Tiffany Designs Pvt. Ltd.

What Tiffany Designs Pvt. Ltd. does

Tiffany Designs Pvt. Ltd. is an Indian privately-held company that operates the Alex Daisy brand, a direct-to-consumer kids furniture specialty retailer. Alex Daisy designs, sources, and sells children's bedroom furniture — including bunk beds, single/double/queen beds with hydraulic storage, wardrobes, height-adjustable study tables, ergonomic study chairs, bookcases, and baby products (cribs, bassinets, strollers, car seats) — and self-positions as India's leading brand in this category. Products are constructed from E-1 grade engineered wood meeting European child-safety standards, with non-toxic coatings, rounded corners, soft-closing hinges, scratch- and water-resistant finishes, and termite-proof construction, organized into multiple themed collections (Victoria, French, Country, Solo, Zest, Columbia, Young America, etc.). The company runs a hybrid go-to-market combining a Magento-based e-commerce storefront (alexdaisy.in) with Cash on Delivery and pincode-based delivery, alongside 8 owned retail showrooms across Delhi NCR (Kirti Nagar, Ghitorni), Bangalore, Mumbai, Pune, Chandigarh, Hyderabad, and Chennai, and has opened a third-party 'Sell on Alex Daisy' marketplace channel. Revenue is generated through one-time unit-priced hardware sales ranging from approximately ₹5,750 to ₹216,650; the management team is undisclosed, no institutional funding is reported, and the company appears founder-owned/operated.

Name

Tiffany Designs Pvt. Ltd.

Legal name

Tiffany Designs Pvt. Ltd.

Website

https://tiffanydesigns.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tiffany Designs Pvt. Ltd., operating as Alex Daisy, is an Indian direct-to-consumer kids furniture brand selling engineered-wood beds, wardrobes, study tables, chairs, bookcases, and baby products via alexdaisy.in and 8 owned showrooms across major Indian metros.

Ownership category

akta.pro rank

Product category

Kids Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Furniture and Related Product Manufacturing (337)

SIC

Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

Keywords

• Kids furniture
• Children bedroom furniture
• Engineered wood furniture
• Baby nursery products
• Study tables chairs

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Kids Furniture Product Sales: One-time sale of kids furniture products including beds, bunk beds, wardrobes, study tables, chairs, bookcases, and baby products. Revenue is generated through direct product sales to end consumers via e-commerce and showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tiffany Designs Pvt. Ltd. operates the Alex Daisy brand, designing, manufacturing, and retailing premium kids furniture including beds (bunk beds, single, double, queen, functional), wardrobes, study tables, study chairs, bookcases, and baby products (cribs, bassinets, strollers). All products are built from E-1 grade engineered wood meeting European safety standards, with child-safety features such as rounded corners, soft-closing hinges, hydraulic storage, scratch-resistant PVC surfaces, water-resistant finishes, and non-toxic lead-free coatings. Sales occur via the alexdaisy.in e-commerce site and company-owned showrooms in 8 Indian cities.

Product overview

Alex Daisy is a kids furniture online store and a venture of Tiffany Designs, operating as India's leading furniture brand specializing in exclusive, premium quality kids furniture. The product portfolio comprises multiple coordinated furniture collections (Victoria, French, Country, Solo, Zest, Columbia, Young America, Manhattan, Milano, Oslo, Nordic, iStudy, Pineworks) organized across six core product categories: Kids Beds (including bunk beds, single beds, double beds, queen beds with hydraulic storage, and functional beds), Wardrobes (two-door, three-door, and slider wardrobes), Study Tables (height-adjustable, L-shape, straight, activity tables, and table-chair sets), Study Chairs (fixed and revolving models), Bookcases (vertical, modular, and wall-mounted), and Baby Products (cribs, bassinets, strollers, safety products, feeding items, and car seats). All furniture is constructed from E-1 grade engineered wood, features non-toxic materials, rounded corners for child safety, and meets European safety standards. Products are designed with scratch-resistant surfaces, water-resistant finishes, and soft-closing mechanisms. The company operates showrooms in multiple Indian cities including New Delhi, Mumbai, Bangalore, Pune, Chandigarh, Hyderabad, and Chennai.

Differentiator

Problem solved

Functional benefit

Brands

• Alex Daisy: India's leading furniture stores specializing in exclusive, premium quality kids furniture, offering beds, bunk beds, wardrobes, desks, computer tables, bookcases, chairs and more.

Products and services

• Kids Beds A wide range of beds for children including bunk beds, single beds, double beds, queen size beds, and functional beds with storage options. Products feature hydraulic storage mechanisms, non-toxic materials, and rounded corners for child safety. Priced from approximately ₹24,500 for bunk beds to ₹199,950 for premium bunk configurations, with single beds at ₹39,950 and queen size beds from ₹49,950 to ₹69,950.
• Wardrobes Storage furniture including two-door, three-door, and slider wardrobes designed for children's rooms with soft-closing mechanisms and safety features. Two-door wardrobes range ₹39,950-₹54,950; three-door wardrobes ₹39,950-₹49,950; corner wardrobes ₹49,950.
• Study Tables Study tables designed for children including height-adjustable tables, L-shape tables, straight study tables, activity tables, and study table-chair sets with storage options. Priced from ₹8,450 to ₹44,950.
• Study Chairs Ergonomically designed study chairs for children available in fixed and revolving models with adjustable tilt tension for comfort during extended study sessions. Priced from ₹5,750 to ₹13,950.
• Bookcases Storage and display furniture including vertical, modular, and wall-mounted bookcases designed for organizing books, toys, and children's belongings. Priced from ₹16,950 to ₹29,950.
• Baby Products Infant and toddler furniture including baby cribs/cots, bassinets/playpens, prams/strollers, safety products, feeding items, and car seats. Baby cots priced from ₹8,365 to ₹11,950.
• iStudy Height Adjustable Tables Ergonomic height-adjustable study tables that grow with the child, eliminating the need for replacement as the child develops.
• Columbia Bunk Beds Bunk beds with optional slides and trundle beds in various color combinations, designed to meet European safety standards for children.
• Victoria Collection A product collection featuring beds, wardrobes, study tables, bookcases, and bedside tables in elegant designs with soft pastel colors and heart-motif detailing. Includes hydraulic storage beds and three-door wardrobes.
• French Collection A furniture collection inspired by rustic French designs with blue and white color combinations, featuring three-door wardrobes, study tables, beds, and bedside tables with two-drawer storage.
• Country Collection A furniture collection in oak and white tones featuring single beds, queen size beds, bedside tables, wardrobes, corner wardrobes, study tables, chest of drawers, and bookcases with laminate finish.
• Solo Collection A colorful furniture collection in pastel tones with blue, grey and white colors, featuring single beds with hydraulic storage, study tables with hutches, three-door wardrobes, and movable drawer sets.
• Zest Collection A vibrant furniture collection in pink and white with floral patterns, featuring single beds, queen size beds with hydraulic storage, bedside tables, wardrobes, study tables, and bookcases.
• Pineworks Study Table & Chair Set Study tables and chair sets designed for children with bright colors and ergonomic designs to make studying entertaining and comfortable.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wakefit: DTC sleep and furniture brand in India offering beds, mattresses, and kids bedroom furniture through e-commerce; comparable in DTC e-commerce focus, premium positioning, and own-brand furniture manufacturing to Alex Daisy.
• Urban Ladder: India-based online and offline furniture retailer offering home furniture including kids bedroom solutions; competes directly with Alex Daisy for premium urban parents' furniture spend and runs own-brand "Nilkamal" lines and curated design collections.
• Pepperfry: India's largest online furniture marketplace selling home and kids furniture via e-commerce plus experience studios in multiple metros. Direct competitor to Alex Daisy in furniture e-commerce and omnichannel furniture retail.
• WoodenStreet: Indian online furniture retailer specializing in solid wood and engineered wood furniture with experience stores across metros; overlapping target customer (urban premium parents) and similar hybrid online+showroom model.

Broad incumbents

• IKEA India: Global furniture incumbent with growing India footprint (Hyderabad, Mumbai, Bengaluru, Delhi NCR stores) selling kids bedroom furniture and storage at scale; broad incumbent offering overlapping categories as part of a full-line portfolio.
• Crate & Kids (Crate & Barrel): Global premium kids furniture retailer with coordinated collections and strong design branding; comparable curated kids-room retail concept, though not directly competing in India.
• Nilkamal: India's largest plastic and polymer furniture manufacturer with broad home furniture including kids lines and a strong B2B + retail distribution network; comparable as a furniture manufacturer-retailer with overlapping children's product exposure.
• HomeTown (by Future Retail): Large Indian omnichannel furniture retailer with extensive mall-based showrooms selling home furniture including children's room categories; broader incumbent offering overlapping products as part of a wider furniture portfolio.
• Pottery Barn Kids (Williams-Sonoma): Global premium kids furniture and room decor specialist; comparable in curated kids-only collections and premium safety-focused positioning, though operating primarily outside India.

Emerging players

• FirstCry (Brainbees Solutions): India's largest baby and kids products e-commerce platform; overlaps with Alex Daisy's baby-products category (cribs, strollers, safety items) and shares the parents-with-young-children target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tiffany-designs-pvt-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiffany Designs Pvt. Ltd.