Timber Ridge Resort

What Timber Ridge Resort does

Timber Ridge Resort, operating under the legal name Timber Ridge RV & Recreation Resort, is a privately held, all-season outdoor recreation and hospitality property located at 4050 East Hammond Road in Traverse City, Michigan, approximately 8 minutes from downtown. The resort operates over 300 campsites with 30/50 amp full hook-ups (most pull-through) and 57 rental units spanning Deluxe Cabins, Cottages, Premium Cottages, Bunkhouses, Park Homes, Premium Park Homes, Deluxe Yurts, and Premium Yurts, sourced in part from Pacific Yurts. The property maintains over 60 kilometers of groomed trails with direct adjacency to the VASA Pathway system, supporting year-round activities including mountain biking, hiking, cross-country skiing, snowshoeing, snowbiking, and snowmobiling. Timber Ridge also serves as the official finish line venue for the Bell's Beer Iceman Cometh Challenge, the largest point-to-point mountain bike race in North America.

The business operates a direct-to-consumer model with no third-party OTAs or resellers, accepting reservations through its own website (bookingsus.newbook.cloud/timberridgeresort), phone (231-947-2770), and email. Revenue is generated from six streams: overnight camping/RV site fees, cabin and cottage nightly and seasonal rentals, banquet hall and event venue rentals (indoor hall up to 130 guests, outdoor tent up to 250), equipment rentals (turbo bikes and golf carts), on-site retail at the Goodie Shop and Camp Store, and RV/boat/snowmobile storage on a daily or monthly basis. Pricing is nightly pay-as-you-go with deposits scaled to stay length, seasonal monthly rates on select units, and add-on fees for site lock-in, early check-in/late check-out, pets, and visitors. The company is a member of ARVC 20 Groups, a network of non-competing campgrounds offering reciprocal 10% cross-referral discounts.

The customer base is fragmented across individual travelers, families, group events (weddings, corporate retreats, RV rallies, family reunions), and outdoor recreation users drawn by the trail network and Iceman race. Other revenue-adjacent lines include Park Model home sales facilitated through partnerships with Clayton Park Models and Skyline Homes, where buyers lease Timber Ridge sites to place recreational park trailers. Distribution is exclusively direct, and the company has no disclosed institutional investors, parent entity, or funding rounds.

Name

Timber Ridge Resort

Legal name

Timber Ridge RV & Recreation Resort

Website

https://timberridgeresort.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Timber Ridge Resort is a privately held all-season RV park and recreation resort in Traverse City, Michigan, operating over 300 campsites, 57 rental units, 60+ km of groomed trails, and banquet facilities serving individual travelers, families, groups, and wedding and corporate event clients year-round.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and RV Resort

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Cabins & Cottages (THAMADAA), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• RV resort camping
• Cabin and cottage rentals
• Outdoor recreation trails
• Event venue hosting
• Equipment rental services

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Camping & RV Site Fees: The resort generates primary revenue from overnight camping fees at its RV and tent campsites, which feature full hook-ups (30/50 amp). Campsites include pull-through options. A $25 site lock-in fee allows guests to guarantee a specific site number.
2. Cabin & Cottage Rentals: The resort rents various lodging units including Deluxe Cabins, Cottages, Premium Cottages, Bunkhouses, Park Homes, Premium Park Homes, Deluxe Yurts, and Premium Yurts. All units are available on a nightly basis. Seasonal monthly rates are also available for select units.
3. Banquet Hall & Event Venue Rental: The indoor banquet facility (seats up to 130), lodge (up to 50), and outdoor tents (seats up to 250) are rented for weddings, corporate events, family reunions, and group gatherings. Food service may be self-catered or through hired caterers. Alcohol may be brought in with a professional bartender requirement.
4. Equipment Rentals: The resort rents 3 & 4 Wheel Turbo Bikes (1-seater, 2-seater, 4-seater), golf carts, and sports equipment (basketballs, volleyballs). Turbo bike rental ranges from $10–$15 (half-hour) to $15–$20 (hour). Golf cart rental is $80 (2pm–11am) with $300 refundable deposit required.
5. On-site Retail (Goodie Shop & Camp Store): The on-site Goodie Shop sells Moomer's ice cream, candy, pizza, chicken tenders, and snacks. The Camp Store carries food, firewood, RV accessories, souvenirs, and merchandise. A propane filling station is also available on-site subject to staff availability.
6. RV Storage: The resort offers daily and monthly rates for RV, boat, and snowmobile storage. Units stored on-site can be moved to a campsite upon the guest's next visit with 48-hour notice and a small fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Timber Ridge Resort is an all-season RV and outdoor recreation resort near Traverse City, Michigan that rents overnight accommodations (RV sites, tent sites, cabins, cottages, yurts, and park model RVs), operates an extensive trail network for hiking, biking, and winter activities, hosts weddings and group events, and sells equipment rentals and camp store merchandise on-site. Revenue is generated from nightly and seasonal lodging stays, event bookings, equipment rentals, and ancillary retail.

Product overview

Timber Ridge RV & Recreation Resort is an all-season family and pet-friendly resort offering diverse accommodation options and recreational activities. The core product portfolio includes overnight camping accommodations (RV sites with full hookups, tent camping), cabin/cottage rentals (Deluxe Cabins, Cottages, Premium Cottages, Bunkhouses, Park Home Rentals), unique yurt lodging (Deluxe and Premium Yurts from Pacific Yurts), and Park Models for purchase. Event hosting capabilities include a Banquet Hall, lodge, and outdoor tents for weddings and corporate events. Outdoor recreation encompasses mountain biking and hiking trails connected to the VASA system, winter activities (cross-country skiing, snowshoeing, snowbiking, snowmobiling), water amenities (pool and Timberlake), and family activities. Equipment rentals include Turbo Bikes and golf carts.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Campsites Hookup-equipped RV campsites at the resort for RV travelers, available for nightly and seasonal stays near Traverse City, Michigan.
• Tent Campsites Traditional tent camping sites for guests who prefer tent-based outdoor lodging, available for nightly and seasonal stays.
• Cabin Rentals Rental cabins providing a more comfortable, enclosed alternative to tent or RV camping, available for overnight stays.
• Cottage Rentals Rental cottages offering private, residential-style lodging for guests at the resort.
• Yurt Rentals Semi-permanent round yurts available as a unique overnight lodging option, blending camping with shelter.
• Park Model RV Rentals Park model RVs (deployed cabin-style units) available for overnight rental, providing RV-style accommodations without requiring guests to bring their own RV.
• Event Hosting (Weddings and Group Events) Venue and coordination services for weddings, corporate retreats, reunions, and other group events, leveraging the resort's outdoor setting and on-site lodging capacity.
• Equipment Rentals Rental of recreational equipment (such as bikes and seasonal gear) to resort guests for use on the property's trail network.
• Camp Store Retail On-site retail store selling camping supplies, snacks, and convenience merchandise to resort guests.
• Trail-Based Recreation On-property trail network used for hiking, biking, and winter activities, available to resort guests as part of the stay experience.

Quantifiable outcome

• Over 300 campsites and 57 rental units on one property
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• VASA (Vasa Pathway / Vasa Trail System)coreTechnology or IntegrationTimber Ridge Resort is directly adjacent to the VASA Pathway trailhead, providing guests immediate access to the VASA trail system. The resort maintains its own groomed trail system connecting to VASA, serving cross-country skiers, snowshoers, hikers, and mountain bikers year-round. Maps of VASA trails are available at the resort and linked on the Timber Ridge website. Trail passes and conditions are coordinated between the two organizations.
• Iceman Cometh ChallengecoreStrategic or Co-development PartnerTimber Ridge Resort is the official finish line venue for the Bell's Beer Iceman Cometh Challenge, the largest point-to-point mountain bike race in North America. The annual event (held each November) draws thousands of mountain bikers from beginner to professional levels and is a major anchor event for the resort, generating significant visibility and seasonal traffic.
• Norte Youth CyclingminorStrategic or Co-development PartnerNorte Youth Cycling is a Northern Michigan youth cycling organization that partners with Timber Ridge for youth cycling programs, events, and trail access initiatives in the Traverse City area.
• TC Suds and SnowminorStrategic or Co-development PartnerAn annual spring event combining craft beverages and winter sports. Timber Ridge serves as a venue partner for TC Suds and Snow, which takes place when conditions allow during the late winter/early spring transition period.
• TC Track ClubminorStrategic or Co-development PartnerTraverse City Track Club organizes running events in the region. Timber Ridge provides trail access and lodging for TC Track Club's trail running events, including events held at the resort and on connecting trails.
• Traverse City Trail Running FestivalminorStrategic or Co-development PartnerThe Traverse City Trail Running Festival organizes trail running races in the region. Timber Ridge serves as an event venue and lodging partner for participants, leveraging its trail infrastructure.
• Flapjack and Flannel FestivalminorStrategic or Co-development PartnerA regional food and music festival that partners with Timber Ridge as an event venue and lodging option for festival attendees seeking on-site accommodations.
• Bigfoot (runsnow.com)minorOthersBigfoot / runsnow.com is a snow-related event and media platform. The resort partners with Bigfoot for event promotion and cross-marketing related to winter recreation activities at Timber Ridge.
• ARVC 20 GroupscoreChannel Partner/ Reseller/ DistributorTimber Ridge is a member of ARVC 20 Groups, a network of non-competing campgrounds that voluntarily collaborate to share best practices, improve guest experiences, and cross-promote each other's parks. Members offer a 10% discount to guests who mention the ARVC 20 Groups program, generating reciprocal booking referrals. The network includes parks such as Cherry Hill (MD), Holiday Travel Park (VA), Keen Lake (PA), Diamond M Ranch (AK), Lazy River at Grandville (OH), Normandy Farms (MA), Sandy Pond (MA), Pine Cradle Lake (PA), Frankenmuth Jellystone Park (MI), Blue Rocks (PA), and Branches of Niagara (NY).
• Clayton Park ModelsminorStrategic or Co-development PartnerTimber Ridge partners with Clayton Park Models to offer park model home sales to prospective owners. Clayton builds the Recreational Park Trailers (RPTs) that are placed on leased Timber Ridge sites. Timber Ridge facilitates the order, purchase, and delivery process for buyers.
• Skyline HomesminorStrategic or Co-development PartnerTimber Ridge partners with Skyline Homes to present affordable park model cottages to buyers. Skyline Homes manufactures the RPTs that can be placed on leased Timber Ridge sites, with Timber Ridge facilitating the ordering and placement process.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Normandy Farms Family Camping Resort: Massachusetts-based luxury RV/cabin resort also in the ARVC 20 Groups network. Compares directly on premium cabin offerings, full-hookup sites, and proximity to a major New England destination (Boston).
• Cherry Hill Park: Cherry Hill is a large-scale family campground/RV resort in Maryland with cabins, yurts, and full-hookup sites, and is part of the ARVC 20 Groups network alongside Timber Ridge. Directly comparable as a multi-accommodation, event-hosting resort with seasonal operation in the Eastern U.S.
• Holiday Travel Park: Virginia-based resort campground in the ARVC 20 Groups network with full-hookup RV sites, cabins, and event hosting. Directly comparable on amenity breadth and group/recreation focus.

Broad incumbents

• KOA (Kampgrounds of America): North America's largest system of franchised campgrounds with cabins, RV sites, and deluxe accommodations. Broadly comparable on RV/cabin product and centralized reservation network; offers Timber Ridge a benchmark and potential network affiliation.
• Yogi Bear's Jellystone Park Camp-Resorts: National franchise network of family campground resorts with cabin rentals, RV sites, and themed activities. Overlaps with Timber Ridge on product mix and family/group segment but operates across the U.S. as a broad incumbent.

Regional players

• Interlochen State Park: Michigan state park campground in the Traverse City region offering RV and tent sites. Comparable on proximity and core RV/camping product but lacks Timber Ridge's cabin/yurt rentals, banquet facility, and event-hosting capability.
• Elk Ridge Resort / Crystal Mountain Resort: Northern Michigan resorts offering lodging, event venues, and trail-based recreation in the same regional market. Comparable on geography, event hosting, and four-season outdoor recreation focus, though more ski/golf-resort oriented than campground.
• Frankenmuth Jellystone Park: Michigan-based family campground/resort and fellow ARVC 20 Groups member. Directly comparable geography (Michigan) and product mix (cabins, RV sites, themed activities) but operates in a different region of the state (Saginaw area vs. Traverse City).
• Traverse City State Park: Public-sector campground directly in Traverse City offering lower-priced RV and tent sites. Comparable on geography and core RV/camping product, but with a different value proposition (public, no cabins/yurts, no banquet/event venue).

Emerging players

• Hipcamp: Online marketplace for unique outdoor stays including cabins, yurts, and tent camping. Comparable on the glamping/boutique accommodation product but operates as a distribution platform rather than a property operator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/camptheridge
• YouTubeyoutube.com/@timberridgervrecreationres306
• Facebookfacebook.com/TimberRidgeResort
• Instagraminstagram.com/timberridgeresort
• LinkedInlinkedin.com/company/timber-ridge-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timber Ridge Resort