What National Tile Contractors Association (NTCA) does

The National Tile Contractors Association (NTCA) is a U.S. nonprofit trade association founded in 1947 and headquartered in Brandon, Mississippi, with 42 employees serving more than 1,500 members nationwide. Its core function is to advance the professional installation of ceramic tile and natural stone through education, technical support, standards development, and community building targeted at tile contractors, installers, distributors, and consultants.

NTCA's product portfolio is membership-centric and built around interconnected offerings. The base NTCA Membership unlocks the NTCA Reference Manual (the authoritative standards guide), the TileLetter flagship publication, free direct technical support from seasoned professionals, the Tile Pro Network online community, and over $8,000 in partner discount value through the Partnering For Success Program. Specialized programs include the Five-Star Accredited Contractor vetting program, ANSI publications and ConsensusDocs contract templates (with a 20% member discount), and the Women in Tile initiative. Distribution occurs via a self-serve website membership portal, an e-commerce NTCA Store, and expert-led live training workshops delivered at over 300 regional locations annually, complemented by an online education platform with webinars. NTCA shapes programming at major industry events Coverings and Tile Solutions Plus (TSP) and supports CTEF certifications.

Revenue mechanics are diversified across annual membership dues (subscription/recurring), training and event fees (professional services), NTCA Store merchandise sales (one-time), and publications and ConsensusDocs access fees (one-time license). Marketing reaches members through the website, TileLetter, the Reference Manual, Facebook, YouTube, Instagram, LinkedIn, regional training events, and webinar-based online education. NTCA operates exclusively in the United States with no disclosed international footprint or parent organization.

Name

National Tile Contractors Association (NTCA)

Legal name

National Tile Contractors Association

Website

https://tile-assn.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

National Tile Contractors Association is a U.S. nonprofit trade association serving 1,500+ tile contractors, installers, distributors, and consultants through membership-based training, technical support, the NTCA Reference Manual, TileLetter publication, Five-Star accreditation, and a professional community network.

Ownership category

akta.pro rank

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from tile contractors, distributors, and industry professionals. NTCA states that the Partnering For Success Program offsets annual membership investment, and members receive over $8,000 in value from product vouchers and discounts.
2. NTCA Store: Online merchandise store selling branded NTCA products and membership gear.
3. Training and Events: Revenue from regional training workshops, certification programs, and industry events.
4. ANSI Publications and ConsensusDocs: Sales of industry standards publications and discounted access to ConsensusDocs contract templates for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

NTCA is a nonprofit trade association providing tile contractors, distributors, and consultants with annual membership benefits including training workshops at 300+ U.S. locations annually, online education and webinars, free technical support, the NTCA Reference Manual, TileLetter publication, and the Tile Pro Network online community. Members also receive the Five-Star Accreditation credential, product vouchers and discounts worth over $8,000 through the Partnering For Success Program, and access to ConsensusDocs contract templates at a 20% discount.

Product overview

The National Tile Contractors Association operates as a trade association offering a membership-based platform with multiple interconnected services. The core offering is NTCA Membership, which provides access to training, technical support, and a nationwide community. This membership feeds into specialized programs including the Five-Star Accredited Program for contractor vetting, the Tile Pro Network online community, and the Partnering For Success discount program. The association also publishes the NTCA Reference Manual and TileLetter magazine as authoritative industry resources, while providing Online Education and Live Training workshops at 300+ locations annually. The NTCA Store serves as a merchandise channel. All offerings are unified under the association's mission to advance the tile industry through education and standards development.

Differentiator

Problem solved

Functional benefit

Brands

• TileLetter: The flagship publication of NTCA, delivered free to members, packed with expert insights, trends, and real-world solutions
• Five-Star Accredited Program
• NTCA Reference Manual
• Tile Pro Network
• Women in Tile

Products and services

• NTCA Membership Annual membership providing tile contractors, distributors, and consultants with access to training, technical support, the Tile Pro Network community, NTCA Reference Manual, TileLetter publication, and member discounts.
• Five-Star Accredited Program Vetted contractor accreditation program recognizing members who meet high standards in craftsmanship, professionalism, and collaboration. Requires application and meeting of specific criteria.
• Tile Pro Network Exclusive members-only online community for tile professionals to engage, exchange ideas, share advice, and grow their businesses.
• NTCA Reference Manual Definitive industry standards reference containing best practices, technical guidelines, and real-world solutions for ceramic tile and natural stone installation professionals.
• TileLetter Publication NTCA's flagship publication delivered free to members, featuring expert insights, industry trends, and real-world solutions for the tile industry.
• Online Education Webinars, business resources, and online learning modules providing knowledge and skills development for tile professionals.
• Live Training & Workshops Expert-led regional workshops and training events conducted at over 300 U.S. locations annually for tile installers and industry professionals.
• NTCA Store Online retail store offering exclusive branded merchandise and NTCA-branded gear for members.
• Partnering For Success Program Member discount program offering over $8,000 in value through exclusive product vouchers and discounts from industry partners, offsetting annual membership investment.
• ConsensusDocs Subscription Discount 20% discount on ConsensusDocs subscription providing NTCA members access to 100+ industry-standard construction contract documents through a cloud-based platform.

Quantifiable outcome

• Over 300 training locations annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• TileLettercoreStrategic or Co-development PartnerNTCA's flagship publication delivered free to members, packed with expert insights, trends, and real-world solutions for the tile industry. Serves as a key member benefit and industry thought leadership vehicle.
• Ceramic Tile Education Foundation (CTEF)coreStrategic or Co-development PartnerNTCA supports CTEF's nationally recognized certifications that prove tile professionals' skills, build credibility, and set them apart in the industry. NTCA helps advance careers through CTEF certification programs.
• CoveringsmajorStrategic or Co-development PartnerNTCA plays a leading role in Coverings, shaping content and programming to deliver impactful education and industry insights at one of the tile industry's biggest events.
• Tile Solutions Plus (TSP)majorStrategic or Co-development PartnerNTCA plays a leading role in TSP, shaping content and programming to deliver impactful education and industry insights at this industry event.
• ConsensusDocsminorGTM or Marketing PartnerNTCA members receive a 20% discount on all ConsensusDocs subscriptions. ConsensusDocs provides 100+ industry-standard construction contract documents through a cloud-based platform. Endorsed by 40+ design and construction industry associations.
• Women in TileminorStrategic or Co-development PartnerNTCA champions Women in Tile, actively creating more opportunities, visibility, and support for women to thrive and lead in every corner of the tile industry.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Natural Stone Institute (formerly Marble Institute of America): Trade association serving the natural stone industry, including fabrication, installation, and restoration. Highly comparable as a construction-materials trade association with overlapping membership and adjacent installation training.
• National Wood Flooring Association (NWFA): Trade association for wood flooring contractors offering training, certification, and member education. Closely mirrors NTCA's operating model in the adjacent flooring trade, including installer certification programs.
• Tile Council of North America (TCNA): The North American tile industry's standards and trade body, focused on tile manufacturing and installation standards. Directly comparable as a tile-industry-specific association with overlapping participation in Coverings and similar technical authority.
• National Kitchen and Bath Association (NKBA): Trade association for kitchen and bath design and remodeling professionals. Comparable as a residential construction trade association offering certifications, training, and member benefits to specialty contractors.
• Ceramic Tile Education Foundation (CTEF): Nonprofit dedicated to education and certification of tile installers. Already an NTCA partner through CTEF certifications, it is the closest direct peer in installer credentialing and education.

Broad incumbents

• Associated Builders and Contractors (ABC): National trade association for merit-shop construction contractors. Comparable broad-incumbent association offering training, certification, and member services to commercial and specialty trade contractors.
• Associated General Contractors of America (AGC): Leading national trade association for commercial construction contractors. Comparable as a broad-incumbent association offering training, education, and advocacy to construction contractors across many specialties.
• National Association of Home Builders (NAHB): Largest U.S. trade association representing the residential construction industry. Broader incumbent that includes tile contractors among many other trades, providing benchmark scale for association dues and member services economics.
• Finishing Trades Institute International (FTII): Training and education arm of the International Union of Painters and Allied Trades, covering finishing trades including tile installation. Comparable as a parallel training-focused organization serving tile installers through apprenticeship programs.

Emerging players

• Building Stone Institute: Trade association for the building stone industry. Comparable as a smaller, adjacent natural-stone trade body with overlapping member base on the natural stone side of NTCA's scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nationaltilecontractorsass3030
• Facebookfacebook.com/tileassn
• Instagraminstagram.com/nationaltilecontractorsassn
• LinkedInlinkedin.com/company/national-tile-contractors-assn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Tile Contractors Association (NTCA)