Tiendas Mass Franquicias
Tiendas Mass Franquicias is a Guatemala-based franchisor operating 100+ convenience stores under three franchise tiers, serving end consumers across residential, commercial, hospital, university, and industrial zones while supplying franchisees with training, operations support, and a centralized supply chain.
- Company typePrivate
- Founded2018
- HeadquartersCiudad de Guatemala, Guatemala
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Tiendas Mass Franquicias does
Tiendas Mass Franquicias is a Guatemala-based private franchisor of convenience stores, founded in 2018 and headquartered at Torre Tigo Everest in Guatemala City. The company sells and operates a three-tier franchise model — Standard (Q195,000), Premium Líder (Q235,000), and Platinum Éxito Total (Q265,000) — targeting first-time entrepreneurs through to multi-unit investors, and supports franchisees with site selection, training, a modern store operating system, marketing, and a centralized supply chain. End consumers are served through a network of more than 100 stores distributed across residential neighborhoods, office and commercial buildings, hospitals, universities, and industrial zones in at least nine Guatemalan departments. The franchisee-facing technology stack is centered on the SoyMass online portal (tiendasmass.com/soymass/) for resources and account access, with no proprietary AI, data, or API layer disclosed.
The revenue model combines one-time franchise acquisition fees per new unit, recurring revenue from distribution of products through the franchise supply chain, and the underlying retail sales generated at each store (which accrue to franchisees). Customer acquisition for franchise sales is multi-channel — website forms, WhatsApp, phone, social media across five platforms, and event participation, notably Training Day 2025 where the company presented the Emprendimiento del Año 2025 award. The corporate headcount of approximately 61 employees reflects an asset-light franchisor structure, with the bulk of in-store labor sitting with franchisees.
Tiendas Mass executed a corporate brand relaunch in March 2025 and followed it with a series of new store openings across Guatemala City (San Cristóbal, Edificio Serene Zona 2, Parroquia Zona 6, Interamericas Zona 10, Edificio EON Zona 10) within roughly five weeks, signaling an active unit-growth cadence. The company remains privately held with no disclosed funding rounds, parent company, or institutional investors, and its geographic footprint is single-country (Guatemala), with no explicit Central America expansion articulated despite a regional operating scope description.
Tiendas Mass Franquicias firmographics
Firmographics- Name
- Tiendas Mass Franquicias
- Legal name
- Tiendas Mass
- Website
- https://tiendasmass.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tiendas Mass Franquicias is a Guatemala-based franchisor operating 100+ convenience stores under three franchise tiers, serving end consumers across residential, commercial, hospital, university, and industrial zones while supplying franchisees with training, operations support, and a centralized supply chain.
- Ownership category
- akta.pro rank
Tiendas Mass Franquicias industry classification
Industry- Product category
- Convenience Store Franchise
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned) (CRAHABAG)
- akta.pro secondary industry
- Convenience Retail Chains & Franchises (Multi-site Operators) (CRANAJAH)
Keywords
Where Tiendas Mass Franquicias is headquartered
LocationHeadquarters
- HQ city
- Ciudad de Guatemala
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Tiendas Mass Franquicias business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Franchise fees: Tiendas Mass charges franchise fees for three tiers: Standard (Q195,000), Premium/Líder (Q235,000), and Platinum/Éxito Total (Q265,000). These are one-time franchise acquisition fees paid by franchisees to join the MASS network.
- Retail product sales: The company operates a network of over 100 convenience stores generating revenue from retail sales of consumer goods to end customers in residential, commercial, hospital, university, and industrial zones throughout Guatemala.
- Supply chain distribution: MASS provides a supply chain to its franchise network, enabling efficient product distribution across stores as part of the franchise package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard franchise - ideal for first-time entrepreneurs with simplified model and full training |
| One time/ perpetual license | Pay-as-you-go | Premium Líder franchise - for investors with vision for large-scale growth and multi-store expansion |
| One time/ perpetual license | Pay-as-you-go | Platinum Éxito Total franchise - for experienced investors seeking maximum risk reduction |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tiendas Mass Franquicias product offering
Product offeringCore offering
Tiendas Mass Franquicias sells convenience store franchise rights in Guatemala through three investment tiers (Standard, Premium Líder, Platinum Éxito Total), charging one-time fees between Q195,000 and Q265,000. The company grants franchisees access to the MASS brand, comprehensive training, a modern operating system, the SoyMass resource platform, marketing support, and a centralized supply chain. The resulting network of more than 100 stores sells consumer goods to end customers in residential, commercial, hospital, university, and industrial zones throughout Guatemala.
Product overview
Tiendas Mass is a convenience store franchise chain offering three franchise models: Standard (Q195,000), Premium Líder (Q235,000), and Platinum Éxito Total (Q265,000). The company operates more than 100 stores across Guatemala and provides franchisees with comprehensive support including a modern operating system, training, marketing assistance, and ongoing operational support. The franchise models progress from entry-level (Standard) for first-time entrepreneurs to premium options (Premium and Platinum) for investors seeking large-scale growth and multi-store expansion. Tiendas Mass also provides franchisees access to a dedicated resource platform called SoyMass.
Differentiator
Problem solved
Functional benefit
Products and services
- Franquicia Standard Entry-level MASS convenience store franchise aimed at first-time Guatemalan entrepreneurs. Priced at Q195,000 as a one-time fee, it includes a simplified business model, integral training, initial management support, and access to the MASS brand. The franchisee receives guidance from site selection through daily operations with continuous support.
- Franquicia Premium Líder Premium MASS convenience store franchise for investors with a vision for large-scale growth. Priced at Q235,000 as a one-time fee, it includes multiple premium benefits, expansion support, advanced management tools, and strategic and operational backing to build a premium store and project into a network of successful stores under the MASS brand.
- Franquicia Platinum Éxito Total Advanced platinum MASS convenience store franchise for experienced investors. Priced at Q265,000 as a one-time fee, it includes a reduced initial operational burden, an advanced financial model, and minimal-risk investment features designed to maximize protection for experienced franchisees.
Companies that use Tiendas Mass Franquicias
Customer profileSegments7 records
Ideal customer profiles3 records
Tiendas Mass Franquicias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tiendas Mass Franquicias partnerships and signals
Strategic signalScale indicators4 records
Recent moves13 records
Expansion highlights5 records
Tiendas Mass Franquicias competitors and assessment
Company assessmentBroad incumbents
- 7-Eleven: 7-Eleven is the global benchmark for franchised convenience retail with thousands of stores worldwide. As a global incumbent with franchise licensing at its core, it represents the upper-bound operating model that Tiendas Mass is replicating locally in Guatemala.
- Circle K (Alimentation Couche-Tard): Circle K operates one of the largest franchised and company-operated convenience store networks globally, with a focus on fuel-adjacent and standalone urban stores. Its franchise-plus-corporate mix and reliance on supply chain distribution to franchisees closely parallels Tiendas Mass's model.
- Maxi Despensa (Walmart Guatemala): Maxi Despensa is Walmart's broadline discount retail format in Guatemala. While not a pure convenience store, it competes for a portion of Tiendas Mass's customer wallet on grocery and household basics across similar Guatemalan neighborhoods.
- Despensa Familiar (Walmart Guatemala): Despensa Familiar is Walmart Guatemala's neighborhood-grocer format that competes most directly with Tiendas Mass for the residential and frequent-trip shopping occasions the franchise targets.
Direct peers
- Oxxo (FEMSA): FEMSA's Oxxo is the largest convenience store chain in Latin America, operating a company-owned and franchised store network across Mexico and other markets with similar small-box, high-frequency retail mechanics. Tiendas Mass is essentially a Guatemalan challenger running a comparable franchise-driven C-store model at much smaller scale.
Regional players
- Puma Energy: Puma Energy operates fuel stations and convenience retail across Central America, including Guatemala. Its fuel-anchored C-store format overlaps with Tiendas Mass's location strategy in commercial, industrial, and roadside settings.
- AM/PM (BP): AM/PM is a convenience store format operated by BP across Latin America, frequently co-located with fuel stations. As a regional C-store brand active in Central America, it competes with Tiendas Mass for similar on-the-go consumers in Guatemala and adjacent geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tiendas Mass Franquicias social profiles
Digital presenceTiendas Mass Franquicias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiendas Mass Franquicias leadership team
Management profileNumber of profiles
Tiendas Mass Franquicias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiendas Mass Franquicias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiendas Mass Franquicias
What does Tiendas Mass Franquicias do?
Tiendas Mass Franquicias sells convenience store franchise rights in Guatemala through three investment tiers (Standard, Premium Líder, Platinum Éxito Total), charging one-time fees between Q195,000 and Q265,000. The company grants franchisees access to the MASS brand, comprehensive training, a modern operating system, the SoyMass resource platform, marketing support, and a centralized supply chain. The resulting network of more than 100 stores sells consumer goods to end customers in residential, commercial, hospital, university, and industrial zones throughout Guatemala.
Is Tiendas Mass Franquicias a public or private company?
Tiendas Mass Franquicias is a private company. It is classified as unknown and is currently operating.
When was Tiendas Mass Franquicias founded?
Tiendas Mass Franquicias was founded in 2018. It employs 51 to 100 people.
Where is Tiendas Mass Franquicias based?
Tiendas Mass Franquicias is headquartered in Ciudad de Guatemala, Guatemala, in the Latin America region.
How does Tiendas Mass Franquicias make money?
Three revenue lines are on record. Franchise fees are the primary driver. The others are retail product sales and supply chain distribution.
Who are Tiendas Mass Franquicias's main competitors?
Broad incumbents on record are 7-Eleven, Circle K (Alimentation Couche-Tard), Maxi Despensa (Walmart Guatemala) and Despensa Familiar (Walmart Guatemala). Oxxo (FEMSA) is listed as a direct peer. Regional players are Puma Energy and AM/PM (BP).
Does Tiendas Mass Franquicias have an API?
No public API is recorded for Tiendas Mass Franquicias.
What industry is Tiendas Mass Franquicias in?
Tiendas Mass Franquicias's product category is Convenience Store Franchise. Its primary akta.pro industry code is CRAHABAG, Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned), with a secondary code of CRANAJAH, Convenience Retail Chains & Franchises (Multi-site Operators). Its NAICS code is 445131 and its SIC code is 5412.