What Tiger Woods does

TGR Ventures is a privately-held, founder-owned portfolio of commercial and philanthropic brands operated under ETW Corp. and unified by Tiger Woods' personal involvement as Founder and CEO. The portfolio comprises four core operating verticals: TGR Foundation, a 501(c)(3) nonprofit (founded 1996) delivering STEM education, college readiness, and the Earl Woods Scholar Program to underserved youth through physical TGR Learning Labs and digital platforms; TGR Design, a golf course architecture firm (founded 2006) that has delivered public and private courses including El Cardonal, Bluejack National, Payne's Valley at Big Cedar Lodge, and The Hay at Pebble Beach; TGR Live, an event production company that organizes the Genesis Invitational (elevated PGA Tour event, $9.3M purse) and other charity tournaments; and The Woods Jupiter, a flagship sports-bar restaurant at Harbourside Place in Jupiter, Florida. The company is supported by a lean corporate staff of approximately 12 employees, with operations executed through partners including the PGA Tour, Discovery's GOLFTV (exclusive global content partnership), and various resort and corporate sponsors.

The business model is multi-stream and event-driven rather than technology-platform-driven. Revenue is generated through philanthropic donations and corporate sponsorships (State Street, Farmers Insurance, Aptive Environmental, Bank of the West, EY, Genesis), golf course design fees paid by resort and club partners, restaurant food and beverage sales, media rights and content licensing, and charity tournament sponsorships and ticket sales. GTM motion is primarily event-driven (Tiger Jam, Genesis Invitational, Hero World Challenge) for the Foundation and Design verticals, with direct-to-consumer dine-in and reservations for the restaurant. Marketing relies heavily on Tiger Woods' personal social media presence (Facebook, Twitter/X, Instagram) and dedicated websites for each vertical (tigerwoods.com, tgrfoundation.org, thewoods.tigerwoods.com). There are no proprietary technology platforms, APIs, or AI/ML capabilities disclosed; the company's competitive position rests on Tiger Woods' brand equity, his direct creative involvement, and embedded platform relationships rather than technology differentiation.

Name

Tiger Woods

Legal name

ETW Corp.

Website

https://tigerwoods.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

TGR Ventures is Tiger Woods' privately-held portfolio of brands operating golf course design (TGR Design), event production (TGR Live, Genesis Invitational), STEM education philanthropy (TGR Foundation), a Jupiter, FL restaurant (The Woods Jupiter), and PopStroke putting venues.

Ownership category

akta.pro rank

Product category

Sports and Lifestyle Brand Ventures

NAICS

Golf Courses and Country Clubs (713910), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Tours & Professional Circuits (MPAKAAAK), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course design
• STEM education programs
• Charity event management
• Golf tournament hosting
• Sports themed restaurants

Headquarters

HQ city

Jupiter, Florida

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Charity Events & Tournament Hosting: TGR Live organizes and hosts charity golf tournaments and events, including the Genesis Invitational (PGA Tour event with elevated status and $9.3 million purse). These events generate revenue through sponsorships, ticket sales, and charitable donations benefiting TGR Foundation.
2. Golf Course Design Fees: TGR Design (Tiger Woods Design) designs golf courses for resorts, private clubs, and public facilities. Revenue is generated through design fees for courses like El Cardonal at Diamante Cabo San Lucas, Bluejack National, Payne's Valley at Big Cedar Lodge, and PopStroke putting courses.
3. Restaurant Operations: The Woods Jupiter restaurant generates revenue through food and beverage sales, private event bookings, and gift card purchases. The restaurant operates as an elevated sports bar with American cuisine and diverse spirits.
4. Philanthropic Donations & Grants: TGR Foundation receives donations and grants from corporate sponsors (State Street, Farmers Insurance, Aptive Environmental, Bank of the West, EY, etc.) and individual donors to support STEM education programs, the Earl Woods Scholar Program, and TGR Learning Labs.
5. Content Partnership & Licensing: Discovery's GOLFTV maintains an exclusive multi-year global content partnership with Tiger Woods, generating revenue through media rights and content distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tiger Woods / TGR Ventures operates a multi-vertical portfolio built around the founder's brand: the TGR Foundation runs STEM education and scholarship programs (TGR Learning Lab, Earl Woods Scholar Program, TGR EDU) for underserved youth; TGR Design delivers signature golf course architecture for resorts, clubs, and public facilities including PopStroke putting courses; TGR Live produces high-profile charity golf events such as the Genesis Invitational (PGA Tour, $9.3M purse) and Hero World Challenge; and The Woods Jupiter is a flagship sports-bar restaurant in Jupiter, Florida. All revenue lines converge on Tiger Woods' personal brand and direct creative involvement as Founder & CEO.

Product overview

Tiger Woods' portfolio consists primarily of philanthropic and golf-related ventures unified under TGR (Tiger Woods Ventures). The core offerings include TGR Foundation's educational programs (TGR Learning Lab, Earl Woods Scholar Program, TGR EDU: Digital and Create, STEM Studio) focused on STEM education for underserved students, and TGR Design's golf course design services. Supporting ventures include TGR Live's event production (Genesis Invitational, Hero World Challenge), The Woods Jupiter restaurant, and entertainment venues like PopStroke putting courses. TGL represents a new tech-infused team golf league partnership with the PGA Tour.

Differentiator

Problem solved

Functional benefit

Brands

• TGR Foundation: Education-focused foundation offering STEM programs, TGR Learning Lab, Earl Woods Scholar Program, and TGR EDU digital programs.
• TGR Design
• TGR Live
• The Woods

Products and services

• TGR Foundation Philanthropic foundation operating STEM education programs, scholarship and mentorship programs (Earl Woods Scholar Program), teacher professional development, and digital curriculum (TGR EDU: Digital, TGR EDU: Create) for underserved K-12 students and educators; reached more than 2 million students since 1996.
• TGR Learning Lab Hands-on STEM education facility offering in-person workshops and mentorship for underserved students; flagship location in Anaheim, CA, with additional locations in Los Angeles, Philadelphia (opened 2025), and Atlanta (announced).
• Earl Woods Scholar Program College scholarship and mentorship program for college-bound students supported by a network of corporate sponsors (State Street, Farmers Insurance, Aptive Environmental, Bank of the West, EY) and an exclusive digital platform (EW Scholar Connect).
• TGR EDU: Digital Digital curriculum and online STEM learning resources providing content accessible to students nationwide, extending the Foundation's reach beyond physical Learning Labs.
• TGR EDU: Create Creative education program offering hands-on learning experiences and design challenges for students and educators within the TGR Foundation portfolio.
• TGR Design Golf course architecture firm designing public and private golf courses worldwide, including El Cardonal at Diamante (Cabo San Lucas), Bluejack National, Payne's Valley at Big Cedar Lodge, The Hay at Pebble Beach Resorts, and PopStroke putting courses.
• The Woods Jupiter Flagship elevated sports-bar restaurant at Harbourside Place in Jupiter, FL offering American cuisine, diverse spirits, dine-in service, reservations (OpenTable), gift cards (Toasttab), and private events; targeted at local residents and visitors.
• TGR Live Events production company organizing and hosting golf tournaments and charitable events benefiting TGR Foundation, including the Genesis Invitational (PGA Tour event, $9.3M purse) and Hero World Challenge.
• PopStroke (TGR Design putting courses) TGR-Design-designed golf entertainment venues featuring putting courses, with locations in Fort Myers (opened 2020), Sarasota, Orlando (Waterford Lakes), Houston, and Port St. Lucie.

Quantifiable outcome

• 2 million+ students reached through TGR Foundation programs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Discovery / GOLFTVcoreStrategic or Co-development Partner · 27 November 2018Exclusive multi-year global content partnership between Discovery's GOLFTV and Tiger Woods. As part of the strategic partnership between Discovery, Inc. and the PGA TOUR, GOLFTV announced this exclusive content deal with the 80-time PGA TOUR winner and 14-time major champion. The partnership provides global content featuring Tiger Woods.
• Genesis (Automotive Brand)coreGTM or Marketing PartnerGenesis serves as the title sponsor of the Genesis Invitational, a PGA Tour event hosted by Tiger Woods at Riviera Country Club. The tournament has elevated status with a $9.3 million purse and benefits TGR Foundation. The Genesis Invitational has become one of the premier events on the PGA Tour with fields including eight of the world's top 10 players.
• Johnny Morris / Bass Pro ShopsmajorStrategic or Co-development PartnerPartnership with Bass Pro Shops Owner/CEO Johnny Morris for TGR Design's Payne's Valley course at Big Cedar Lodge in Branson, Missouri. This was TGR Design's first public golf course. Tiger won the Payne's Valley Cup with Justin Thomas to mark the course's opening, with Rory McIlroy and Justin Rose also competing.
• Arthur Blank / Atlanta PartnershipmajorStrategic or Co-development PartnerTiger, TGR Foundation and Arthur Blank announced partnership to bring a new TGR Learning Lab to Atlanta, Georgia. This extends TGR Foundation's educational footprint to a new major metropolitan area.
• Augusta National Golf ClubmajorStrategic or Co-development PartnerPartnership with Augusta National Golf Club to develop a new TGR Learning Lab and TGR Design short course. This represents a significant collaboration between Tiger Woods' foundation and one of golf's most prestigious institutions.
• Cobbs Creek Golf & Education CampusmajorStrategic or Co-development PartnerTGR Learning Lab Philadelphia and TGR Design short course opened on the Cobbs Creek Golf & Education Campus in 2025, expanding TGR's educational and golf design presence to the Philadelphia region.

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Augusta National Golf Club: Host of the Masters Tournament and partner with TGR on a new Learning Lab and TGR Design short course. Indirect comparable as the most prestigious institution in golf whose brand association, philanthropy scale, and course-design influence set the upper bound TGR Foundation and TGR Design aspire to.
• Pebble Beach Resorts: Iconic golf resort operator and host of multiple major championships; TGR Design operates The Hay short course within Pebble Beach Resorts' portfolio. Larger incumbent in the golf hospitality/resort category that both commissions and competes with TGR Design's premium positioning.
• Big Cedar Lodge: Johnny Morris / Bass Pro Shops-owned destination resort complex featuring TGR Design's Payne's Valley course. Strategic partner rather than direct competitor, but a relevant comparable for how premier golf-course design integrates with destination hospitality experiences of the type TGR pursues.
• PGA Tour Entertainment / Tiger Jam-style Charity Events: The PGA Tour operates the elevated-event tier that includes the Genesis Invitational hosted by Tiger Woods. Broad incumbent comparable as the governing body of professional tournament golf that TGR Live partners with to deliver marquee events and the TGL league.
• TaylorMade Golf: Major golf-equipment manufacturer and former Tiger Woods endorsement partner; broader-incumbent comparable as a Tiger Woods-associated golf business with global brand reach, product portfolio, and tournament visibility across the same consumer base.

Direct peers

• Drive Shack: Public golf-entertainment operator (NYSE: DSH) running the Swing Suite and Puttery venue formats, focused on indoor/outdoor tech-enabled golf entertainment with food and beverage. Comparable to PopStroke and adjacent golf-entertainment expansion that TGR Design supports.
• Greg Norman Enterprises: Greg Norman's portfolio including Greg Norman Golf Course Design (over 100 courses globally), wine, apparel, and shark-brand licensing. Directly comparable to TGR's vertical model of course design fees, brand licensing, and lifestyle products anchored by a major-champion golfer.
• Topgolf: Largest operator of golf-entertainment venues globally with hundreds of locations combining technology-driven hitting bays, food/beverage, and group entertainment. Directly comparable to TGR Design's PopStroke putting-course concept in targeting the social, tech-enabled golf-entertainment consumer, though at substantially greater scale and capital base.
• Arnold Palmer Design Co. Golf course design firm founded by Arnold Palmer with over 300 completed courses globally, partnered with The Bay Hill Club & Lodge host venue. Closest historical analog to TGR Design in terms of leveraging a legendary golfer's name to drive course commissions and tourism/resort development.
• Nicklaus Companies: Jack Nicklaus' multi-vertical brand portfolio including Nicklaus Design (golf course architecture with hundreds of completed courses worldwide), Nicklaus Children's Health Care Foundation, and Golden Bear-branded apparel/licensing. Most direct comparable to TGR given the parallel structure of elite-golfer-led course design, philanthropy, and consumer brand extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tigerwoods
• Facebookfacebook.com/Tiger
• Instagraminstagram.com/tigerwoods
• LinkedInlinkedin.com/company/tiger-woods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Woods