Office of Teaching Innovation and Digital Education

Name

Office of Teaching Innovation and Digital Education

Legal name

Office of Teaching Innovation and Digital Education

Website

https://tide.ua.edu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industries

Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), District-Run Virtual Academies & Online Programs (EDAJADAB)

Keywords

• Online education programs
• Lifelong learning
• Continuing education
• Distance learning
• Professional development training

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. UA Online Degree Programs: Tuition-based revenue from undergraduate and graduate degree and certificate programs offered in flexible online and hybrid formats.
2. Continuing Education and Lifelong Learning (CELL): Certificate programs, workshops, conferences and continuing education experiences for professionals seeking to learn new concepts and strengthen essential skills.
3. OLLI Membership: Osher Lifelong Learning Institute membership providing intellectually stimulating non-credit courses, lecture series, field trips and social gatherings for adults 50 and older.
4. ACCESS Virtual Learning: Free online courses provided to Alabama public middle and high school students through an Alabama Department of Education initiative.
5. University Hall Room Rental: Rental revenue from University Hall meeting spaces with various capacity options and technology amenities.
6. Scholarships and Endowments: Gifts and donations from donors supporting scholarships and program endowments, with endowed funds starting at $15,000 for naming opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

OTIDE delivers flexible, innovative educational programs on behalf of The University of Alabama, spanning K-12 through adult learning. Its core offerings include 90+ online undergraduate and graduate degree and certificate programs (UA Online), a statewide K-12 virtual course catalog of 120+ courses (ACCESS), dual-enrollment for high school students (UA Early College), an adult degree-completion pathway (New College LifeTrack), membership-based lifelong learning for adults 50+ (OLLI), and professional continuing-education certificates and custom training. The unit also supports UA faculty through online program development, the UA Teaching Academy, and an institutional AI-literacy course.

Product overview

OTIDE (Office of Teaching Innovation and Digital Education) is a multi-platform educational services division of The University of Alabama offering a portfolio of interconnected programs. The core offerings include UA Online (90+ online degree programs), ACCESS Virtual Learning (120+ courses for Alabama middle/high school students), UA Early College (college credit for high school students), and New College LifeTrack (adult degree completion). Supporting infrastructure includes Develop Online (faculty support for online program development), UA Teaching Academy (instructional excellence resources), and K. Patricia Cross Academy (teaching innovation). Specialized programs target specific audiences: OLLI serves adults 50+, CELL provides professional certificates and training, while STEM Showcase, Parent Teacher Leadership Academy, Leaders to Legends, and Crimson Compass serve K-12 students and educators. UA AI Experience provides AI literacy training. Together these programs form a comprehensive lifelong learning ecosystem spanning K-12, undergraduate, graduate, professional development, and adult education.

Differentiator

Problem solved

Functional benefit

Brands

• ACCESS Virtual Learning: Alabama Connecting Classrooms, Educators and Students Statewide - an education initiative providing online courses to Alabama middle and high school students
• UA Early College
• UA Online
• OLLI (Osher Lifelong Learning Institute)
• New College LifeTrack
• UA Teaching Academy
• K. Patricia Cross Academy
• Develop Online
• UA AI Experience
• Continuing Education and Lifelong Learning (CELL)
• Leaders to Legends
• Crimson Compass
• Parent Teacher Leadership Academy
• STEM Showcase

Products and services

• UA Online Over 90 innovative online undergraduate and graduate degree and certificate programs offered by The University of Alabama, designed for students seeking flexible academic pathways in fully online and hybrid formats.
• ACCESS Virtual Learning Alabama Connecting Classrooms, Educators and Students Statewide initiative providing over 120 general, advanced, elective and core courses at no cost to Alabama middle and high school students and schools in partnership with the Alabama Department of Education.
• UA Early College Program enabling motivated high school students to earn college credit early through a wide selection of University of Alabama courses offered online or in person.
• New College LifeTrack Interdisciplinary bachelor's degree program for adults that allows them to blend several areas of study and earn credit for past work and life experience.
• Osher Lifelong Learning Institute (OLLI) Membership-based program providing intellectually stimulating non-credit courses, lecture series, field trips, social gatherings and volunteer opportunities designed for adults 50 and older; $65 annual membership.
• Continuing Education and Lifelong Learning (CELL) Certificate programs, conferences, workshops and continuing education experiences for professionals seeking to acquire new skills and expand future opportunities, including custom on-campus, on-site or online professional development training.
• UA Teaching Academy Instructional resource hub and innovation center dedicated to supporting outstanding teaching, providing resources and innovative instructional support to UA faculty.
• K. Patricia Cross Academy Academy focused on teaching innovation and pedagogical excellence for UA faculty and educators.
• UA AI Experience Online three-hour course preparing UA faculty, staff and students for responsible AI engagement, positioning them as leaders in AI usage.
• Parent Teacher Leadership Academy Leadership program providing selected parents and teachers with opportunities to develop knowledge and abilities as leaders within school communities through research-based practices, delivered with Tuscaloosa City and County School Systems and UA partner colleges.
• STEM Showcase Science, technology, engineering and mathematics competition opportunity for public and private middle school students (grades 6-8) in the Tuscaloosa area.
• Leaders to Legends K-12 program focused on historical education and leadership development.
• Crimson Compass K-12 educational program offered through OTIDE to support student achievement.

Quantifiable outcome

• Over 90 online degree and certificate programs offered
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Children's of AlabamaminorOthersHealthcare partner for workforce education, strengthing workforce through programs that support advanced clinical skills, leadership development and improved patient care outcomes.
• Baptist HealthminorOthersHealthcare partner for workforce education, strengthing workforce through programs that support advanced clinical skills, leadership development and improved patient care outcomes.
• Orlando HealthminorOthersHealthcare partner for workforce education, strengthing workforce through programs that support advanced clinical skills, leadership development and improved patient care outcomes.
• Grandview Medical CenterminorOthersHealthcare partner for workforce education, strengthing workforce through programs that support advanced clinical skills, leadership development and improved patient care outcomes.
• Alabama Department of EducationcoreStrategic or Co-development PartnerACCESS Virtual Learning (Alabama Connecting Classrooms, Educators and Students Statewide) is an education initiative of the Alabama Department of Education providing online learning opportunities to Alabama public middle and high school students.
• Tuscaloosa City and County School SystemscoreStrategic or Co-development PartnerJoint initiative with Tuscaloosa City and County School Systems for the Parent Teacher Leadership Academy to provide professional development to parent and teacher leaders.
• UA Center for Community-Based PartnershipscoreStrategic or Co-development PartnerJoint initiative partner in the Parent Teacher Leadership Academy along with College of Education and College of Human Environmental Sciences.
• UA College of EducationcoreStrategic or Co-development PartnerJoint initiative partner in the Parent Teacher Leadership Academy along with Center for Community-Based Partnerships and College of Human Environmental Sciences.
• UA College of Human Environmental SciencescoreStrategic or Co-development PartnerJoint initiative partner in the Parent Teacher Leadership Academy along with Center for Community-Based Partnerships and College of Education.
• UA Capstone College of NursingcoreStrategic or Co-development PartnerAcademic partner providing healthcare workforce development programs through OTIDE partnerships with healthcare organizations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Florida Virtual School: Statewide K-12 virtual learning provider offering free courses to Florida public school students. The most direct analog to ACCESS Virtual Learning's model of state-funded, free K-12 online courses.
• Penn State World Campus: Penn State's online higher-education division offering 200+ degree and certificate programs. Directly comparable to UA Online as a public research university delivering online undergraduate, graduate, and continuing education programs.
• University of Florida Online: UF's online degree programs spanning bachelor's, master's, and certificates. Comparable to UA Online as a flagship public university online education portal with similar target audience and tuition-based model.
• Arizona State University Online: ASU's large-scale online degree platform offering 200+ programs. Comparable to UA Online in serving non-traditional and adult learners through a top-tier public research university brand.
• Osher Lifelong Learning Institute Network: Network of 125+ OLLI programs at colleges and universities providing non-credit courses for adults 50+. Directly comparable to OTIDE's OLLI program, including course structure, member-led model, and $65-style membership fees.

Broad incumbents

• Southern New Hampshire University (SNHU): Large online-focused university serving adult and non-traditional learners. Comparable to UA Online as a competitor for the same online undergraduate and graduate student segments, with much broader national reach.
• Coursera: Global online learning platform partnering with universities to deliver courses, certificates, and degrees. Competes with UA Online and CELL for adult learners seeking flexible, lower-cost credentials.
• edX (2U): Online learning platform offering university courses and MicroMasters credentials. Competes with UA Online in the adult-learner, continuing-education, and micro-credential space.
• 2U (now part of Google): Online program manager that partners with universities to build and run online degree programs. A structural competitor to OTIDE's self-run UA Online model, with much larger scale and platform budgets.

Regional players

• Western Governors University: Non-profit, competency-based online university. A scaled competitor to UA Online in serving adult learners seeking flexible, affordable online degrees, with a different but adjacent geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-university-of-alabama-professional-development-&-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Office of Teaching Innovation and Digital Education