Doctor Tile

What Doctor Tile does

Tile Doctor Limited is a UK-based specialist in tile, stone, and grout cleaning, restoration, and sealing, founded in 2003 and headquartered at 50 Market Street, Carnforth, Lancashire (company number 05722369). The company describes itself as 'the largest restorative cleaning and sealing network in the UK', serving residential homeowners, commercial end-users (hotels, restaurants, bars, schools, offices), letting agents and landlords, and trade buyers (cleaners, builders, tilers) across the UK and Ireland. Its offerings cover more than 20 stone and tile surface types including marble, limestone, travertine, slate, terracotta, porcelain, and Victorian tiles.

Its core technology is a proprietary portfolio of specialized cleaning and sealing formulations: alkaline cleaners and degreasers (Pro-Clean, Oxy-Gel, Duo Clean), acidic cleaners and problem-solvers (Acid Gel, Grout Clean-Up, Nanotech HBU Remover, Remove & Go), impregnating and topical sealers (Colour Grow, Pro-Seal, X-Tra Seal, Seal & Go, Stone Oil, Wall Tile & Grout Sealer Spray), polishing systems (Shine Powder, Stone Gel, Stone Patina Spray, Stone Soap, plus diamond burnishing pads in 4-, 6-, and 17-inch sets at multiple grit levels), and Grout Colourant available in 10 shades. The product line is sold alongside professional services through a network of independently owned and licensed local Tile Doctor operators.

Tile Doctor makes money through three revenue streams: (1) direct-to-consumer and franchisee product sales via the e-commerce storefront at tiledoctor.co.uk at unit prices roughly ranging from £11.20 (Aqua-Pro 500ml) to £155 (17-inch burnishing pad set), (2) franchise and licensing fees from independent local operators who are trained in the Tile Doctor methodology, and (3) paid 2-day training courses for cleaning companies and individuals. The franchisor retains control over brand, proprietary products, training standards, and marketing; individual Tile Doctors are self-employed professionals delivering on-site services under the brand. Customer acquisition is driven primarily through an extensive SEO/content footprint of dedicated stone-type websites, email newsletters, and social media, with Trustpilot reviews supporting bottom-of-funnel conversion.

Name

Doctor Tile

Legal name

Tile Doctor Limited

Website

https://tiledoctor.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tile Doctor Limited, founded in 2003 and based in Carnforth, UK, operates the country's largest restorative tile, stone, and grout cleaning and sealing franchise network. It sells proprietary cleaning and sealing products direct-to-consumer online and licenses trained local operators to deliver professional cleaning and sealing services across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Tile and Stone Restoration Services

NAICS

Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Natural Stone Floor Repair, Polishing & Sealing (Marble/Travertine/Granite) (HSAGAFAG)

akta.pro secondary industries

Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG), Tile & Stone Deep Cleaning & Stain Removal (Efflorescence, Mold/Mildew) (HSAGAGAJ), Grout & Tile Sealing (HSAGADAG), Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI), Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE)

Keywords

• Tile and stone cleaning
• Stone sealer products
• Grout cleaning solutions
• Cleaning service franchise
• Professional tile restoration

Headquarters

HQ city

Carnforth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Product Sales: Tile Doctor generates revenue through the sale of its specialized cleaning, sealing, and restoration products to both franchisees and direct-to-consumer DIY customers. Products include cleaners, sealers, grout colourants, burnishing pads, and accessories sold through the e-commerce website.
2. Franchise/License Fees: Independent Tile Doctor operators pay for training and licensing to use the Tile Doctor brand, methodology, and products in their designated territories.
3. Training Courses: 2-day training courses offered for cleaning companies and individuals looking to add tile, stone and grout cleaning services to their portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tile Doctor develops and sells a proprietary range of specialized cleaning, sealing, and restoration products for natural stone, ceramic, porcelain, and grout surfaces via its e-commerce site. It licenses its brand, training, and methodology to a network of independently owned local franchise operators who deliver professional on-site cleaning and sealing services to residential and commercial customers throughout the UK. It also runs paid 2-day training courses for cleaning companies and individuals seeking to add tile restoration to their service offerings.

Product overview

Tile Doctor is a UK-based company offering a comprehensive range of tile, stone, and grout cleaning and sealing products along with professional services. The product portfolio includes multiple product categories: (1) Cleaning products such as Pro-Clean, Neutral Tile Cleaner, Oxy-Gel, Aqua-Pro, Stone Soap, and Duo Clean for various cleaning needs; (2) Sealing products including Colour Grow Sealer, Pro-Seal, Ultra-Seal, X-Tra Seal, Seal & Go, and Stone Oil for protecting stone and tile surfaces; (3) Problem solvers including Remove & Go stripper, Acid Gel, Grout Clean-Up, and Nanotech HBU Remover for heavy-duty restoration; (4) Polishing solutions including Shine Powder, Stone Gel, and Diamond Burnishing Pads in various sizes; (5) Grout colouring products including Grout Colourant with 10 colour options; and (6) Professional service offerings including home service through a franchise network and training courses. The company operates as the largest restorative cleaning and sealing network in the UK since 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile Doctor Pro-Clean Concentrated multi-purpose high-alkaline cleaner, stripper and degreaser for heavily soiled and neglected tile, stone, or grout; also removes grease, soap scum, body oil, mildew and algae. Sold to DIY consumers via the Tile Doctor e-commerce shop.
• Tile Doctor Colour Grow Sealer Solvent-based colour intensifying sealer that provides durable surface protection while enhancing colour on unpolished stone and tile surfaces; breathable formula suitable for internal and external applications. Coverage 15-20m² per litre.
• Tile Doctor Pro-Seal Premium Sealer Water-based penetrating sealer providing maximum stain protection with natural look finish; suitable for food preparation areas and allows moisture vapour transmission. Coverage 7.5-35m² per coat depending on surface.
• Tile Doctor Aqua-Pro pH neutral tile and grout cleaner for everyday bathroom and kitchen use, eliminating soap scum build-up and hard water deposits. Coverage approximately 5-30m² per litre.
• Tile Doctor Nanotech HBU Remover Heavy build-up remover using nano-sized particles to penetrate below tough stains and lift them out; also removes factory applied waxes, floor finishes, and coating sealers.
• Tile Doctor Duo Clean Double action grout cleaner and mould remover that cleans grout and removes mould and blackspot from grout, silicone, plastic, and enamel surfaces.
• Tile Doctor Remove & Go Non-flammable multi-purpose stripper with long dwell-time for removing coatings, sealers, epoxy grout haze, urethane coatings, adhesives and paints.
• Tile Doctor Oxy-Gel Strong alkaline based gel cleaner and degreaser effective on vertical surfaces requiring long dwell time to break down dirt, grime, acrylic sealer, body oil, soap scum, and mildew stains.
• Tile Doctor Acid Gel PH1 blend of Phosphoric and Hydrochloric acids in gel form for treatment of grout haze and efflorescence on wall and floor tiles, especially effective on vertical surfaces.
• Tile Doctor Grout Clean-Up Concentrated phosphoric acid cleaner designed to remove light grout smears, mineral deposits, rust stains, efflorescence, hard water stains, and soap scum.
• Tile Doctor Stone Soap pH neutral after care cleaner for natural stone tiles that builds patina while protecting existing sealer; biodegradable and organic, suitable for Marble, Limestone, and Travertine.
• Tile Doctor Neutral Tile Cleaner Concentrated pH neutral phosphate-free cleaner formulated for regular cleaning of sealed stone and tile surfaces, preventing sealer degradation while eliminating soap scum and hard water deposits.
• Tile Doctor Shine Powder Crystallising powder that adds very high shine to Limestone, Marble, Polished Concrete, Terrazzo and Travertine surfaces.
• Tile Doctor Stone Oil Easy to apply pre-polish impregnating sealer ideal for low porosity stone and terracotta, designed to enhance colour and texture while improving mechanical strength once cured.
• Tile Doctor Stone Patina Spray Spray-and-buff cleaner designed to enhance natural beauty and lustre of polished stone while cleaning, protecting factory polish on granite, limestone, marble, slate, and travertine.
• Tile Doctor Seal & Go Water-based acrylic polymer sealer providing both stain resistant surface seal and durable low-sheen finish, eliminating conventional two-step sealing methods. Coverage 8-25m² per coat.
• Tile Doctor Stone Gel Stone polishing gel that restores shine to hard stone surfaces including Engineered Stone, Basalt, Granite and Quartz, adding protection from dust and light scratches.
• Tile Doctor X-Tra Seal Breathable impregnating sealer with oil-based resin formula providing strong water and stain repellency, ideal for outdoor applications and areas with moisture issues; UV protection; first coat revives colour, second coat adds subtle sheen. Coverage approximately 25m² per coat.
• Wall Tile and Grout Sealer Aerosol Spray Quick-drying aerosol spray sealer for wall tile and grout providing waterproof protection against water, dirt, grease, mould, and limescale.
• Tile Doctor Grout Colourant Waterborne epoxy that recolours, seals and rejuvenates existing grout joints; available in 10 different shades.
• 17-Inch Set of Four Diamond Burnishing Pads Set of four diamond burnishing pads (400, 800, 1500, 3500 grit) for restoring polished stone floors; 17-inch size for large floor machines.
• 6-Inch Set of Four Diamond Burnishing Pads Set of four diamond burnishing pads (400, 800, 1500, 3000 grit) for restoring polish on stone wall tiles and shower cubicles; 6-inch size for smaller surfaces.
• 4-Inch Diamond Wet and Dry Polishing Pad Set 3-step wet and dry polishing pad system for hand-held Flex machines, designed to produce high-quality shine on polished stone including Granite, Limestone, Marble, and Travertine.
• Tile Doctor Home Service Professional tile, stone and grout cleaning and sealing service delivered to the customer's premises by trained and licensed local Tile Doctor franchise operators across the UK; covers both residential and commercial work, with free no-obligation quotes.
• Tile Doctor Training Courses 2-day training courses for cleaning companies and individuals looking to add tile, stone and grout cleaning services to their portfolio; provided under the training.tilecleaning.co.uk site as a paid professional service.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lithofin: German manufacturer of specialized cleaning, sealing, and maintenance products for natural stone, tile, and ceramic surfaces. Closely comparable to Tile Doctor's product portfolio and stone-type specialization, with overlapping customer segments in the UK and EU.
• Miracle Sealants: Manufacturer of tile and stone sealers, cleaners, and installation products sold to the professional trade. Overlaps Tile Doctor's sealer and problem-solver SKUs and trade buyer base.
• LTP (LTP Tile & Stone Care): UK-based manufacturer of tile and stone cleaning and sealing products, with parallel DIY/trade product lines. Most direct UK domestic peer to Tile Doctor across both products and trade customer base.
• Aqua Mix (Custom Building Products): US-based specialist in stone and tile care products — cleaners, sealers, problem solvers — sold through distribution to tile retailers and contractors. Comparable in product category, channel, and customer type.
• DRY-TREAT: Specialist manufacturer of premium impregnating sealers and cleaners for natural stone, tile, and masonry. Comparable in sealer/cleaner chemistry and the professional stone-restoration channel.
• Fila (Fila Solutions): Italian maker of professional stone, tile, and grout care products including cleaners, sealers, and stain protectors. Directly comparable in product range, channel mix (DIY + professional), and stone-type coverage.

Broad incumbents

• HG International: Large Dutch specialty cleaning products group with broad coverage of tile, grout, and stone care lines sold across Europe. Comparable in product category but competes through mass retail and broader household-cleaning portfolio.

Regional players

• Bartoline (Bartrader Ltd): UK manufacturer of decorating, cleaning, and surface-care products including specialty tile and grout lines. Comparable in UK product manufacturing and DIY/retail channels, though broader in category focus.

Emerging players

• Cleanseal (Stone & Tile Restoration Supplies): UK distributor of professional stone and tile restoration products and equipment. Comparable as a UK trade-channel supplier serving restoration contractors — adjacent competitor for both products and service contractors.
• Pro-Kleen: UK-based direct-to-consumer brand offering specialist cleaning products including outdoor, driveway, and surface cleaners. Comparable as a UK e-commerce-first specialty cleaner brand competing for the same DIY search traffic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TileDoctorUK
• YouTubeyoutube.com/channel/UCM-b6g4QhBsjxC9NXxqGTiw/videos
• Facebookfacebook.com/TileDoctorUK
• Pinterestuk.pinterest.com/mackie1372
• LinkedInlinkedin.com/company/doctor-tile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor Tile