What Tidal does

Tidal (legal entity TidalX AI, Inc.) provides an integrated underwater vision and AI platform for commercial aquaculture, anchored in salmon farming. The company's core offering combines autonomous robotic underwater cameras with precision sensors and an enterprise AI platform built on Google Cloud infrastructure, originally developed over six years at Alphabet's X Moonshot Factory before spinning out as an independent company in August 2024. The platform delivers real-time biomass estimation (~98% accuracy), automated sea lice counting (Mattilsynet-approved), fish welfare monitoring, and the industry's first AI-powered autonomous feeding control system using closed-loop optimization based on fish behavior. The hardware includes the Tidal Underwater Camera System with an integrated autonomous winch — the first NS 9415 certified AI camera system in aquaculture, with over 3 million cumulative hours of field operation.

Tidal's customer base is concentrated in the global salmon aquaculture industry. Mowi, the world's largest Atlantic salmon producer, has deployed 300 Tidal camera systems across Norway for biomass control and sustainability reporting, and a strategic collaboration with SalMar (the second-largest global producer) was announced in April 2026 covering autonomous feeding, lice mitigation, and AI across the value chain. The company also expanded its partnership with Mowi Genetics in May 2026 for individual fish identification technology supporting precision phenotyping in breeding programs. Operations span the US (Mountain View/Milpitas, CA), Norway (Bergen regional headquarters and Trondheim office, with a wholly owned subsidiary TidalX Norway AS), Chile (via alliance with Empresas Maqsur), and Australia.

Tidal employs approximately 26 people and sells to enterprise aquaculture operators through direct field sales with regional General Managers, supported by a quote-based pricing model on integrated hardware-plus-software subscriptions. Revenue is not publicly disclosed. The company is backed by Perry Creek Capital (lead investor in the spin-off round), Kverva-backed Ichthus Venture Capital, Futurum Ventures, and Alphabet (retained minority stake). The platform has been deployed across 250+ pens globally, with over 100 patents backing the technology and recognition as one of TIME Magazine's Best Inventions of 2023.

Name

Tidal

Legal name

TidalX AI, Inc.

Website

https://tidalx.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tidal provides an AI-powered underwater camera and analytics platform for commercial salmon aquaculture, serving major producers including Mowi and SalMar. The integrated hardware-software system delivers real-time biomass estimation, sea lice monitoring, autonomous feeding, and welfare analytics, with 250+ pens deployed globally.

Ownership category

akta.pro rank

Product category

AI Aquaculture Technology

NAICS

Aquaculture (11251)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)

akta.pro secondary industries

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Aquaculture & Fish Health Services (AFAEANAE)

Keywords

• Aquaculture monitoring technology
• Underwater vision systems
• Autonomous fish farming
• AI aquaculture platform
• Salmon farming robotics

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware and Software Platform: Combined hardware (underwater camera systems, winches, sensors) and software platform (AI analytics, monitoring, autonomous feeding) sold as an integrated solution to aquaculture operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tidal provides an integrated underwater vision technology platform combining autonomous robotic cameras, precision sensors, and AI/ML perception models for salmon aquaculture. The system delivers real-time biomass estimation (~98% accuracy), sea lice detection, fish welfare monitoring, and AI-powered autonomous feeding. Hardware (robotic cameras with autonomous winch navigation) and software (perception models and analytics platform) are sold as a combined solution to commercial salmon farming operators.

Product overview

Tidal offers an integrated underwater camera and AI platform for aquaculture, combining hardware (robotic underwater cameras with autonomous winch navigation) and software (perception models and analytics) into a unified system. The core offering is the Tidal Underwater Camera System with integrated Tidal Autonomous Winch, paired with the Tidal Software Platform that provides real-time monitoring of fish health, growth, sea lice pressure, and feeding. Key AI-powered capabilities include Biomass Estimation, Sea Lice Monitoring, Fish Welfare Monitoring, and the AI-Powered Autonomous Feeding System. The company holds over 100 patents and was originally developed at Alphabet's X, the Moonshot Factory. The technology has been trained on 28 billion data points across hundreds of commercial pens globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Tidal Underwater Camera System Fully autonomous robotic underwater camera system with integrated smart winch for aquaculture pens, including multiple built-in cameras for monitoring feeding, biomass, fish health, welfare, and various pen sections. Engineered to withstand extreme ocean temperatures, marine corrosion, and strong currents. Designed for commercial salmon aquaculture operators.
• Tidal Autonomous Winch System Autonomous navigation unit enabling horizontal and vertical camera movement within aquaculture pens, with one-click navigation, preset location saving, and built-in safety zone awareness to prevent net contact. Designed for commercial salmon aquaculture operations.
• Tidal Software Platform Enterprise AI platform combining underwater sensing, machine perception, and operational automation for aquaculture farm management. Provides real-time data on fish health, growth, sea lice pressure, and environmental conditions, with centralized monitoring across multiple pens and customizable settings. Built on Google Cloud with enterprise-grade security.
• Tidal AI-Powered Autonomous Feeding System First adaptive AI-powered autonomous feeding control system in the aquaculture industry. Uses real-time fish behavior data and closed-loop control to optimize feeding based on fish behavior and environmental conditions. Improves feeding efficiency, reduces waste, and enables consistent feeding across multiple pens.
• Tidal Individual Fish Identification Tagless AI-powered individual fish identification technology enabling non-invasive continuous data collection on growth, disease resistance, and welfare for precision phenotyping in genetics and breeding programs. Provides higher granularity data to improve breeding candidate selection accuracy.

Quantifiable outcome

• Near 98% accuracy in live weight estimation
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core, flagship and regional.

• Mowi GeneticscoreStrategic or Co-development Partner · 5 May 2026Genetics unit of world's largest Atlantic salmon producer. Expanded partnership to use Tidal's individual fish identification technology for precision phenotyping in breeding programs, advancing genetic selection accuracy.
• SalMarflagshipStrategic or Co-development Partner · 28 April 2026Second largest salmon producer globally. Strategic collaboration to deploy Tidal's AI systems across SalMar operations including autonomous feeding, lice monitoring, and individual fish identification. Collaboration on AI across the entire value chain from breeding to harvest.
• Empresas MaqsurregionalStrategic or Co-development PartnerChilean aquaculture technology company. Alliance to scale Tidal operations in Chile market.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Innovasea: Global aquaculture technology supplier offering sensors, feeding automation, fish tracking, and farm management software. Overlaps with Tidal on the monitoring and feeding automation layers, but serves a broader portfolio of species and geographies.
• Steinsvik (Akva Group Connect): Norwegian aquaculture equipment specialist (now part of AKVA Group) offering sensors, cameras, feeding equipment, and remote monitoring. Competes with Tidal on the hardware/sensor layer within the same salmon farming customer base.
• AKVA Group: Large, listed aquaculture equipment and technology supplier serving the global salmon industry with cameras, sensors, feeding systems, and software. Competes with Tidal at the integrated aquaculture-tech platform level and has deeper incumbency with mid-tier farmers.

Emerging players

• BioSort: Norwegian aquaculture-tech company focused on individual fish tracking, digital phenotyping, and sea-lice solutions using computer vision. Directly overlapping with Tidal's Individual Fish Identification and lice-monitoring products in the genetics/welfare niche.
• Bluegrove: Aquaculture sensor and software provider offering real-time underwater monitoring, feed control, and fish welfare analytics. Comparable product surface (sensors + AI insights for salmon pens) though smaller scale and a narrower product range than Tidal.

Direct peers

• Aquabyte: Direct competitor providing AI-powered underwater camera and biomass/welfare analytics for salmon aquaculture. Notably, Tidal's Norway GM (Anders Fossøy) joined Tidal directly from Aquabyte, underscoring the head-to-head overlap on computer-vision-for-fish product.
• OptoScale: Norwegian aquaculture technology company using optical sensors and computer vision for biomass measurement and fish welfare monitoring in salmon pens. Overlaps directly with Tidal's biomass estimation and welfare products on the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tidalx-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidal