level with 2 treatments nightly plus daily practices), Retreat Inclusive (enhanced experience with exclusive therapies and personal guide), and Private Retreats (customized 4-7 night programs). Supporting these programs are private pool villa accommodations in 1-3 bedroom configurations, multiple dining venues (The Dining Room, Ocean Bistro, TIA Art Lounge), a comprehensive Wellness Centre with 22 treatment rooms and diverse therapies, fitness facilities with Technogym equipment, and signature experiences including Bath Rituals, Social Wellness Activities, Kids Wellness Club, and Signature Wellness Tours. The resort positions itself as a pioneer of the wellness-inclusive concept, building on its legacy from Fusion Maia (2008) as Vietnam's first spa-inclusive resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Inclusive Package Entry-tier wellness-inclusive stay in a private pool villa with all-day breakfast; guarantees 2 wellness treatments (80 min total) per night per person plus daily guided practices (breathwork, Vinyasa/Hatha Yoga, HIIT, creative workshop) and a daily wellness minibar. Designed for individual wellness travelers seeking authentic, integrated wellness experiences.
• Retreat Inclusive Package Enhanced wellness stay in a private pool villa including 1 exclusive retreat therapy (60 min) plus 2 wellness treatments (80 min total) per night per person, full-board plant-based meal plan, daily wellness minibar, breathwork master class, creative workshop, yoga/HIIT activities, private consultation, and a dedicated personal TIA Wellness Guide. Aimed at guests seeking deeper therapeutic depth and individual focus.
• Private Retreats Fully guided 4-night and 7-night prescribed programmes for recovery, healing, and personal growth, including customized full-day programmes with 140 min of prescribed wellness treatments and therapies per night per person, customized full-board plant-based meal plan, two private workshops daily with a master coach, private consultations and personal TIA Wellness Master, private pool villa, daily wellness minibar, and two private TIA Signature Tours (7-night stays).
• Private Pool Villas Luxury beachfront accommodations with private pools and elegant design, available in 1-bedroom, 2-bedroom, and 3-bedroom configurations featuring tranquil courtyard gardens. The primary physical accommodation product underpinning all wellness packages.
• Wellness Centre Resort spa and wellness facility comprising 22 treatment rooms, 2 beauty salons, 2 steam and sauna facilities, 2 hydrotherapy rooms, 2 relaxation rooms, a waterfall and pool area, 2 indoor yoga studios, and a lifestyle boutique, set within a lush tropical garden. Provides the spa treatments consumed under the Wellness Inclusive, Retreat Inclusive, and Private Retreats packages.
• Signature Bath Rituals Signature in-villa and centre-based bathing experiences — Deep Slumber Bath (lavender, mugwort, Epsom salt), Detox Harmony Bath (Red Dao herbal traditions), Romance Bliss Bath (rose, jasmine, honey), and Radiant Glow Bath (green tea, rose petals, milk) — using natural ingredients, botanical aromas, and warm mineral infusions. Sold as standalone treatments and bundled within packages.
• The Dining Room Main resort restaurant offering creative Vietnamese cuisine with dramatic lighting and ambiance experiences, featuring innovative menus that redefine the culinary journey for resort guests.

Quantifiable outcome

• Two wellness treatments (80 min) guaranteed per night per person in Wellness Inclusive package
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SHA Wellness Clinic: SHA Wellness Clinic in Alicante, Spain is a destination wellness resort integrating medical, nutritional, and holistic therapies in multi-night programs. Comparable premium positioning, prescribed program structure, and wellness-led pricing model.
• Lanserhof Lans: Lanserhof is a leading European medical-wellness resort group (Lans/Tegernsee, Sylt, London) with prescribed Mayr-based programs, treatment rooms, and full-board wellness nutrition. Comparable prescribed-program architecture and premium European wellness traveler overlap.
• Kamalaya Koh Samui: Kamalaya is a multi-award-winning wellness sanctuary and holistic spa resort in Koh Samui, Thailand. Comparable integrated wellness model with personal wellness programs, private villas, and an established international wellness-travel following.
• Chiva-Som International Health Resort: Chiva-Som in Hua Hin, Thailand is a pioneering destination spa resort with private villas, integrative wellness programs, and a 30+ year operating history. Highly comparable as a category-defining luxury wellness resort in Asia.
• Amanoi: Amanoi is a luxury wellness-focused resort on the Vinh Hy Bay coast of Ninh Thuan, Vietnam. It is the closest geographic and category comparable — a high-end private-villa wellness property in Vietnam targeting the same affluent international wellness traveler.
• Six Senses Ninh Van Bay: Six Senses Ninh Van Bay is a Vietnam-based luxury wellness resort with private pool villas, integrated spa programming, and a similar holistic-wellness positioning. Direct competitor within Vietnam for the international luxury wellness guest.
• Fusion Resort Cam Ranh: Fusion's sister brand (originating from the same Fusion Maia heritage family) operating an all-spa-inclusive resort concept in Cam Ranh, Vietnam. Directly comparable wellness-inclusive business model and Vietnamese beachfront positioning.
• Ananda in the Himalayas: Ananda is a luxury destination spa resort in the Himalayas offering Ayurvedic and wellness programs in a heritage palace setting. Comparable tiered, program-led wellness offerings targeting affluent international guests.
• COMO Shambhala Estate: COMO Shambhala Estate in Bali is a residential wellness retreat offering multi-night prescribed programs, holistic treatments, and nutrition-focused cuisine in a private-villa setting. Closely aligned with TIA's Private Retreats and Retreat Inclusive offerings.

Regional players

• Four Seasons Resort The Nam Hai: Four Seasons Nam Hai in Hoi An (within 30 minutes of Da Nang) is a luxury beachfront resort with private villas and spa facilities. Comparable Vietnamese beachfront luxury product competing for similar affluent travelers, though with broader luxury positioning rather than dedicated wellness-inclusive model.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC69HfN1cdf6moorC4NwAwsw
• Facebookfacebook.com/tiawellnessresort
• LinkedInlinkedin.com/company/tia-wellness-resort
• Instagraminstagram.com/tiawellnessresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIA Wellness Resort